Starbucks today announced the launch of its first Borrow A Cup program in Singapore across three stores in the National University of Singapore (NUS) from January to May 2022. With one reusable cup replacing up to 30 single-use cups*, the program aims to encourage customers to shift away from single-use cups as part of Starbucks global goal to reduce waste sent to landfills by 50% by 2030.

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With many customers enjoying their Starbucks® beverage on the go, the program invites customers to enjoy the convenience in using reusables, while making a positive impact on the planet. Following similar programs in South Korea, Japan and the United States, Starbucks will take learnings from the Singapore pilot program to develop insights to drive meaningful change in stores, while informing future innovation on a global scale.

“We are thrilled to kickstart the Borrow A Cup program in Singapore,” said Patrick Kwok, General Manager of Starbucks Singapore. “At Starbucks, we are constantly testing new innovations that can bring our communities and business partners together around this shared desire to make a positive impact for the planet. We invite customers to join us on our resource-positive journey by choosing reusables as a part of their everyday Starbucks Experience.”

Customers can order their beverage in a reusable cup through the Borrow A Cup program at no additional charge*. In addition, customers who bring their personal cups or opt for the borrowed cup will enjoy 50 cents off from their drink purchase.

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Starbucks has partnered with Muuse, a smart system of reusable to-go containers, which allows customers to borrow cups by scanning a QR code on the cup using the Muuse App and enjoy their handcrafted beverage from anywhere. Customers can then bring the used cup back to dedicated return stations at the participating stores to be professionally cleaned and sanitized.

Jonathan Tostevin, CEO of Muuse said, “We are really excited to launch this partnership with Starbucks to save single-use waste at NUS, using the Muuse platform to enable the reuse of Starbucks cups. We believe that this signals the future for all takeaway as we head towards a more circular economy.”

The participating Starbucks stores include NUS Techno Edge, NUS University Town, and NUS Wet Science Building.

*All reusable cups will be professionally cleaned and sanitized by Muuse after each return by the customers, and each reusable cup can be reused for up to 30 times. *If returned within 14 days. Customers who do not return the cup within the stipulate period will be charged SGD$4 on their saved credit or debit card in the Muuse app.&nbsp;

Starbucks launches a reusable Borrow A Cup program at three stores in Singapore : Starbucks Stories Asia

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Starbucks Stories Asia

Starbucks launches a reusable Borrow A Cup program at three stores in Singapore

Today, Starbucks announces the launch of its first Borrow A Cup program in Singapore.

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https://stories.starbucks.com/asia/stories/2022/starbucks-launches-a-reusable-borrow-a-cup-program-at-three-stores-in-singapore/

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Today, Starbucks introduced two new food items, the Impossible™ Pasta Salad Bowl and Impossible™ Pie, to its core menu in Singapore, following the launch of the market's <a href="https://stories.starbucks.com/asia/stories/2020/starbucks-introduces-new-impossible-rendang-pie-in-singapore/">first plant-based menu item in July</a>.&nbsp; The new Impossible Pasta Salad Bowl and Impossible Pie will be available at all Starbucks stores island-wide and through delivery. The new dishes in Singapore join a growing number of plant-based menu items offered to Starbucks customers around the world.&nbsp; As customer demand for plant-based choices increases, Starbucks remains committed to expanding plant-based food and beverage offerings, as an environmentally friendly menu contributes to Starbucks <a href="https://stories.starbucks.ca/en/stories/2020/kevin-johnson-letter-sustainability/">global aspiration to be a resource-positive company</a>. "We know our customers are increasingly interested in plant-based food and beverage choices, and we're excited to bring these innovative new additions to our menu," said Patrick Kwok, general manager, Starbucks Singapore.&nbsp; "These delicious dishes join a range of food choices available at Starbucks in Singapore, and pair wonderfully with our handcrafted beverages.&nbsp; In addition to our two plant-based core food items, we are looking forward to expanding our beverage menu with plant-based options in the coming months as well." "We're thrilled that these new dishes made with our delicious Impossible™ Burger are now available as part of Starbucks' core menu in Singapore.&nbsp; Impossible Foods is on a mission to make the global food system sustainable and having these dishes widely available to customers across the island, and all year-round, takes us another step close to achieving this," said Nick Halla, SVP of International at Impossible Foods.

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The Impossible Pie features ground Impossible Burger within a savory medley of gherkins, tomato sauce and layers of melted cheddar cheese wrapped in buttery, flaky short-crust pastry.

The new menu is available at all Starbucks stores across Singapore, and for delivery through Deliveroo, Foodpanda, and GrabFood.

New items from Starbucks plant based menu in Singapore

Starbucks Expands Plant-Based Food Menu in Singapore : Starbucks Stories Asia

Starbucks Expands Plant-Based Food Menu in Singapore

Starbucks introduces two new food items, the Impossible™ Pasta Salad Bowl and Impossible™ Pie to stores across Singapore, part of the company’s continued expansion of plant-based choices.

https://stories.starbucks.com/uploads/sites/29/2020/08/New-items-from-Starbucks-plant-based-menu-in-Singapore_high-res.jpg

https://stories.starbucks.com/asia/stories/2020/starbucks-expands-plant-based-food-menu-in-singapore/

Today, Starbucks is introducing the new Impossible™ Rendang Pie to stores across Singapore, part of the company’s continued expansion of plant-based choices and <a href="https://stories.starbucks.ca/en/stories/2020/kevin-johnson-letter-sustainability/">global aspiration to be a resource-positive company</a>. The Impossible Rendang Pie will be available for a limited time at Starbucks stores and through delivery, with more plant-based food choices to be announced later this summer in partnership with Impossible Foods.

The Impossible Rendang Pie is a locally inspired twist on a Starbucks classic, made with a flaky, buttery shortcrust pastry and featuring a filling of ground Impossible™ Burger from Impossible Foods, slow-cooked in a rich rendang gravy with carrots, edamame, potatoes and a hard-boiled egg in the center. It’s one of six items in Starbucks Singapore’s limited-time Shiok Food Menu, celebrating the local flavors of Singapore.

“We’re pleased to introduce the Impossible Rendang Pie to our Singaporean customers as the first of our new selection of plant-based food,” said Patrick Kwok, general manager, Starbucks Singapore. “The new Impossible Rendang Pie is an innovative take on a local classic and builds on our commitment to expanding plant-based food choices, and reimagining our menu to help achieve our long-term sustainability goals.”

“We’re excited to work with Starbucks in Singapore, and we look forward to introducing new delicious plant-based choices together for Starbucks customers,” said Nick Halla, SVP of International at Impossible Foods. “We’re thrilled with Starbucks' commitment to offering plant-based foods, which is critical to Impossible’s mission to make the global food system sustainable.”

The Impossible Rendang Pie is available for Starbucks customers to enjoy at all Starbucks stores across Singapore, and for delivery through Foodpanda, Deliveroo and GrabFood, until 11 August 2020.

Impossible Rendang Pie available for a limited time at Starbucks in Singapore

Starbucks Introduces New Impossible™ Rendang Pie in Singapore : Starbucks Stories Asia

Starbucks Introduces New Impossible™ Rendang Pie in Singapore

Starbucks introduces the new limited-time Impossible™ Rendang Pie to stores across Singapore, part of the company’s continued expansion of plant-based choices.

https://stories.starbucks.com/uploads/sites/29/2020/06/STARBUCKS-SINGAPORE-Impossible-Rendang-Pie-1024x1024.jpg

https://stories.starbucks.com/asia/stories/2020/starbucks-introduces-new-impossible-rendang-pie-in-singapore/