{"id":33797,"date":"2026-03-31T23:44:13","date_gmt":"2026-04-01T06:44:13","guid":{"rendered":"https:\/\/stories.starbucks.com\/asia\/?p=33797"},"modified":"2026-03-31T23:44:14","modified_gmt":"2026-04-01T06:44:14","slug":"starbucks-and-jack-butcher-the-art-of-conversation","status":"publish","type":"post","link":"https:\/\/stories.starbucks.com\/asia\/stories\/2026\/starbucks-and-jack-butcher-the-art-of-conversation\/","title":{"rendered":"Starbucks and Jack Butcher Bring The Art of Conversation to Life in Hong Kong"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__top-meta\">\n\t\t\t\t\t<a href=\"https:\/\/stories.starbucks.com\/asia\/stories\/category\/community\/\" class=\"sbux-pill\">\n\t\t\t\t\t\t<span>Community<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks and Jack Butcher Bring The Art of Conversation to Life in Hong Kong\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__excerpt\" itemprop=\"abstract\">\n\t\t\t\t\t<p>During Hong Kong Art Week, amid the energy of Art Basel and the city\u2019s cultural heartbeat, a simple invitation echoed across coffeehouses, galleries and heritage spaces: an invitation to pause, exchange and connect.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2026-03-31T23:44:13-07:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tMarch 31, 2026\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8258.jpg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8258.jpg 1333w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8258-200x300.jpg 200w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8258-682x1024.jpg 682w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8258-768x1152.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8258-1024x1536.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8258-1280x1920.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8258-480x720.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8258-300x450.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8258-320x480.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8258-160x240.jpg 160w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n\n\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT4M\"\n\t\t>\n\t\t\t4 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2026-03-31T23:44:13-07:00\"\n\t\t>\n\t\t\tMarch 31, 2026\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n<body><p class=\"has-drop-cap wp-block-paragraph\">In collaboration with digital artist Jack Butcher, Starbucks brought The A<em>rt of Conversation <\/em>to life through an interactive experience shaped by chance and human connection. From the show floor at Art Basel Hong Kong to the open air courtyards of Tai Kwun to select Starbucks\u00ae coffeehouses, the collaboration transformed everyday moments into opportunities to connect, reminding people that meaningful conversations often begin in the most unexpected ways.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-wistia-inc wp-block-embed-wistia-inc wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Starbucks and Jack Butcher - The Art of Conversation Art Basel Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/rxpxpc5jvw?dnt=1\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" msallowfullscreen width=\"422\" height=\"750\"><\/iframe><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script>\n<\/div><\/figure>\n\n\n<body><h4 class=\"wp-block-heading\">A Conversation, Started by Chance<\/h4>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Across select Starbucks\u00ae coffeehouses and at Butcher\u2019s participatory installation at the SILK Art House booth, guests received randomly assigned, limited-edition coasters marked with a dice pattern from one to six. The rules were simple. To complete a full set, guests had to talk\u2014trading coasters, introducing themselves, sharing stories, and building connections with people they may not have otherwise met.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">What began as a moment of chance quickly became a catalyst for connection. Once a complete set was assembled, guests could redeem it at Butcher\u2019s booth for a single roll of the dice\u2014an experience valued at US$88\/HK$690 per roll. Each roll awarded a custom collectible set of single numbered dice matching the number rolled.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"33809\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8203-1-682x1024.jpg\" alt=\"\" class=\"wp-image-33809\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8203-1-682x1024.jpg 682w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8203-1-200x300.jpg 200w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8203-1-768x1152.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8203-1-1024x1536.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8203-1-1280x1920.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8203-1-480x720.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8203-1-300x450.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8203-1-320x480.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8203-1-160x240.jpg 160w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8203-1.jpg 1333w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"33761\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/Dice-Pouch-683x1024.png\" alt=\"\" class=\"wp-image-33761\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/Dice-Pouch-683x1024.png 683w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/Dice-Pouch-200x300.png 200w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/Dice-Pouch-768x1152.png 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/Dice-Pouch-480x720.png 480w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/Dice-Pouch-300x450.png 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/Dice-Pouch-320x480.png 320w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/Dice-Pouch-160x240.png 160w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/Dice-Pouch.png 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">All 750 collectible dice sets were redeemed. But as Butcher emphasized, the true value of the experience lay not in the object itself but in the conversations and connections sparked along the way.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u201cOur coffeehouses are a third place, a space for people to connect, share ideas and create community,\u201d said Nancy Lo, vice president, Product and Marketing, Starbucks Asia Pacific. \u201cThrough our collaboration with Jack Butcher at Art Basel Hong Kong,<em> The Art of Conversation<\/em> brought this belief to life, creating new spaces for genuine human connection within one of the world\u2019s leading art fairs.\u201d<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"33785\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9477-1024x683.jpg\" alt=\"\" class=\"wp-image-33785\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9477-1024x683.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9477-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9477-768x512.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9477-1536x1024.jpg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9477-2048x1365.jpg 2048w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9477-1280x853.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9477-480x320.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9477-320x213.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9477-160x107.jpg 160w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n<body><h4 class=\"wp-block-heading\">An Evening of Art, Heritage and Espresso<\/h4>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The journey culminated at Art Basel\u2019s Artists\u2019 Night at Tai Kwun Prison Yard, a historic cultural landmark in Central. By invitation, artists, gallery owners and arts professionals gathered for an evening of performances, installations and late-night programming across the open air Prison Yard and surrounding venues.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Against the backdrop of heritage architecture and contemporary art, Starbucks and Jack Butcher brought <em>The Art of Conversation<\/em> into a new context\u2014one that celebrated both Hong Kong\u2019s past and its creative future.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Guests were delighted with an espresso martini inspired by Starbucks\u00ae signature coffee craft, offering a fresh twist on a classic evening cocktail. As conversations flowed and guests moved between sets and spaces, limited edition <em>The Art of Conversation <\/em>coasters were shared throughout the night\u2014a small keepsake encouraging guests to carry the spirit of curiosity and connection into their everyday lives, long after the evening ended.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"33789\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9710-683x1024.jpeg\" alt=\"\" class=\"wp-image-33789\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9710-683x1024.jpeg 683w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9710-200x300.jpeg 200w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9710-768x1152.jpeg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9710-1024x1536.jpeg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9710-1365x2048.jpeg 1365w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9710-1280x1920.jpeg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9710-480x720.jpeg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9710-300x450.jpeg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9710-320x480.jpeg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9710-160x240.jpeg 160w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_9710-scaled.jpeg 1706w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n<body><h4 class=\"wp-block-heading\">Jack Butcher and \u201cWork, Luck, Play\u201d<\/h4>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">This activation formed part of Jack Butcher\u2019s \u201cWork, Luck, Play\u201d installation at Art Basel 2026\u2014three pieces exploring how effort, uncertainty, and human connection create meaning. \u201cWork\u201d moves from physical craft to digital abstraction, shown through four hands transitioning from detailed material labor to a pixelated cursor, capturing modern work\u2019s shift to interface-driven gestures. \u201cLuck\u201d turns uncertainty into inevitability with six dice that cannot fail, collapsing chance into certainty. \u201cPlay\u201d\u2014as \u201c<em>The Art of Conversation<\/em>\u201d\u2014invited guests to roll the dice, spark dialogue, and carry memories forward, forming a living experience where creativity brings people together.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">A leading figure in experimental digital art, Butcher\u2019s work has generated over $1 billion in secondary market sales, with exhibitions at Art Basel Miami Beach and Paris Photo, plus collaborations with cultural institutions and global brands. He has built a reputation for creating transparent, interactive art that invites participation and sparks conversation\u2014perfectly embodied in this activation.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8074.jpg\" alt=\"\" class=\"wp-image-33765\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8074.jpg 2000w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8074-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8074-1024x682.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8074-768x512.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8074-1536x1024.jpg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8074-1280x853.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8074-480x320.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8074-320x213.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2026\/03\/NZ8_8074-160x107.jpg 160w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n<hr\n\tclass=\"sbux-separator is-layout-horizontal\"\n\t\/>\n","protected":false},"excerpt":{"rendered":"<p>During Hong Kong Art Week, amid the energy of Art Basel and the city\u2019s cultural heartbeat, a simple invitation echoed across coffeehouses, galleries and heritage spaces: an invitation to pause, exchange and connect.<\/p>\n","protected":false},"author":498,"featured_media":33781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"starbucks_cheetahmail_notify_on_publish":false,"starbucks_aep_notified_at":0,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[1405],"tags":[1753,2401,1133,2405],"class_list":["post-33797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","tag-art","tag-art-basel","tag-hong-kong","tag-jack-butcher"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks and Jack Butcher Bring The Art of Conversation to Life in Hong Kong : Starbucks Stories Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stories.starbucks.com\/asia\/stories\/2026\/starbucks-and-jack-butcher-the-art-of-conversation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks and Jack Butcher Bring The Art of Conversation to Life in Hong Kong : Starbucks Stories Asia\" \/>\n<meta property=\"og:description\" content=\"During Hong Kong Art Week, amid the energy of Art Basel and the city\u2019s cultural heartbeat, a simple invitation echoed across coffeehouses, galleries and heritage spaces: an invitation to pause, exchange and connect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stories.starbucks.com\/asia\/stories\/2026\/starbucks-and-jack-butcher-the-art-of-conversation\/\" \/>\n<meta property=\"og:site_name\" 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reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2026\\\/starbucks-and-jack-butcher-the-art-of-conversation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2026\\\/starbucks-and-jack-butcher-the-art-of-conversation\\\/\"},\"author\":{\"name\":\"Yoonah Kang\",\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/#\\\/schema\\\/person\\\/144a1e70353ba7fbc24dc14132945e47\"},\"headline\":\"Starbucks and Jack Butcher Bring The Art of Conversation to Life in Hong 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