Starbucks and Our Relationship with Ethiopian Coffee Farmers

Spring is in the air at Starbucks, with a new beverage, seasonal drinkware and specialty coffees.

“As we execute on our Reinvention plan, we are building on our 51-year history of market leading innovation to position our business and our brand for the next chapter of growth,” said Schultz.

For the first time in 10 years, Starbucks is debuting new whole bean coffee packaging designs inspired by the people, moments and experiences associated with each blend.