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Starbucks is Ready to Reintroduce Reusables across EMEA

August 7, 2020
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  • 2 min read
  • August 7, 2020

Customers can safely use their reusable cups again in Starbucks stores across EMEA

Here’s your need-to-know about our simple, safe, and contactless procedure

The use of reusable cups is being safely reintroduced to Starbucks stores across EMEA, following a temporary pause in recent months out of an abundance of caution.

As part of the careful reopening of Starbucks stores across Europe, the Middle East, and Africa, Starbucks held extensive trials on new and safe ways to reintroduce reusable cups. And now, after rigorous testing, Starbucks is excited to introduce a new procedure which allows customers to once again use their reusable cups with confidence.

Completely contactless, the new method involves using a ceramic mug to transport the reusable cup through the bar—eliminating any shared touch points between the customer and Starbucks partners (baristas).

Our new reusable cup procedure ensures the safety of our partners and customers, while supporting our commitment to the planet and our aspirations to become resource positive.

Alongside upweighted cleaning and safety measures, customers can once again enjoy their favourite beverages in a reusable cup from 7 August. To encourage the use of reusables and reduce paper cup waste, Starbucks will continue offering customers with reusable cups a discount on their purchase (in participating markets only).

  • Social Distancing
  • Upweighted Cleaning Protocols
  • Upweighted Cleaning Protocols
  • Hand Sanitising
  • More Frequent Hand Washing

How it works

Cleanliness of cup is checked by your barista, retain your lid

Reusable is placed in a ceramic mug

Beverage is made, contact free

At the hand-off, pick up your cup

Pop on the lid, and you’re good to go


Image Downloads

Starbucks_ReusableDownload
Cleanliness_CheckedDownload
Placed_In_Ceramic_Mug_1Download
Placed_In_Ceramic_Mug_2Download
Beverage_MadeDownload
Pick_Up_Lid_OnDownload
Starbucks_Reusable_On-The-GoDownload

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