Spring is in full bloom at Starbucks stores across South Korea. For a limited time starting March 15, customers can enjoy delicious seasonal beverages and beautiful cherry-blossom themed merchandise.

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New and returning seasonal beverages include the Starbucks® Cherry Blossom White Chocolate, Starbucks® Midnight Bergamot Cold Brew, and Starbucks® Strawberry Delight Yogurt Blended.

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Starbucks Korea's cherry blossom collection is pretty in pink : Starbucks Stories Asia

Starbucks Stories Asia

Starbucks Korea&#8217;s cherry blossom collection is pretty in pink

For a limited time, customers can enjoy delicious seasonal beverages and beautiful cherry-blossom themed merchandise.

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Starbucks Korea’s cherry blossom collection is pretty in pink

Spring has arrived at Starbucks, and so has a new limited-edition designer merchandise collaboration with acclaimed fashion house 3.1 Phillip Lim, available for a limited time at select Starbucks® stores in Asia.

The Starbucks® X 3.1 Phillip Lim collection was inspired by the beauty of the natural world, and features a vibrant assortment of drinkware and lifestyle accessories in the vivid colors of nature to remind us to protect the planet we share. With three stunning designs by artist Isabel Souza, including bees in a colorful field of flowers, a dynamic coral reef ecosystem and bright red parrots in a lush rainforest, the designer collaboration is a beautiful interpretation of the critical role bees, coral and rainforests play in keeping the planet healthy. Each item honors the impact of sustainable, reusable choices, while offering a chance to express a unique personal style.

Starbucks is also proud to launch the new Starbucks® X 3.1 Phillip Lim collection as we celebrate International Women’s Day and highlight the achievements of female leaders who are pioneers in their fields. Artist Isabel Souza, creator of the three vibrant prints featured in the collection, is a ceramic and textile artist based in Cape Cod, Massachusetts, where she is continuously influenced by the ocean and clay that surround her. In a world where we have become accustomed to disposable and unsustainable objects, Isabel’s goal is to create meaningful objects to appreciate with every use.

“Starbucks and 3.1 Phillip Lim are united by our aspiration to create meaningful experiences for our customers, designed for a sustainable future,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “Together, we’re excited to bring this beautiful collection to our customers in Asia and offer them more ways to express themselves and their love of the planet through reusable drinkware.”

“The Starbucks® X 3.1 Phillip Lim collection embodies our shared vision to inspire customers to make sustainable choices in everyday life for the betterment of people and the planet,” said Phillip Lim, creative director and founder of 3.1 Phillip Lim. “I’m honored to work with Starbucks to bring this message to customers across Asia through Isabel’s stunning artwork.”

The designer collaboration will be available starting March 9, 2020 at select Starbucks® stores across Asia, including Australia, Cambodia, Hong Kong, Indonesia, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, and Vietnam while supplies last.

Starbucks x 3.1 Phillip Lim designer merchandise collection

Celebrate nature’s beauty with new Starbucks® X 3.1 Phillip Lim collection : Starbucks Stories Asia

Celebrate nature’s beauty with new Starbucks® X 3.1 Phillip Lim collection

Inspired by the beauty of the natural world, Starbucks® X 3.1 Phillip Lim collection is coming to Asia.

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Starbucks invites customers to step forward into a season of new beginnings with the launch of the company's annual cherry blossom beverages and merchandise in Japan.

New seasonal beverages include the Starbucks® Sakura Fuwari Berry Frappuccino® blended beverage and Starbucks® Sakura Fuwari Berry Milk Latte.

This year's merchandise collection of delicate pink and sky blue patterns is inspired by the first breath of spring that the cherry blossoms represent and the spirit of taking a bold step forward. The series includes tumblers, mugs, furoshiki wrapping clothes, stationary and reusable cotton gift bags.

The beverages and merchandise are available at Starbucks stores across Japan while supplies last.

Step forward into spring with Starbucks Japan's new cherry blossom collection : Starbucks Stories Asia

Step forward into spring with Starbucks Japan&#8217;s new cherry blossom collection

Starbucks invites customers to step forward into a season of new beginnings with the launch of the company&#8217;s annual cherry blossom beverages and merchandise in Japan. New seasonal beverages include the Starbucks® Sakura Fuwari Berry Frappuccino® blended beverage and Starbucks® Sakura Fuwari Berry Milk Latte. The Starbucks® Sakura Fuwari Berry Frappuccino® blended beverage is a […]

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Step forward into spring with Starbucks Japan’s new cherry blossom collection

Lunar Near Year, also known as Chinese New Year, is one of the world’s most significant cultural celebrations. Each year is characterized by one of 12 animals that appear in the Chinese zodiac with 2021 being the Year of the Ox.

To commemorate Lunar New Year, Starbucks stores in Asia and the U.S. are celebrating with customers with the introduction of a range of drinkware, Starbucks Cards, beverages and more, available while supplies last.

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For more than 20 years, Starbucks has celebrated the Lunar New Year holiday with customers across Asia. To celebrate the upcoming Year of the Ox, the company is introducing new merchandise to commemorate the occasion, available at participating stores while supplies last.

The design of Lunar New Year collection focuses on an elegant-looking ox, with new year botanicals in shades of gold, red and charcoal to reflect the prosperity of the season. Starbucks signature zodiac collection features an adorable version of the ox, with a series of collectibles: demi and regular ceramic mugs, mini snow globe and ox-shaped coin bank. The lineup is decorated in a swath of burgundy red, creamy white and charcoal grey.

Starbucks customers in China can enjoy limited time beverages and merchandise to celebrate the new year, including:

Golden Roasted Almond Oat Milk Latte: Nougat flavored sauce melted into the Starbucks signature latte, topped with roasted almond flakes and caramel sauce. This fabulous combination of nuts and coffee aroma creates a moment of joy in a cup.

Fortune Chestnut Macchiato: A tasty combination of silky steamed milk and roasty chestnut flavor, with shots of espresso shots to create a Starbucks signature macchiato, topped with a chestnut sauce drizzle. The sweet chestnut and mellow coffee aroma will delight your taste buds.

Love Blossoms Tea Latte: Authentic black tea blended with smooth steamed milk and the scent of peach blossom fermented rice. Topped with fig pieces and peach blossom-shaped candy.

Building on the popularity of Global Lunar New Year collections, Starbucks first began offering a Lunar New Year collection in the United States in 2020. The collection, which includes an elegant mug and cold cup, is available exclusively at participating Target Starbucks locations, while supplies last.

Starbucks celebrates "Year of the Ox" : Starbucks Stories Asia

Starbucks celebrates &#8220;Year of the Ox&#8221;

Starbucks celebrates the "Year of the Ox" around the world.

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Starbucks celebrates “Year of the Ox”

This Holiday season, Starbucks is collaborating with acclaimed American life and style brand kate spade new york for the first time to offer a curated designer merchandise collection, available for a limited time at select Starbucks® stores in Asia.

The Starbucks® X kate spade new york collection embodies the holiday spirit, incorporating colorful and playful designs against a New York City backdrop. Motifs of curious cats, as well as kate spade new york’s signature dots and stripes, ring in the season in a celebration of joy, femininity and optimism.

“Starbucks is excited to partner with kate spade new york to bring this fun and festive collection to customers across Asia,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “The Starbucks® X kate spade new york collection was created to inspire joyful connections and optimism for the future, two values at the heart of both brands.”

“We are thrilled to bring our iconic kate spade new york spirit to the Starbucks customers in Asia this holiday season,” shared Charlotte Warshaw, Vice President, Wholesale, Travel Retail and Global Licensing at kate spade new york.&nbsp; “The Starbucks x kate spade new york collection reflects the playfulness, color and optimism that our brand is known for around the world, and we hope the product will spark joy for shoppers throughout the holidays.”

This unique lineup of Starbucks® X kate spade new york drinkware and lifestyle accessories is perfect for holiday gifting or as a special treat for yourself. Highlights include a ceramic mug, stainless-steel tumbler, and stainless-steel water bottle.

The designer collaboration will be available for a limited time starting December 1, 2020 at select Starbucks® stores across Asia, including Australia, Vietnam, Hong Kong, Indonesia, India, Japan, Malaysia, New Zealand, Philippines, Singapore, Thailand and Taiwan while supplies last.

Starbucks X kate spade new york designer merchandise collection

New Starbucks® X kate spade new york collection is the perfect holiday treat : Starbucks Stories Asia

New Starbucks® X kate spade new york collection is the perfect holiday treat

Starbucks teams up with kate spade new york to offer an exclusive merchandise collection in Asia.

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This autumn, Starbucks joins acclaimed fashion designer Rebecca Minkoff to debut a limited-edition designer merchandise collection, available at select Starbucks® stores in Asia.

The Starbucks® X Rebecca Minkoff collection features elegant and feminine designs, with Rebecca’s playful rock ‘n’ roll edge. In shades of pink, black and exotic python-print, merchandise includes drinkware that celebrates the duality of femininity to inspire women to push against boundaries and pursue their dreams with style and confidence.

“For decades, Starbucks and Rebecca Minkoff have created opportunities for women to express themselves, feel empowered by their personal style, and bring long-lasting positive change to their communities,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “The Starbucks® X Rebecca Minkoff collection embodies that same drive to live fearlessly and make your mark on the world for the better. We’re excited partner with Rebecca Minkoff to share these inspired designs with our customers across Asia.”

“I am so excited to partner with Starbucks on this limited-edition collaboration,” said Rebecca Minkoff, Co-founder and Creative Director. “We aim to dress a woman for all her milestone moments and for me personally, to now enable her coffee fix, makes life complete!”

Since moving to New York City at age 18 to pursue her dream of becoming a fashion designer, Rebecca won the Accessories Council’s Breakthrough Designer Award in 2011, and has built a brand that is an industry leader in accessible luxury handbags, accessories, footwear and apparel, with playful and subtly edgy designs. Today, the brand has two US retail stores, eight international locations, and is distributed in over 900 stores worldwide.

Rebecca is an active member of the Council of Fashion Designers of America, supports multiple philanthropies, and is dedicated to using her platform to bring women together to enact positive change. In August of 2017, she became a member of the first-ever New York State Council on Women and Girls.

Inspired by positivity and girl power, the Starbucks® X Rebecca Minkoff collection includes chic drinkware such as the Stainless Steel Tumbler (16 oz/473 ml), Ceramic Mug (12 oz/355 ml) and Double Wall Traveler (12 oz/355 ml).

The limited-edition designer collaboration will be available starting September 22 at select Starbucks® stores in Cambodia, Hong Kong, Indonesia, India, Malaysia, New Zealand, Philippines, Singapore, Thailand and Taiwan while supplies last.

New Starbucks® X Rebecca Minkoff collection celebrates fierce and fearless style : Starbucks Stories Asia

New Starbucks® X Rebecca Minkoff collection celebrates fierce and fearless style

Starbucks joins acclaimed fashion designer Rebecca Minkoff to debut a limited-edition designer merchandise collection, available at select Starbucks® stores in Asia.

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https://stories.starbucks.com/asia/stories/2020/starbucks-x-rebecca-minkoff/

This summer, Starbucks is partnering with one of the most exclusive names in streetwear, Undefeated, for its next limited-edition merchandise collection, available exclusively at Starbucks® stores in Asia.

The Starbucks® X Undefeated merchandise collection draws inspiration from sportswear and sneaker culture with bold neon colors, featuring ultra-modern artistic designs in neon Starbucks green against a classic black background.

Designed to celebrate creativity and the indominable power of the human spirit, the Starbucks® X Undefeated designer collaboration offers customers more ways to share their passion for doing what they love, expressing their personal style, and reminding themselves to never give up.

For nearly 50 years, Starbucks has built an unwavering commitment to creating unique and personalized experiences, while Undefeated has designed customizable products that invite customers to express their individuality. The Starbucks® X Undefeated designer collaboration is an ode to their shared passion for creativity and innovation, empowering customers to embrace and hone their own style.

The limited-edition designer collaboration will be available at select Starbucks® stores in Asia while supplies last.

Streetwear-inspired Starbucks X Undefeated collection debuts in Asia : Starbucks Stories Asia

Streetwear-inspired Starbucks X Undefeated collection debuts in Asia

New limited-edition Starbucks® X Undefeated merchandise collection draws inspiration from sportswear and sneaker culture, featuring ultra-modern designs in neon Starbucks green.

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Starbucks is partnering with design-driven accessories brand, Herschel Supply Co., for a limited-edition merchandise collection available exclusively at Starbucks® stores in Asia.

Thoughtfully designed for eco-conscious customers on-the-go, the Starbucks® X Herschel Supply collection includes an assortment of stylish bags made from recycled plastic and drinkware featuring bold colors and eye-catching messages focused on sustainability. Combining timeless design and premium quality, the Starbucks® X Herschel Supply designer collaboration proves quality and self-expression don’t need to come at the cost of a sustainable lifestyle. The collection’s unique designs embody style and authenticity, while giving recycled material a second life.

The limited-edition designer collaboration will be available starting April 22 at select Starbucks® stores across Asia while supplies last.

In January, Starbucks announced a bold, multi-decade aspiration to become resource positive, working with Starbucks partners (employees), customers and other stakeholders on the journey. The company will spend the next year continuing to test and learn before formalizing these sustainability targets as part of the company’s 50th anniversary in 2021.

Starbucks X Herschel Supply collaboration

Starbucks X Herschel Supply launches stylish new collection : Starbucks Stories Asia

Starbucks X Herschel Supply  launches stylish new collection

Starbucks is partnering with design-driven accessories brand, Herschel Supply Co., for a limited-edition merchandise collection available exclusively at Starbucks® stores in Asia. Thoughtfully designed for eco-conscious customers on-the-go, the Starbucks® X Herschel Supply collection includes an assortment of stylish bags made from recycled plastic and drinkware featuring bold colors and eye-catching messages focused on sustainability. […]

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This spring, Starbucks is collaborating with renowned fashion designer Vera Wang to release a new limited-edition designer collaboration, available exclusively at Starbucks® stores in Asia. The Starbucks® x Vera Wang designer collaboration celebrates being true to oneself, with stylish patterns that reflect a day in the life of Vera Wang. In classic shades of grey, this assortment of drinkware and lifestyle accessories invites customers to go behind the scenes with the designer and find those rare pops of color that help them stay true to themselves.

“Starbucks is a proud champion of diversity, belonging and the courage to challenge the status quo, and we are delighted to partner with Vera Wang, a true icon of self-expression,” said Erin Silvoy, vice president, Category and Marketing, Starbucks Asia Pacific. “Vera’s career journey proves that creativity and individuality are most important when expressing your own style. The Starbucks® x Vera Wang designer collaboration embodies the intersection of Starbucks values and this essential philosophy. We’re incredibly excited to bring this collection to Starbucks® stores in Asia, and offer our customers a chance to connect with Vera Wang on a personal level as they stay true to their own unique style.” 

“The brilliance of Starbucks as a pioneer and global marketer in the food and beverage industry made this collaboration so exciting,” said Vera Wang, founder and CEO. “Over 20 years ago, seeing a Starbucks in the Forbidden City in Beijing really resonated on a personal level for me as an American-born Chinese. My journey has taken me from fashion editor to design director to founding my own company, and this collection represents a short autobiographical visual depiction of my life. The Siren and Stars of the Starbucks brand shine brightly in all our collective minds, and my admiration for the genius of the branding and attachment to the product inspired me to express my personal love of Starbucks!”

The collection includes the Starbucks® X Vera Wang Stainless Steel Tumbler (16oz/473 ml), Handle Mug (12oz/355 ml), Cold Cup Tumbler (16oz/473 ml), Tote Bag and Zip Pouch available in an assortment of designs.

After soaring to fame in the U.S. for her celebrated bridal designs, Vera Wang was named Womenswear Designer of the Year by the Council of Fashion Designers of America in 2005 for her highly acclaimed ready-to-wear collections. The Vera Wang brand reflects her vision to create a lifestyle that goes beyond core bridal and ready-to-wear, and into publishing, fragrance, beauty, accessories and home goods.

This limited-time merchandise collaboration is available on March 9 at select Starbucks® stores in Asia, including Australia, Cambodia, Hong Kong, Indonesia, India, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, Vietnam.

For more details, visit <a href="http://starbucks-x.com/">Starbucks-X.com</a>.

Step into the spotlight with Starbucks® X Vera Wang designer merchandise : Starbucks Stories Asia

Step into the spotlight with Starbucks® X Vera Wang designer merchandise

Starbucks collaborates with renowned fashion designer Vera Wang for limited-edition merchandise collection.

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New to the Starbucks menu in Japan starting February 26, new cherry blossom-themed beverages, merchandise and in-store AR (Augmented Reality) experiences join the seasonal spring promotion.

Sakura Sakuranbo Frappucino® blended beverage: A creamy milk base flavored with cherry blossom and a subtle hint of strawberries, topped with a sauce featuring the rich texture of cherries. The unique sweet and sour notes instantly evoke the freshness of spring.&nbsp; The cute pink, white, and blue star-like toppings are made of konpeito or sugar-coated rice crackers.

As an exclusive treat during promotion period starting February 26, Starbucks customers in Japan can customize any of drinks free of charge with unique “SAKURA topping” inspired by cherry blossom petals and made with arare rice crackers and dried cranberries.

The second phase of this year’s Sakura Series merchandise is inspired by misty spring rain. The design captures a misty rainfall across the soft cherry blossom petals, grass and flowers, finished with luminous glitter accents. 

For a limited time in Starbucks stores across Japan, customers can enjoy a delightfully immersive AR experience through their smartphones, without downloading a special app. A special QR code printed on receipt during the promotional period is the key to unlocking a secret miniature world of enchanted cherry blossom scenes.&nbsp;There are five variants available which appear at random, so try to catch them all or check out the hashtag #StarbucksSakura2020 on Instagram to see more!

New cherry blossom beverages available in Japan

Second bloom of cherry blossom drinks and merchandise in Japan : Starbucks Stories Asia

Second bloom of cherry blossom drinks and merchandise in Japan

New cherry blossom-themed beverages, merchandise and in-store AR (Augmented Reality) experiences join Japan's seasonal spring promotion.

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Lunar Near Year, also known as Chinese New Year, is one of the world’s most significant cultural celebrations. Each year is characterized by one of 12 animals that appear in the Chinese zodiac with 2020 being the Year of the Rat. 

To commemorate Lunar New Year, Starbucks stores in Asia and the U.S. are celebrating with customers with the introduction of a range of drinkware, Starbucks Cards, beverages and more, available while supplies last. 

For more than 20 years, Starbucks has celebrated the Lunar New Year holiday with customers across Asia. To celebrate the upcoming Year of the Rat, the company is introducing new merchandise to commemorate the occasion, available at participating stores while supplies last. 

Golden Pineapple Latte: The classic latte is blended with a high-quality pineapple sauce, and the Golden Diamond pineapple is sweet and delicate. The roasted white sesame, caramel cocoa flavor of the coffee blends with the tropical aroma of pineapple and sesame fragrance. Covered with a brilliant dollop of whipped cream, a symbol of the bright good Chinese New Year fortune.

Fortune Chestnut Macchiato: The silky steamed milk is flavored with sweet roasted chestnuts, nutty and creamy, covered with milk foam, poured into a classic espresso to create a wonderful "mark", and topped with a sweet sauce made from French chestnut puree.

Love Blossoms Matcha Latte: High quality green tea powder, blended with smooth milk and classic peach blossom flavor syrup. The beverage is then topped with pink peach blossom flavor whipped cream and sprinkled with peach blossom flavor fragments.

Building on the popularity of Global Lunar New Year collections, Starbucks is offering a Lunar New Year collection in the United States for the first time. The collection, which includes a colorful mug, tumbler and cold cup, is available exclusively at participating Target Starbucks locations, while supplies last. 

Starbucks Welcomes “Year of the Rat” Around the World : Starbucks Stories Asia

Starbucks Welcomes “Year of the Rat” Around the World

Check out Starbucks Lunar New Year merchandise from around the world.

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This holiday season, Starbucks is collaborating with iconic fashion house and designer Diane von Furstenberg to bring a new limited-edition merchandise collaboration to Starbucks® stores in Asia. Featuring an assortment of drinkware and lifestyle accessories that blend two of the designer’s signature prints, the Starbucks® X Diane von Furstenberg merchandise collaboration embodies Diane’s love for graphic art and natural ability to mix bold, unexpected colors that evoke a sense of glamour for the holiday season and all year long. 

“Starbucks is very excited to offer a merchandise collection that celebrates confidence through style in true Diane von Furstenberg spirit—with bold prints and colors,” said Erin Silvoy, vice president, Category and Marketing, Starbucks Asia Pacific. “Our companies share a commitment to providing women with the opportunity to express all of themselves, in every facet of their lives. We’re delighted to bring this special collection of stylish items, inspired by the multi-faceted roles women lead throughout their lives, to Starbucks® stores in Asia.” 

The collection includes the Starbucks® X Diane von Furstenberg Ceramic Mug (12 oz/355 ml), Stainless Steel Tumbler (16 oz/473 ml), Cold Cup (16 oz/473 ml), Pouch Zip and Luggage Tag, available in an assortment of designs. Every item is sure to please the stylish friends and family on your holiday shopping list!

This one-of-a-kind merchandise collaboration is available now at select Starbucks® stores in Asia, including Cambodia, Hong Kong, Indonesia, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand and Taiwan.

New Starbucks &amp; Diane Von Furstenberg Merchandise : Starbucks Stories Asia

New Starbucks &amp; Diane Von Furstenberg Merchandise

This holiday season, Starbucks is collaborating with iconic fashion house and designer Diane von Furstenberg to bring a new limited-edition merchandise collaboration to Starbucks® stores in Asia. Featuring an assortment of drinkware and lifestyle accessories that blend two of the designer’s signature prints, the Starbucks® X Diane von Furstenberg merchandise collaboration embodies Diane’s love for […]

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https://stories.starbucks.com/asia/stories/2019/starbucks-diane-von-furstenberg-launch-new-merchandise-collection/