{"id":71841,"date":"2026-03-06T15:10:44","date_gmt":"2026-03-06T15:10:44","guid":{"rendered":"https:\/\/stories.starbucks.com\/emea\/?p=71841"},"modified":"2026-03-11T10:10:55","modified_gmt":"2026-03-11T10:10:55","slug":"new-ube-platform-for-spring-2026","status":"publish","type":"post","link":"https:\/\/stories.starbucks.com\/emea\/stories\/2026\/new-ube-platform-for-spring-2026\/","title":{"rendered":"Purple Reign: Ube is this year\u2019s taste (and colour) of spring"},"content":{"rendered":"
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\n\t\t\t\t\t\n\t\t\t\t\t\tCoffee & Craft<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\tPurple Reign: Ube is this year\u2019s taste (and colour) of spring\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t\t\t
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    \n\t\tIn this post\t<\/h2>\n\t
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    • Ube is this year\u2019s taste (and colour) of spring<\/li>\n\n\n\n
    • Why ube is more than a trend: the purple yam with deep Filipino heritage<\/li>\n\n\n\n
    • Meet Starbucks\u2019 new Ube Vanilla range bringing a pop of purple to coffee, matcha and Frappuccino\u00ae favourites

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      • \n\t\t\n\t\t\t3 min read\t\t<\/time>\n\t<\/li>\n\t\t
      • \n\t\t\n\t\t\tMarch 6, 2026\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n

        There\u2019s a moment every year where we all take a breath and think: \u2018spring is here\u2019. The mornings and evenings get lighter. That heavy winter coat you\u2019ve been wearing since November becomes a bit too<\/em> warm. And life begins to change colour.<\/p>\n<\/body>\n\n

        Brown becomes green. Trees blossom. Roadsides fill up with flowers. And your local Starbucks coffeehouse turns\u2026purple. That\u2019s right: purple. Because this season, there\u2019s a new taste in town. And it comes with a spectacular splash of colour.<\/p>\n<\/body>\n\n

        U-yay<\/strong><\/p>\n<\/body>\n\n

        Ube (pronounced oo-beh) is a purple yam known for its striking look. Yet while its violet hue might catch your eye first, ube\u2019s appeal runs a lot deeper than aesthetics.<\/p>\n<\/body>\n\n

        This is an ingredient brimming with heritage and packed with flavour. In fact, long before it appeared on caf\u00e9 counters and social feeds, it was a staple of national culture and family dinner tables all over the Philippines.<\/p>\n<\/body>\n\n

        For centuries, ube has been a beloved ingredient in Filipino cuisine, adding its gently sweet, nutty taste to everything from desserts and cakes to ice cream and sweets. First launched in US Reserve Starbucks stores last spring, its now launching across Starbucks menus in Europe, and for many people it\u2019s a taste as fabulous and familiar as home.<\/p>\n<\/body>\n\n\n

        \"\"<\/figure>\n\n\n

        Spring blooms<\/strong><\/p>\n<\/body>\n\n

        So this year, we\u2019re taking inspiration from ube\u2019s rich heritage to get your spring vibes in bloom. The Ube Vanilla range is a delicious collection of coffee, matcha tea and Frappuccino\u00ae blended beverages that perfectly capture the spirit of the season.<\/p>\n<\/body>\n\n

        Like the Ube Vanilla Velvet Latte<\/strong>, where Ube Vanilla-flavour sauce is expertly blended with Starbucks Blonde\u00ae espresso and steamed milk, then finished with a layer of silky Ube Vanilla-flavour cold foam. The result is a beautifully balanced drink with new and exciting taste, eye-catching layers and an unmistakable pop of purple.<\/p>\n<\/body>\n\n

        If you love a macchiato or matcha, you can also give it a colourful Ube Vanilla twist. The Ube Vanilla Velvet Matcha Latte<\/strong>, Iced Ube Vanilla Velvet Matcha Latte <\/strong>and Iced Ube Vanilla Macchiato<\/strong> infuse everyday orders with the new taste of spring. There are even special ube-inspired coffee and cream options available for Frappuccinos\u00ae.<\/p>\n<\/body>\n\n

        In the mood for something new\/old<\/strong><\/p>\n<\/body>\n\n

        So why ube, why now? For many of us, global flavours have never felt more accessible. Travel lets us try new tastes while our FYPs keep us curious about what\u2019s coming next and what went before.<\/p>\n<\/body>\n\n\n