Digital Traceability Tool connects baristas in stores all the way back to the farmers, like Virginie from Rwanda

The Starbucks digital traceability tool allows anyone to follow the journey of our coffee all the way back to the farms that produce our beans. In Rwanda, Virginie shares with pride how she and a community of veteran farmers have cultivated the beans enjoyed by customers around the world, including the recently released Starbucks® Green Apron Blend™.


Bean-to-Cup Journey

Learn about coffee’s bean-to-cup journey from the people involved at every step.

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What We Stand For

Meet the people who bring our mission and values to life.

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Coffee Around the World

Understand the people and cultures in the countries where we buy coffee.

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