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More than 200 local charities around Britain are celebrating funding donations thanks to the support of Starbucks customers getting involved in <a href="https://news.starbucks.com/emea/cheer-for-good-with-starbucks">Cheer for Good</a>. The Christmas campaign helped to raise awareness and funds for local causes that sit at the heart of the communities that are most important to Starbucks customers and its store teams.

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Cheer for Good was the fourth annual Christmas charity initiative by Starbucks, working in partnership with <a href="https://www.neighbourly.com/">Neighbourly.com</a>. As part of its ongoing commitment to championing some of the country’s smallest charities, Starbucks will continue this partnership with Neighbourly to support and raise the profile of the vital work that these charities do in their local communities all year round.

Throughout 2017 Starbucks partners (employees) offered support for local community projects from their time to <a href="https://news.starbucks.com/emea/starbucks-partners-volunteering-across-emea">volunteer</a>, offering <a href="https://news.starbucks.com/emea/opportunity-youth-career-workshops">skills training</a> as well as food and <a href="https://news.starbucks.com/emea/starbucks-community-cafe-gets-into-gear-with-salute-coffee-truck">drink donations</a>.&nbsp;The year was rounded off with Starbucks UK donating £150,000 to the 210 charities that took part in Cheer For Good. Each charity was nominated by Starbucks partners (employees) and customers, and the top 30 charities, whose supporters ‘cheered the loudest’ on Twitter, were awarded a grant of £2,000 each, with everyone receiving £500.

Sarah Wolf, Senior Technician, Wiltshire Search and Rescue Service, explained that the £2,000 is being used to fund brand new digital radios to help their team of volunteers communicate with their central base. She added: “Campaigns like Cheer For Good are so important to charities like us, we are all volunteers and we don’t have any paid staff. It’s all about word of mouth so being able to have a brand behind us to give us the support has been absolutely priceless for us.”

More than 15,000 people across the UK supported Cheer for Good online and hundreds of Starbucks stores across the UK also helped spread the cheer by hosting fundraising events in stores.

More than 200 local charities around Britain are celebrating funding donations thanks to the support of Starbucks customers getting involved in Cheer for Good .

Charities Cheer for Good thanks to community funding

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Starbucks Stories EMEA

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Starbucks has achieved a Top Employer certification across Europe by the Top Employers Institute, a leading independent auditor of HR practices. Starbucks also received country-level certification as a Top Employer in Austria, Switzerland, France, the Netherlands and UK.

The accolade recognises around 500 hundred of Starbucks stores, which employ over 7,000 thousand partners (employees), as well as the company’s regional head office. Starbucks was independently verified across key factors such as learning and development, company culture and the benefits on offer, to achieve the accreditation.

The Top Employers Institute is a global certification company recognising excellence in the conditions that employers create for their people. Speaking on receiving the honour, Sara Williams, HR senior manager, Starbucks EMEA, said:

“While this recognition is indeed an honour for us, our work to innovate and deliver an exceptional experience for our partners (employees) is never over. Being named a Top Employer in Europe is testament to the work of our vast team of partners who work tirelessly to create a culture of warmth and opportunity for those working in our stores.”

Starbucks has achieved a Top Employer certification across Europe by the Top Employers Institute, a leading independent auditor of HR practices.

Starbucks recognised as a Top Employer in Europe

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Starbucks recognised as a Top Employer in Europe by  Top Employers Institute

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Around 150 roles offered - from master baristas to mixology experts on new careers site

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Over 300 total new jobs to be created in Milan, including future Starbucks stores with Percassi in 2018

Milan, ITALY; February 2, 2018– The recruitment for the first European Starbucks Reserve Roastery and the first Starbucks location in Italy, has begun today, as Starbucks launches a new careers website: <a href="https://starbucksreservecareers.it">https://starbucksreservecareers.it</a>. The new Starbucks Reserve Roastery on Piazza Cordusio in Milan, opening in autumn 2018, will hire around 150 Starbucks partners (employees).

It was during a visit to Milan in 1983 when Starbucks executive chairman, Howard Schultz experienced the magic and theatre of Milanese coffeehouses, which inspired the third place Starbucks experience now present in 76 countries around the world. 35 years on, the journey to open the first Starbucks retail presence in Italy has begun, by hiring its passionate team of partners.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

The majority of the 150 roles at Starbucks Reserve Roastery in Milan will be full-time, permanent contracts, with special benefits including ‘bean stock’ – restricted stock units (RSUs), for employees to share in the success of the company. Starbucks has a long-standing tradition of investing in people - from structured training and development, to providing lasting career opportunities, as well as rewards and benefits that complement great personality, knowledge and attitude. The recruitment website has launched for all prospective candidates to learn more about roles and how to apply.

Giampaolo Grossi, General Manager for Starbucks Reserve Roastery – Milan said: “Starbucks brings a culture of warmth and belonging, and we are excited to invite candidates to apply and join us to open the Roastery. This team is going to be part of something very special for the company. We recognise how much coffee passion and talented baristas there are in Italy, and now we can share more about the career opportunities we are creating.”

“We are pleased to welcome Starbucks to the city and support the over 300 jobs being created at the Reserve Roastery and Starbucks stores in Milan. Starbucks is an internationally recognised coffee brand, and we are delighted to see the career opportunities created for its first location in Italy”, commented Milan Mayor Giuseppe Sala.

Since the first Starbucks Reserve Roastery opened in 2014 in Starbucks hometown of Seattle, most recently Starbucks brought the same coffee and retail innovation to China, the company’s fastest growing market. The Shanghai Roastery opened in December 2017 and is a 30,000 square feet retail space of coffee roasting and brewing, Italian baking, and exquisite local craftsmanship. The new Starbucks Reserve Roastery in Milan will serve rare and unique coffees in an immersive environment, designed specifically for the Milanese customer, and will offer freshly baked food on site from Italian artisan baker Rocco Princi - the exclusive food partner for all new global Roastery locations.

Following the Roastery opening, Italian licensee and business partner Percassi will begin to open a small number of&nbsp; Starbucks stores in Milan in 2018. Recruitment will soon commence to build fantastic barista teams for these Starbucks stores, alongside the world-class culinary skills of Princi bakers, who will operate within the Roastery. By the end of 2018, over 300 new job opportunities will have been created in Milan.

Matteo Percassi, CEO Percassi Food and Beverage added: “This is an exciting time as we start to build the passionate teams for our stores, which will be carefully designed and curated to respect the local Milan community. We already employ more than 600 Milanese through our retail brands and we are looking forward to developing more talent for our Starbucks stores.”

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 25,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at <a href="http://news.starbucks.com">news.starbucks.com</a> and Starbucks.com.

Founded in 1976 by Antonio Percassi, it is a company whose activities are focused on managing its portfolio of own trademarks (Kiko Milano, Womo and Bullfrog in cosmetics, Atalanta in sports, Caio Antica Pizza Romana and La Piadineria Casa Maioli in food services) or in joint venture (Billionaire Italian Couture in clothing). Percassi is also active in the development and management of important brands’ sales networks (such as Gucci, Nike, Victoria’s Secret, Lego in fashion-beauty and consumer area, and Starbucks and wagamama in the food industry). Percassi operates also in the Real Estate business with the development and improvement of major real estate projects in the sale and managerial sector. For further information: <a href="http://www.percassi.com">www.percassi.com</a>.

The recruitment for the first European Starbucks Reserve Roastery and the first Starbucks location in Italy has begun, as Starbucks launches a new careers website.

Talent search begins for Starbucks Reserve Roastery in Milan

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Starbucks recognised as a Centrica Top 100 Apprenticeship Employer

Since launching its national apprenticeship programme in 2012, Starbucks has created more than 1,300 apprenticeships for its partners (employees) and established an industry-leading programme in the UK. The expansion of the programme to now include qualifications up to Level 6 has seen Starbucks recognised in the prestigious Centrica Top 100 Apprenticeship employer list. The accolade coincides with Starbucks recently being named Best Apprentice Employer for London. The list is compiled annually by the National Apprenticeship Service and was announced on 18 January 2018 to recognise excellence in businesses that employ apprentices.

Speaking about Starbucks being named a Top 100 Apprenticeship employer, Sue Husband, Director of the National Apprenticeship Service, commented, “The Top 100 Apprenticeship employer list 2017 demonstrates clearly the impact apprentices can have on an organisation”, Sue said. “Apprentice employers are creating opportunities for individuals to gain the skills and knowledge needed to succeed, up to degree level. These Top 100 Apprenticeship Employers are making a difference to the lives of their apprentices by investing in their future.”

The apprenticeship programme creates opportunities for partners to grow their skills and careers as Starbucks recruits, trains and retains talent for the business. In the UK, apprentices can earn qualifications from Level 2 up to Level 6, equivalent of a university degree, across a wide range of disciplines and subjects, such as hospitality, digital IT and the nation’s first in food technology.

The programme is led by Russell Butcher, senior manager, education, skills and qualifications, Starbucks EMEA, who commented, “There are a number of great apprenticeship programmes across the UK and to be named as one of the best is a great accomplishment and testament to all of the apprentices and partners involved in developing the success of our programme. The benefits of apprenticeships both to our people and to our business have been tangible and we look forward to continuing to innovate and develop our programme further.”

Starbucks committed in 2015 to creating another 1,000 apprenticeship qualifications across the business by 2020. 

Since launching its national apprenticeship programme in 2012, Starbucks has created more than 1,300 apprenticeships for its partners (employees) and established an industry-leading programme in the UK.

Apprenticeship Programme named as one of UK’s best

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Starbucks stores across Greece, Denmark, the Netherlands and Austria have celebrated their 10th and 15th anniversaries this year, marking the date they first opened in these countries by donating to causes close to their local communities.

Greece donates all profits from its first store in Athens to charity to mark anniversary

The store team from the first Greek store in Athens donated all profits from its 15th anniversary to SOS Children’s Villages. This is the world’s largest charity that work with orphaned and abandoned children to give them a community and a promise of a brighter future. Starbucks has been working closely with the organisation since the company arrived in Greece.

Customers raise thousands to mark 10 years in the Netherlands

Customers in the Netherlands celebrated Starbucks 10-year anniversary by raising over €11,000 for the LINDA Foundation, a charity that focuses on supporting single parents with children in financial need. Customers donated by purchasing tumblers, with each store also matching the donation. For every Flat White purchased, 50 cents was also donated to the LINDA Foundation.

Denmark supports young women’s counselling charity on its 10th anniversary

Ten years ago, Starbucks arrived in Denmark with a single store in Copenhagen Airport. Now Starbucks proudly serves customers in 21 stores across the country, and to mark 10 years as part of the coffee community, Starbucks donated 5kr from each Pumpkin Spice Latte sold during its anniversary week to Girl Talk, a counselling charity for young women aged between 12 and 24.

Austria celebrates 15 years with coffee and cake

A chocolate and salted caramel sauce cake, shaped to look like a Starbucks mug, was the centrepiece of Starbucks 15th anniversary celebrations in Austria, marking the date when the first store opened in Salzburg. 

Starbucks stores across Greece, Denmark, the Netherlands and Austria have celebrated their 10th and 15th anniversaries this year, marking the date they first opened in these countries by donating to causes close to their local communities

Starbucks celebrates anniversary milestones across Europe

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Starbucks celebrates major anniversary milestones across Europe in 2017 by supporting charities

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This Christmas, Starbucks has donated £175,000 to charities across Europe that were nominated by its customers and partners (employees) as part of its festive giving initiative, #GiveGood.

In the UK, 210 community charities took part in a local charity initiative, #CheerforGood, in partnership with Neighbourly.com, which saw nearly 60,000 tweets shared by supporters across the country spreading the cheer and raising awareness for local causes. The top 30 charities whose supporters ‘cheered’ the loudest on Twitter have been awarded a grant of £2,000 each, with the remaining charities all receiving £500 for taking part.

Sarah Wolf, Wiltshire Search and Rescue, which helps the emergency services to find missing and vulnerable people, said: “Cheer for Good has given us both a platform, and a reason, to shout about the great work we do. We hope to be able to start putting money towards new digital radios that will ensure we can better communicate with each other, and the emergency services. We are on call every day of the year and this money will keep us out on the ground for some time to come.”

Jo Whitfield, B-EAT, a charity that supports people with eating disorders, said: “Cheer for Good has been such a fantastic opportunity for B-EAT, and the support from the Bath High St Starbucks team has been amazing ! The grant will help us to provide support to people affected by eating disorders over the Christmas period, which can be an incredibly difficult time.”

Tom Reeves, Free Radio Mission Christmas, a charity that aims to make a difference to the lives of disadvantaged children in the West Midlands, said: “As a charity we rely heavily on the kindness of local people and local businesses. Starbucks and Neighbourly are clearly champions of that ethos! We had great fun on our #CheerForGood day, interacting with Starbucks customers and telling them all about Mission Christmas which aims to get gifts to the 1 in 3 children in Birmingham STILL living in poverty. The grant will help buy gifts for the age groups who often get forgotten about, the very young and the over 10s. This will mean so much to so many.”

Store teams also hosted fundraising events for each of the charities nominated in stores across the UK, Amsterdam, Paris, Vienna, Geneva and Zurich. Charities used the occasion to raise awareness and fundraise in a variety of ways. The Austrian store teams donated a giant blanket knitted by the community and their customers to homeless charity – Caritas de gruft.

Martin Brok, president Starbucks Europe, Middle East and Africa (EMEA), said: “Right across our business in Europe we’re proud of the connections we’ve made with local communities this Christmas. In the UK, we were thrilled to see the number of tweets shared using #cheerforgood almost double as part of this year’s Christmas community campaign - helping local charities, nominated by our partners and customers, to raise awareness and funds at this critical time of year. We look forward to building on these charity partnerships, and continue to support community projects all year round.”

Starbucks will continue its partnership with Neighbourly.com in 2018 to support and raise the profile of the UK’s smallest charities that do vital work in their local communities, all year round. 

Starbucks donates £175,000 to charities across Europe

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Starbucks donates £175,000 to community charities  across Europe this Christmas

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Starbucks stores across Britain are celebrating the work of 210 local charities, all nominated by customers and partners (employees) to join the Cheer for Good initiative. This Christmas, £150,000 will be granted to these local causes that sit at the heart of the communities that Starbucks serves, with Cheer for Good inviting supporters to ‘cheer’ on social media for top grants of £2,000.

To launch <a href="">Cheer for Good</a> Starbucks stores around Britain are welcoming the charities taking part from their local area on 29 November, alongside Starbucks teams and customers, to raise awareness and funds for their causes.

On the same day, Starbucks stores in the UK will also be serving hot drinks in a new red cup. The new red cup design, available for a limited time, features a white heart framed by two hands coming together, celebrating the good in each other and across communities.

Starbucks UK is continuing its partnership with online platform <a href="https://www.neighbourly.com/cheerforgood">Neighbourly.com</a>, to launch the festive giving initiative. Supporters can get behind their local charities and ‘cheer’ on Twitter using the hashtag #CheerforGood with the charity’s Twitter handle, from 29 November until midnight on 20 December 2017. The leading 30 charities whose supporters ‘cheer’ the loudest, will receive a top grant of £2,000, with all charities receiving £500 for taking part.

Commenting on the launch Simon Redfern, vice president communications at Starbucks Europe, Middle East and Africa, said: “This Christmas we want to help raise the profile of some of the small charities who do vital work in their local neighbourhoods. The charities taking part in Cheer for Good this Christmas are close to our hearts and the whole company is about to get its cheer on and raise some serious noise for these great causes.”

Nick Davies, Founder of Neighbourly said: “It’s fantastic to partner with Starbucks for Cheer for Good, and help them connect with great causes delivering critical services to local communities across the country. We’re proud to be a part of such a meaningful campaign that gives charities the chance to raise awareness and funds at a crucial time of year.”

To find out which charity is taking part near you, visit: <a href="http://Starbucks.co.uk/CheerForGood">Starbucks.co.uk/CheerForGood</a>.

New red cup design launches in stores on 29 November, marking the start of Cheer for Good and celebrating giving back to communities.

‘Cheer for Good’ this Christmas with Starbucks

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Local Charities across Britain will ‘Cheer for Good’ this Christmas with Starbucks

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Cold coffee is a hot trend of late. Staying ahead of industry trends and answering evolving customer demands is an essential job for Rachel Chatterton. Rachel leads the team developing new drinks for Starbucks across Europe, the Middle East and Africa.

Rachel describes cold coffee as having “exploded” in the last two years, with customers increasingly enjoying the refreshing sensations cold coffee offers. Starbucks launched Cold Brew coffee in stores around the region in 2015 and Nitro Cold Brew in spring 2017, and this year’s Festive Cold Brew with Orange and Cranberry is the latest step to bring cold coffee to customers all year-round.

The Christmas period at Starbucks is synonymous with classic hot drinks like the Gingerbread Latte and Eggnog Latte, as well as the Fudge Hot Chocolate – which Rachel says is her personal favourite – but this innovation marks the first time a cold drink has been introduced as part of the Christmas UK menu.

“We really wanted to bring Cold Brew into the festive season,” she explains. Customers continue to explore Cold Brew and enjoy its different flavours. The decision to add a festive twist to Cold Brew was not just born out of the growth of cold coffee, however.

“Christmas isn’t just about feeling cosy and warm, people also like to enjoy refreshing drinks and flavours, especially around lunchtime. If you have been out Christmas shopping and come in for one of our Christmas sandwiches, you might want to pair that with a refreshing drink.” 

Rachel’s role sees her lead the beverage side of the research and development team for the Europe, Middle East and Africa (EMEA) region. A senior manager for beverage innovation, she develops the ideas and concepts, tests them out, finds flavours that work and brings them to life as a Starbucks drink. Since joining Starbucks in 2012, Rachel estimates she has created over 80 different drinks exclusively for the 41 countries in the region, allowing her to specialise in the tastes and trends of customers in specific countries.

When customers walk into a Starbucks store and see a new addition to the drinks menu, they are seeing the very final result of a development process that can take up to 12 months from the original source of inspiration, to creating the recipe, to then arriving in their hands in a Starbucks store. Customers always want to try new drinks and explore flavours and tastes, with beverage innovation at the heart of Starbucks new drinks, ideas and trends such as cold coffee are never far away.

Rachel’s team began working on the festive drinks menu around 12 months ahead of it arriving in stores, and so when one season launches Rachel is already thinking ahead to time next year. With such a constant demand for newness and innovation, Rachel finds inspiration for a new product in a wide variety of places.

“Most of our inspiration has to come from things that aren’t necessarily a drink. Textures, colours, aromas are all sources of ideas, which are used to explore possible drinks, which sometimes is best found through travel.” A trip to Scandinavia at Christmas is something Rachel names as a source of inspiration, visiting Christmas markets and trying flavours to explore what can be developed into a Starbucks beverage.

Even with such a constant stream of launching drinks, Rachel still describes seeing a product she has developed arrive in stores as her favourite aspect of the role. “I get a real kick out of seeing a new drink go live when it is something we have talked about and worked on in our development kitchens for so long.” She adds “when you get a person saying ‘I love this drink!’ it’s really satisfying to think you’ve made someone’s day a little bit happier and come up with something people enjoy.” 

Drink developer Rachel Chatterton has added a Festive Cold Brew to Starbucks classic range of Christmas hot drinks. Rachel leads the team developing new drinks for Starbucks across Europe, the Middle East and Africa.

Meet the woman making cold drinks a hot ticket for Starbucks

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Meet the woman making cold drinks a hot ticket for Starbucks at Christmas

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Graduates, apprentices, mentors, schools and charity partners have joined together to celebrate the 10th anniversary of the Starbucks Apprenticeship Programme in France. Since its launch, over 350 Starbucks partners (employees) have started an apprenticeship, with around 80 new apprentices joining each year.

Starbucks France offers the programme at a variety of levels to equip baristas and store supervisors with a range of transferable skills. The year-long programme combines academic training on topics such as retail management, marketing and customer service alongside practical training in Starbucks stores, meaning graduates achieve recognised diplomas such as BTS “Management des unités commerciales” or Licence professionnelle “Management d’un point de vente”.

The success of this programme has now seen the scheme extended to the Paris support centre where apprentices are enrolled with the HR, Business Development or Operations teams. These apprenticeships feature a core Diploma rising to a French Masters level, which is equivalent to a university degree level and means apprentices are learning new skills whilst working and earning. Through this industry-leading scheme Starbucks can recruit, train and retain young talent for the business.

At a celebratory event for over 100 people at Starbucks Capucines store in Paris, 28 diplomas were awarded to those graduating from the programme. Graduates from the programme spoke about the value this has added to their career development within the business and what it means to achieve a recognised qualification.

Marking the event, Aurélia Chorrin, Head of HR, Starbucks France, said: ‘The 10-year anniversary event was a great opportunity for everyone to come together to celebrate the milestone. With over half of our workforce under the age of 25, we understand just how valuable additional training is for our partners. We are so proud of all those who have completed the Starbucks Apprenticeship Programme, and we look forward to helping even more future and current partners develop their skills, enhance their learning and earn diplomas through this fantastic scheme.’

Graduates, apprentices, mentors, schools and charity partners have joined together to celebrate the 10th anniversary of the Starbucks Apprenticeship Programme in France.

Starbucks France celebrates apprenticeship program

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Starbucks France celebrates 10th anniversary of its leading apprenticeship programme

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With many Starbucks partners (employees) aged under 25, Starbucks is committed to creating opportunities for young people seeking employment around the world. A new training programme called At the Starting Line has been launched in stores in Madrid and Barcelona. Its aim is to recruit, train and retain young talent – regardless of background or qualifications.

At the Starting Line is launching with the help of Fundación Exit, a Spanish NGO whose mission is to integrate young people at risk of social exclusion. This new programme offers workplace and skills training, followed by practical training sessions in Starbucks stores. At the end of the programme, candidates are considered for permanent barista roles.

It has been running since May 2016 when a pilot programme launched in Madrid, which has now successfully hired six young people, with two of these partners already progressing to supervisor roles. The most recent intake has found roles for 15 young people and involved 33 Starbucks partner volunteers (trainers, mentors and tutors) supporting the programme. This team have spent a total of over 400 hours working together to invest in the development of those taking part. 

Saul, a 21-year-old participant says, "Over the length of my time at Starbucks, I learnt much more about myself, and developed not only the relevant skills but also the attitude to succeed in a business.”

Saul’s mentor, Paula Andrea, Starbucks Store Manager in Padre Damián, Madrid, highlights: "I am very proud to have mentored Saul. It has been an enriching and motivating experience guiding someone to greatness. Although it was me mentoring him, we have both grown because of this experience.”

Jose Alonso, head of the Fundacion Exit’s training programme, said: “It’s great to see a company like Starbucks make a commitment to the professional development of young people. At the Starting Line provides more than just a job opportunity, it offers professional and vital experience applicable in a wider majority of industries.” 

Fudacion Exit is a non-profit organisation that has been working for 15 years opening doors for the future for young people through innovative training projects. Fundacion Exit networks with socially responsible companies and educational entities to bridge the business and social worlds.

With many partners aged under 25, Starbucks is committed to creating opportunities for young people seeking employment around the world. A new training programme called At the Starting Line has been launched in stores in Madrid and Barcelona.

Starbucks Spain launches At the Starting Line programme

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For over 10 years Starbucks France has been working with a charity organisation called “AVEC talents” who match young adults with learning difficulties with workplace opportunities, and it was through this partnership that Maxence joined Starbucks.

“I have great contact with the customers,” explains Maxence, a six-year Starbucks partner who works at the Starbucks Disneyland Paris store. It’s this friendly and welcoming approach towards customers that has seen Maxence named Barista of the Quarter for the second time under the guidance of store manager Michael.

Maxence is 28 and has learning difficulties that affect his organisational skills and ability to concentrate however his attention to detail and warmth means he is always able to deliver a first-class customer experience for all those who visit the store.

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“Starbucks is a great place, I really like my team and the store I work in. With my partners I can talk about sport and politics and they understand my difficulties. The team are great!” adds Maxence.

Before working at Starbucks, Maxence was studying at secondary school. Now the ongoing support that he receives through “AVEC talents” means he loves coming to work each day and learning new skills. “I am proud that thanks to “AVEC talents” you have found this partnership for me,” Maxence said. 

Emmanuelle Touzard, Head of Corporate and Communication Relations, “AVEC talents”, said: “We have seen a wonderful change in Maxence since he started working at Starbucks. He is much more confident and continues to develop at work and in his personal life too. The partnership we have with Starbucks is brilliant and we have now seen over 15 young people offered job opportunities.”

Michael Doucet, store manager, said: “Maxence adds a wonderful sense of spirit to our team. We have many families visiting our store and Maxence makes each experience a positive one that they will remember. We love having him as part of our team!”

On The Road – My store team understand my difficulties

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Starbucks Azerbaijan is celebrating the coffee passion of its baristas who have all qualified as certified Starbucks Coffee Masters. The achievement will see all the baristas serving at the four Starbucks stores in the city of Baku wear a Black Apron, highlighting they have completed their Coffee Master training.

This achievement makes Azerbaijan the first ‘Black Apron’ country in the Starbucks EMEA (Europe, Middle East and Africa) region.

Starbucks Coffee Masters voluntarily carry out training to become a source of knowledge in coffee culture, Starbucks coffee sourcing and Starbucks high standards in coffee roasting. By wearing a Black Apron, Coffee Masters are celebrated as an exemplary partner (employee) and encouraged to lead their teams and customers in exploring coffee.

A barista can begin their Coffee Master training once they have worked in a Starbucks store for six months. The training takes place over a period of eight to 12 weeks, to learn about the history of coffee, coffee agriculture and geography, and Starbucks roasting and blending art. Once the training is complete, partners can share their knowledge with customers and proudly wear the special Black Apron. 

Starbucks Azerbaijan celebrates all baristas becoming Coffee Masters - Starbucks Stories EMEA

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Starbucks Azerbaijan celebrates all baristas becoming Coffee Masters

Starbucks Azerbaijan is celebrating the coffee passion of its baristas who have all qualified as certified Starbucks Coffee Masters.&nbsp;This achievement makes Azerbaijan the first &lsquo;Black Apron&rsquo; country in the Starbucks EMEA (Europe, Middle East and Africa) region.

https://stories.starbucks.com/emea/stories/2017/starbucks-azerbaijan-celebrates-all-baristas-becoming-coffee-masters/

Behind the Green Apron