{"id":36341,"date":"2026-11-11T21:33:47","date_gmt":"2026-11-12T05:33:47","guid":{"rendered":"https:\/\/stories.starbucks.com\/asia\/?p=36341"},"modified":"2026-11-11T21:33:49","modified_gmt":"2026-11-12T05:33:49","slug":"starbucks-surpasses-6000-coffeehouses-in-asia-pacific","status":"publish","type":"post","link":"https:\/\/stories.starbucks.com\/asia\/stories\/2026\/starbucks-surpasses-6000-coffeehouses-in-asia-pacific\/","title":{"rendered":"Starbucks Surpasses 6,000 Coffeehouses in Asia Pacific, Adding More Than 700 in Three Years"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__top-meta\">\n\t\t\t\t\t<a href=\"https:\/\/stories.starbucks.com\/asia\/stories\/category\/news\/\" class=\"sbux-pill\">\n\t\t\t\t\t\t<span>News<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks Surpasses 6,000 Coffeehouses in Asia Pacific, Adding More Than 700 in Three Years\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__excerpt\" itemprop=\"abstract\">\n\t\t\t\t\t<p>Milestone marked in Vietnam&#8217;s coffee heartland as Starbucks continues to<br \/>evolve how it serves customers across the region.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2026-11-11T21:33:47-08:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tNovember 11, 2026\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0; --y: 0\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1044\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/DLT_1821-scaled-e1794302673465.jpg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n\n\n<body><p class=\"wp-block-paragraph\">Starbucks has surpassed 6,000 coffeehouses across 16 markets<sup>1<\/sup> in Asia Pacific, marking a significant milestone in its nearly three-decade journey in the region. Following a net increase of more than 700 coffeehouses over the past three years<sup>2<\/sup>, the company is commemorating the milestone with the opening of a new coffeehouse in Buon Ma Thuot, located in Vietnam&#8217;s coffee-growing Central Highlands.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Starbucks Asia Pacific coffeehouse footprint grew 13% over the same period, from 5,303 to 6,022 locations. Since opening its first Asia Pacific coffeehouse in Singapore in December 1996, Starbucks has grown to serve more than 2.8 million customers daily across the region, supported by more than 62,000 Green Apron partners (employees) and its longstanding licensing partners.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u201cSurpassing 6,000 coffeehouses is a meaningful moment in our nearly 30-year journey in Asia Pacific, made possible by our Green Apron partners and licensing partners who have helped bring the Starbucks Experience to millions of customers across the region,\u201d said Chanda Beppu, president, Starbucks Asia Pacific. \u201cMarking this milestone in Buon Ma Thuot, where so much of Vietnam&#8217;s coffee story begins, feels especially fitting. As we look ahead, we will continue to grow alongside the markets we serve, reaching more customers while strengthening the coffeehouse experience, both in new locations and in those already at the heart of our communities.\u201d<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/IMG_7200-scaled-e1794302699881.jpg\" alt=\"\" class=\"wp-image-36417\"\/><\/figure>\n\n\n<body><h4 class=\"wp-block-heading\">Meeting customers at more moments in their day<\/h4>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">As its regional network grows, Starbucks continues to evolve its coffeehouse portfolio to serve different customer routines and occasions, from everyday convenience and neighborhood connection to deeper coffee discovery through Starbucks Reserve\u2122 and distinctive destination coffeehouses.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">&#8220;As our coffeehouse networks grow, the opportunity isn\u2019t simply to add more of the same. It\u2019s to find new ways to serve our customers throughout their day and week,\u201d said Amol Akolkar, managing director, store development, design &amp; market planning, Starbucks Asia Pacific. \u201cWe are making more deliberate choices about where and how we develop our coffeehouses to reflect our customers\u2019 lifestyles and meet different needs and occasions, while staying true to the Starbucks Experience that brings people together.\u201d<\/p>\n<\/body>\n\n<body><h4 class=\"wp-block-heading\">Vietnam milestone coffeehouse brings the Starbucks destination experience to life<\/h4>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The opening of Starbucks\u00ae Ly Nam De, Starbucks first coffeehouse in Buon Ma Thuot, reflects the company\u2019s continued expansion into culturally distinctive destinations, creating opportunities to become part of customers\u2019 travel, leisure and discovery occasions.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"36405\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/DLT_1599-1024x576.jpg\" alt=\"\" class=\"wp-image-36405\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"36409\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/DLT_1713-1024x576.jpg\" alt=\"\" class=\"wp-image-36409\"\/><\/figure>\n<\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">Located in Vietnam&#8217;s Central Highlands, the coffeehouse draws on the region\u2019s deep-rooted coffee heritage, blending contemporary Starbucks design with local cultural influences. Reflecting the journey of coffee from bean to cup, the space features locally sourced materials and artwork inspired by traditional weaving, alongside architectural elements referencing the traditional Rong house, known for its towering roof and role as a communal gathering place in parts of the Central Highlands. Together, these details reflect the character of Buon Ma Thuot while creating a welcoming space for customers to gather and connect over coffee.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"36373\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/751125659_10243960331693859_8661490513014428886_n-1024x768.jpg\" alt=\"\" class=\"wp-image-36373\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"36353\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Reserve-Hiraya-Interior-1-1024x576.jpg\" alt=\"\" class=\"wp-image-36353\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"36361\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Starbucks-Kampot-Fish-Market-1024x681.jpg\" alt=\"\" class=\"wp-image-36361\"\/><\/figure>\n<\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">Other destination coffeehouses opened across Asia Pacific in recent years include Starbucks\u00ae Luodong Forestry Culture Park in Taiwan, set within a restored historic forestry site; Starbucks Reserve\u2122 Hiraya in the Philippines, overlooking Taal Volcano; and Starbucks\u00ae Kampot in Cambodia, housed in a historic riverside building. These locations demonstrate how Starbucks adapts its coffeehouse experience to the character and heritage of the places customers visit.<\/p>\n<\/body>\n\n<body><h4 class=\"wp-block-heading\">Expanding the Starbucks Experience through smaller, more flexible coffeehouse formats<\/h4>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The Starbucks Experience that customers know and love remains at the heart of every coffeehouse, while smaller, more flexible formats enable Starbucks to serve customers across more locations and occasions.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Adaptable and modular designs allow Starbucks to respond to different spaces and customer needs, from busy transit hubs to event spaces and other settings where a conventional coffeehouse may not be the best fit.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">In Seoul, a commuter-focused coffeehouse combines mobile ordering and quick pickup with comfortable seating, while a smaller coffeehouse at Vientiane Station in Laos serves travelers along the China-Laos high-speed railway. Both demonstrate how Starbucks can tailor its coffeehouse formats to different environments and customer needs.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"36377\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Migeum-station-1024x682.jpg\" alt=\"\" class=\"wp-image-36377\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Migeum-station-1024x682.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Migeum-station-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Migeum-station-767x511.jpg 767w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Migeum-station.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"36385\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Migeum-Station-bar-1024x682.jpg\" alt=\"\" class=\"wp-image-36385\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Migeum-Station-bar-1024x682.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Migeum-Station-bar-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Migeum-Station-bar-768x512.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Migeum-Station-bar-480x320.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Migeum-Station-bar-320x213.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Migeum-Station-bar-160x107.jpg 160w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Migeum-Station-bar.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">In Vietnam, a Starbucks mobile coffee truck takes the Starbucks Experience beyond the conventional coffeehouse, reaching customers at concerts, events and community spaces. Building on its success, Starbucks is exploring opportunities to introduce the concept in additional Asia Pacific markets to engage customers in new locations and occasions.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" data-id=\"36393\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/A7C03444_HDR-2-edited-1024x540.jpg\" alt=\"\" class=\"wp-image-36393\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/A7C03444_HDR-2-edited-1024x540.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/A7C03444_HDR-2-edited-300x158.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/A7C03444_HDR-2-edited-768x405.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/A7C03444_HDR-2-edited-1536x810.jpg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/A7C03444_HDR-2-edited-2048x1080.jpg 2048w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/A7C03444_HDR-2-edited-1280x675.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/A7C03444_HDR-2-edited-480x253.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/A7C03444_HDR-2-edited-320x169.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/A7C03444_HDR-2-edited-160x84.jpg 160w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"36357\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Starbucks-mobile-coffee-truck-1024x682.jpeg\" alt=\"\" class=\"wp-image-36357\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Starbucks-mobile-coffee-truck-1024x682.jpeg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Starbucks-mobile-coffee-truck-300x200.jpeg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Starbucks-mobile-coffee-truck-768x512.jpeg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Starbucks-mobile-coffee-truck-1536x1023.jpeg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Starbucks-mobile-coffee-truck-1280x853.jpeg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Starbucks-mobile-coffee-truck-480x320.jpeg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Starbucks-mobile-coffee-truck-320x213.jpeg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Starbucks-mobile-coffee-truck-160x107.jpeg 160w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/11\/Starbucks-mobile-coffee-truck.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">As Starbucks looks beyond 6,000 coffeehouses in Asia Pacific, the company will continue to evolve its portfolio to reach more customers and communities in relevant ways, combining new, smaller and more flexible formats with continued investment in existing coffeehouses, while staying true to the Starbucks Experience at the heart of its growth.<\/p>\n<\/body>\n\n<hr\n\tclass=\"sbux-separator is-layout-horizontal\"\n\t\/>\n\n\n<body><p class=\"is-style-body-sm wp-block-paragraph\"><sup>1. <\/sup>Starbucks Asia Pacific comprises 16 markets, including Australia, Brunei, Cambodia, Hong Kong, India, Indonesia, Laos, Macau, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam, and excludes mainland China and Japan. \u00a0<\/p>\n<\/body>\n\n<body><p class=\"is-style-body-sm wp-block-paragraph\"><sup>2.<\/sup>Based on Starbucks Asia Pacific coffeehouse counts at FY2023 and FY2026 year-end September.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Milestone marked in Vietnam&#8217;s coffee heartland as Starbucks continues to<br \/>evolve how it serves customers across the region.<\/p>\n","protected":false},"author":498,"featured_media":36413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"starbucks_cheetahmail_notify_on_publish":false,"starbucks_aep_notified_at":0,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":true,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[1405,1409,1413],"tags":[2637,2641,754,2645,805],"class_list":["post-36341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-customer-experience","category-news","tag-6000th-store","tag-coffeehouses","tag-design","tag-truck","tag-vietnam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks Surpasses 6,000 Coffeehouses in Asia Pacific, Adding More Than 700 in Three Years : Starbucks Stories Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stories.starbucks.com\/asia\/stories\/2026\/starbucks-surpasses-6000-coffeehouses-in-asia-pacific\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Surpasses 6,000 Coffeehouses in Asia Pacific, Adding More Than 700 in Three Years : Starbucks Stories Asia\" \/>\n<meta property=\"og:description\" content=\"Milestone marked in Vietnam&#039;s coffee heartland as Starbucks continues toevolve how it serves customers across the region.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stories.starbucks.com\/asia\/stories\/2026\/starbucks-surpasses-6000-coffeehouses-in-asia-pacific\/\" \/>\n<meta property=\"og:site_name\" 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