For the first time this Christmas, Starbucks has given its classic reusable cup a merry make-over with a brand-new red design launching in select stores* across EMEA from 1 November 2018. The red reusable cup means customers can enjoy the festive red cup spirit whilst also claiming their discount off any drink they purchase in store. With a colour pop of red, it’s sure to brighten up cold mornings for months to come.
Starbucks has offered a reusable cup discount as part of its wider sustainability commitments for the past 20 years ever since opening its first store in Europe in 1998. In 2014, Starbucks launched a £1 / €1.25 reusable cup to make it as easy as possible for customers to reuse at an accessible price.
The Starbucks red reusable cup will be available for all to enjoy from 1st November 2018 in select stores across EMEA, priced at £1/ €2 whilst stocks last.
To add to the excitement, Starbucks highly anticipated festive cups and drinks launch today (Thursday 1st November), marking the beginning of the Christmas season for many.