Today, Starbucks announces a collaboration with the phenomenal K-pop Girl Group BLACKPINK, launching a new limited-edition merchandise collection in select stores to Starbucks customers in Thailand.

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The Starbucks® x BLACKPINK ‘Spark in You’ collection features hearts on a dreamy starry background, with BLACKPINK’s iconic black and pink contrasting colors and sparkling star prints. The stylish collection of drinkware and lifestyle accessories is inspired by the courage and perseverance of youth who follow their heart and pursue their dreams with confidence, and the dynamic designs represent the unique personalities of BLACKPINK’s members.

“Starbucks is very excited to offer a merchandise collection that celebrates young people’s talents and determination, as truly demonstrated by BLACKPINK,” said Nednapa Srisamai, Managing Director, Starbucks Thailand. “Starbucks merchandise collection has always created opportunities for customers to express their personal style. We are delighted to bring this special collection, inspired by BLACKPINK’s journey to stardom, to Starbucks customers in Thailand.”

True to its Mission to inspire and nurture the human spirit, Starbucks is committed to empowering partners and customers to realize their dreams, and celebrates the talents and dedication of those who strive to make a positive impact in their communities. In recognition of the dedication and commitment of medical personnel across Thailand in the fight against COVID-19, a portion of the profits from this collection will support healthcare workers who are impacted by COVID-19 through the Thai Red Cross Society.

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The Starbucks® x BLACKPINK ‘Spark In You’ exclusive collection is now available on the online store “Starbucks Official Store” on Shopee, starting from August 23rd.

Starbucks and BLACKPINK launch exclusive merchandise in Thailand : Starbucks Stories Asia

Starbucks Stories Asia

Starbucks and BLACKPINK launch exclusive merchandise in Thailand

Starbucks announces a collaboration with the K-pop Group BLACKPINK, for a new limited-edition merchandise collection in Thailand.

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https://stories.starbucks.com/asia/stories/2021/starbucks-and-blackpink-launch-exclusive-merchandise-in-thailand/

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Located in Bangkok, the Starbucks Reserve® Chao Phraya Riverfront marks Starbucks 417th store in Thailand, as the company continues to accelerate coffee innovation and growth across Asia Pacific

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The store is home to Thailand’s first Teavana™ Bar and will be the first to serve the Muan Jai™ Blend, sourced in partnership with Northern Thai coffee farming communities

Today, Starbucks celebrates the opening of its largest store in Thailand with Starbucks Reserve® Chao Phraya Riverfront at ICONSIAM, Bangkok. It marks Starbucks 12th Reserve Bar and 417th store in Thailand, reaffirming the company’s commitment to accelerating growth across one of Southeast Asia’s most dynamic markets.

The store represents two firsts for Starbucks in Thailand. It is the first store to serve the Muan Jai™ Blend, a bold coffee from Northern Thailand, and also introduces the first Teavana™ Bar for customers seeking a reimagined tea experience.

Offering panoramic views over the iconic Chao Phraya river that flows through Bangkok’s vibrant urban center, the store was designed to create a welcoming Third Place where people can unwind and connect over signature, hand-crafted beverages.

“For 22 years, Starbucks has been elevating coffee craftsmanship and bringing unique experiences to our customers in Thailand. Today marks a significant milestone as we introduce an exciting new store that recognizes our coffee heritage while celebrating Thailand’s rich and diverse culture,” said Sara Trilling, president, Starbucks Asia Pacific.

Celebrating coffee craftsmanship and tea discovery

Customers can now experience the Muan Jai™ Blend with any Starbucks® handcrafted espresso beverages, as well as choose from a range of Starbucks® signature beverages and premium Starbucks Reserve® coffees that change throughout the year and can be enjoyed in a variety of brewing methods. The store also features extensive food menu, including artisanal pastries freshly baked in-store and Starbucks® signature desserts served with ice cream. 

At the Teavana™ Bar, customers can immerse themselves in a hands-on tea experience, exploring different flavors and high-quality tea varieties through beverages including the Lychee Earl Grey Tea and Peach Mojito.

Honoring Starbucks commitment to Thai coffee communities

Starbucks is dedicated to partnering with farmers across Asia Pacific to bring the region’s high-quality coffees to the world ethically and sustainably. Starbucks developed Muan&nbsp;Jai™ Blend, which means “wholehearted happiness”, in collaboration with farmers in Northern Thailand where it has been sourcing coffee in partnership with local farming communities since 2003.

Starbucks Reserve® Chao Phraya Riverfront will be the first store in Thailand to serve the distinctive blend, which was previously only available to customers as packaged whole bean coffee. In addition to giving a proportion of proceeds from Muan&nbsp;Jai™ Blend packaged coffee back to the community, for every cup of Muan Jai™ coffee served in-store, Starbucks will donate 10 baht to Northern Thai farming communities. 

“Thailand has a rich history of coffee production and we’re proud to have shared our passion for coffee with our customers, partners and communities since first opening our doors herein 1998,” said Nednapa Srisamai, managing director, Starbucks Coffee Thailand. “The store is a fantastic showcase of craftsmanship and underscores our commitment to nurturing moments of connection over a cup of coffee. We look forward to sharing the Starbucks Experience with our customers at this breathtaking new location.”

Bringing the coffee experience to life through local design

Inspired by its rich riverside setting and history, the store was designed to bring the coffee experience to life for customers while celebrating local Thai culture. Located atop of ICONSIAM one of Bangkok’s premier lifestyle destinations, the 1,260 square meter store features distinct artwork and design pieces created in partnership with local artisans.

As guests arrive, they are greeted by a colorful mural that depicts Thai coffee farming landscapes and Bangkok’s familiar landmarks. Taking design cues from the Chao Phraya river, flowing terrazzo flooring guides customers to a range of intimate coffee experiences.

As the centerpiece of the store, the Starbucks Reserve® bar features a wood-carved mural that pays homage to the traditional art of Thai wood carving, depicting rural scenes and coffee craftsmanship. Here customers can experience an expansive range of Starbucks Reserve® coffees, while appreciating artwork that celebrates local coffee-growing communities and their stories. At the main bar, customers can enjoy Starbucks® signature beverages, including the Muan Jai™ Blend, or choose from a selection of Teavana™ teas.

Customers are invited to ascend a feature staircase, inspired by the flavor wheel Starbucks uses to qualify its unique Starbucks Reserve® coffees, to explore the mezzanine floor above. The staircase features a coffee tree from Northern Thailand at the center and transforms into a compass, guiding customers on a bean-to-cup coffee journey that celebrates global coffee culture and Starbucks heritage. On the mezzanine floor, Starbucks Baristas guide customers through the different tastes and aromas of Starbucks Reserve®&nbsp;coffees, with a colorful artwork depicting the flavor wheel acting as a perfect backdrop.

The mezzanine ceiling features beautifully crafted lanterns in a nod to Bangkok’s Loy Krathong festival, while stadium seating mirrors the river’s contours, offering spectacular views over the city. Customers can also wind down on the outdoor terrace while enjoying panoramic views of the river.

Starbucks unveils its largest store in Thailand with new Starbucks Reserve® at ICONSIAM : Starbucks Stories Asia

Starbucks unveils its largest store in Thailand with new Starbucks Reserve® at ICONSIAM

New store will be the first to serve the Muan Jai™ Blend, sourced in partnership with Northern Thai coffee farming communities.

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https://stories.starbucks.com/asia/stories/2021/starbucks-unveils-largest-store-in-thailand/

New licensee commits to accelerate retail growth in the market

SEATTLE; Starbucks Coffee Company (NASDAQ:SBUX) today announced it has entered into an agreement with Coffee Concepts Thailand, a joint venture between Maxim’s Caterers Limited and Thai partner, F&amp;N Retail Connection Co., Ltd., to fully license Starbucks retail business in Thailand. Under the agreement that is expected to close by the end of the month, the joint venture will have the exclusive rights to operate and develop Starbucks retail stores in Thailand to accelerate growth across the market.

“Starbucks has been proudly serving customers across Thailand for more than 20 years.&nbsp; This is a significant move for our company and we are pleased to transition the Thailand business to Maxim’s Caterers Limited and F&amp;N Retail Connection Co., Ltd. with their focus on accelerating new store development to realize the full potential of this important market,” said John Culver, group president, Starbucks International, Channel Development and Global Coffee and Tea. 

Starbucks first store in Thailand opened in July 1998 at Central Chidlom, located in Bangkok’s most premium shopping destination. Since then, Starbucks has built the brand by delivering an unparalleled in-store experience across its 372 stores across the market. With a deep commitment to give back to the communities it serves, Starbucks Thailand opened the first community store in Asia in 2013, where 10 Thai baht on every cup of handcrafted beverages sold at the Langsuan community store is directed to The Integrated Tribal Development Program (ITDP). Today, sales from this community store continue to support sustainable education and health and irrigation projects in local coffee farming communities.

As a long time and highly recognized retail operator across Asia, Maxim’s Caterers Limited has a deep history and strategic partnership with Starbucks that started in 2000 with the opening of the first Starbucks store in the Hong Kong market.

“We look forward to leveraging our expertise and deep understanding of the Starbucks culture and brand to build on the unparalleled service, craft and passion of our Thai partners (employees) which will propel the business for the future,” says Michael Wu, chairman and managing director of Maxim’s Caterers Limited. “We look forward to continuing to deliver the unique Starbucks Experience to Thai customers as we grow.”

Today, Maxim’s Caterers Limited operates more than 400 Starbucks stores in Cambodia, Hong Kong, Macau, Singapore and Vietnam, employing more than 6,000 partners (employees) across the five key markets. Under the newly formed joint venture, Maxim’s Caterers Limited will oversee the retail operations and new store development in Thailand. 

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Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at&nbsp;<a href="http://starbucks.com/">Starbucks.com</a> and through the <a href="https://stories.starbucks.com/">Starbucks Stories</a>.

Forward-Looking Statements

Certain statements contained in this release are “forward-looking statements” within the meaning of applicable securities laws and regulations, including statements about the expected closing of licensing transaction and the future growth of the Thailand market. Such forward-looking statements are based on current management expectations and satisfactions of certain conditions that are subject to various risks and uncertainties, including market conditions and those risks detailed in the Company’s filings with the Securities and Exchange Commission, including the “Risk Factors” section of the Starbucks Annual Report on Form 10-K for the fiscal year ended September 30, 2018. The Company assumes no obligation to update any of these forward-looking statements.

Starbucks Retail Business in Thailand Transitions to Coffee Concepts Thailand : Starbucks Stories Asia

Starbucks Retail Business in Thailand Transitions to Coffee Concepts Thailand

Starbucks announces its agreement with Coffee Concepts Thailand to fully license Starbucks retail business in Thailand.

https://stories.starbucks.com/asia/stories/2019/starbucks-retail-business-in-thailand-transitions-to-coffee-concepts-thailand/