{"id":66981,"date":"2024-09-18T15:39:18","date_gmt":"2024-09-18T14:39:18","guid":{"rendered":"https:\/\/stories.starbucks.com\/emea\/?post_type=story&p=66981"},"modified":"2025-02-11T18:14:51","modified_gmt":"2025-02-11T18:14:51","slug":"emea-barista-championships-2024-where-are-our-champions-now","status":"publish","type":"post","link":"https:\/\/stories.starbucks.com\/emea\/stories\/2024\/emea-barista-championships-2024-where-are-our-champions-now\/","title":{"rendered":"EMEA Barista Championships 2024: Where are our Champions now? \u00a0"},"content":{"rendered":"
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\n\t\t\t\t\t\n\t\t\t\t\t\tBehind the Green Apron<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\tEMEA Barista Championships 2024: Where are our Champions now? \u00a0\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t
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We\u2019ve taken a little time to catch up over a coffee with some of our previous winners. From travelling the world, meeting new people and immersing yourself in new cultures over a shared passion for coffee, to guiding and nurturing the next generation of coffee masters, winning the title of Starbucks EMEA Barista Champion opens up a host of opportunities. <\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSeptember 18, 2024\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n
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    • \n\t\t\n\t\t\tSeptember 18, 2024\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n

      From travelling the world, meeting new people and immersing yourself in new cultures over a shared passion for coffee, to guiding and nurturing the next generation of coffee masters, winning the title of Starbucks EMEA Barista Champion opens up a host of opportunities.<\/p>\n<\/body>\n\n

      As this year\u2019s cohort of hopeful Starbucks baristas descend on London from across the region to compete for the 2024 title of EMEA, we\u2019ve taken a little time to catch up over a coffee with some of our previous winners. Finding out what the competition meant to them and what they\u2019ve been up to since.<\/p>\n<\/body>\n\n

      Vaso \u2013 2023, Greece<\/strong><\/p>\n<\/body>\n\n

      Vaso, our most recent Champion, took the crown at last year\u2019s finals. Once the celebrations had wound down and the confetti was all cleaned up, Vaso returned to Greece to take on a new, more expansive role as the country\u2019s top Starbucks barista.<\/p>\n<\/body>\n\n

      Touring stores across Greece, Vaso spoke to Green Apron partners up and down the country to share her experiences and encourage others to participate in the championships. She became the face of the brand for the Holiday season, presenting the Christmas menu to some 40 keen-eyed journalists, before making a big change and moving from Rhodes to Athens, to become Starbucks coffee ambassador.<\/p>\n<\/body>\n\n

      As well as now being responsible for mentoring and certifying every new black apron coffee master in the country, she\u2019s become something of an Instagram sensation \u2013 at least for the Green Aprons of Greece \u2013 using her profile to share tips and tricks for getting the most out of Starbucks coffee and tutorials on the perfect latte art. And of course, she organised this year\u2019s Greek Barista Championships, passing the torch to Efthymios Etsiroglou who will be in London next week battling it out for the title of Starbucks EMEA Barista Champion 2024. Vaso will also be in London, though performing a different, but similarly pressured role \u2013 sitting on the judging panel for this year\u2019s competition.<\/p>\n<\/body>\n\n\n

      \"\"<\/figure>\n\n\n

      Reminiscing about her time competing last year, Vaso said she arrived with the modest goal of coming top ten and remembers most the sense of camaraderie and friendship with her fellow National Champions. Recalling one moment she says \u201cI remember the latte art round and helping another partner. His art was good, but I offered him a little advice that would help him, even though it meant they might win. I did so because we had made friends.\u201d<\/p>\n<\/body>\n\n

      It\u2019s that opportunity to connect that Vaso advises other budding Champions not to overlook. \u201cSeize every opportunity to learn and collaborate with other professionals in the industry,\u201d she says. \u201cThe insights and experiences shared by your peers can be incredibly valuable. Embrace these moments to grow and refine your skills, and always strive to elevate your craft to new heights. And don\u2019t forget to have fun all the way!\u201d<\/p>\n<\/body>\n\n

      Phuti \u2013 2022, South Africa<\/strong><\/p>\n<\/body>\n\n

      \u201cI felt for a second like my spirit was leaving my body. I got extremely happy to a point where I couldn\u2019t even speak.\u201d That\u2019s how Phuti remembers the moment his name was announced as the 2022 Barista Champion.<\/p>\n<\/body>\n\n

      Since then, Phuti has been interviewed on TV and for news outlets in his home country of South Africa and has been promoted, taking on a role training baristas to develop their coffee knowledge and skill. \u201cFor me,\u201d he says \u201cI need to make sure that we have more partners that will be competing.\u201d<\/p>\n<\/body>\n\n

      \u201cIt\u2019s a spark to the passion, you need to nurture that spark so that it grows.\u201d<\/p>\n<\/body>\n\n

      It\u2019s a passion that Phuti was able to take further, as all our Barista Champions are, by visiting the coffee growing regions of Rwanda as part of the Starbucks Origins Experience. The journey immerses partners in the bean-to-cup coffee journey and for many, it\u2019s a life-changing experience. <\/p>\n<\/body>\n\n\n

      \"\"<\/figure>\n\n\n

      For Phuti, the brief is simple: \u201cI want to inspire a lot of partners to do what they love with coffee. If you have a love for something, that love will keep you going.\u201d<\/p>\n<\/body>\n\n

      Cynthia \u2013 2021, Lebanon<\/strong><\/p>\n<\/body>\n\n

      The 2021 Championships were a little different in format, disrupted by Covid-19. It didn\u2019t stop Cynthia\u2019s colleagues from celebrating with her though, \u201cI was sitting in the back room and there were so many people huddled outside. But once they did announce my name everybody was barging in, screaming. It was a crazy moment. It kind of just flew from there.\u201d<\/p>\n<\/body>\n\n

      Once travel restrictions had begun to ease, Cynthia was able to meet some of those that she had been working with, competing against and learning from, \u201cWinning the competition has given me a huge opportunity. I\u2019ve gotten to know so many people. I got to travel, I got to meet everybody in person, I\u2019ve made so many wonderful connections with beautiful people.\u201d<\/p>\n<\/body>\n\n

      \u201cI\u2019m honoured and I\u2019m very proud.\u00a0 It\u2019s been such a wonderful journey and it\u2019s only just beginning.\u201d<\/p>\n<\/body>\n\n\n

      \"\"<\/figure>\n\n\n

      Teddy \u2013 2019, South Africa<\/strong><\/p>\n<\/body>\n\n

      \u201cA dream come true\u201d \u2013 that\u2019s how Teddy describes his win.<\/p>\n<\/body>\n\n

      As with many of the competitors at Starbucks Barista Championships, the key thing that Teddy recalls is the enthusiasm for coffee that everyone shared. \u201cThe way we connect is all about passion,\u201d he says. \u201cThe competition was an opportunity to share my passion and love for coffee with everyone. It\u2019s a beautiful thing.\u201d<\/p>\n<\/body>\n\n

      Since winning, Teddy focuses that passion into a new role with Starbucks working to train baristas, upskilling them and passing on some of that enthusiasm for the craft of coffee.<\/p>\n<\/body>\n\n\n

      \"\"<\/figure>\n\n\n

      The win has also afforded Teddy some unexpected opportunities. \u201cI never thought I would travel the world through coffee,\u201d he says, reflecting on journeys that have enabled connections across Europe and Africa with partners in dozens of markets. \u201cThe opportunity is everything.\u201d<\/p>\n<\/body>\n\n

      His advice for hopefuls? \u201cYou just need to practice your craft and just be yourself.\u201d<\/p>\n<\/body>\n\n

      Fabio \u2013 2016, Portugal<\/strong><\/p>\n<\/body>\n\n

      During Fabio\u2019s winning championship, he presented the Verona coffee blend to the judges because it was a sip of that coffee that had sparked his passion for the drink. As part of that tasting, Fabio wanted the judges to understand his eye-opening, life-changing moment. Clearly that passion shone through as he went on to take the title.<\/p>\n<\/body>\n\n

      Since returning to Portugal, Fabio has progressed from Assistant Store Manager to a role with Starbucks Portugal to bring that passion for sharing coffee knowledge as he helps train baristas for new store openings around the country. He also acts as a mentor to Portugal\u2019s National Barista Champion each year.<\/p>\n<\/body>\n\n

      It’s been an unexpected journey \u2013 \u201cI never thought I\u2019d be here, ten years ago,\u201d says Fabio. The highlight, he says, had just been connecting with more people across the world, including people in the EMEA HQ.<\/p>\n<\/body>\n\n

      \u201cThe Barista Championships are super important,\u201d he says. \u201cFor one, they give people a chance to share what they love doing and get better \u2013 competition pushes you to get better. And the second thing is connections. It\u2019s great to be able to connect across Europe and the world through those shared experiences and gain insight on different markets, different cultures and people.\u201d<\/p>\n<\/body>\n\n

      And his advice to anyone thinking about whether to take on the challenge? Simple: \u201cGive it a go.\u201d<\/p>\n<\/body>\n\n

      \u201cFor me, the question was \u2018how can I get better\u2019 not \u2018how do I beat that person\u2019. Just try to be better than you were yesterday. If you only go after winning, you will put yourself under so much pressure. Relax, be yourself, and try to get that mindset that you are showcasing what you do.\u201d<\/p>\n<\/body>\n\n

      \u201cConnect with people, ask for help and have a good time.<\/p>\n<\/body>\n\n\n

      \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

      We\u2019ve taken a little time to catch up over a coffee with some of our previous winners. From travelling the world, meeting new people and immersing yourself in new cultures over a shared passion for coffee, to guiding and nurturing the next generation of coffee masters, winning the title of Starbucks EMEA Barista Champion opens up a host of opportunities. <\/p>\n","protected":false},"author":605,"featured_media":67017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"starbucks_cheetahmail_notify_on_publish":false,"starbucks_aep_notified_at":0,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[2029,2053],"tags":[],"class_list":["post-66981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-green-apron","category-emea-barista-championship"],"yoast_head":"\nEMEA Barista Championships 2024: Where are our Champions now? \u00a0 - Starbucks Stories EMEA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stories.starbucks.com\/emea\/stories\/2024\/emea-barista-championships-2024-where-are-our-champions-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EMEA Barista Championships 2024: Where are our Champions now? \u00a0 - Starbucks Stories EMEA\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve taken a little time to catch up over a coffee with some of our previous winners. 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