Crafted from beans sourced from Peru, Rwanda and West Java, and pays tribute to the innovative and responsible ways farmers in the region grow, cultivate and process coffee.
Starbucks introduces its newest blend of whole bean coffee, Starbucks Odyssey Blend, to stores across Europe, the Middle East and Africa. Starbucks is focused on a more sustainable future for the coffee industry and continuing support for coffee farmers and their communities, Starbucks Odyssey Blend was created to highlight this work and to celebrate coffee, people, and planet.
Starbucks Odyssey Blend is crafted from beans sourced from West Java, Rwanda and Peru, all specifically chosen for how they embody the key pillars of coffee, people and planet, as well the innovative and responsible ways in which the farmers in the region grow, cultivate and process coffee.
- Coffee: Starbucks history is rich in West Java, a region that represents the new frontier of growing coffee in Indonesia where farmers are delivering high-quality beans with new, unique flavors while also prioritising the conservation of coffee.
- People: Starbucks Farmer Support Center in Kigali, Rwanda is working to support farmers with sustainable farming practices to improve their quality and yield while also helping to reduce their carbon impact on the environment. Starbucks has invested in new wet mills to help reduce water usage in green coffee processing by up to 80%, and Rwanda is the first country to join the Sustainable Coffee Challenge, a global industry coalition led by Conservation International, with the goal of making coffee the world’s first sustainable agricultural product.
- Planet: Starbucks has been offering coffee from Peru since 1971. Most recently Starbucks is working with farmers in the northern region to further refine the coffee quality and increase farm productivity, including reducing water consumption and the carbon footprint from green coffee processing.
Following on from Starbucks 50th Anniversary last year, this is our love letter to coffee. The three distinct origins that make up Odyssey Blend were chosen for the trailblazing way the coffee was grown, cultivated, and processed. The three coffees create a blend that charts a new path. This is a complex medium roast that displays expressive citrus notes of tangerine zest, a sweet and syrupy body and a wild-honey floral finish.
Odyssey Blend contains 100% arabica coffee and is responsibly sourced – according to Starbucks C.A.F.E. Practices. Starbucks C.A.F.E. Practices has given farmers the opportunity to learn technical advice and skills that allow them to thrive and own all aspects of coffee farming from start to finish. They are leading the way in sustainability as they take care of the land and nature.
This work forms part of Starbucks aspiration to become resource-positive and give more than we take from the planet in every aspect of our business – including coffee.
Learn how this blend from West Java, Rwanda & Peru envisions a more sustainable future for coffee farmers and their communities. traceability.starbucks.com