In partnership with environmental charity Hubbub

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7,000 disposable coffee cups could be saved from use through this trial

One-month reuse trial will run in Gatwick’s South Terminal, alongside further airport initiatives to increase cup reuse and recycling

Starbucks is offering customers a reusable cup instead of paper as part of #cupcupandaway campaign

Today, Starbucks and Hubbub are launching the first airport reusable cup trial in partnership with Gatwick Airport. The trial will offer drop off points for Starbucks reusable cups throughout the international airport’s South Terminal to help cut paper cup waste and address throw-away culture.

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This trial aims to offer a new approach to reuse, helping customers reduce disposable cup usage within closed environments such as travel hubs. Customers at the Starbucks store, which is operated in partnership with SSP, will have the option to borrow a free reusable cup for their drink instead of using a paper cup, which they can then drop off at one of five ‘Cup Check-In’ points throughout the airport before they board their flight. 

Over 5.3 million of the seven million paper cups used at Gatwick each year are already being recycled but as recycling requires empty cups to be placed in the dry recycling bins, Starbucks and Hubbub have identified the potential to increase reusable cup options as well to limit the number of cups used in travel hubs where on-the-go packaging is prevalent. 

The aim of the trial is to put 2,000 reusable Starbucks cups in circulation throughout Gatwick’s South Terminal, which could drastically reduce the number of paper cups being used each day. For example, if only 250 customers opted for reusable each day, it could see over 7,000 paper cups saved in one month.

Jaz Rabadia MBE, UK Senior Manager of Energy and Sustainability at Starbucks, “The purpose of working with Hubbub and Gatwick is to help create a new culture of reuse on-the-go by giving customers the option of a reusable cup instead of paper for free. We are optimistic that the ‘Cup Check-In’ points around the airport will provide enough places for customers to return their cups on the way to their gate, but also recognise this might not for everyone. Our goal is to save 7,000 disposable cups over the course of the month to find out the best ways to drive reuse where it is typically harder to do so – such as airports.”

Rachel Thompson, Sustainability Lead, Gatwick Airport said: “There is strong public support for measures to reduce waste and we are delighted to support one of our retailers with an innovation that can help travellers do that. We are looking forward to seeing how the trial goes and what we can learn to improve the solution.&nbsp;

This trial fits well with Gatwick’s own circular economy ethos, which sees us utilise as many recovered resources as possible from within the airport estate.&nbsp; By redesigning and investing in new waste collection and sorting facilities, and also in training to raise awareness about our journey toward zero waste, we have so far managed to hit a waste recycling and reuse rate of 70% this year. This includes all empty coffee cups and plastics and we also send zero waste to landfill.”

Trewin Restorick, CEO and Co-Founder, Hubbub said: “We know that people care about waste, but it’s often hard to ‘do the right thing’ when travelling. We want to find out whether people will get on board with reusing cups, if we make it easy and convenient. The airport is the ideal environment to trial a reusable cup scheme, as it is a closed loop environment and has the potential to reduce large volumes of paper cup waste. What we learn here will provide valuable insight into how to deploy a reusable trial in not only other airports, but many other environments.”

This trial is part of Starbucks and Hubbub’s on-going partnership and commitment to reducing paper cup waste. After introducing a 5p charge on paper cups in 2018 to encourage reuse, Starbucks has donated all proceeds to Hubbub to carry out environmental projects and research that increase sustainable consumer behaviour, such as this Gatwick trial.

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Starbucks launches first ever airport reusable cup trial at Gatwick Airport in London - Starbucks Stories EMEA

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Starbucks launches first ever airport reusable cup trial at Gatwick Airport in London

In partnership with environmental charity Hubbub 7,000 disposable coffee cups could be saved from use through this trial One-month reuse trial will run in Gatwick’s South Terminal, alongside further airport initiatives to increase cup reuse and recycling Starbucks is offering customers a reusable cup instead of paper as part of #cupcupandaway campaign Today, Starbucks and […]

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Today, Starbucks continues its commitment to reducing its environmental impact by joining World Wildlife Fund’s&nbsp;<a href="http://www.resource-plastic.com/">ReSource: Plastic</a> as a Principal Member.

<a href="http://www.resource-plastic.com/">ReSource: Plastic</a> will serve as an important resource for Starbucks ongoing sustainability initiatives, which include greener cups and packaging as well as greener stores and renewable energy. This announcement follows recent progress toward its goals of&nbsp;<a href="https://stories.starbucks.com/press/2018/starbucks-to-eliminate-plastic-straws-globally-by-2020/">phasing out plastic straws</a>&nbsp;and trialing a&nbsp;<a href="https://stories.starbucks.com/press/2019/greener-cups-fewer-straws-and-tracing-your-coffees-journey-via-app/">Greener Cup</a>&nbsp;solution.

“World Wildlife Fund is a key partner for Starbucks in our efforts to continue minimizing our environmental footprint,” said John Kelly, Senior Vice President of Global Public Affairs and Social Impact, Starbucks. “We look forward to being a part of&nbsp;ReSource: Plastic&nbsp;as we know it takes collaboration to find scalable, truly impactful solutions. We’re committed to learning and leading alongside other brands as we work toward our aspiration of sustainable coffee, served sustainably.”

Starbucks participation in&nbsp;ReSource: Plastic&nbsp;builds on an existing partnership with WWF to co-develop&nbsp;<a href="https://stories.starbucks.com/press/2018/starbucks-announces-global-greener-stores-commitment/">Starbucks Greener Stores</a>framework as part of a commitment to design, build and operate 10,000 Greener Stores globally by 2025.

Read WWF’s&nbsp;ReSource: Plastic&nbsp;<a href="http://www.resource-plastic.com/news.html">Press Release</a>.&nbsp;

Starbucks Joins World Wildlife Fund’s ReSource: Plastic as Principal Member - Starbucks Stories EMEA

Starbucks Joins World Wildlife Fund’s ReSource: Plastic as Principal Member

Today, Starbucks continues its commitment to reducing its environmental impact by joining World Wildlife Fund’s&nbsp;ReSource: Plastic as a Principal Member. ReSource: Plastic will serve as an important resource for Starbucks ongoing sustainability initiatives, which include greener cups and packaging as well as greener stores and renewable energy. This announcement follows recent progress toward its goals […]

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During the last hour of trading, Starbucks stores in Spain will offer any fresh food nearing expiry at half price

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100 per cent of the proceeds will be donated to Action Against Hunger, a leading humanitarian organisation, to fund its childhood malnutrition projects worldwide

Starbucks Spain has become the fifth European country to partner with Action Against Hunger, as the company look to expand efforts to tackle food waste in the retail industry, while at the same time fighting hunger in communities around the world. The programme also runs at stores in the United Kingdom, Austria, the Netherlands and Switzerland.

During the last hour of trading across the nearly 130 Starbucks stores in Spain, any fresh food nearing expiry will be sold at a 50 per cent discount. All proceeds from these sales will be donated to Action Against Hunger to fund childhood malnutrition prevention and treatment projects in nearly 50 countries across the world. 

In stores across Britain, the initiative has seen over £175,000 donated to Action Against Hunger and contributed to a reduction in food waste from stores by a third since January 2018.

Álvaro Salafranca, CEO of Starbucks Spain and Portugal, said: “Handling a challenge like food waste is no simple task, but we’re proud to have developed an effective and long-term programme. Following the success of the pilot project at 30 stores in Barcelona, we’re happy to be able to expand the programme to all stores in Spain. We are very excited to partner with Action Against Hunger on this initiative which allows us to help alleviate the impact of food poverty in the world.”

Carmen Gayo, Director, Communications and Fundraising for Action Against Hunger, said: “For our organisation, the food and restaurant sector is a natural ally. Starbucks not only provides us a chance to raise funds for our projects aimed at the recovery of malnourished children with this initiative, but also allows us to spread awareness for our cause by reaching millions of customers through the hundreds of outlets the brand has in Spain with the perfect message to get them directly involved in our project. The company and Starbucks customers are now a part of the generation that can end hunger.” Throughout the month of May, Starbucks will provide an additional incentive to get customers involved and spread awareness of the food waste programme. For every social media post on either Facebook or Instagram, the company will donate an additional €1 to Action Against Hunger– customers simply have to share a photo of the campaign sticker in-store.

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Starbucks Spain Becomes the Fifth European Country to Launch Food Waste Initiative - Starbucks Stories EMEA

Starbucks Spain Becomes the Fifth European Country to Launch Food Waste Initiative

During the last hour of trading, Starbucks stores in Spain will offer any fresh food nearing expiry at half price 100 per cent of the proceeds will be donated to Action Against Hunger, a leading humanitarian organisation, to fund its childhood malnutrition projects worldwide Starbucks Spain has become the fifth European country to partner with […]

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A newly developed programme delivered by Hubbub and funded by Starbucks will help communities resource collection of paper cup waste

Applications open today for grants ranging between £50,000 and £100,000

Starbucks and environmental charity, Hubbub, have launched The Cup Fund, to kickstart paper cup recycling programmes in locations across the U.K. The Cup Fund will support at least 10 large-scale recycling programmes, offering grants of between £50,000 and £100,000 based on the specific needs of each application to develop long term infrastructure and ensure cups are collected and sent for recycling. 

The ability to recycle paper cups has increased over the last two years and there is now enough capacity in the U.K. to recycle all paper cups used. However, because cups have a plastic lining that stops hot drinks from leaking, they need to be collected separately from other paper goods. As a result, specific cup recycling points are needed as well as clear communication to help the public recycle easily.

Today’s launch of The Cup Fund invites applications from a range of organisations wanting to increase infrastructure but lacking funding, including local authorities, recycling companies, property owners and social enterprises to come forward. 

Trewin Restorick, CEO and Founder of Hubbub,&nbsp;said: “We know that local authorities and building managers are committed to achieving their recycling targets but with increased strain on their budgets, investing in infrastructure is difficult. The launch of The Cup Fund with Starbucks means we will be able to collect cups in significant volumes in areas where there may not have been any drop off points before. We’re looking for ambitious, large-scale projects that will transform cup recycling in high footfall areas.”

The Cup Fund is financed by Starbucks and builds on the existing partnership with Hubbub. In 2018 Starbucks introduced a 5p charge on paper cups, to encourage customers to increase their use of reusable cups and avoid the charge. 

All proceeds are donated to Hubbub to carry out environmental projects that increase recycling as well as behaviour change studies to understand more about consumer behaviour, including the barriers that stop more people using a reusable cup.&nbsp; 

The instore charge has seen reusable cup use increase from 1.8% nationwide to over 5% of all hot drinks sold. Instore cup recycling is also offered in over 350 Starbucks stores across Britain, in a scheme that means any brand of cup can be brought back to be recycled.

Winning schemes will be selected by an independent panel consisting of experts in recycling and infrastructure, including The Local Authority Recycling Advisory Committee (LARAC) and the Chartered Institution of Wastes Management (CIWM). As well as financial funding, Hubbub will provide ongoing guidance and advice to the winning programmes to help them deliver infrastructure with a long-term benefit. Applicants can apply for The Cup Fund at <a href="http://www.thecupfund.com">www.thecupfund.com</a>. Applications are open until 24May 2019.

Jaz Rabadia MBE, UK senior manager of energy and sustainability, said: “Being part of The Cup Fund with Hubbub is a significant step for us in how we are trying to reduce the impact of paper cups taken outside of our stores. For us it’s about three things when it comes to cups - getting more customers to bring in a reusable cup when they visit us, recycling those that are used and also looking at alternative materials to plastic that future cups could be made from, and we’ll be trialling those in London next year.”

Starbucks rolls out 5p paper cup charge to all stores across Britain

The Cup Fund Opens to Scale Paper Cup Recycling Across the U.K. - Starbucks Stories EMEA

The Cup Fund Opens to Scale Paper Cup Recycling Across the U.K.

A newly developed programme delivered by Hubbub and funded by Starbucks will help communities resource collection of paper cup waste Applications open today for grants ranging between £50,000 and £100,000 Starbucks and environmental charity, Hubbub, have launched The Cup Fund, to kickstart paper cup recycling programmes in locations across the U.K. The Cup Fund will […]

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Starbucks, McDonald’s and other industry leaders partner in pre-competitive collaboration to push the boundaries of sustainable design and find innovative cup solutions.

Half the winning innovators from here in EMEA.

The NextGen Consortium, convened by Closed Loop Partners,&nbsp; announced today the winners of the NextGen Cup Challenge – an open-sourced, global innovation challenge to redesign the fiber to-go cup and create a widely recyclable and/or compostable cup.

After a rigorous four-month review process by an esteemed group of judges including NextGen Consortium business leaders, as well as experts in recycling, composting and packaging, the Challenge narrowed the nearly 500 submissions from over 50 countries down to 12 winners.

These 12 winning solutions — broadly categorized into innovative cup liners, new materials, and reusable cup service models — have the potential to turn the 250 billion fiber to-go cups used annually from waste into a valuable material in the recycling system.

“This is a notable milestone to achieve our aspiration of sustainable coffee, served sustainably which is a particular passion for our over 350,000 Starbucks partners,” said&nbsp;John Kelly, Senior Vice President of Global Public Affairs and Social Impact at Starbucks. “We’re a founding partner of the NextGen Consortium because we believe it will take the scale and influence of many global companies to make recyclable, compostable to-go cups an industry standard rather than the exception.”

Many of the largest players in the food and beverage industry have united within the NextGen Consortium, making it a unique pre-competitive collaboration. Starbucks and McDonald’s were early investors and founding partners of the NextGen Consortium, with The Coca-Cola Company, Yum! Brands, Nestlé and Wendy’s joining as supporting partners. The World Wildlife Fund acts as an advisory member of the Consortium, and OpenIDEO is an innovation partner. Collectively representing a significant portion of the cups market, these brands are not only demonstrating their commitment to ending cup waste and driving innovation in packaging, but also accelerating the paths to global scale.

“McDonald’s is proud to work with such an unprecedented number of brands to address the issue of fiber to-go cups,” said&nbsp;Marion Gross, Senior Vice President and Chief Supply Chain Officer, McDonald’s USA. “Collaboration is what we need to truly move the needle, amplify impact and bring solutions to scale quickly.”

The NextGen Challenge winner solutions are advancing the transition to a more circular economy where materials are continuously cycled and reliance on raw materials is reduced.&nbsp; “By working across the entire value chain and engaging key stakeholders, winners of the NextGen Cup Challenge are tackling a complex problem in a holistic way, sending valuable material back into the supply chain – benefiting people, the planet, and businesses,” said&nbsp;Erin Simon, Director, Sustainability R&amp;D, World Wildlife Fund.

Up to six winners will enter the NextGen Circular Business Accelerator, where they’ll gain access to a network of experts, business and technical resources and testing opportunities to ensure these innovations can successfully scale to serve the needs of the industry and maintain the performance standards we know and trust.

The Challenge is just the first stage of the NextGen Consortium’s three-year effort.&nbsp; Next, the NextGen Circular Business Accelerator, with testing and piloting opportunities, will help solutions get onto the shelf.&nbsp; Further, the Consortium is working with suppliers, recyclers and composters to ensure that the winning solutions can get successfully recovered for the highest value. The Consortium will work together to support the needs of the recycling and composting system and identify ways to make it easy for consumers to choose the right bin.

“The level of interest we saw in the Challenge demonstrates a real appetite for long-lasting sustainable packaging solutions,” saidKate Daly, Executive Director of the Center for the Circular Economy at Closed Loop Partners. “This level of industry collaboration in support of the NextGen Cup Challenge is really exciting, and we look forward to building on this momentum to encourage more innovative solutions. Fully recoverable fiber to-go cups are just the beginning.”

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The 12 Winners of the Challenge

These companies are rethinking the polyethylene plastic liners in cups that can currently make to-go cups difficult to recycle.

These companies are using cutting edge, plant-based materials in their cups so that they are compostable.

Category Three: Reusable Cup Service Models

The cups made by these companies aren’t single-use, they just keep cycling –&nbsp; remaining in service by harnessing the power of technology and design.

About NextGen Each year, an estimated 250 billion fiber to-go cups are distributed worldwide. Most of these are not recyclable or compostable. The NextGen Cup Consortium and Challenge launched in 2018 to bring together entrepreneurs, industry, and recyclers to identify and commercialize the next generation of recyclable and/or compostable cups. Closed Loop Partners, Starbucks, McDonald’s, The Coca-Cola Company, Yum! Brands, Nestlé and Wendy’s invite the industry to join this effort to identify a global solution to this shared challenge. About Closed Loop Partners Closed Loop Partners is an investment platform that invests in sustainable consumer goods, recycling and the development of the circular economy. Investors include many of the world’s largest consumer goods companies and family offices interested in investments that provide strong financial returns and tangible social impact.&nbsp; In 2018, Closed Loop Partners launched the Center for the Circular Economy, a New York City-based collaboration center for innovators to commercialize products, services and technologies that are leading the transition from a linear take, make, waste economy to a restorative one in which materials are shared, re-used, and continuously cycled. Learn more at&nbsp;<a href="http://www.closedlooppartners.com/">www.closedlooppartners.com</a>. About McDonald’s McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. Over 90 percent of McDonald’s restaurants worldwide are owned and operated by independent local business men and women. This year McDonald’s announced a series of commitments demonstrating how it will use its Scale for Good to positively impact the planet and the communities it serves. You can read more about McDonald’s Scale for Good initiatives&nbsp;<a href="http://stage-corporate.mcdonalds.com/corpmcd/scale-for-good/using-our-scale-for-good.html">here</a>. About Starbucks Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at&nbsp;<a href="https://stories.starbucks.com/">https://stories.starbucks.com/</a>&nbsp;or&nbsp;<a href="http://www.starbucks.com/">www.starbucks.com</a>.

“Solving the issue of plastic waste requires collaboration among many different stakeholders,” said&nbsp;Stefan Palzer, Nestlé Chief Technology Officer. “We are excited to join the NextGen Consortium and Cup Challenge as it brings together start-ups, industry partners and suppliers to find an industry wide, global packaging solution for sustainable to-go cups.”

“Yum! Brands would like to congratulate all of the Challenge winners for bringing forward incredible innovation that will help find food packaging solutions for our industry and beyond,” said&nbsp;Jon Hixson, VP Global Government Affairs and Sustainability, Yum! Brands. “The NextGen Consortium provides an amazing platform for collaboration and we look forward to seeing the continued progress that comes from the partnership to drive positive change in the value chain.”

“At Wendy’s, we know that our customers are increasingly aware of packaging waste and its impact on the environment,” said&nbsp;Liliana Esposito, Wendy’s Chief Communications Officer. “We embrace our role as being part of the solution, and one way we do that is to engage in partnerships that help us arrive at smart solutions, like our partnership with the NextGen Consortium. We congratulate the winners in this phase of the NextGen Cup Challenge, and look forward to seeing their ideas come to life and make a difference.”

“It’s encouraging to see such a diverse range of innovative solutions that represent milestones in the journey toward more comprehensive recyclability and compostability of cups across the board” said&nbsp;Nina Goodrich, Executive Director, GreenBlue and the Sustainable Packaging Coalition.&nbsp;(Nina Goodrich is a judge for the NextGen Cup Challenge)

“It’s great to see the momentum behind the NextGen Cup Challenge coming from a number of large brands,” said&nbsp;Abe Minkara, Managing Director, Mark Cuban Companies. “Together with the innovative winning ideas, the combination is truly powerful. Scaling a sustainable solution to the to-go cup ecosystem becomes not only attainable but inevitable.”&nbsp;(Abe Minkara is a judge for the NextGen Cup Challenge)

“The winners of the NextGen Cup Challenge represent an inventive spectrum of creative chemistry, design and manufacturing technology demonstrating real progress toward the recyclability and compostability of post-consumer cups and containers.” said&nbsp;Scott Seydel, Board Chair and CEO, The Seydel Companies and Board Trustee of the Ellen MacArthur Foundation US.&nbsp;&nbsp;(Scott Seydel is a judge for the NextGen Cup Challenge)

Closed Loop Partners Announces 12 Winners of the NextGen Cup Challenge - Starbucks Stories EMEA

Closed Loop Partners Announces 12 Winners of the NextGen Cup Challenge

Starbucks, McDonald’s and other industry leaders partner in pre-competitive collaboration to push the boundaries of sustainable design and find innovative cup solutions. Half the winning innovators from here in EMEA. The NextGen Consortium, convened by Closed Loop Partners,&nbsp; announced today the winners of the NextGen Cup Challenge – an open-sourced, global innovation challenge to redesign […]

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https://stories.starbucks.com/emea/stories/2019/closed-loop-partners-announces-12-winners-of-the-nextgen-cup-challenge/

Plans to launch food waste programme in four additional European countries

British stores have raised £125,000 for Action Against Hunger since programme launched last year

November 8, 2018 – Today, Starbucks announced its partnership with Action Against Hunger will expand to Austria, the Netherlands, Switzerland and France, increasing the company’s efforts to tackle food waste in the retail industry, while at the same time fighting hunger in communities in need around the world.

The partnership has been extended following last year’s launch of a programme combating food waste in Starbucks nearly 350 company-owned stores across Britain, which has now raised £125,000 for Action Against Hunger.

Beginning today, during the last hour of trading at Starbucks 85 company-owned stores across Austria, the Netherlands and Switzerland, any food nearing expiry that would otherwise be thrown out will be sold at a 50 percent discount. The entire sale of each item will be donated to Action Against Hunger, a leading humanitarian organisation, to help fund its projects that aid malnourished children worldwide. A similar programme addressing food waste and supporting Action Against Hunger will debut in France in 2019.

Starbucks store managers carefully manage their food product orders online, allocating precise items per store, which helps to reduce waste. However, on the occasions when fresh items would be thrown away, store managers will now display labels offering a half-price discount during the last hour before closing. One hundred percent of each sale’s proceeds are donated to Action Against Hunger.

Robert Lynch, vice president retail operations, Starbucks Europe Middle East and Africa, said: “Tackling a challenge like food waste is not an easy one, but we’re proud to have raised £125,000 for Action Against Hunger over the past year. Action Against Hunger does incredible work to fight hunger in communities around the world, and we’re looking forward to making an even greater impact as we expand our programme to four more European countries.”

Jean-Michel Grand, Executive Director, Action Against Hunger UK, said: “Action Against Hunger is immensely proud of our partnership with Starbucks in this initiative to reduce food waste while at the same time raising valuable funds. Money raised will go towards saving the lives of malnourished children in countries where food insecurity and famine are constant threats such as Yemen Iraq, South Sudan and Somalia. The £125,000 that has already been raised in the UK in the first year of the partnership is a tremendous achievement and we’re excited that the scheme is now being extended into other parts of Europe. There are currently 16.4 million children in the world suffering from the severest form of malnutrition. Every year at least two million children die because they don’t have access to the right nutrition and healthy environment to grow up strong. Thanks to the funds raised by Starbucks and their customers through their successful food waste initiative, Action Against Hunger is one step closer to achieving our goal of a world free from hunger.”

Action Against Hunger is a global humanitarian organisation that takes decisive action against the causes and effects of hunger. We save the lives of malnourished children. We ensure everyone can access clean water, food, training and healthcare. We enable entire communities to be free from hunger <a href="http://www.actionagainsthunger.org.uk">www.actionagainsthunger.org.uk</a>.

Sustainability

Sustainability Archives - Starbucks Stories EMEA

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Starbucks announced its partnership with Action Against Hunger will expand to Austria, the Netherlands, Switzerland and France, increasing the company’s efforts to tackle food waste in the retail industry, while at the same time fighting hunger in communities in need around the world.

Starbucks expands partnership with Action Against Hunger

Starbucks expands partnership with Action Against Hunger to tackle food waste across Europe

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For the first time this Christmas, Starbucks has given its classic reusable cup a merry make-over with a brand-new red design launching in select stores* across EMEA from 1 November 2018.&nbsp; The red reusable cup means customers can enjoy the festive red cup spirit whilst also claiming their discount off any drink they purchase in store.&nbsp; With a colour pop of red, it’s sure to brighten up cold mornings for months to come.

Starbucks has offered a reusable cup discount as part of its wider sustainability commitments for the past 20 years ever since opening its first store in Europe in 1998. In 2014, Starbucks launched a £1 / €1.25 reusable cup to make it as easy as possible for customers to reuse at an accessible price.

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The Starbucks red reusable cup will be available for all to enjoy from 1st November 2018 in select stores across EMEA, priced at £1/ €2 whilst stocks last.

To add to the excitement, Starbucks highly anticipated festive cups and drinks <a href="https://sbux.co/2OiwdzQ">launch today</a> (Thursday 1st November), marking the beginning of the Christmas season for many.

For the first time this Christmas, Starbucks has given its classic reusable cup a merry make-over with a brand-new red design launching in select stores* across EMEA from 1 November 2018.

Starbucks reusable cup is given a make-over for Christmas

Starbucks reusable cup is given a merry make-over for Christmas

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Three-month London trial showed 126% increase in reusable cup use by customers

Environmental charity Hubbub will continue to use proceeds on projects to reduce plastic pollution across the UK

Tuesday 10th July: &nbsp;Starbucks today announces that it will test a 5p paper cup charge across all 950 stores in Britain from Thursday 26th July, following a three-month trial in London. The charge will see all stores add 5p on to the cost of any drink purchased in a paper cup in a bid to further encourage customers to bring in a reusable cup.&nbsp; Customers using reusable cups already receive a longstanding 25p discount off any Starbucks drink, aimed at reducing paper cup waste. The announcement comes after positive trial results showed a 126% uplift in the use of reusable cups in participating stores, measured by the number of customers redeeming the reusable 25p cup discount.&nbsp;

Throughout the three-month trial Starbucks worked with environmental charity and behavioural change experts Hubbub, who compiled a report evaluating the overall impact of the charge on customer behaviour. The report shows that the percentage of customers bringing in their own cup or tumbler increased in the trial stores from 2.2% before the trial to 5.8% during the trial.[i] Mornings see the highest volume of customers going reusable, with 8% of all hot drinks served in reusable mugs or tumblers.

The results indicate that a nationwide roll out of a 5p charge with supporting instore communications and staff training would have an impact on reducing paper cup use. Starbucks is continuing to work with the industry to share the findings of this trial charge, as well as leading in innovations to support reducing plastics waste, and finding alternatives to single-use paper cups. Earlier this year Starbucks committed $10m to develop a fully recyclable and compostable hot cup in partnership with Closed Loop Partners, through the NextGen Cup Challenge.&nbsp;

Starbucks policy is to serve all drink in-store customers with ceramic cups, and all company-owned stores in Britain offer paper cup recycling. Earlier this week, the company has announced plans to eliminate single-use plastic straws globally by 2020, making a new Starbucks strawless lid a standard on all iced coffee, tea and espresso beverages. This new lid has already launched in 150 stores across Europe, Middle East and Africa and will reach all stores through a phased rollout. Starbucks is also introducing straws made from alternative-materials, including paper or PLA compostable plastic, for Frappuccino blended beverages or customers who prefer or need a straw. &nbsp;&nbsp;

Martin Brok, president, Starbucks Europe, Middle East and Africa said: “We saw encouraging results from the first three months of this trial with Hubbub, and what stood out to us was the positive response we had from our partners (employees) and customers who continue to push us to innovate and find ways to reduce waste. Extending this to all our stores across Britain is an exciting step and we’re hoping this charge will remind customers to rethink their use of single-use plastic as it has with plastic bags.”

The funds raised from the 5p cup charge to all stores in Britain will continue to support recycling and sustainability efforts with Hubbub, with a focus to reduce plastic pollution across the UK and prompt consumers to rethink how we use plastic.

Trewin Restorick, CEO and Founder of Hubbub&nbsp;said: “Single-use plastics is an issue that has become more significant in people’s minds than ever before. The trial proved this, showing that customers have an increased awareness of the need to reduce waste from single-use cups. A 5p charge is an effective way to prompt this change. We’re excited to be working with Starbucks, particularly as they take on board the findings of the trial and introduce the charge across the whole of the UK. We look forward to discovering what more can be done to encourage people to use reusable cups.”

[i] Average percentage of total hot beverages served in reusable cups in the 35 participating trial stores.

Starbucks today announces that it will test a 5p paper cup charge across all 950 stores in Britain from Thursday 26th July, following a three-month trial in London.

Starbucks rolls out 5p paper cup charge in Britain

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Gardeners are being encouraged to call on the help of their local Starbucks store and pick up the stores’ used coffee grounds to help boost crops growth.

The Allotments &amp; Gardens Council UK are sharing the benefits of using coffee grounds on plants with their members across Britain, who can visit their local Starbucks store and pick up free used coffee grounds.

According to the Allotments &amp; Gardens Council UK, used coffee grounds provide a great, long-term way to enrich soil and eliminate the need for other fertilisers, and they can also speed up the composting process – making them the perfect natural material to use in private gardens, allotments and outdoor spaces.

Starbucks ‘Grounds For Your Garden’ offers an effective way to reuse waste material - even the packaging is reused when baristas scoop used the coffee grounds into empty bags&nbsp; used to deliver the espresso beans. &nbsp;Customers can pick up a free bag of used coffee grounds, which will be located by the checkout in their local Starbucks store, or they can ask their barista.&nbsp;

The Allotments &amp; Gardens Council UK support societies across the UK. Jeff Bond, board member for The Allotments and Gardens and Council UK, commented: “Our members are always looking for new ways to boost their crop growth and this scheme really benefits gardeners in local communities who may not have access to this natural fertiliser. Used coffee grounds are high in nitrogen so they are fantastic for plant growth and we can use them for growing a range of plants on the allotments from, tomatoes to marrows and even pumpkins!”

Clare Walker, communications director for Starbucks UK, said: “Thank you to the Allotments and Gardens Council UK for shining a spotlight on this programme, which we have offered in our stores for 20 years. We’re committed to reducing waste from our stores, and it’s a great opportunity to support local gardeners and allotment keepers too!”

Gardeners encouraged to use Starbucks coffee grounds

Gardeners encouraged to use Starbucks coffee grounds and boost crops

https://stories.starbucks.com/emea/stories/2018/gardeners-encouraged-to-use-starbucks-coffee-grounds-and-boost-crops/

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A recent trial of one of the programmes already distributed over 1,800 meals in Madrid

Today, we are proud to share news from Starbucks Spain which has launched two new food waste projects in stores across Madrid and Barcelona.

<a href="https://www.hofo.es/">Hope Food</a> is an entrepreneurial social scheme that redistributes unsold fresh food to two charities in Madrid at the end of each day. Mensajeros de la Paz and Cottolengo work with the homeless and disabled community as well as families in need.

Since launching a trial with Hope Food at the beginning of 2018, 2,300 kilograms of food has been donated to date, creating more than 1,800 full meals for those supported by the charity. &nbsp;

Stores in Barcelona have teamed up with <a href="https://www.wesaveeat.com/">WeSAVEat</a>, a mobile app where users can buy surplus food from stores at a reduced price at the end of each day. Through the WeSAVEat app, the Starbucks stores in Barcelona post two bundles of food for sale, combining a savoury item with two sweet products. Users can then purchase these bundles half price through the app, picking them up instore at closing time.

Speaking about the partnerships, Álvaro Salafranca, director general of Starbucks Spain and Portugal, said: “Our store teams are passionate about helping those in need in their local community so we are delighted to have found charity support partners in these two cities that are able to facilitate us offering our unsold food to those who will benefit most.”

A recent trial of one of the programmes already distributed over 1,800 meals in Madrid

New food waste projects launch in Spain

https://stories.starbucks.com/emea/stories/2018/new-food-waste-projects-launch-in-spain/

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Reinforces commitment to advancing Starbucks sustainability commitments in the Netherlands and driving industry-wide awareness and participation of cup recycling

Amsterdam, 03&nbsp;May 2018 – Starbucks now offers paper cup recycling in 11 of its company-operated stores in Amsterdam, Utrecht and The Hague.

Following a similar cup collection and recycling process proving successful in UK Starbucks stores, customers in the Netherlands can now return any used paper cup to 11 stores in the Netherlands. Cups will be sorted and collected by the store teams for onward recycling, in collaboration with local providers SUEZ and Essity. Waste management company SUEZ will collect and break down the material, and Essity will recycle them into new paper products.

“Reducing waste is part of Starbucks global environmental goals and this new cup recycling initiative in the Netherlands underlines our commitment.” says Susanne Folkerts, supply chain project manager, Starbucks EMEA. “By taking the lead in trialing cup collection and recycling, we’re optimistic about influencing partner (employee) and customer behaviours and hopefully inspire others in the industry to participate.” she adds.

This announcement underlines Starbucks commitment to reducing its impact on the environment, by providing opportunities to help recycle more paper cups. This is in addition to offering a longstanding discount of 30 cents for customers bringing their own tumblers, providing the option of using reusable cups that are sold in stores from €2, and always offering customers ceramic mugs if they choose to drink in store.

“We know our customers and store teams want to reduce paper cup waste and so we’re delighted that we now have a system to recycle paper cups from our stores. We are confident that we can make a difference, on top of our reusable cup discount and increased ceramic mug use.” says Babette van den Berge, District Manager, Starbucks Netherlands.

The cup recycling will first trial in 11 company-operated Starbucks stores in the Netherlands, with plans to expand to more Starbucks stores across the country, operated by licensed business partners.

Starbucks start met bekerrecycling in Nederlandse winkels

Dit initiatief benadrukt het belang van maatschappelijk verantwoord ondernemen voor Starbucks in Nederland en het stimuleren van bewustwording in de sector voor deelname aan bekerrecycling

Amsterdam, 03 mei 2018 – Starbucks is begonnen met een nieuw recyclinginitiatief voor papieren bekers in elf eigen winkels in Amsterdam, Utrecht en Den Haag.

Na een succesvol vergelijkbaar verzamelproces voor recycling in deelnemende Britse winkels, kunnen klanten in Nederland nu elke gebruikte papieren beker bij elf Nederlandse locaties inleveren. Deze bekers worden door het personeel verzameld en in samenwerking met lokale leveranciers Essity en SUEZ gesorteerd voor verdere recycling. Afvalbeheerbedrijf SUEZ verzamelt het materiaal en breekt het af, wat Essity vervolgens recycled tot nieuwe papierproducten.

"Het terugdringen van afval is onderdeel van de wereldwijde milieudoelstellingen van Starbucks en dit nieuwe bekerrecycling-initiatief in Nederland benadrukt onze toewijding", zegt Susanne Folkerts, supply chain projectmanager, Starbucks EMEA. "Door het voortouw te nemen met het inzamelen en recyclen van papieren bekers, zijn we optimistisch over het beïnvloeden van het gedrag van partners (werknemers) en klanten, en hopen hiermee anderen in de branche te inspireren om deel te nemen", voegt ze eraan toe.

Het plan voor recycling geeft invulling aan Starbucks commitment om de impact op het milieu te verminderen door mogelijkheden te bieden om meer papieren bekers te recyclen. Dit is in aanvulling op de korting van dertig cent die Starbucks al een langere tijd biedt aan klanten die een herbruikbare beker meenemen, het aanbieden van de herbruikbare bekers die voor €2 in de winkels worden verkocht, en het aanbieden van keramische mokken voor klanten die ervoor kiezen om de bestelling in de Nederlandse winkels te nuttigen.

"We weten dat onze klanten en winkelteams het afval van papieren bekers willen verminderen. Daarom zijn we verheugd dat we een recyclesysteem voor papieren bekers lanceren in onze winkels. We zijn ervan overtuigd dat we een verschil kunnen maken, bovenop onze herbruikbare bekerkorting en een verhoogd gebruik van keramische mokken", zegt Babette van den Berge, District Manager, Nederland.

Het recyclinginitiatief wordt getest in elf door het bedrijf geleide Starbucks-winkels in Nederland, met plannen om uit te breiden naar meer Starbucks locaties door het hele land, die worden beheerd door gelicentieerde zakelijke partners.

Following a similar cup collection and recycling process proving successful in UK Starbucks stores, customers in the Netherlands can now return any used paper cup to 11 stores in the Netherlands.

Starbucks announces paper cup recycling in Netherlands

Starbucks announces paper cup recycling launch in Netherlands stores

https://stories.starbucks.com/emea/stories/2018/starbucks-announces-paper-cup-recycling-launch-in-netherlands-stores/

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In its first-ever 5p paper cup charge Starbucks UK sees encouraging mid-trial results 54 UK Starbucks stores to also trial biodegradable straws in May

Thursday 26th April: Starbucks today reveals results from the first six weeks of a three-month trial, evaluating the impact of a 5p paper cup charge in <a href="http://www.starbucks.co.uk/5pcup">35 stores</a>[1] across the City, West End, and west London. Results show reusable cup usage has increased by 156.6% in the trial stores, measured by the number of customers redeeming the 25p reusable cup discount.&nbsp;

Today Starbucks also announces a trial in 54 stores in London and Manchester to test alternative solutions for plastic straws. The trial, starting in May, will test two new straw alternatives, including a paper and biodegradable plastic straw.&nbsp; &nbsp;

Starbucks-commissioned research in February[2] found that almost half (48%) of people surveyed said they would carry a reusable cup, saving money and reducing waste. The percentage[3] of customers bringing in their own cup or tumbler since the launch of this cup charge trial has increased to 5.9% in the trial stores, up from 2.2% in the same stores before the trial began. The most significant change has been in the mornings with 8.4% of customers in trial stores now using a reusable cup or tumbler.

The proceeds from the 5p charge are being donated to environmental charity and behaviour change experts, Hubbub. At the end of the trial, Starbucks will share a conclusive report in collaboration with Hubbub, evaluating the overall impact of this three-month trial on customer behaviour and assessing its contribution to helping to reduce waste and encourage the use of reusable cups.

Since 1998 Starbucks has offered a reusable cup discount in the UK to encourage customers to bring in their own cup or tumbler. In 2014, Starbucks launched a £1 reusable cup to make it as easy as possible for customers to reuse at an accessible price.

Jason Dunlop, chief operating officer, Starbucks EMEA said: “We are encouraged by the initial results of our trial that show that by charging 5p and increasing communication on this issue, we can help to reduce paper cup use. Now those same customers can also help us to test innovative plastic straw alternatives, to further reduce our impact on the environment. We look forward to sharing the full report on this cup charge trial, in collaboration with Hubbub, with the wider industry as we work together to find sustainable solutions.”

&nbsp;As part of Starbucks ongoing commitment to environmental action and sustainability, British stores are also now signed up to Refill and will soon appear on the Refill app, which helps consumers find locations to refill their water bottles for free, whilst on the go.

&nbsp;[1] Full list of participating stores: <a href="http://www.starbucks.co.uk/5pcup">www.starbucks.co.uk/5pcup</a>

[2] Survey of a representative sample of 2000 UK adults, undertaken by Opinium, February 2018

[3] Average percentage of total hot beverages served in reusable cups in the 35 participating trial stores

Hubbub is a charity which explores innovative ways to interest mainstream consumers in important sustainability issues, through different ‘hubs’ of activity: Food; Fashion; Homes; Neighbourhoods.&nbsp;In 2017 Hubbub led the #SquareMileChallenge campaign which recycled 4 million cups from the City of London in 9 months. <a href="http://www.hubbub.org.uk">www.hubbub.org.uk</a>

In its first-ever 5p paper cup charge Starbucks UK sees encouraging mid-trial results 54 UK Starbucks stores to also trial biodegradable straws in May.

Starbucks reports 150% increase in reusable cup use

https://stories.starbucks.com/emea/stories/2018/starbucks-reports-150-increase-in-reusable-cup-use/

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