Starbucks Statement: Marketing and Product Purchasing Practices
StarbucksÂ is a gathering place for the entire community.Â We care about giving our customers a personal and enjoyable experienceÂ in an environment where they can relax with a good cup of coffee, share a treat with friends, find a gift for a family member or discover new music. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
As we grow, our customer base has expanded and includes parents, children and teenagers. Our goal is to offer a variety of high quality products that appeal and are appropriate for all of our customers.
All of our marketing practices, from advertising to event sponsorships, undergo careful scrutiny to ensure that they are appropriate for the community and our customers. Starbucks continually reviews our marketing and product purchasing practices to ensure that we meet the expectations of the communities that we serve.