TATA Starbucks Pvt. Ltd. today announced a range of new offerings to customers across its more than 341 Starbucks stores in India, including an exciting lineup of locally inspired new beverages, a completely refreshed food menu selection, and new small cup size ‘Picco’. The new product offerings demonstrate TATA Starbucks long-term investment to the growth of one of its fastest-growing markets and its commitment to deliver the signature Starbucks Experience in ways that best connects with India’s customers.

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The expansion of the new offerings nationwide follows TATA Starbucks successful trial of localized menus in Bengaluru, Bhopal, Gurgaon, and Indore in July last year, which was met with positive feedback from customers.

“We have had a great year in FY23 with strong revenues and are now present in 43 cities of India," said Sushant Dash, CEO, TATA Starbucks Pvt Ltd. "As we expand our presence in Tier 2 and 3 cities, we need to become a more familiar and accessible brand for our consumers. Our pilot where we introduced a range of familiar beverages and a revamped food menu yielded fantastic results from both new and existing customers, which gave us the confidence to expand and go national. As we look ahead, we remain dedicated to our vision of being the coffee destination of choice for customers in India. Our unwavering commitment to delivering personalized experiences has propelled Starbucks to become one of the most loved brands in India. We recently celebrated 10 years of TATA Starbucks, and as we gear up for the next stage of growth in India, we continue to look at ways to elevate the Starbucks Experience for customers in India."

The new offerings have been launched and are headlined by a series of Indian-inspired new beverages including the delicious South Indian Filter Coffee, Masala Chai, Elaichi Chai, and a range of exciting Signature Milkshakes. The new food menu also offers a range of freshly assembled sandwiches that are inspired by the local cultural taste and regional favorites. For first time coffee drinkers and customers new to Starbucks, the new 6oz small cup size ‘Picco’ offered for 6 hot beverages including Cappuccino, Latte, Filter Coffee, Masala Chai, Elaichi Chai and Hot Chocolate, is the perfect option to kick start their Starbucks journey.

The announcement also marks the national launch of the brand’s new campaign - #ItStartsWithYourName. The campaign celebrates the spirit of connection, warmth and personalization that welcomes everyone as soon as they step into a Starbucks store and makes them feel at home. It celebrates the love that binds together families in India.

Since entering the Indian market in 2012, TATA Starbucks now operates more than 341 stores across 43 cities with over 3,800 partners (employees) who proudly wear the green apron, serving more than 400,000 customers in India every week.

Tata Starbucks introduces delicious new beverages and food in India : Starbucks Stories Asia

Starbucks Stories Asia

Tata Starbucks introduces delicious new beverages and food in India

Starbucks customers in India can now enjoy new menu and smaller cup size.

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Available at Starbucks® stores for a limited time across Asia, reignite summer fun with Starbucks latest beverages.

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NEW! STARBUCKS® BELGIUM CHOCOLATE FRAPPUCCINO BLENDED BEVERAGE

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Embrace summer with the Belgium Chocolate Coffee Frappuccino® blended beverage. This summer stunner features a blend of rich chocolate sauce and coffee, mixed with Belgium chocolate shavings for added texture. The beverage comes topped with chocolate whipped cream and more Belgium chocolate shavings for extreme chocolatey goodness. Available as a hot, iced or blended handcrafted beverage.

NEW! STARBUCKS® BELGIUM CHOCOLATE NITRO COLD BREW

Make every sunny day count with the Belgium Chocolate Nitro Cold Brew. Enjoy the velvety combination of sweetened smooth coffee topped with creamy chocolate cream and dusted with Belgium chocolate shavings as you bask in summer fun. Available as an iced handcrafted beverage.

NEW! STARBUCKS® CANTALOUPE CREAM FRAPPUCCINO BLENDED BEVERAGE

Enjoy a piece of melon heaven with the Cantaloupe Cream Frappuccino blended beverage. A delectable combination of fruity melon syrup blended with milk and ice, layered on top of a splash of green-colored melon powder, resembling a slice of fresh cantaloupe. Topped with fluffy whipped cream, cantaloupe sauce drizzle and more melon chunks, each sip is refreshing all the way to the end. Available as a blended handcrafted beverage.

NEW! STARBUCKS® OKAYAMA PEACH APPLE STARBUCKS M:LK CREAM™ OOLONG

Cool off the heat with the light and refreshing Okayama Peach Apple M:LK Cream Oolong. This apple-lutely peachy summer beverage featuring aromatic Zen Clouds Oolong tea pairs perfectly with fruity peach apple sauce. Topped with a pillowy layer of plant-based cream topping made from luscious oat milk and rice whipped cream, get ready to transport yourself to Japan with every sip. Available as an iced handcrafted beverage.

NEW! STARBUCKS® OKAYAMA PEACH APPLE COLD BREW

Sip on the Okayama Peach Apple Cold Brew for that ultimate vacation feeling this summer. A perfect summertime pick-me-up blending a refreshing mix of peach apple sauce and lemonade, infused with a slow-steeped cold brew for a smooth feeling. Available as an iced handcrafted beverage.

Welcome the bright, sunny days ahead with Starbucks new summer beverages : Starbucks Stories Asia

Welcome the bright, sunny days ahead with Starbucks new summer beverages

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Enjoy the season of blossom alongside new spring beverages, food options and merchandise in South Korea for a limited period of time.

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Spring Strawberry Milk: A sweet combination of local Seolhyang strawberries and milk that can be enjoyed with plant-based options (oat milk, coconut milk) perfect for the spring season. Available as iced handcrafted beverage.

Lilac Blossom Tea: A colorfully layered beverage that visually expresses ‘lilac blossom’. The sweet taste of acacia honey and herbal notes are reminiscent of lilac with added texture of aloe jelly. Available as a hot and iced handcrafted beverage.

Strawberry Chocolate Cake: Returning for the 3rd time, this delightful cake comes with layers of chocolate whipped cream and strawberry compote, topped with fresh strawberries perfect for the strawberry season.

Strawberry Yogurt Cream Castella: A returning favorite dessert for the spring with yogurt cream and Korean strawberries in soft castella.

Inspired by the fresh colors during the day and charming scenery of the night of cherry blossoms, the spring merchandise collection of drinkware and lifestyle accessories is a must-have for outdoor picnics to admire the bloom of spring.

Embrace a spring state of mind with Starbucks Korea's new seasonal menu and merchandise : Starbucks Stories Asia

Embrace a spring state of mind with Starbucks Korea&#8217;s new seasonal menu and merchandise

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Embrace a spring state of mind with Starbucks Korea’s new seasonal menu and merchandise

The first signs of spring are blooming at Starbucks stores across Japan. Customers can enjoy new seasonal beverages, merchandise and exciting in-store AR experiences on their mobile device for a limited time.

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At the Starbucks Reserve® Roastery Tokyo, customers can enjoy six seasonal beverages alongside a spring interpretation of a yearlong favorite, as well as seasonal Princi® baked treats.

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Cherry blossom season arrives at Starbucks in Japan : Starbucks Stories Asia

Cherry blossom season arrives at Starbucks in Japan

Check out the seasonal beverages, merchandise and more from Starbucks in Japan.

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Available at Starbucks® stores for a limited time, unwind and recharge with new winter beverages across Asia.

NEW! STARBUCKS® HAZELNUT DOLCE LATTE

Enjoy a rich, hazelnutty hug in a mug that will keep you energized with Starbucks® new Hazelnut Dolce Latte. Our signature espresso is layered with creamy milk, slightly sweetened with rich Hazelnut Dolce sauce, and lightly dusted with mocha powder for an invigorating experience. Also available as a hot and iced handcrafted beverage.

NEW! STARBUCKS® HAZELNUT DOLCE FRAPPUCCINO BLENDED BEVERAGE

Cozy up to creamy hazelnut goodness with the all-new Starbucks® Hazelnut Dolce Frappuccino Blended Beverage. Hazelnut Dolce sauce is combined with Starbucks Frappuccino of roasted coffee and milk, blended with ice, and topped with whipped cream and mocha powder for a delicious experience.

NEW! STARBUCKS® ICED JASMINE CLEMENTINE SHAKEN OOLONG TEA WITH PEARLS

Find a new sense of comfort with Starbucks® Iced Jasmine Clementine Shaken Oolong Tea with Pearls. Our floral Teavana™ Zen Clouds Oolong Tea with fresh floral notes is shaken with jasmine clementine sauce for that perfect balance of sweet and tangy. With added blood orange pearls to create an extra layer of texture, this beverage is a refreshing pick-me-up.

NEW! STARBUCKS® JASMINE CLEMENTINE PURE MATCHA LATTE

Unwind and recharge from the holidays with the Jasmine Clementine Pure Matcha Latte, serving up sweet citrus and floral notes for a soothing twist. Relish this unique combination of jasmine citrus-flavored milk topped with shots of lightly sweetened matcha for a full-bodied beverage. Also available as a hot and iced handcrafted beverage.

Keep warm with Starbucks comforting new winter line-up : Starbucks Stories Asia

Keep warm with Starbucks comforting new winter line-up

Unwind and recharge with Starbucks new winter beverages across Asia.

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For a limited time, Starbucks customers in Korea can enjoy refreshing new beverages and merchandise perfect for starting the summer, including:

This week, three new beverages join the summer lineup: 

Refreshing new summer sips available in Korea : Starbucks Stories Asia

Refreshing new summer sips available in Korea

New beverages and merchandise in South Korea will make your summer sweeter.

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The warmth of spring returns to Starbucks stores across South Korea. For a limited time starting March 22, customers can enjoy new and returning seasonal favorites along with beautiful merchandise inspired by cherry blossoms.

New and returning beverages include the Midnight Bergamot Cold Brew, Pink Crystal Chamomile Tea, Pine Coco Green Yogurt Blended, and Strawberry Dream Malcha Latte, along with a new Cherry Blossom Chocolate Cake.

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Cherry blossom merchandise available at Starbucks in Korea

Dreamy spring flavors blossom at Starbucks Korea : Starbucks Stories Asia

Dreamy spring flavors blossom at Starbucks Korea

The warmth of spring returns to Starbucks stores across South Korea. For a limited time starting March 22, customers can enjoy new and returning seasonal favorites along with beautiful merchandise inspired by cherry blossoms. New and returning beverages include the Midnight Bergamot Cold Brew, Pink Crystal Chamomile Tea, Pine Coco Green Yogurt Blended, and Strawberry […]

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Available at Starbucks® stores in Asia for a limited time, unwind and recharge with new winter beverages across Asia.

NEW! STARBUCKS® SEASONAL HANDCRAFTED BEVERAGE

NEW! STARBUCKS® POACHED PEAR PURE MATCHA LATTE:

Treat your palate to a delightful twist on the classic aromatic Pure Matcha with a cup of the Starbucks® Poached Pear Pure Matcha Latte. Enjoy a unique combination of delicately sweet vanilla poached pear syrup, finished with fluffy pear cold foam and crunchy almond pear toppings for a deliciously rich cup of comfort. Available as a hot and iced handcrafted beverage.

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NEW! STARBUCKS® POACHED PEAR OOLONG:

Get cozy this winter with the soothing and delicately balanced Starbucks® Poached Pear Oolong beverage. Our floral Teavana™ Zen Clouds Oolong tea, which originally debuted at the Starbucks Reserve™ Roastery in Shanghai, is lightly sweetened with vanilla pear sauce and real pear chunks for a comforting winter sip. Available as a hot and iced handcrafted beverage.

STARBUCKS® SMOKED BUTTERSCOTCH LATTE: &nbsp;

Rich coffee meets creamy butterscotch with the return of Starbucks® Smoked Butterscotch Latte. Smoked butterscotch sauce is mixed with Starbucks signature espresso and steamed milk, topped with a sprinkle of fragrant Turkish coffee grounds for the perfect balance of sweet and savory flavors this winter.

Available as hot, iced or blended handcrafted beverage. If ordered as a blended handcrafted beverage, customers can also customize their beverage with plant-based whipped cream, now available at Starbucks® stores across Asia Pacific.

Cozy up with Starbucks Winter Warmer Beverages : Starbucks Stories Asia

Cozy up with Starbucks Winter Warmer Beverages

Check out new winter beverages at Starbucks in Asia.

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Today, customers in South Korea can enjoy delightful new seasonal beverages that bring out the colors of summer. New limited-time beverages include:

Enjoy colorful summer drinks at Starbucks in Korea : Starbucks Stories Asia

Enjoy colorful summer drinks at Starbucks in Korea

Enjoy delightful new seasonal beverages that bring out the colors of summer at Starbucks in Korea.

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How do you create inventive, beautiful and delicious beverages for people who love the new yet treasure the cultural culinary traditions of old?

It’s a question that Vanessa Chan, Ellis Ng and their teams consider every day as they brainstorm, test and perfect new beverage recipes designed especially for Starbucks discerning customers across Asia Pacific.

They’re constantly creating, always in pursuit of the next must-have beverage… created and served as only Starbucks can.

Today, they’ve agreed to sneak us an inside look at how their respective teams develop innovative beverages that are uniquely Starbucks across 14 diverse markets in the Asia Pacific* region.

Kate Tanquary interviews Vanessa Chan, senior manager, product, and Ellis Ng, senior manager, product development and innovation, Starbucks Asia Pacific.

Exploring new ways for customers to experience local flavors and traditions

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Home to some of the world’s most diverse coffee and tea drinking cultures, Asia serves as a constant source of inspiration for Starbucks. This week it launched the <a href="https://stories.starbucks.com/asia/stories/2021/explore-japan-with-47-local-beverages/">47 Jimoto Frappuccino® blended beverage series</a> to mark Starbucks 25th anniversary in Japan. Thoughtfully created by local partners, each of the 47 beverages celebrate the communities across Japan’s 47 different prefectures, paying tribute to their unique cultures and tastes. For the Asia Pacific development teams, locally-relevant inspiration is just as important.

“Our creative process for creating seasonal beverages starts with the customer in mind. We create innovative experiences that excite our customers, providing a variety of choices so they can find the beverage that is right for them,” says Ellis, who leads product R&amp;D for Starbucks Asia Pacific. 

“Based on the unique Starbucks Experience we want to provide our customers, we work with our insights team and suppliers to identify unique ingredients from across the region that complement the flavor profiles of our coffees and teas.”

The team then takes a selection of beverage ideas to partners across Starbucks 14 markets in Asia Pacific to ensure they align with local nuances and customer preferences. Once a shortlist is narrowed down, it’s time to get creative: “By focusing on the latest trends, combined with high quality ingredients and a passion for craft, we’re able to develop beverages that delight our customers’ thirst for innovation,” says Vanessa.

Innovating the tea experience to suit evolving lifestyles

As you’d expect in a region with a deep appreciation for tea, creating innovative tea experiences that fit customers’ evolving lifestyles is an important focus for Starbucks in Asia.

“During the past 18 months our lifestyles have changed. Customers are increasingly exploring plant-based foods, and looking for the occasional light indulgence that makes their day as they navigate this new normal,” says Vanessa. “Expanding our tea platform to cater to a variety of routines is another way for us to surprise and delight our customers.”

From the soft mouthfeel of Azuki beans to the chewiness of jelly chunks, Asian beverages are defined as much by texture as they are by taste. Starbucks <a href="https://stories.starbucks.com/asia/stories/2020/refreshing-new-tea-ology-drinks-in-asia-this-summer/">limited-time Tea-logy range</a> and this summer’s <a href="https://stories.starbucks.com/asia/stories/2021/enjoy-tea-lightful-summer-drinks-at-starbucks-in-asia/">Zen Cloud Oolong Tea beverages</a> mix seasonal fruits with Teavana™ tea bases, using a variety of foam flavors and fruit jellies to create an interesting mouthfeel, making for the perfect seasonal refreshment.

“We continue to experiment with texture, having recently created an aromatic tea foam which is thicker than our cold brew foams. It’s the perfect light indulgence that elevates the tea experience,” shares Ellis.

Customers across Asia can enjoy its silky texture in beverages including <a href="https://stories.starbucks.com/asia/stories/2021/enjoy-tea-lightful-summer-drinks-at-starbucks-in-asia/">Starbucks® Cocoa Golden Monkey and Starbucks® Triple Golden Monkey</a>, serving as the perfect complement to the bold and fragrant Asian flavors of the new Teavana™ Golden Monkey Black Tea.

Starbucks also continues to expand its use of plant-based ingredients across its tea range. By using plant-based milks such as oat milk to premium Teavana™ tea bases, the team has created a fresh take on Asia’s much-loved milk tea beverage, catered to customers’ lifestyle preferences.

Infusing beloved flavors with a fresh twist

In Asia, holiday celebrations are unique from one community to the next, presenting a creative challenge for the product team. “For our customers in Asia, sharing food with family is what makes festive celebrations so special,” says Ellis, as he talks about the creative process behind Starbucks much-loved Holiday beverages.

“The idea of sharing a warm apple pie with our loved ones inspired us to create our <a href="https://stories.starbucks.com/asia/stories/2020/starbucks-brings-back-the-holidays-in-asia/">Jolly Baked Apple series</a>. Pairing fruit with coffee sounds like an unexpected combination, but we created a caramel-like baked apple flavor that complements coffee, while evoking that feeling of sharing your favourite holiday pie with friends and family.”

From festive traditions to the art of tea, Asia Pacific was also one of Starbucks first regions to launch Starbucks Pure Matcha globally. Using high-quality pure Japanese matcha tea powder gives the team flexibility to adjust the flavor, sweetness and intensity of its seasonal matcha beverages. <a href="https://stories.starbucks.com/asia/stories/2021/cozy-winter-beverages-arrive-at-starbucks/">This year, the result was the Pistachio Pure Matcha Latte</a>, an earthy twist on customers’ favorite Matcha Green Tea Latte.

The team frequently looks to local innovation across the wider region for examples of how Starbucks is creating new beverage experiences, and customers are increasingly seeking out local ingredients and flavors. Baristas in Ibaraki, Japan, created the IBARAKI Melon Igappe Creamy Frappuccino® Blended Cream to celebrate the area’s most popular fruit. Elsewhere in Asia, Starbucks Coffee Korea invited customers to celebrate strawberry season with limited-time beverages featuring premium <a href="https://stories.starbucks.com/asia/stories/2020/starbucks-koreas-new-menu-enchants-strawberry-lovers/">local Seolhyang strawberries</a>.

“Our farmers and suppliers are a constant source of inspiration, as they have their fingers on the pulse of the specific ingredients and flavors that resonate with our local audiences,” Ellis shares.

Taking innovation to the next level

Asia Pacific continues to lead tea innovation for Starbucks globally, and the region continues to debut new flavors and iconic beverage collections, such as the <a href="https://stories.starbucks.com/asia/stories/2021/step-forward-into-spring-with-starbucks-japans-new-cherry-blossom-collection/">Cherry Blossom</a> series, which are born in Asia but go on to become loved by customers around the world.

Beyond its stores, Starbucks provides customers with locally-relevant ways to enjoy their favorite beverages in channels outside retail stores. Customers in Japan can brew their own hot and iced coffee at home using single-serve origami filters, developed first for the local market. And for those on the go, Starbucks also developed a series of seasonal Chilled Cup beverages, available across convenience stores in select markets across Asia.

Looking toward the future, Asia’s dynamic culture and rich traditions inspire Vanessa and Ellis to imagine new ways to perfect the Starbucks Experience for customers.

“For us, Asia is like the perfect mood board. It has rich coffee origins, a huge tea culture and diverse cuisines – all underpinned by a desire for the new. This helps us create breakthrough beverages that are unique to the region, delivered in a way only Starbucks can,” they add.

*Starbucks Asia Pacific comprises of 14 markets, excluding China and Japan.

Highlights of innovative beverages from Starbucks Asia Pacific region

The secrets behind Starbucks beverage innovations in Asia : Starbucks Stories Asia

The secrets behind Starbucks beverage innovations in Asia

Learn how Starbucks partners in Asia develop unique and innovative beverages for customers across the region.

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New to Starbucks® stores in Asia for a limited time, enjoy the delightful summer menu overflowing with fun foam flavors.

STARBUCKS® SUNSHINE PINEAPPLE OOLONG: Feel vibrant and energized all summer long with the new Sunshine Pineapple Oolong. The summer beverage pairs the fresh, floral notes of Teavana™ Zen Clouds Oolong tea debuted at the Shanghai Starbucks Reserve™ Roastery with real golden pineapple chunks, pineapple sauce and a fluffy honey cold foam topper for an extra burst of summer freshness. Available as an iced handcrafted beverage.

STARBUCKS® SUNSHINE PEACH OOLONG: Savor the flavors of summer with the new Sunshine Peach Oolong. The revitalizing Sunshine Peach Oolong is made with aromatic Teavana™ Zen Clouds Oolong tea unveiled at the Shanghai Starbucks Reserve™ Roastery, perfectly paired with refreshing peach juice and chunks of tantalizing white peach jelly, producing a delightfully bright summer cooler. Topped with velvety honey cold foam for a sweet, soothing finish. Available as an iced handcrafted beverage.

STARBUCKS® TRIPLE GOLDEN MONKEY: Elevate your tea experience with the extra smooth Triple Golden Monkey – a uniquely delicious way to enjoy tea. The summer beverage perfectly balances the bold and fragrant Asian flavors of Teavana™ Golden Monkey Black Tea with mellow, malty oatmilk, creating an intricate ice milk tea for warm summer days. Topped with a silky tea foam and crunchy tea flavored cookie crumbs to bring multiple textures and flavors to every sip. Available as an iced handcrafted beverage.

STARBUCKS® COCOA GOLDEN MONKEY: Say hello to summer with the new Cocoa Golden Monkey– an innovative new beverage with a rich chocolatey flavor. Teavana™ Golden Monkey Black Tea is paired with decadent mocha sauce and topped with aromatic tea foam that complements the smooth texture and earthy flavor of oatmilk. Garnished with crunchy tea flavored cookie crumbs, this summer beverage is as refreshing as it is decadent. Available as an iced handcrafted beverage.

STARBUCKS® GOLDEN PINEAPPLE HONEY FRAPPUCCINO® BLENDED BEVERAGE: Treat your tastebuds this summer with the new Golden Pineapple Honey Frappuccino® blended beverage. Indulge in a sweet and creamy concoction of fruity golden pineapple sauce with juicy pineapple chunks and rich honey flavored crème. The result is a refreshing and luxurious beverage for a delightful summer pick-me-up. Available as a blended handcrafted beverage.

STARBUCKS® WHITE PEACH MATCHA FRAPPUCCINO® BLENDED BEVERAGE: The new White Peach Matcha Frappuccino® blended beverage is a fruity twist on the original matcha delight. With scrumptious white peach jelly and real white peach chunks, this summer beverage exudes vibrant flavors that will give you a delicious boost. Topped with fluffy whipped cream that pairs beautifully with the sweetness of the fruit, every indulgent sip is as good as the last. Available as a blended handcrafted beverage.

Enjoy tea-lightful summer drinks at Starbucks in Asia : Starbucks Stories Asia

Enjoy tea-lightful summer drinks at Starbucks in Asia

New for a limited time, enjoy the delightful summer menu overflowing with fun foam flavors

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For a limited time at Starbucks stores across Korea, customers can enjoy seasonal beverages and merchandise inspired by the feeling of summer. Seasonal drinks include:

The seasonal collection also includes merchandise inspired by the sunlit summer ocean and summer camping trips outdoors.

Summer is here at Starbucks in Korea : Starbucks Stories Asia

Check out the seasonal summer drinks and merchandise available at Starbucks stores in Korea.

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