Starbucks is committed to strengthening customer experience, promoting sustainability and uplifting communities

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Since the opening of the first store in Ho Chi Minh City, Starbucks Vietnam has been nurturing human connection and uplifting local communities with every cup of coffee served. This year, Starbucks Vietnam celebrates its 10-year anniversary with the unveiling of the newly renovated New World store, the first store opened in the market, and nationwide anniversary promotions from January to May. In the decade since the brand entered the market, Starbucks Vietnam is currently in 8 Vietnamese cities/provinces and has over 1,200 partners (employees) in 92 stores delivering the Starbucks Experience every day.

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Paying tribute to Vietnam’s heritage and culture, many Starbucks® stores in Vietnam feature unique architectural styles and traditional elements, such as the Starbucks® Tran Hung Dao store in Hoi An.

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"I am proud of our accomplishments over the past decade and this is just the beginning. This journey would not have been possible without the support of our customers and partners. We are very grateful and want to share our achievements with them," said Patricia Marques, general manager of Starbucks Vietnam. "We look forward to the future of Starbucks in Vietnam – quality, elevated coffee experiences for our customers, to contribute positively to our communities and give more than we take from the planet will remain our key priorities."

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The 10th anniversary celebration of Starbucks Vietnam kicked off in January. First-phase promotions included a range of limited-edition merchandise, customers programs and giveaway activities. The second-phase started in May, featuring the unveiling of the newly renovated Starbucks® New World, the first Starbucks® store in Vietnam. 

The special space has been transformed into a brand new, cozy and beautifully-designed coffee house. Customers will have access to a wide range of merchandise items, all while enjoying their favorite Starbucks beverages on this unique commemoration.

Starbucks Vietnam’s Commitment to Communities and Sustainability

Besides a decade of coffee inspiration for customers, Starbucks Vietnam, together with its partners, has also created more positive impact to the local communities it serves.

Communities Since 2016, Starbucks Vietnam has supported in providing professional and life-skills training to young people through its partnership with nonprofit organizations such as <a href="https://stories.starbucks.com/stories/2016/starbucks-vietnam-youth-training/">The Asia Foundation and REACH</a>.

In 2023, Starbucks Vietnam began a new initiative with Youth Social Work Club through a $20,000 USD Global Community Impact Grant from The Starbucks Foundation to support 150 Vietnamese youth with skills to help them integrate into the community and seek employment.

Together with partners who volunteered their time, Starbucks Vietnam has also extended efforts to work with charitable organizations and supported community projects such as:

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Sustainability In support of Starbucks 2030 goals of reducing carbon, water, and waste footprints by 50%, Starbucks Vietnam also focuses on sustainability efforts.

Starbucks celebrates 10 years in Vietnam : Starbucks Stories Asia

Starbucks Stories Asia

This year, Starbucks Vietnam celebrates its 10-year anniversary with the unveiling of the newly renovated New World store, the first store opened in the market, and nationwide anniversary promotions.

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https://stories.starbucks.com/asia/stories/2023/starbucks-celebrates-10-years-in-vietnam/

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Starbucks celebrates 10 years in Vietnam

From April 28th, coffee lovers can now enjoy their favorite beverages on the beautiful white-sand beach at the Starbucks Beach House Sun Primavera in Phu Quoc, the first Starbucks store on the island.

Known for its enticing white-sand beaches, Phu Quoc is the peaceful oasis to escape from the hustle and bustle of city life. Located right at the seashore, the Beach House Sun Primavera store offers more than 140 seats inside and at the spacious outdoor patio where customers are treated to the stunning panoramic view of the infinite ocean which intersects with the horizon, evoking a sense of calm and tranquility.

To ensure customers enjoy deliver the signature Starbucks Experience surrounded by the vibrant nature of Phu Quoc, the Beach House Sun Primavera store features a design theme that delivers a joyful and inviting beach vibe. With shades of blue accent colors and a selected earthy palette, the store is a celebration of the beauty of the sky and the sea just outside the store.

“We are excited to bring the coffee culture of Starbucks to one of the most beautiful islands in Vietnam—Phu Quoc Island. The design of the store is specially focused on bringing the best coffee experience in an environment that reflects the inherent nature of the island,” said Patricia Marques, general manager of Starbucks Vietnam. “Our intention is to let our customers and partners immerse and relax in this inviting atmosphere, like in the natural home of our siren.”

Starbucks store at the Sun Primavera opens daily from 9h00 – 22h00 at FB2-03, Zone 2 Restaurant Area, Gateway Residential, An Thoi Ward, Phu Quoc Island, Kien Giang Province.

Starbucks Vietnam celebrates its 10th anniversary this year. Since the opening of the first Starbucks store in the market in 2013, there are now 91 Starbucks stores across eight cities/provinces in Vietnam.

Starbucks Opens First Store in Phu Quoc, Vietnam : Starbucks Stories Asia

Starbucks Opens First Store in Phu Quoc, Vietnam

Coffee lovers can now enjoy their favorite beverages on the beautiful white-sand beach at the Starbucks Beach House Sun Primavera in Phu Quoc, the first Starbucks store on the island.

https://stories.starbucks.com/uploads/sites/29/2023/05/ACH8620-1024x683.jpg

https://stories.starbucks.com/asia/stories/2023/starbucks-opens-first-store-in-phu-quoc-vietnam/

Five Greener Stores across Singapore, Thailand, and Vietnam are amongst the first in the Asia Pacific region to be certified, with over 20 more expected in 2023 With over 3,500 Greener Stores certified across 20 markets, Starbucks is on a path towards achieving its goal of 10,000 Greener Stores total by 2025 Greener Stores set a new benchmark in environmentally responsible retail for design, construction, and operations, poised to support the company’s 2030 goals of reducing carbon, water, and waste footprints by 50%

Starbucks today announced its first Greener Stores in the Asia Pacific region, as part of the <a href="https://stories.starbucks.com/press/2023/starbucks-verifies-3500-greener-stores-globally/">company’s global expansion of its Greener Store Framework to over 3,500 stores in 20 markets</a>. Located in Singapore, Thailand, and Vietnam, the five stores are amongst the first of their kind in the company’s Asia Pacific region, with over 20 more expected to be certified this year. This latest round of certifications sets the company well on its way to achieving its goal of 10,000 Greener Stores globally by 2025.

In support of Starbucks 2030 goals of reducing carbon, water, and waste footprints by 50%, the open-source Greener Stores Framework was co-developed with the World Wildlife Fund (WWF). The framework includes a set of 25 performance-based standards across environmental impact areas such as energy efficiency, water stewardship, and waste diversion, designed to accelerate the transformation of retail towards lower-impact stores.

“We're excited to continue expanding our Greener Store portfolio worldwide, a key step towards reaching our ambitious resource positive goals. Having been on a sustainability journey for many years now, we’ve already seen results of our Greener Stores in the United States where they first piloted. In fact, when compared to historic store practices, these Greener Stores have shown to deliver 30% water savings and 30% energy reduction,” said Michael Kobori, Starbucks chief sustainability officer. “With a company of Starbucks scale – any one action, no matter how small, has the potential for massive impact. We are heartened by our partners around the world who are stepping up to adopt our Greener Store standards. This is testament of their energy and passion for sustainability that continues to drive our innovation.”

Greener Stores: paving the way towards a more sustainable future

The new Greener Stores in the Asia Pacific region help reduce Starbucks environmental impact through performance-based standards that incorporate design and extend throughout the life of a store. Each Greener Store has a unique combination of sustainable features that qualify for third-party verification on a quarterly basis. This ranges from features like energy and water efficient equipment and appliances, low-emitting paints and sealants, Grounds for Your Garden program, as well as energy efficient HVAC temperature systems and more. Additionally, the new Greener Stores in Asia include elements that go beyond the standard to deliver more robust energy, carbon, water, and waste reductions.

Singapore’s first Greener Store is strategically located at Jurong Lake Gardens, a showcase for sustainable design and operations, set amidst lush greenery, restored wetlands and habitats for biodiversity. The Greener store itself is similarly designed with long-term, eco-conscious operations in mind, with responsible design, construction and operation, including energy and water efficiency.

Thailand has certified three Greener Stores that operate entirely on electricity, and feature precise energy monitoring capabilities using a detailed energy management system (EMS) that captures energy use data in real-time to maintain high performance and efficiency. The system will enable the stores to identify inefficiencies and help control and conserve energy in the future.

In Vietnam, the Greener Store is equipped with 100% LED lighting and sun shading features that reduce heat gain and energy consumption within the store. The store operates entirely on electricity and has a long-term contract to buy Renewable Energy Certificates to offset the energy used in stores.

“The new Greener Stores in the Asia Pacific region are poised to set a new standard in sustainable retail which we hope will accelerate our movement towards Starbucks resource positive goals,” said Scott Keller, senior vice president, Store Development &amp; Design. “As one of our fastest growing regions, we want to ensure that we are driving growth with a sustainable future in mind for our communities and planet – and Greener Stores are one of the ways that will help us achieve that vision.”

Starbucks also today announced its first in-region Greener Stores in Europe, Middle East, and Africa (EMEA), as the company continues its global expansion of the Greener Store Framework to leverage its scale for good to accelerate the global movement towards a more sustainable future. The company is also expanding in Latin America and the Caribbean (LAC) by building all new stores in the region under the Greener Stores framework by the end of 2023 and going forward. In China and Japan, Starbucks plans to update its existing store portfolios by applying Greener Store standards. The aim for Starbucks China is to operate 2,500 Greener Stores in the market by 2025.

Starbucks has set bold global aspirations towards a resource-positive future and can only achieve its goals with the help of partners, customers, industry experts and advocates. The company continues to innovate new ways to reduce their impact on the environment and strive to give back more to the planet than they take from it.

Starbucks scales Greener Store expansion across Asia Pacific towards a more sustainable future : Starbucks Stories Asia

Starbucks scales Greener Store expansion across Asia Pacific towards a more sustainable future

Located in Singapore, Thailand, and Vietnam, the five Greener Stores are amongst the first of their kind in the company’s Asia Pacific region, with over 20 more expected to be certified this year.

https://stories.starbucks.com/uploads/sites/29/2023/04/Starbucks-Singapore_Juronglake-1024x681.jpg

https://stories.starbucks.com/asia/stories/2023/starbucks-scales-greener-store-expansion-across-asia-pacific-towards-a-more-sustainable-future/