Book private experiences with “1971 Salon”, available exclusively on Meituan platforms

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Order through an expanded Starbucks Delivers program with added customization features

Explore 5,000+ local stores in a digital third place environment with &nbsp;‘Super Store’ pages powered by Meituan

Starbucks China today unveiled three new and expanded services that allow customers to seamlessly connect with their local stores as well as curate an individual Starbucks Experience both online and offline. Partnering with leading e-commerce platform for services, Meituan, the first of these services include the “1971 Salon”, which is exclusive to the platform, offering private bookings for coffee experiences at Starbucks stores. In addition, the company has expanded its Starbucks Delivers program with more order customization features and established new ‘Super Store’ virtual pages where customers can explore local community events and order directly from Starbucks stores across the Chinese mainland.

“Technological advancements in the pandemic era have blurred the boundaries between home, work, and the third place. This has inspired us to explore how we can transform a Starbucks store into a ‘1971 Salon’ that offers customers novel ways of experiencing the Starbucks brand that they love and are familiar with, as we unlock new occasions to surprise and delight our customers,” said Leo Tsoi, chief executive officer of Starbucks China.

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Book private curated experiences at your local Starbucks

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Inspired by the unique role Starbucks stores have played as gathering places for over 50 years, the 1971 Salon service offers customers the option to reserve areas in select stores for private events, or register for uniquely-curated experiences organized by their local store. More than 60 stores in Beijing, Shanghai, Shenzhen and Chengdu now offer this service, with plans to expand across the market.

Today, customers can book an immersive coffee workshop with friends and family, where they will learn about their coffee’s bean-to-cup journey and practice the art of coffee craft with Starbucks regional coffee masters. Private spaces can also be reserved for business meetings or social gatherings, with options to order an array of food and beverages, and hosted coffee tasting sessions. Starbucks will continue to update offerings with features such as coffee classes, birthday parties, pet parties, sign language lessons and other store activities tailored to local communities.

Order from an expanding and elevated Starbucks Delivers menu

Customers can now access Starbucks Delivers, the company’s mobile order and delivery service, on Meituan platforms market-wide, where&nbsp; Starbucks Rewards members can enjoy the same benefits as using the Starbucks China app. Expanded features include added beverage customizations that more closely replicate in-store ordering, all-new ‘smart’ technology that automatically reallocates orders to another store if a product is sold out at one store but available at a nearby store, and the delivery debut of Starbucks Reserve in China.

Explore your local store and community events in a digital third place

Starbucks stores are places to build community, and Starbucks is expanding these connections to the digital realm leveraging Meituan’s pioneering ‘Super Store’ feature. By end 2022, each of Starbucks 5,000+ company-operated stores in China will have a unique page on Meituan platforms, where customers can access Starbucks Delivers and Starbucks Now services to order food and beverages online, use the 1971 Salon booking service, and check local events on a digital community board. Store partners can customize each page with exclusive store tags, photos, video clips and other content that vividly showcase the distinctive design and character of each store and its baristas.

Starbucks will continue evolving the digital Starbucks Experience for customers in China through its ongoing partnerships, to elevate and deepen the brand’s connection with customers.

Starbucks entered the Chinese mainland with the opening of its first store in Beijing in January 1999. Over the years, Starbucks has successfully expanded operations to more than 5,000 stores, employing more than 66,000 partners in 208 cities. China is Starbucks single largest market outside of the United States. During its<a href="https://news.starbucks.com/press-releases/starbucks-china-investor-conference"> first-ever China Investor Conference</a> in May 2018, the company announced plans to expand store count to 6,000 stores across 230 cities in the Chinese mainland by the end of FY22.

Starbucks Pioneers Innovations Bridging Physical and Digital Experiences : Starbucks Stories Asia

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Starbucks Stories Asia

Starbucks Pioneers Innovations Bridging Physical and Digital Experiences

Today, Starbucks announces an new innovations for the third place experience in China.

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https://stories.starbucks.com/asia/stories/2022/starbucks-pioneers-innovations-bridging-physical-and-digital-experiences/

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Starbucks today announces that Starbucks® Delivers, which brings the Starbucks Experience to customers outside its retail stores, will expand to more than 750 stores in Japan by the end of June, and reach nationwide coverage by the end of September. 

The delivery service launched in Japan in November 2018 with Uber Eats and also includes delivery partner Wolt in select locations. Starbucks will continue to leverage digital technologies to innovate retail service and partner with local service providers across the market to bring customers their Starbucks favorites quickly and conveniently outside of stores.

Partner handing delivery order to service provider

Starbucks Delivers arrives across Japan by September : Starbucks Stories Asia

Starbucks Delivers arrives across Japan by September

Starbucks Delivers arrives across Japan by the end of September 2021.

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https://stories.starbucks.com/asia/stories/2021/starbucks-delivers-arrives-across-japan-by-september/

New store format integrates signature Starbucks store environment with Mobile Order &amp; Pay and Starbucks Delivers™ customer experiences &nbsp;

Beijing, CHINA – Starbucks today opened its first Starbucks Now™ store – an innovative, express retail experience that seamlessly integrates Starbucks physical and digital customer touchpoints. Combining the signature Starbucks café environment with Mobile Order &amp; Pay and Starbucks Delivers™ customer experiences, this streamlined experience allows customers and delivery riders to conveniently get their favorite beverages and food at Starbucks.

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Centered at the heart of Beijing’s financial district, the Starbucks Now store is the company’s first express retail format location offering new levels of convenience and speed to meet the needs of today’s modern urban lifestyle in China.

“The Starbucks Now store is a testament to our unwavering commitment to delivering innovative customer experiences through new retail formats,” said Leo Tsoi, chief operating officer and president, Starbucks China Retail. “This new retail format and design approach provides us with a platform to offer customers a fast and convenient retail experience to suit their on-the-go lifestyle.”

A transformative order and pick-up experience

Customers entering the store will be greeted by a Starbucks barista at the elevated concierge counter to assist with ordering or order pickup. They can choose from a menu of handcrafted beverage options tailored for the on-the-go customer along with an assortment of popular food items. Limited seating is available for customers who choose to stay and relax with their favorite food and beverages in the store.

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For delivery riders, a dedicated area for Starbucks Delivers orders enables quick and easy pickup supported by baristas offering the unparalleled best-in-class Starbucks Experience. Fulfilled Starbucks Now and Starbucks Delivers online orders will be placed in a safe and secure in-wall system with a designated pickup portal associated with each order.

The store will also have the ability to serve as a centralized dispatch center for delivery orders within a certain radius so Starbucks baristas at neighboring cafés can focus on delivering exceptional service to in-store customers at those locations. During peak times, Starbucks Delivers beverage orders will be handcrafted by baristas from a central kitchen that is part of the Starbucks Now store. &nbsp;

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As a coffee leader deeply rooted in China, for China, Starbucks has continued to build its digital capabilities and offerings to exceed the expectations of its Chinese customers. In May, Starbucks China introduced the company’s mobile order and pay experience, Starbucks Now, across 300 retail stores in Beijing and Shanghai. Since its introduction the program has expanded to Hangzhou and Nanjing and is now offered in over 1,300 stores across four cities.

Today’s launch of the first Starbucks Now store marks the latest milestone in the company’s continued efforts to bring its digital experiences for customers in China through unique and convenient store formats. The company plans to open new Starbucks Now stores across high-traffic areas including business and transportation hubs as well as to new cities in China.

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Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at&nbsp;<a href="http://www.starbucks.com">Starbucks.com</a> and through <a href="http://stories.starbucks.com/">Starbucks Stories</a>.

Starbucks Unveils Express Retail Store Experience in Beijing — Starbucks Now : Starbucks Stories Asia

Starbucks Unveils Express Retail Store Experience in Beijing — Starbucks Now

In Beijing, Starbucks opened its first Starbucks Now™ store – an innovative, express retail experience that combines the café environment with Mobile Order & Pay and Starbucks Delivers™ to allow customers and delivery riders to conveniently get their favorite beverages and food.

Starbucks Unveils Express Retail Store Experience in Beijing — Starbucks Now™

https://stories.starbucks.com/asia/stories/2019/starbucks-unveils-express-retail-store-experience-in-beijing-starbucks-now/