Brooke O’Berry

senior vice president of U.S. Retail Operations

Brooke O’Berry is senior vice president of U.S. Retail Operations, championing operational excellence in Starbucks retail stores and working to advance the partner and customer experience every day. Brooke leads the Starbucks western regions, representing approximately 3,000 stores and 70,000 retail and retail-support partners.  

Prior to this role, she led the Digital Experiences Team, which included Digital Ordering, Mobile Order and Pay, café and drive-thru point of sale, digital store formats, third-party delivery, and Starbucks Card, payments, and fraud prevention. She also led the International Customer, Marketing, and Product team to support regions across the globe. 

Starting with her first role at the company in 2012, when she joined the Starbucks Loyalty Team, Brooke has been passionate about delivering a consistently effortless and delightful customer and partner experience. In addition to leading the strategy for partnerships and Starbucks Rewards Loyalty Program redesign and relaunch in 2016, she has held a variety of positions within digital ventures, including personalized marketing, business development, and acquisition and engagement. She is deeply committed to developing talent and to creating environments where people are motivated and supported to do their best work. 

Prior to Starbucks, Brooke worked at United Airlines and Marriott, as well as AIG Global Real Estate.  Brooke attended the Cornell University School of Hotel Administration where she received her B.S. in Hotel Administration and an MBA from Cornell University’s Johnson Graduate School of Management.    

Brooke lives in Seattle with her family. She loves traveling and spending time outdoors. Her favorite beverage is a tall flat white.