Kyndra Russell is senior vice president, Marketing. Kyndra is responsible for leading the Starbucks Marketing organization including brand, product, loyalty, partnerships and licensed store marketing as well as marketing operations for creative production, publishing, development and digital transformation.
Kyndra joined Starbucks in January 2017 leading the Starbucks Rewards Loyalty Program and Partnership Marketing, working across the organization to weave together the best methodologies, practices, and tools into comprehensive, customized strategies to elevate the Starbucks loyalty program.
Prior to Starbucks, Kyndra worked for Starwood Hotels & Resorts leading Digital, Loyalty & Partnership Marketing for the Americas division. She was also responsible for designing, developing and leading Starwood’s Field Marketing program. Kyndra also has agency experience, having worked at Avenue A, which grew and transformed digital strategy in the early days of digital media. As an Account Director she managed clients across a spectrum of industries including retail, telecom and technology.
Kyndra graduated from Central Washington University in Ellensburg, Wash. with a B.A. in marketing. She lives in Seattle and enjoys time out of the office with her husband, son, and daughter, often spending time watching the kids play ‘all the sports’ or in the mountains, hiking in the summer and skiing in the winter. She enjoys traveling with her family and appreciates the opportunity to explore new cultures, cuisines and languages and spends her downtime reading and connecting with friends. Coffee is an everyday ritual in her household, with a brewed dark-roast coffee and Americano among her favorites.