Starbucks® chilled coffee launches new Protein Drink with Coffee
New addition to the ready-to-drink range is available in the UK now before launching in EMEA next year.
There’s a new addition to the Starbucks® ready-to-drink beverage portfolio – introducing the Starbucks® Protein Drink with Coffee. The first time Starbucks has launched a protein drink in the UK (and launching EMEA-wide next year), each bottle is packed with 20g of protein, and is crafted from a smooth blend of Starbucks® Arabica Coffee, creamy low-fat milk, and no added sugar[1].
“We entered the protein drinks space with the intention of creating a high in protein[2] beverage that supports our consumers’ active lifestyles, providing a delicious pick-me-up that doesn’t compromise on taste,” Charlotta Oldham, Marketing Director, EMEA, at Starbucks, explains, “that’s the idea that led to the creation of our Starbucks® Protein Drink with Coffee, which is the first time we’ve introduced a protein drink here in the UK.”
“At Starbucks, we’re proud coffee pioneers and we’re constantly challenging ourselves to come up with new ways for customers to enjoy our drinks,” Charlotta continues, “the Starbucks® Protein Drink with Coffee is the latest evolution in our popular ready-to-drink range. Following a successful launch in the UK, we’re excited to bring this new beverage innovation to people across the EMEA region starting 2025.”
Protein has never tasted so good.
The Starbucks® Protein Drink with Coffee is available in three iconic flavour variations – Caffe Latte, Chocolate Mocha, and Caramel Hazelnut – so there’s an option to suit everyone’s taste. With over 50 years of coffee-crafting expertise, you can always rely on Starbucks to deliver delicious, unique beverage innovations to excite your taste buds. Our ready-to-drink range is certainly no exception, bringing everything you’d expect from EMEA’s number one ready-to-drink chilled coffee brand.
“What makes this drink so special is that it’s not just a protein drink that tastes like coffee,” Charlotta says, “it’s a Starbucks® chilled coffee with the added bonus of being a high protein[1], low-fat, and low-sugar beverage, to help you win at your day.”
[1] Contains naturally occurring sugars.
[2] 20g of protein per 330ml bottle