{"id":31457,"date":"2025-10-23T23:02:01","date_gmt":"2025-10-24T06:02:01","guid":{"rendered":"https:\/\/stories.starbucks.com\/asia\/?p=31457"},"modified":"2025-10-23T23:02:56","modified_gmt":"2025-10-24T06:02:56","slug":"a-love-letter-to-sumatra-celebrating-coffees-journey-for-global-month-of-coffee","status":"publish","type":"post","link":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/a-love-letter-to-sumatra-celebrating-coffees-journey-for-global-month-of-coffee\/","title":{"rendered":"A Love Letter to Sumatra: Celebrating Coffee\u2019s Journey for Global Month of Coffee"},"content":{"rendered":"<div class=\"sbx-page-header-half-split alignfull has-large-flow-space requires-no-top-page-spacing js-sbux-page-header-half-split\">\n\t<div class=\"sbx-page-header-half-split__inner\">\n\t\t<div class=\"sbx-page-header-half-split__content\">\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-half-split__top-meta\">\n\t\t\t\t\t<a href=\"https:\/\/stories.starbucks.com\/asia\/stories\/category\/coffee\/\" class=\"sbux-pill\">\n\t\t\t\t\t\t<span>Coffee &amp; Craft<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-half-split__title is-style-h1\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tA Love Letter to Sumatra: Celebrating Coffee\u2019s Journey for Global Month of Coffee\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-half-split__excerpt\" itemprop=\"abstract\">\n\t\t\t\t\t<p>For generations, farmers have nurtured these rich soils, producing beans that carry the unmistakable earthy, herbal notes that coffee lovers around the world cherish. <\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-half-split__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div 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0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Copy link to this post<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/button>\n\t<\/li>\n<\/ul>\n\n<\/div>\n\n\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT2M\"\n\t\t>\n\t\t\t2 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2025-10-23T23:02:01-07:00\"\n\t\t>\n\t\t\tOctober 23, 2025\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n<body><p class=\"has-drop-cap wp-block-paragraph\">In the lush, volcanic landscapes of Sumatra, coffee is more than a crop, it\u2019s a story of resilience, tradition and connection. For generations, farmers have nurtured these rich soils, producing beans that carry the unmistakable earthy, herbal notes that coffee lovers around the world cherish. This Global Month of Coffee, we invite you to journey with us to the heart of Sumatra and discover what makes this origin so extraordinary.<\/p>\n<\/body>\n\n<body><h4 class=\"wp-block-heading\">A Tribute to Sumatra<\/h4>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Hear from Matt, Starbucks specialty coffee buyer, on what makes Sumatra coffee so special. This tribute reminds us that behind every cup is a community committed to preserving tradition.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-wistia-inc wp-block-embed-wistia-inc wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SBUX26-AP-CoffeeAuthority2-Sumatra-ATributeToSumatra Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/bvmrzca0dj?dnt=1\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" msallowfullscreen width=\"422\" height=\"750\"><\/iframe><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script>\n<\/div><\/figure>\n\n\n<body><h4 class=\"wp-block-heading\">Introducing the Farmer Support Center<\/h4>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Sustainability is at the core of the Starbucks mission. In this video, we introduce the Farmer Support Center (FSC) in North Sumatra, a hub of innovation and collaboration. Here, agronomists work hand-in-hand with local farmers, sharing best practices to improve crop quality, protect biodiversity, and ensure coffee farming remains a viable livelihood for future generations.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-wistia-inc wp-block-embed-wistia-inc wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SBUX26-AP-CoffeeAuthority2-Sumatra-IntroducingFSC Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/kna20s97vc?dnt=1\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" msallowfullscreen width=\"422\" height=\"750\"><\/iframe><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script>\n<\/div><\/figure>\n\n\n<body><h4 class=\"wp-block-heading\">The Sumatra Seed to Cup Journey<\/h4>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">From seedling to sip, this video takes you through the meticulous process that transforms Sumatra\u2019s beans into the coffee you love. It\u2019s a journey of care\u2014every step guided by tradition, expertise and respect for the land. Watch as the story unfolds from the farms to bring Sumatra coffee to your cup.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-wistia-inc wp-block-embed-wistia-inc wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SBUX26-AP-CoffeeAuthority2-Sumatra-TheSumatraSeedToCupJourney Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/5gwaftbv3u?dnt=1\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" msallowfullscreen width=\"422\" height=\"750\"><\/iframe><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>For generations, farmers have nurtured these rich soils, producing beans that carry the unmistakable earthy, herbal notes that coffee lovers around the world cherish. 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