{"id":20157,"date":"2024-02-21T10:41:58","date_gmt":"2024-02-21T18:41:58","guid":{"rendered":"https:\/\/stories.starbucks.com\/asia\/?post_type=story&#038;p=20157"},"modified":"2025-02-10T17:18:08","modified_gmt":"2025-02-11T01:18:08","slug":"starbucks-reserve-roastery-tokyo-marks-5th-anniversary","status":"publish","type":"post","link":"https:\/\/stories.starbucks.com\/asia\/stories\/2024\/starbucks-reserve-roastery-tokyo-marks-5th-anniversary\/","title":{"rendered":"Starbucks Reserve\u00ae Roastery Tokyo marks 5th anniversary"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__top-meta\">\n\t\t\t\t\t<a href=\"https:\/\/stories.starbucks.com\/asia\/stories\/category\/customer-experience\/\" class=\"sbux-pill\">\n\t\t\t\t\t\t<span>Customer Experience<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks Reserve\u00ae Roastery Tokyo marks 5th anniversary\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2024-02-21T10:41:58-08:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tFebruary 21, 2024\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"700\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/SBJ_5thAnniv_Tumbler_R10_art_HEADER.jpg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/SBJ_5thAnniv_Tumbler_R10_art_HEADER.jpg 1440w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/SBJ_5thAnniv_Tumbler_R10_art_HEADER-300x146.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/SBJ_5thAnniv_Tumbler_R10_art_HEADER-1024x498.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/SBJ_5thAnniv_Tumbler_R10_art_HEADER-768x373.jpg 768w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n<ul class=\"sbux-share-post alignleft\">\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/stories.starbucks.com\/asia\/stories\/2024\/starbucks-reserve-roastery-tokyo-marks-5th-anniversary\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Facebook<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.threads.net\/intent\/post?text=The anniversary celebration will span six months starting February 28 The theme of the celebration is 5 Senses and Coffee Starbucks Coffee Japan, Ltd. is marking the five-year anniversary of the Starbucks Reserve\u00ae Roastery Tokyo with a six-month long celebration starting February 28. The concept of the anniversary is 5 Senses and Coffee. From the [&hellip;]&amp;url=https:\/\/stories.starbucks.com\/asia\/stories\/2024\/starbucks-reserve-roastery-tokyo-marks-5th-anniversary\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Threads<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;summary=The anniversary celebration will span six months starting February 28 The theme of the celebration is 5 Senses and Coffee Starbucks Coffee Japan, Ltd. is marking the five-year anniversary of the Starbucks Reserve\u00ae Roastery Tokyo with a six-month long celebration starting February 28. The concept of the anniversary is 5 Senses and Coffee. From the [&hellip;]&amp;title=Starbucks Reserve\u00ae Roastery Tokyo marks 5th anniversary&amp;url=https:\/\/stories.starbucks.com\/asia\/stories\/2024\/starbucks-reserve-roastery-tokyo-marks-5th-anniversary\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on LinkedIn<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t<li class=\"sbux-share-post__item\">\n\t\t<button\tclass=\"sbux-icon-button sbux-site-header__action\"\n\tdata-copy-to-clipboard=\"1\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Copy link to this post<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/button>\n\t<\/li>\n<\/ul>\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT4M\"\n\t\t>\n\t\t\t4 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2024-02-21T10:41:58-08:00\"\n\t\t>\n\t\t\tFebruary 21, 2024\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n<body><p class=\"wp-block-paragraph\"><strong>The anniversary celebration will span six months starting February 28<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>The theme of the celebration is 5 Senses and Coffee<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Starbucks Coffee Japan, Ltd. is marking the five-year anniversary of the Starbucks Reserve\u00ae Roastery Tokyo with a six-month long celebration starting February 28.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The concept of the anniversary is 5 Senses and Coffee. From the end of February until early September, the Tokyo Roastery will host a series of three experiential moments that engage the five senses. The commemorative collection released for the celebration will include mugs and bottles adorned with limited edition anniversary art.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5512\" height=\"4134\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/29\/2024\/02\/240119-o36861.jpg\" alt=\"\" class=\"wp-image-20173\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/240119-o36861.jpg 5512w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/240119-o36861-300x225.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/240119-o36861-1024x768.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/240119-o36861-768x576.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/240119-o36861-1536x1152.jpg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/240119-o36861-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 5512px) 100vw, 5512px\" \/><\/figure>\n\n\n<body><h2 class=\"wp-block-heading is-style-h4\"><strong>The story behind the anniversary art<\/strong><\/h2>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The art that has been created to celebrate this occasion builds on the theme that a story begins with the singing of the Siren. The art heralds the opening of the anniversary celebration period and is drawn by Shogo Ota, a Seattle-based artist who has worked on several collaborative pieces of art with Starbucks globally. The central motif is the Siren, a mermaid with two tails and a beautiful singing voice to charm sailors. The five stars represent the singing voice of the Siren as she reaches out. Elegant, billowing hair represents waves and the aroma of coffee. On the body, symbols of the Tokyo Roastery are painted, such as Cupper Cask and Roaster. The symbols weave in exterior architectural design, cherry blossom trees swaying along the Meguro River and coffee trees. The shape of the two tails is the most distinctive feature of the Siren and is reminiscent of rich coffee pouring into a cup.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1914\" height=\"2067\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/29\/2024\/02\/Roastery_5th_BroshuaCard_0201.jpg\" alt=\"\" class=\"wp-image-20181\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/Roastery_5th_BroshuaCard_0201.jpg 1914w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/Roastery_5th_BroshuaCard_0201-278x300.jpg 278w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/Roastery_5th_BroshuaCard_0201-948x1024.jpg 948w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/Roastery_5th_BroshuaCard_0201-768x829.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/Roastery_5th_BroshuaCard_0201-1422x1536.jpg 1422w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/Roastery_5th_BroshuaCard_0201-1896x2048.jpg 1896w\" sizes=\"auto, (max-width: 1914px) 100vw, 1914px\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">During the anniversary promotion, partners (employees) at the Tokyo Roastery will welcome customers wearing a silk-screen printed bandana featuring this artwork.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Additional details are available at <a href=\"http:\/\/sbux.jp\/roastery5th\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Starbucks Stories Japan.<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a><\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"2000\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/29\/2024\/02\/DSC00358.jpg\" alt=\"\" class=\"wp-image-20177\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/DSC00358.jpg 3000w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/DSC00358-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/DSC00358-1024x683.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/DSC00358-768x512.jpg 768w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/DSC00358-1536x1024.jpg 1536w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/DSC00358-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 3000px) 100vw, 3000px\" \/><\/figure>\n\n\n<body><h2 class=\"wp-block-heading is-style-h4\"><strong>Artist &#8211; Shogo Ota<\/strong><\/h2>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Born in Gujo City, Gifu Prefecture. After graduating from high school, Shogo Ota moved to the U.S., and majored in art at the University of Idaho. After graduation, he worked at a design studio in Seattle. In November 2012, he established Tireman Studio in Seattle and started his own business. He has several collaborative experiences with Starbucks, such as Green Cup Starbucks launched in 2016, artwork in You &amp; Starbucks launched by Starbucks Coffee Japan in 2018, and the design for the cup with a single stroke in 2020. <\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">More information about Shogo Oto can be found <a href=\"https:\/\/www.tiremanstudio.com\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">here.<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a><\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/29\/2024\/02\/ShogoOta_Profile2021_02.jpg\" alt=\"\" class=\"wp-image-20165\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/ShogoOta_Profile2021_02.jpg 1000w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/ShogoOta_Profile2021_02-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/ShogoOta_Profile2021_02-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n<body><h2 class=\"wp-block-heading is-style-h4\"><strong>Anniversary rollout schedule and themes<\/strong><\/h2>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Story and Coffee: February 28 to Early May<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Unparalleled passion and incredible stories of are infused in the journey from a single coffee tree to the best cup of coffee available. Embark on a sensory experience as the coffee takes center stage at the Tokyo Roastery, where customers are invited to hear the stories of those who make Starbucks coffee come to life. In April, the Tokyo Roastery is planning to hold innovative events elevating the story of coffee throughout the month. More information is coming soon.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Handcrafted and Coffee: Early May to Late June<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Handcrafted goods are everywhere at the Tokyo Roastery. Items made by baristas, chefs, craftsmen and artists have a unique texture and warmth that can only be found in products that have been crafted by hand with skill and thought. The Tokyo Roastery will deliver an experience customers can feel and taste together with the stories behind it.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>Time and Coffee: Late June to Early September<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">At the Tokyo Roastery, there is a belief that coffee can be more enriched by pairing it with time. During the energetic morning sun, the relaxing evening, or in the deep night, coffee will sharpen the senses. The Tokyo Roastery provides a coffee experience that customers can savour with their five senses in harmony with the passage of time.<\/p>\n<\/body>\n\n<body><h2 class=\"wp-block-heading is-style-h4\"><strong>Artist collaboration collection reflecting the stories of the last five years<\/strong><\/h2>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">To celebrate the 5<sup>th<\/sup> anniversary of the Tokyo Roastery, seven items with anniversary art, such as mugs and bottles will be available on February 28. Merchandise will feature the Siren on stainless steel bottles; the infamous White Whale from which the Starbucks brand name is derived; the quetzal, African elephant, and Sumatran tiger, which symbolize the three major coffee origin countries; and the carp which is a national finish of Japan. The artwork illustrates the story of Starbucks, from the beginning in 1971 in Seattle, to today, celebrating five years of the Tokyo Roastery. The lineup comes with a total of seven items, such as mugs, shoulder bags and Coffee Passport, which is perfect for using as a coffee-tasting notebook.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>The anniversary celebration will span six months starting February 28 The theme of the celebration is 5 Senses and Coffee Starbucks Coffee Japan, Ltd. is marking the five-year anniversary of the Starbucks Reserve\u00ae Roastery Tokyo with a six-month long celebration starting February 28. The concept of the anniversary is 5 Senses and Coffee. From the [&hellip;]<\/p>\n","protected":false},"author":593,"featured_media":20189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"starbucks_cheetahmail_notify_on_publish":false,"starbucks_aep_notified_at":0,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[1409,1413],"tags":[],"class_list":["post-20157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks Reserve\u00ae Roastery Tokyo marks 5th anniversary : Starbucks Stories Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stories.starbucks.com\/asia\/stories\/2024\/starbucks-reserve-roastery-tokyo-marks-5th-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Reserve\u00ae Roastery Tokyo marks 5th anniversary : Starbucks Stories Asia\" \/>\n<meta property=\"og:description\" content=\"The anniversary celebration will span six months starting February 28 The theme of the celebration is 5 Senses and Coffee Starbucks Coffee Japan, Ltd. is marking the five-year anniversary of the Starbucks Reserve\u00ae Roastery Tokyo with a six-month long celebration starting February 28. The concept of the anniversary is 5 Senses and Coffee. From the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stories.starbucks.com\/asia\/stories\/2024\/starbucks-reserve-roastery-tokyo-marks-5th-anniversary\/\" \/>\n<meta property=\"og:site_name\" content=\"Starbucks Stories Asia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Starbucks\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-21T18:41:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-11T01:18:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.starbucks.com\/uploads\/sites\/29\/2024\/02\/SBJ_5thAnniv_Tumbler_R10_art_HEADER.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Chase\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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