Starbucks Siren’s Blend honours the contributions of women in coffee – from farmer to roaster to barista
Starbucks has a long history of investing in women, which is why this International Women’s Day (8 March 2022), we’re excited to signal the arrival of our newest whole bean coffee Siren’s Blend, available for a limited time only in all stores across Europe, Middle East, and Africa.
At our core is our shared love of coffee, it’s where we started and why we’re here. What brings us together is our deep connection and passion for all aspects of coffee, and the bright flavours of this medium roast honour trailblazing women in the coffee industry, from farmer to roaster to barista.
Named for our heritage and the Siren that symbolises Starbucks, every aspect of this coffee’s journey has been shaped by women - from sourcing, roasting and blending to the design on the bag. The juicy, citrusy, and chocolaty blend combines coffee from East Africa and Latin America, two regions where we work every day to elevate women’s leadership and responsible farming practices.
Women have always been the backbone of many coffee communities around the world, bringing strength, leadership, and purpose to the industry. One of Starbucks first women of coffee, Mary Williams, established the path for economic transparency and Starbucks Coffee and Farmer Equity (C.A.F.E) Practices, the cornerstone of our ethical sourcing approach to buying coffee, in all of Starbucks supply chains.
Starbucks C.A.F.E. Practices has given women farmers the opportunity to learn technical advice and skills that allow them to thrive and own all aspects of coffee farming from start to finish. They are leading the way in sustainability as they take care of the land and nature.
This work forms part of Starbucks aspiration to become resource-positive and give more than we take from the planet in every aspect of our business – including coffee.