{"id":27853,"date":"2025-05-15T23:59:00","date_gmt":"2025-05-16T06:59:00","guid":{"rendered":"https:\/\/stories.starbucks.com\/asia\/?p=27853"},"modified":"2025-05-18T23:55:34","modified_gmt":"2025-05-19T06:55:34","slug":"starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta","status":"publish","type":"post","link":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/","title":{"rendered":"Starbucks Celebrates Indonesia\u2019s Coffee Heritage at Inaugural World of Coffee Asia 2025 in Jakarta"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__top-meta\">\n\t\t\t\t\t<a href=\"https:\/\/stories.starbucks.com\/asia\/stories\/category\/coffee\/\" class=\"sbux-pill\">\n\t\t\t\t\t\t<span>Coffee &amp; Craft<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks Celebrates Indonesia\u2019s Coffee Heritage at Inaugural World of Coffee Asia 2025 in Jakarta\t\t\t<\/h1>\n\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__excerpt\" itemprop=\"abstract\">\n\t\t\t\t\t<p>Reaffirms long-standing commitment to Indonesian coffee and farming communities, marking 10 years of impact through its Farmer Support Center in North Sumatra<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2025-05-15T23:59:00-07:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tMay 15, 2025\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1240\" height=\"925\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries.png\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries.png 1240w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries-300x224.png 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries-1024x764.png 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries-768x573.png 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries-480x358.png 480w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries-320x239.png 320w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries-160x119.png 160w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\"><div class=\"sbux-post-meta-container content-flow--narrow alignleft\">\n\t\n<ul class=\"sbux-share-post\">\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Facebook<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.threads.net\/intent\/post?text=Reaffirms long-standing commitment to Indonesian coffee and farming communities, marking 10 years of impact through its Farmer Support Center in North Sumatra&amp;url=https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Threads<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;summary=Reaffirms long-standing commitment to Indonesian coffee and farming communities, marking 10 years of impact through its Farmer Support Center in North Sumatra&amp;title=Starbucks Celebrates Indonesia\u2019s Coffee Heritage at Inaugural World of Coffee Asia 2025 in Jakarta&amp;url=https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on LinkedIn<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t<li class=\"sbux-share-post__item\">\n\t\t<button\tclass=\"sbux-icon-button sbux-site-header__action\"\n\tdata-copy-to-clipboard=\"1\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Copy link to this post<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/button>\n\t<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n\n\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT6M\"\n\t\t>\n\t\t\t6 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2025-05-15T23:59:00-07:00\"\n\t\t>\n\t\t\tMay 15, 2025\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n\n\n<body><p class=\"has-drop-cap wp-block-paragraph\">As the largest purchaser of premium Arabica coffee from Indonesia, Starbucks marked its debut at the inaugural World of Coffee Asia 2025 in Jakarta on May 15<sup>th<\/sup>, honoring Indonesia\u2019s rich coffee heritage and its role as one of the world\u2019s most celebrated coffee origins.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Indonesia holds paramount significance in Starbucks global journey of serving the finest coffees around the world, with the company proudly sourcing from the country\u2019s diverse coffee-growing regions since 1971. With its long-term investments and on-the-ground initiatives like its Farmer Support Center in North Sumatra, Starbucks has cultivated a decade-long partnership with Indonesian farmers and communities in its ongoing work to ensure a future of coffee for all.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u201cIndonesian coffee is deeply woven in our heritage since 1971. Over the years, its rich tapestry of flavors and traditions has shaped nearly 30 of our most treasured Starbucks blends and over 100 unique single-origin offerings from all over Indonesia with a focus on Sumatra. Today, this popular single-origin coffee is served in over 80 countries globally,\u201d said Chanda Beppu, president, Starbucks Asia Pacific. \u201cWe are proud to be part of this landmark event in the world of specialty coffee as we celebrate the origin, the communities, and the future of coffee in Indonesia. By bringing together our experts in agronomy and coffee innovation with our skilled baristas, we aim to spark meaningful collaboration and knowledge-sharing across the industry, while showcasing our enduring connection to Indonesian coffee.\u201d<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" data-id=\"27897\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/DSC01311-1024x732.jpg\" alt=\"\" class=\"wp-image-27897\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"27885\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/DSC01268-1024x683.jpg\" alt=\"\" class=\"wp-image-27885\" \/><\/figure>\n<\/figure>\n\n\n<body><p class=\"wp-block-paragraph\"><strong>An experiential discovery of Starbucks coffee stories \u2013 from Indonesia to the world<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">This year, Starbucks invites visitors to experience the journey of its Indonesian coffee \u2013 from its origins on the farms to its enduring place on the global stage. At the immersive Starbucks booth, guests can explore the bean-to-cup coffee journey, uncover the rich heritage behind Starbucks Indonesian coffees, and learn about the company\u2019s long-standing support for farming communities. Guests can also savor the bold, earthy flavors of Starbucks Indonesian brews alongside a curated selection of coffees from around the world, skillfully crafted by Starbucks baristas at the Brewers Bar. In addition, guided cupping sessions \u2013 a sensory coffee tasting led by Sergio Alvarez, master coffee developer at Starbucks \u2013 will offer a deep dive into the flavors, aromas, and quality that define Starbucks coffees.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"736\" data-id=\"27901\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/IMG_2628-scaled-e1747373041383-1024x736.jpg\" alt=\"\" class=\"wp-image-27901\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/IMG_2628-scaled-e1747373041383-1024x736.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/IMG_2628-scaled-e1747373041383-300x216.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/IMG_2628-scaled-e1747373041383-768x552.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/IMG_2628-scaled-e1747373041383-1536x1104.jpg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/IMG_2628-scaled-e1747373041383-1280x920.jpg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/IMG_2628-scaled-e1747373041383-480x345.jpg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/IMG_2628-scaled-e1747373041383-320x230.jpg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/IMG_2628-scaled-e1747373041383-160x115.jpg 160w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/IMG_2628-scaled-e1747373041383.jpg 1850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"27905\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/IMG_2836-1024x683.jpg\" alt=\"\" class=\"wp-image-27905\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"27921\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/IMG_3535-1024x683.jpg\" alt=\"\" class=\"wp-image-27921\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"27917\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/IMG_3498-1024x683.jpg\" alt=\"\" class=\"wp-image-27917\" \/><\/figure>\n<\/figure>\n\n\n<body><p class=\"wp-block-paragraph\"><strong>Inspiring coffee leaders of today and tomorrow through shared knowledge and expertise<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The event also features a Lecture Series where pre-eminent industry experts will explore some of the most pressing issues facing the future of coffee \u2013 from ethical sourcing and innovation to climate adaptation and resilience against growing threats of rising temperatures, shifting weather patterns, and soil degradation affecting coffee farming communities.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Exemplifying Starbucks open-source approach to strengthen the coffee production ecosystem, Roberto Alonso Vega Alfaro, vice president, Global Coffee Agronomy, R&amp;D, and Sustainability at Starbucks, will join the expert line-up to share insights and best practices drawn from Starbucks global agronomy work.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u201cSince 2013, we have been at the forefront of addressing climate change to ensure the future of coffee of all. Our approach focuses on mitigating its impact on coffee production, while improving productivity, profitability and climate resilience for farmers,\u201d said Roberto. \u201cOur innovations and agricultural practices are already yielding positive results, helping farmers increase resilience and productivity. This includes developing new coffee varietals and sharing best agricultural practices that boost yields and enhance coffee quality. It is my privilege to discuss Starbucks agronomy work and how we continue to strengthen the sustainability of coffee farming for generations to come.\u201d<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"27869\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/2W3A0393-683x1024.jpeg\" alt=\"\" class=\"wp-image-27869\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"27873\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/2W3A0436-683x1024.jpeg\" alt=\"\" class=\"wp-image-27873\" \/><\/figure>\n<\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">As part of its commitment to nurture the next generation of coffee leaders, Starbucks will also sponsor the championship prize at the 2025 World Brewers Cup at World of Coffee Asia, taking three winning baristas on a journey to Hacienda Alsacia in Costa Rica \u2013 Starbucks global research and development hub and home to one of its ten Starbucks Farmer Support Centers globally. This is where they will gain firsthand experience into the first ten feet of the coffee journey \u2013 from seed to harvest \u2013 while deepening their understanding of sustainability best practices and innovations shaping the future of coffee.<br>\u00a0<br><strong>Marking a\u00a0decade of impact in\u00a0North Sumatra: Uplifting farmers through Starbucks\u00a0Farmer Support Center<\/strong><br>\u00a0<br>Now into its tenth year, the Starbucks Farmer Support Center (FSC) in North Sumatra continues to serve as a vital hub for agronomy research, farmer training, and sustainability innovation. Over the years, the FSC has helped smallholder farmers access advanced techniques and practices such as water conservation, disease-resistant coffee varietals, and improved soil management practices \u2013 enhancing traditional growing methods to improve the quality, productivity, and profitability of their crops.\u00a0<br>\u00a0<br>Across the region, four model farms bring these innovations to life \u2014 demonstrating how modern, sustainable methods like regenerative agriculture can be successfully adopted in real-world conditions. These living \u2018classrooms\u2019 empower farmers with the tools and confidence to build climate-resilient practices that safeguard both their livelihoods and the future of coffee.\u00a0<br>\u00a0<br>This work is further supported by Starbucks Coffee and Farmer Equity (C.A.F.E.) Practices\u00a0&#8211; established in 2004 to promote sustainable, transparent, profitable and ethical sourcing.\u00a0<br>\u00a0<br>\u201cOur promise to farmers is to help ensure a sustainable future for coffee for all\u2013 one that respects, uplifts and strengthens farming communities. In Indonesia, where over 90% of coffee is grown by smallholder farmers, promoting sustainable and transparent coffee growing practices is not just important to Starbucks \u2013 it\u2019s essential,\u201d said Masyitah (Ita) Daud, country manager, Starbucks Farmer Support Center in Indonesia. \u201cFor us, success means helping farmers improve the quality of life and earn a sustainable income from coffee. We are proud to work alongside more than 58,000 Indonesian farms verified under C.A.F.E. Practices, strengthening both livelihoods and a resilient, high-quality coffee supply.\u201d<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"28029\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/2W3A3750-4-1024x683.jpeg\" alt=\"\" class=\"wp-image-28029\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/2W3A3750-4-1024x683.jpeg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/2W3A3750-4-300x200.jpeg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/2W3A3750-4-768x512.jpeg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/2W3A3750-4-1536x1024.jpeg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/2W3A3750-4-2048x1365.jpeg 2048w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/2W3A3750-4-1280x853.jpeg 1280w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/2W3A3750-4-480x320.jpeg 480w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/2W3A3750-4-320x213.jpeg 320w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/2W3A3750-4-160x107.jpeg 160w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">The FSC also collaborates with key industry organizations to broaden its impact. In partnership with the Indonesian Coffee and Cocoa Research Institute, Starbucks supports a seedling donation program that distributes around\u00a01.5 million\u00a0seedlings annually to farmers across Indonesia \u2013 helping to enhance farm productivity and long-term environmental sustainability.\u00a0<br>\u00a0<br>Starbucks has also partnered with PUR to advance a 50-year reforestation and carbon reduction initiative in Sumatra. Between 2024 and 2028, the program aims to plant 700,000 trees, including 15,000 native shading tree seedlings annually \u2013 to enrich soil health, protect coffee crops, and promote biodiversity, reinforcing Starbucks commitment to creating a more resilient future for coffee-growing communities.<br>\u00a0<br>For more information about Starbucks coffee sourcing, sustainability initiatives, and partnerships in Indonesia, please visit:\u00a0<a href=\"http:\/\/www.starbucks.com\/responsibility\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">www.starbucks.com\/responsibility<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Reaffirms long-standing commitment to Indonesian coffee and farming communities, marking 10 years of impact through its Farmer Support Center in North Sumatra<\/p>\n","protected":false},"author":498,"featured_media":27881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"starbucks_cheetahmail_notify_on_publish":false,"starbucks_aep_notified_at":0,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[1401,1413],"tags":[265,1081,1085,613,1077,1673],"class_list":["post-27853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coffee","category-news","tag-coffee","tag-farmer-support-center","tag-fsc","tag-indonesia","tag-sumatra","tag-world-of-coffee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks Celebrates Indonesia\u2019s Coffee Heritage at Inaugural World of Coffee Asia 2025 in Jakarta : Starbucks Stories Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Celebrates Indonesia\u2019s Coffee Heritage at Inaugural World of Coffee Asia 2025 in Jakarta : Starbucks Stories Asia\" \/>\n<meta property=\"og:description\" content=\"Reaffirms long-standing commitment to Indonesian coffee and farming communities, marking 10 years of impact through its Farmer Support Center in North Sumatra\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/\" \/>\n<meta property=\"og:site_name\" content=\"Starbucks Stories Asia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Starbucks\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T06:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T06:55:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1240\" \/>\n\t<meta property=\"og:image:height\" content=\"925\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yoonah Kang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@starbucks\" \/>\n<meta name=\"twitter:site\" content=\"@starbucks\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yoonah Kang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2025\\\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2025\\\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\\\/\"},\"author\":{\"name\":\"Yoonah Kang\",\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/#\\\/schema\\\/person\\\/144a1e70353ba7fbc24dc14132945e47\"},\"headline\":\"Starbucks Celebrates Indonesia\u2019s Coffee Heritage at Inaugural World of Coffee Asia 2025 in Jakarta\",\"datePublished\":\"2025-05-16T06:59:00+00:00\",\"dateModified\":\"2025-05-19T06:55:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2025\\\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\\\/\"},\"wordCount\":1087,\"image\":{\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2025\\\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/about.starbucks.com\\\/uploads\\\/sites\\\/29\\\/2025\\\/05\\\/Coffee-Cherries.png\",\"keywords\":[\"coffee\",\"farmer support center\",\"fsc\",\"Indonesia\",\"sumatra\",\"World of Coffee\"],\"articleSection\":[\"Coffee &amp; Craft\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2025\\\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\\\/\",\"url\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2025\\\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\\\/\",\"name\":\"Starbucks Celebrates Indonesia\u2019s Coffee Heritage at Inaugural World of Coffee Asia 2025 in Jakarta : Starbucks Stories Asia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2025\\\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2025\\\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/about.starbucks.com\\\/uploads\\\/sites\\\/29\\\/2025\\\/05\\\/Coffee-Cherries.png\",\"datePublished\":\"2025-05-16T06:59:00+00:00\",\"dateModified\":\"2025-05-19T06:55:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/#\\\/schema\\\/person\\\/144a1e70353ba7fbc24dc14132945e47\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2025\\\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2025\\\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2025\\\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\\\/#primaryimage\",\"url\":\"https:\\\/\\\/about.starbucks.com\\\/uploads\\\/sites\\\/29\\\/2025\\\/05\\\/Coffee-Cherries.png\",\"contentUrl\":\"https:\\\/\\\/about.starbucks.com\\\/uploads\\\/sites\\\/29\\\/2025\\\/05\\\/Coffee-Cherries.png\",\"width\":1240,\"height\":925},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/2025\\\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Starbucks Celebrates Indonesia\u2019s Coffee Heritage at Inaugural World of Coffee Asia 2025 in Jakarta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/#website\",\"url\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/\",\"name\":\"Starbucks Stories Asia\",\"description\":\"Stories and News from Starbucks in Asia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/#\\\/schema\\\/person\\\/144a1e70353ba7fbc24dc14132945e47\",\"name\":\"Yoonah Kang\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ae1313942e3d4a3c9279d3044807003896d3c8379e6cab53dd417084337bf2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ae1313942e3d4a3c9279d3044807003896d3c8379e6cab53dd417084337bf2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c4ae1313942e3d4a3c9279d3044807003896d3c8379e6cab53dd417084337bf2?s=96&d=mm&r=g\",\"caption\":\"Yoonah Kang\"},\"url\":\"https:\\\/\\\/stories.starbucks.com\\\/asia\\\/stories\\\/author\\\/5b87e248-868b-44e9-91e4-e4245ea11d2c\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Starbucks Celebrates Indonesia\u2019s Coffee Heritage at Inaugural World of Coffee Asia 2025 in Jakarta : Starbucks Stories Asia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/","og_locale":"en_US","og_type":"article","og_title":"Starbucks Celebrates Indonesia\u2019s Coffee Heritage at Inaugural World of Coffee Asia 2025 in Jakarta : Starbucks Stories Asia","og_description":"Reaffirms long-standing commitment to Indonesian coffee and farming communities, marking 10 years of impact through its Farmer Support Center in North Sumatra","og_url":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/","og_site_name":"Starbucks Stories Asia","article_publisher":"https:\/\/www.facebook.com\/Starbucks","article_published_time":"2025-05-16T06:59:00+00:00","article_modified_time":"2025-05-19T06:55:34+00:00","og_image":[{"width":1240,"height":925,"url":"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries.png","type":"image\/png"}],"author":"Yoonah Kang","twitter_card":"summary_large_image","twitter_creator":"@starbucks","twitter_site":"@starbucks","twitter_misc":{"Written by":"Yoonah Kang","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/#article","isPartOf":{"@id":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/"},"author":{"name":"Yoonah Kang","@id":"https:\/\/stories.starbucks.com\/asia\/#\/schema\/person\/144a1e70353ba7fbc24dc14132945e47"},"headline":"Starbucks Celebrates Indonesia\u2019s Coffee Heritage at Inaugural World of Coffee Asia 2025 in Jakarta","datePublished":"2025-05-16T06:59:00+00:00","dateModified":"2025-05-19T06:55:34+00:00","mainEntityOfPage":{"@id":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/"},"wordCount":1087,"image":{"@id":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/#primaryimage"},"thumbnailUrl":"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries.png","keywords":["coffee","farmer support center","fsc","Indonesia","sumatra","World of Coffee"],"articleSection":["Coffee &amp; Craft","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/","url":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/","name":"Starbucks Celebrates Indonesia\u2019s Coffee Heritage at Inaugural World of Coffee Asia 2025 in Jakarta : Starbucks Stories Asia","isPartOf":{"@id":"https:\/\/stories.starbucks.com\/asia\/#website"},"primaryImageOfPage":{"@id":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/#primaryimage"},"image":{"@id":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/#primaryimage"},"thumbnailUrl":"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries.png","datePublished":"2025-05-16T06:59:00+00:00","dateModified":"2025-05-19T06:55:34+00:00","author":{"@id":"https:\/\/stories.starbucks.com\/asia\/#\/schema\/person\/144a1e70353ba7fbc24dc14132945e47"},"breadcrumb":{"@id":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/#primaryimage","url":"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries.png","contentUrl":"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2025\/05\/Coffee-Cherries.png","width":1240,"height":925},{"@type":"BreadcrumbList","@id":"https:\/\/stories.starbucks.com\/asia\/stories\/2025\/starbucks-celebrates-indonesias-coffee-heritage-at-inaugural-world-of-coffee-asia-2025-in-jakarta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stories.starbucks.com\/asia\/"},{"@type":"ListItem","position":2,"name":"Starbucks Celebrates Indonesia\u2019s Coffee Heritage at Inaugural World of Coffee Asia 2025 in Jakarta"}]},{"@type":"WebSite","@id":"https:\/\/stories.starbucks.com\/asia\/#website","url":"https:\/\/stories.starbucks.com\/asia\/","name":"Starbucks Stories Asia","description":"Stories and News from Starbucks in Asia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stories.starbucks.com\/asia\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/stories.starbucks.com\/asia\/#\/schema\/person\/144a1e70353ba7fbc24dc14132945e47","name":"Yoonah Kang","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c4ae1313942e3d4a3c9279d3044807003896d3c8379e6cab53dd417084337bf2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c4ae1313942e3d4a3c9279d3044807003896d3c8379e6cab53dd417084337bf2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4ae1313942e3d4a3c9279d3044807003896d3c8379e6cab53dd417084337bf2?s=96&d=mm&r=g","caption":"Yoonah Kang"},"url":"https:\/\/stories.starbucks.com\/asia\/stories\/author\/5b87e248-868b-44e9-91e4-e4245ea11d2c\/"}]}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Starbucks Stories Asia","distributor_original_site_url":"https:\/\/stories.starbucks.com\/asia","push-errors":false,"_links":{"self":[{"href":"https:\/\/stories.starbucks.com\/asia\/wp-json\/wp\/v2\/posts\/27853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stories.starbucks.com\/asia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stories.starbucks.com\/asia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stories.starbucks.com\/asia\/wp-json\/wp\/v2\/users\/498"}],"replies":[{"embeddable":true,"href":"https:\/\/stories.starbucks.com\/asia\/wp-json\/wp\/v2\/comments?post=27853"}],"version-history":[{"count":11,"href":"https:\/\/stories.starbucks.com\/asia\/wp-json\/wp\/v2\/posts\/27853\/revisions"}],"predecessor-version":[{"id":28041,"href":"https:\/\/stories.starbucks.com\/asia\/wp-json\/wp\/v2\/posts\/27853\/revisions\/28041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stories.starbucks.com\/asia\/wp-json\/wp\/v2\/media\/27881"}],"wp:attachment":[{"href":"https:\/\/stories.starbucks.com\/asia\/wp-json\/wp\/v2\/media?parent=27853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stories.starbucks.com\/asia\/wp-json\/wp\/v2\/categories?post=27853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stories.starbucks.com\/asia\/wp-json\/wp\/v2\/tags?post=27853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}