Starbucks Malaysia today unveiled Starbucks Reserve® Tropicana Gardens, the largest in the market. Located in the heart of the bustling community between Kota Damansara and Tropicana Indah, the store features two bars: a main bar offering all core and seasonal handcrafted Starbucks beverages, as well as a coffee bar that offers six different brewing methods, including pour-over, Chemex®, siphon, Black Eagle espresso and Nitro Cold Brew. 

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The immersive coffee experience – spanning nearly 6,000 square-foot of retail space – celebrates all-things coffee. The layout of the store itself is similar to that of a coffee bean, with a large curvature and floor-to-ceiling windows that connect to a small garden and rapid transit station. The main highlight of the store is a 50-foot wide ‘Wall of Gratitude’, which features photos of more than 200 frontliners medical workers and Starbucks baristas. The mural serves as both a way to pay tribute to the people who have been fighting together against the COIVD-19 pandemic and also as a physical reminder of the events of the past year that have made Malaysians stronger and more resilient than ever.

“Over the past five years, the Starbucks Reserve® concept has brought about a catalyst of growth in the industry focusing on customer experience and passion for coffee in Malaysia. With the opening of Starbucks Reserve® Tropicana Gardens, customers can expect the same human connection and immersive coffee experience that will continue to inspire coffee passion to the community,” said Sydney Quays, Group CEO of Berjaya Food Berhad and managing director of Starbucks Malaysia &amp; Brunei. “We are delighted to be able to open this store and celebrate the commitment, resiliency and creativity of our partners and customers in these unique times.”

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Starbucks opens largest Starbucks Reserve® store in Malaysia : Starbucks Stories Asia

Starbucks Stories Asia

Starbucks opens largest Starbucks Reserve® store in Malaysia

Starbucks Malaysia today unveiled Starbucks Reserve® Tropicana Gardens, the largest in the market.

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https://stories.starbucks.com/asia/stories/2021/starbucks-opens-largest-starbucks-reserve-store-in-malaysia/

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Located in Bangkok, the Starbucks Reserve® Chao Phraya Riverfront marks Starbucks 417th store in Thailand, as the company continues to accelerate coffee innovation and growth across Asia Pacific

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The store is home to Thailand’s first Teavana™ Bar and will be the first to serve the Muan Jai™ Blend, sourced in partnership with Northern Thai coffee farming communities

Today, Starbucks celebrates the opening of its largest store in Thailand with Starbucks Reserve® Chao Phraya Riverfront at ICONSIAM, Bangkok. It marks Starbucks 12th Reserve Bar and 417th store in Thailand, reaffirming the company’s commitment to accelerating growth across one of Southeast Asia’s most dynamic markets.

The store represents two firsts for Starbucks in Thailand. It is the first store to serve the Muan Jai™ Blend, a bold coffee from Northern Thailand, and also introduces the first Teavana™ Bar for customers seeking a reimagined tea experience.

Offering panoramic views over the iconic Chao Phraya river that flows through Bangkok’s vibrant urban center, the store was designed to create a welcoming Third Place where people can unwind and connect over signature, hand-crafted beverages.

“For 22 years, Starbucks has been elevating coffee craftsmanship and bringing unique experiences to our customers in Thailand. Today marks a significant milestone as we introduce an exciting new store that recognizes our coffee heritage while celebrating Thailand’s rich and diverse culture,” said Sara Trilling, president, Starbucks Asia Pacific.

Celebrating coffee craftsmanship and tea discovery

Customers can now experience the Muan Jai™ Blend with any Starbucks® handcrafted espresso beverages, as well as choose from a range of Starbucks® signature beverages and premium Starbucks Reserve® coffees that change throughout the year and can be enjoyed in a variety of brewing methods. The store also features extensive food menu, including artisanal pastries freshly baked in-store and Starbucks® signature desserts served with ice cream. 

At the Teavana™ Bar, customers can immerse themselves in a hands-on tea experience, exploring different flavors and high-quality tea varieties through beverages including the Lychee Earl Grey Tea and Peach Mojito.

Honoring Starbucks commitment to Thai coffee communities

Starbucks is dedicated to partnering with farmers across Asia Pacific to bring the region’s high-quality coffees to the world ethically and sustainably. Starbucks developed Muan&nbsp;Jai™ Blend, which means “wholehearted happiness”, in collaboration with farmers in Northern Thailand where it has been sourcing coffee in partnership with local farming communities since 2003.

Starbucks Reserve® Chao Phraya Riverfront will be the first store in Thailand to serve the distinctive blend, which was previously only available to customers as packaged whole bean coffee. In addition to giving a proportion of proceeds from Muan&nbsp;Jai™ Blend packaged coffee back to the community, for every cup of Muan Jai™ coffee served in-store, Starbucks will donate 10 baht to Northern Thai farming communities. 

“Thailand has a rich history of coffee production and we’re proud to have shared our passion for coffee with our customers, partners and communities since first opening our doors herein 1998,” said Nednapa Srisamai, managing director, Starbucks Coffee Thailand. “The store is a fantastic showcase of craftsmanship and underscores our commitment to nurturing moments of connection over a cup of coffee. We look forward to sharing the Starbucks Experience with our customers at this breathtaking new location.”

Bringing the coffee experience to life through local design

Inspired by its rich riverside setting and history, the store was designed to bring the coffee experience to life for customers while celebrating local Thai culture. Located atop of ICONSIAM one of Bangkok’s premier lifestyle destinations, the 1,260 square meter store features distinct artwork and design pieces created in partnership with local artisans.

As guests arrive, they are greeted by a colorful mural that depicts Thai coffee farming landscapes and Bangkok’s familiar landmarks. Taking design cues from the Chao Phraya river, flowing terrazzo flooring guides customers to a range of intimate coffee experiences.

As the centerpiece of the store, the Starbucks Reserve® bar features a wood-carved mural that pays homage to the traditional art of Thai wood carving, depicting rural scenes and coffee craftsmanship. Here customers can experience an expansive range of Starbucks Reserve® coffees, while appreciating artwork that celebrates local coffee-growing communities and their stories. At the main bar, customers can enjoy Starbucks® signature beverages, including the Muan Jai™ Blend, or choose from a selection of Teavana™ teas.

Customers are invited to ascend a feature staircase, inspired by the flavor wheel Starbucks uses to qualify its unique Starbucks Reserve® coffees, to explore the mezzanine floor above. The staircase features a coffee tree from Northern Thailand at the center and transforms into a compass, guiding customers on a bean-to-cup coffee journey that celebrates global coffee culture and Starbucks heritage. On the mezzanine floor, Starbucks Baristas guide customers through the different tastes and aromas of Starbucks Reserve®&nbsp;coffees, with a colorful artwork depicting the flavor wheel acting as a perfect backdrop.

The mezzanine ceiling features beautifully crafted lanterns in a nod to Bangkok’s Loy Krathong festival, while stadium seating mirrors the river’s contours, offering spectacular views over the city. Customers can also wind down on the outdoor terrace while enjoying panoramic views of the river.

Starbucks unveils its largest store in Thailand with new Starbucks Reserve® at ICONSIAM : Starbucks Stories Asia

Starbucks unveils its largest store in Thailand with new Starbucks Reserve® at ICONSIAM

New store will be the first to serve the Muan Jai™ Blend, sourced in partnership with Northern Thai coffee farming communities.

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https://stories.starbucks.com/asia/stories/2021/starbucks-unveils-largest-store-in-thailand/

TOKYO – After announcing the opening of the Tokyo Roastery almost three years ago, partners at the Tokyo Roastery are ready to showcase their craft.

Later this week, the doors to the Roastery will open along the Meguro River’s edge, just weeks before the famous cherry blossoms reach full bloom. The four-story tribute to coffee, craft and community celebrates Japanese tradition through the passion of the partners that work there. 

From prefectures across Japan, these partners are working together to build community in hopes it inspires customers and Starbucks partners around the world. &nbsp;

Rika Mitsuyama – Shiga Prefecture

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“I cherish the Starbucks value – ‘acting with courage’ – and am here to challenge myself with something new like being involved in this next step for Starbucks in Japan.”

「勇気を持って行動する」というスターバックスの指針が、いつも胸にある。日本のスターバックス転換期に、新しいことにチャレンジし、自分を変えたい。

Moeka Tsutsui – Gifu Prefecture

“The Roastery is a once-in-a-lifetime experience. It’s a place where you can immerse yourself in tea, where we can share our knowledge of tea with customers.”

スターバックス リザーブ? ロースタリー 東京は「一期一会」の意味合いが強い。TEAの世界にのめり込んでもらう、自分たちのTEAの知識をお客様に広げる―。そんなロースタリーにしたい。

Shuichi Obuchi – Niigata Prefecture

“Though bartenders typically take time to build relationships with customers, Starbucks partners really capture the heart of their customers in each moment of connection.”

一瞬でお客様の心をつかむ力が、スターバックスのパートナー（従業員）に備わっている。初めて来た人にはバーの入り口として、バーの楽しみ方を知っている人には本物の体験を提供したい。

Yukari Fujimori – Shiga Prefecture

“I heard about the Roastery in Tokyo and applied so I could make my hobbies of making coffee and bread my job. Now, I’m baking bread at Princi.”

大好きなパンと、コーヒー。スターバックス リザーブ? ロースタリー 東京には、その二つがある。素敵な香りに包まれ、Princiでパンを焼き続けている。

Hitoshi Watanabe – Kagawa Prefecture

“The Roastery will enhance our passion for coffee across all of Japan’s stores. I hope our partners take pride in the coffee we’re roasting in Japan and grow their curiosity.”

スターバックス リザーブ? ロースタリー 東京は、日本の全国の店舗にコーヒーネスを波及させ、高めていく存在。国内焙煎による味わいを堪能し、コーヒーに興味を持ってもらいたい。

Junko Moriyama – Tokyo

“Starbucks is a company that can make the coffee industry more sustainable. I am so excited to introduce customers to the Reserve coffees that connect me to coffee origin communities.”

スターバックスのコーヒーの情熱や倫理的な調達を発信する。そんなロースタリーにしたい。自分自身の成長はもちろん、積み上げた経験とゆるぎない情熱で、仲間の成長を応援していきたい。

Mami Ishizuka – Iwate Prefecture

“I want to create a positive work environment where we as partners are always thankful for one another. We share the same mission and values, and now can make our connection even stronger.”

ポジティブな職場、ありがとうが飛び交う環境を作りたい。みんな同じMission and Valuesを胸に働いている。日本の各店舗から集まった細い糸を太く、強くしていきたい。

Rui Kiuchi – Kyoto Prefecture

“A packer’s job is the last step to put the heart into the coffees. It’s where you put the ‘humanity’ into every bag.”

パッカーは、コーヒー豆を袋に詰める最後の工程。自らの手でパッキングしたものが全国へ届く。一袋、一袋に、Humanityを込め続けている。

Meet the partners of the Starbucks Reserve Roastery in Tokyo, who are working together build community and inspire customers.

Tokyo Roastery partners – connection and purpose on all four floors : Starbucks Stories Asia

Tokyo Roastery partners – connection and purpose on all four floors

https://stories.starbucks.com/asia/stories/2019/tokyo-roastery-partners-connection-and-purpose-on-all-four-floors/