{"id":67817,"date":"2024-11-21T10:47:26","date_gmt":"2024-11-21T10:47:26","guid":{"rendered":"https:\/\/stories.starbucks.com\/emea\/?post_type=story&p=67241"},"modified":"2024-11-21T10:47:26","modified_gmt":"2024-11-21T10:47:26","slug":"the-stop-motion-magic-behind-drink-in-breathe-out","status":"publish","type":"post","link":"https:\/\/stories.starbucks.com\/emea\/stories\/2024\/the-stop-motion-magic-behind-drink-in-breathe-out\/","title":{"rendered":"The stop-motion magic behind \u2018Drink In, Breathe Out\u2019"},"content":{"rendered":"

Holiday adverts hold a special place in people\u2019s hearts. For many of us, they\u2019re a highlight of the season.<\/p>\n<\/body>\n\n

With winter well underway, some eagle-eyed viewers might have spotted a brand-new contender for advert of the season on their TVs.<\/p>\n<\/body>\n\n

So, grab a cup of coffee and join us as we explore the magic and artistry behind our new \u2018Drink In, Breathe Out\u2019 ad.<\/p>\n<\/body>\n\n\n

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Drink In, Breathe Out <\/strong><\/strong><\/p>\n<\/body>\n\n

Meet family man, George. He\u2019s busy trying to navigate the chaos that is the holiday season. We\u2019ve all been there. From a raucous work party, tangled fairy lights and last minute gift shopping, George is in search of a moment of peace amid the hustle and bustle of the festive countdown. Luckily, he finally catches his breath in his local Starbucks store. That\u2019s the story of \u2018Drink In, Breathe Out\u2019 in a nutshell.<\/p>\n<\/body>\n\n\n

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Captured in a 30-second mixed-media video, the magic and madness is created using a unique blend of 3D sets, stop-motion and animated 2D characters.<\/p>\n<\/body>\n\n\n