{"id":28069,"date":"2025-05-29T00:36:00","date_gmt":"2025-05-29T07:36:00","guid":{"rendered":"https:\/\/stories.starbucks.com\/asia\/?p=28069"},"modified":"2025-05-29T21:03:26","modified_gmt":"2025-05-30T04:03:26","slug":"brewing-time-blending-generations-starbucks-opens-at-seouls-iconic-gwangjang-market","status":"publish","type":"post","link":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/brewing-time-blending-generations-starbucks-opens-at-seouls-iconic-gwangjang-market\/","title":{"rendered":"Brewing Time, Blending Generations: Starbucks Opens at Seoul\u2019s Iconic Gwangjang Market"},"content":{"rendered":"
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\n\t\t\t\t\t\n\t\t\t\t\t\tCommunity<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\tBrewing Time, Blending Generations: Starbucks Opens at Seoul\u2019s Iconic Gwangjang Market\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMay 29, 2025\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\"\"\t\t\t<\/div>\n\t\t\t\t\n\t<\/div>\n<\/div>\n\n\n
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    • \n\t\t\n\t\t\t3 min read\t\t<\/time>\n\t<\/li>\n\t\t
    • \n\t\t\n\t\t\tMay 29, 2025\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n

      In one of Seoul\u2019s most iconic traditional markets, Starbucks Korea has opened its newest Community Store, Starbucks Gwangjang Market. This vibrant new destination is more than a coffeehouse; it\u2019s a celebration of Korea\u2019s oldest traditional market and a tribute to over a century of its heritage.<\/p>\n<\/body>\n\n

      A Coffeehouse Rooted in Heritage<\/h5>\n<\/body>\n\n

      Marking our 10th Community Store in Korea, the Gwangjang Market store brings the theme of \u201cBrewing Time, Blending Generations\u201d to life. Designed as a retro-inspired \u201cCoffee General Store,\u201d the space captures the market\u2019s charm with vintage Korean signage, traditional storefront fa\u00e7ades, and textile-inspired motifs.<\/p>\n<\/body>\n\n\n

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      A Commitment to Community<\/h5>\n<\/body>\n\n

      Every item sold at the Gwangjang Market store contributes to a greater cause with KRW 300 per item (approximately $0.22 USD) to be donated to support revitalization efforts within the local community. This initiative is part of a cooperative agreement signed with the Korean Commission for Corporate Partnership, Gwangjang Market Merchants Association, and Gwangjang Co., reinforcing a commitment to sustainable community growth.<\/p>\n<\/body>\n\n

      \u201cWe hope this special Community Store becomes a platform for co-growth and revitalization of Gwangjang Market,\u201d said Ryan Sohn, CEO of Starbucks Korea. \u201cWe will continue to introduce a variety of inclusive programs to support the local community.\u201d<\/p>\n<\/body>\n\n\n

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      Three Floors of Discovery<\/h5>\n<\/body>\n\n

      Each level of the store offers a unique experience:<\/p>\n<\/body>\n\n

        \n
      • 1st Floor \u2013 Coffee on the Go: Styled like a traditional market stall, this floor features a Cold Brew Bar featuring Nitro Cold Brew and a takeout counter.<\/li>\n\n\n\n
      • 2nd Floor \u2013 Artistic Heritage: An art gallery-like caf\u00e9 space adorned with murals and installations co-created with local artists, inspired by the market\u2019s fabric alleys and dynamic energy.<\/li>\n\n\n\n
      • 3rd Floor Rooftop \u2013 Retro Seoul: A picturesque rooftop framed by Korean-script signage and retro string lights\u2014perfect for capturing memorable coffee moments.<\/li>\n<\/ul>\n<\/body>\n\n\n
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        Exclusive Flavors Inspired by the Market<\/h5>\n<\/body>\n\n

        To mark the opening, Starbucks is introducing a lineup of store-exclusive menu items that pay homage to Korea\u2019s culinary traditions:<\/p>\n<\/body>\n\n

          \n
        • Golden Mandarin Hop Fizzio \u2013 A refreshing citrus soda reminiscent of enjoying a chilled beer on the rooftop.<\/li>\n\n\n\n
        • Starbucks\u00ae Honey Hotteok Latte \u2013 Inspired by Korea\u2019s beloved street snack \u2018hotteok,\u2019 will be newly launched at six special stores (Ewha, Daegu Jongro Gotaek, Kyungdong 1960, Ghana Art Park, Jangchung Lounge R, Gwangjang Market). It features the deep flavor of coffee blended with a subtle cinnamon aroma.<\/li>\n\n\n\n
        • Siru Honey Cake \u2013 Layers of brown sugar sponge made with black sugar and cocoa powder, and honey yogurt cream, modeled after traditional rice cakes.<\/li>\n\n\n\n
        • Pomokbo Strawberry Crepe, Threaded Baumkuchen, and Retro Bites \u2013 Menus inspired by the texture and color of fine traditional fabrics in South Korean culture and a collection of nostalgic local treats.<\/li>\n\n\n\n
        • Byuldabang Lager and select Starbucks cocktail beverages made with Byuldabang blend coffee.<\/li>\n<\/ul>\n<\/body>","protected":false},"excerpt":{"rendered":"

          In one of Seoul\u2019s most iconic traditional markets, Starbucks Korea has opened its newest Community Store, Starbucks Gwangjang Market. This vibrant new destination is more than a coffeehouse; it\u2019s a celebration of Korea\u2019s oldest traditional market and a tribute to over a century of its heritage. A Coffeehouse Rooted in Heritage Marking our 10th Community […]<\/p>\n","protected":false},"author":805,"featured_media":28073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"starbucks_cheetahmail_notify_on_publish":false,"starbucks_aep_notified_at":0,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[1405,1409],"tags":[],"class_list":["post-28069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-customer-experience"],"yoast_head":"\nBrewing Time, Blending Generations: Starbucks Opens at Seoul\u2019s Iconic Gwangjang Market : Starbucks Stories Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/brewing-time-blending-generations-starbucks-opens-at-seouls-iconic-gwangjang-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brewing Time, Blending Generations: Starbucks Opens at Seoul\u2019s Iconic Gwangjang Market : Starbucks Stories Asia\" \/>\n<meta property=\"og:description\" content=\"In one of Seoul\u2019s most iconic traditional markets, Starbucks Korea has opened its newest Community Store, Starbucks Gwangjang Market. 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