{"id":72081,"date":"2026-05-14T12:01:02","date_gmt":"2026-05-14T11:01:02","guid":{"rendered":"https:\/\/stories.starbucks.com\/emea\/?p=72081"},"modified":"2026-05-14T23:15:26","modified_gmt":"2026-05-14T22:15:26","slug":"whatever-your-thing-were-in-inside-starbucks-chilled-coffees-new-campaign-featuring-dj-jax-jones","status":"publish","type":"post","link":"https:\/\/stories.starbucks.com\/emea\/stories\/2026\/whatever-your-thing-were-in-inside-starbucks-chilled-coffees-new-campaign-featuring-dj-jax-jones\/","title":{"rendered":"WHATEVER YOUR THING, we\u2019re in \u2013 inside Starbucks\u00ae Chilled Coffee\u2019s new campaign, featuring DJ Jax Jones"},"content":{"rendered":"
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\n\t\t\t\t\t\n\t\t\t\t\t\tCoffee & Craft<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\tWHATEVER YOUR THING, we\u2019re in \u2013 inside Starbucks\u00ae Chilled Coffee\u2019s new campaign, featuring DJ Jax Jones\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMay 14, 2026\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n\n\n
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  • \n\t\t\t\n\t\n\t\t\n\t\t\t\n\t\t\t\t\n\t\n<\/svg>\n\t\t\t\t\n\t\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\tShare this post on Facebook<\/span>\n\t<\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t
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    \n\t\tIn this post\t<\/h2>\n\t
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    • Inside Starbucks Chilled Coffee\u2019s collab with Jax Jones\u00a0<\/li>\n\n\n\n
    • WHATEVER YOUR THING, we\u2019re in<\/em> \u2013 Starbucks new culture-first platform celebrating individuality and self-expression<\/li>\n\n\n\n
    • Jax Jones remixes iconic hit single \u2018Do Your Thing\u201d <\/em>for a new generation\u00a0

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      • \n\t\t\n\t\t\t4 min read\t\t<\/time>\n\t<\/li>\n\t\t
      • \n\t\t\n\t\t\tMay 14, 2026\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n

        We all have a \u201cthing\u201d<\/em>, right? Something we love. Something that lights us up.<\/p>\n<\/body>\n\n

        But sometimes, we don\u2019t feel like we can share our \u201cthing\u201d with others. We have ideas or niche interests we don\u2019t talk about or hobbies we keep to ourselves. We make ourselves smaller so we can fit in with everyone else.<\/p>\n<\/body>\n\n

        88% of people told us they feel like they have to \u201cedit themselves\u201d. And 93% feel pressure to tone themselves down in at least one setting \u2013 whether that\u2019s at work, at university or even around friends.<\/p>\n<\/body>\n\n

        That\u2019s why Starbucks Chilled Coffee has teamed up with Grammy-nominated DJ and producer Jax Jones<\/strong> to help you to embrace whatever brings you joy with our new platform: WHATEVER YOUR THING, we\u2019re in<\/em><\/strong>.<\/p>\n<\/body>\n\n

        So, grab your favourite Starbucks Chilled Coffee and let\u2019s take a closer look at the creative process that brought the new campaign to life \u2013 and read to the end to see how you can get involved.<\/p>\n<\/body>\n\n\n

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