Global Month of Coffee: the most popular coffee orders across EMEA
From croissants in France to gelato in Italy and fish and chips in the UK…our tastes can be worlds apart. But when it comes to coffee, there seems to be one thing many countries across the region can agree on: the Latte is an undisputed favourite.
To celebrate International Coffee Day and Starbucks Global Month of Coffee, we looked at the most popular Starbucks coffee orders in countries around Europe, the Middle East and Africa. In all but one of the countries we studied (Saudi Arabia bucks the trend!) the Latte appears in the top five most popular drinks.
Yet, every country also has its own unique coffee culture, and our top five rankings reflect that. So, let’s take a trip around EMEA to explore some of the most popular coffee orders across the region.
Bernardin Malou, Vice President of Coffee & Retail Operations at Starbucks EMEA, said “At Starbucks we know our customers value the craft behind each cup. While Starbucks is renowned for its beverage innovation – such as Pumpkin Spice Latte – this data shows that customers across EMEA still see Starbucks as leading in core coffee classics, done well. The results reveal a coffee culture focussed on premium quality and craftmanship, with Starbucks customers regularly returning to stores for timeless espresso-based drinks.”
United Kingdom
The UK is the only market in our list where the Flat White makes it into the top five. Perhaps a nod to the influence of Australian and Kiwi coffee culture on our UK customers tastes, as the Flat White has its roots from Down Under.
Germany
Germany is unique for featuring the Latte Macchiato in its top five. Unlike a classic Latte, where espresso is added first, the Latte Macchiato is made by gently pouring espresso into the milk for a milder coffee taste.
Spain
The Iced Caramel Macchiato makes it into Spain’s top five. Balancing full-bodied espresso with smooth milk, ice and vanilla syrup, topped with a delicious caramel drizzle, it’s a drink that’s as indulgent as it is refreshing.
France
With the Latte, Double Espresso and Cappuccino all ranking highly, our French customers show a preference for the timeless classics.
Italy
In the country where the espresso originates, it’s no surprise that the humble Espresso Shot comes out on top here. Many Italians enjoy their coffee uncomplicated and concentrated, served strong and straight. Perfetto!
Türkiye
Pike Place filter coffee is one of Türkiye’s favourite orders. Ever since we opened our first store in Seattle’s Pike Place Market, our customers have requested freshly brewed coffee they could enjoy throughout the day. That’s why this well-rounded blend of Latin American coffees is named after our original store.
Saudi Arabia
Iced drinks dominate Saudi Arabia, with three of the country’s top five drinks served cold. At number one: the Iced Americano. It’s the perfect way to enjoy that bold espresso flavour with a refreshing twist.
United Arab Emirates
UAE coffee-drinkers love the Cappuccino. Traditionally, it’s enjoyed in the morning in Italy but now the Cappuccino has become an all-day favourite all over the world. Known for balancing espresso with steamed milk and a thick layer of airy foam, the Cappuccino is a classic that creates both richness and lightness in every sip.
