The warmth of spring returns to Starbucks stores across South Korea. For a limited time starting March 22, customers can enjoy new and returning seasonal favorites along with beautiful merchandise inspired by cherry blossoms.

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New and returning beverages include the Midnight Bergamot Cold Brew, Pink Crystal Chamomile Tea, Pine Coco Green Yogurt Blended, and Strawberry Dream Malcha Latte, along with a new Cherry Blossom Chocolate Cake.

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Cherry blossom merchandise available at Starbucks in Korea

Dreamy spring flavors blossom at Starbucks Korea : Starbucks Stories Asia

Starbucks Stories Asia

Dreamy spring flavors blossom at Starbucks Korea

The warmth of spring returns to Starbucks stores across South Korea. For a limited time starting March 22, customers can enjoy new and returning seasonal favorites along with beautiful merchandise inspired by cherry blossoms. New and returning beverages include the Midnight Bergamot Cold Brew, Pink Crystal Chamomile Tea, Pine Coco Green Yogurt Blended, and Strawberry […]

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This spring, Starbucks is collaborating with New York-based lifestyle brand, Kate Spade New York, to introduce unique limited-edition merchandise across Asia.&nbsp; This is the second collaboration between the two global brands, following the success of the 2020 holiday collection.

The new Starbucks® X Kate Spade New York collection&nbsp;includes&nbsp;four vibrant&nbsp;designs that embody the whimsical spontaneity of New York City – the beloved home of Kate Spade New York – bringing the fun-filled daily elements of NYC to&nbsp;Asian customers.&nbsp; The collection features the brand’s signature colorful dots and stripe designs in green and pink, a joyous strawberry print, as well as classic, yet playful New York-inspired elements that are sure to spark joy.&nbsp; The product lineup includes drinkware such as a travel tumbler, stainless-steel tumbler, mug, flask inspired plastic water bottle, and lifestyle accessories including a pouch, luggage tag, tote bag, umbrella and more.

“Starbucks is excited to be collaborating with Kate Spade New York the second time to bring a new exclusive collection to Asia, following the success of the Starbucks X Kate Spade New York collection last year,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific.&nbsp; “This new collection incorporates both brands’ shared belief that creating meaningful moments of connection can spark joy and brighten your every day.”

The designer collaboration will exclusively be available starting March 15 at select Starbucks® stores across the Asia Pacific region, including Australia, Hong Kong, Indonesia, India, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand, while supplies last.

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Starbucks® X Kate Spade New York Collection Brings Color and Joy into Cafés this Spring : Starbucks Stories Asia

Starbucks® X Kate Spade New York Collection Brings Color and Joy into Cafés this Spring

This spring, Starbucks is collaborating with New York-based lifestyle brand, Kate Spade New York, to introduce unique limited-edition merchandise across Asia.&nbsp; This is the second collaboration between the two global brands, following the success of the 2020 holiday collection. The new Starbucks® X Kate Spade New York collection&nbsp;includes&nbsp;four vibrant&nbsp;designs that embody the whimsical spontaneity of […]

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Starbucks is excited to announce the launch of new seasonal cherry blossom beverages and merchandise, available February 15 for a limited time at stores in Japan. 

With delicate pink designs inspired by cherry blossom in full bloom, these delicious new offerings are the perfect treats to welcome spring. The Sakura Strawberry Shiratama Frappuccino® blended beverage features a dreamy blend of strawberries and cream with a topping of whipped cream, chewy rice flour dumplings and strawberry shaved chocolate topping. The Sakura Saita Milk Latte blends sweet and tart strawberry sauce with luscious steam milk, finished with handcrafted latte art of a cherry tree in full bloom. And while supplies last, customers can customize any beverage topped with foam or whipped cream with sakura latte art handcrafted by Starbucks baristas.

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A gorgeous lineup of merchandise is available, inspired by the sense of beauty and ephemeral nature of cherry blossoms. Each piece captures different expressions of cherries in full bloom, with soft pinks and refined blues that evoke the spring sky.

Customers can also enjoy cherry blossom season with the annual favorite Starbucks Sakura AR Experience, available by scanning a QR code in stores, on Starbucks receipts and bags, or on Starbucks Online Store delivery boxes.

Welcome cherry blossom season with new drinks at Starbucks Japan : Starbucks Stories Asia

Welcome cherry blossom season with new drinks at Starbucks Japan

Starbucks announces beautiful new cherry blossom beverages and merchandise.

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To mark the start of Lunar New Year, Starbucks stores in Asia are kicking off celebrations with a range of new drinkware, available while supplies last.

With 2022 being the Year of the Tiger, this year's collection features brightly-colored designs with geometric patterns that put a new spin on the tiger's signature stripes. The lineup is decorated in butter yellow, coral orange, cool blue and black, with a cute feline friend to bring a pop of fun to your day.

Roar into the new year with "Year of the Tiger" collection : Starbucks Stories Asia

Roar into the new year with &#8220;Year of the Tiger&#8221; collection

With bright colors and friendly felines, this year's collection is the purr-fect gift.

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Roar into the new year with “Year of the Tiger” collection

This December, Starbucks is unveiling a collaboration with LINE FRIENDS, a global brand and leading creative studio that has created some of the world’s most beloved characters. The joyful collection of lifestyle essentials featuring BROWN &amp; FRIENDS will be available for a limited time at select Starbucks® stores across the Asia Pacific region, just in time for the holidays.

The Starbucks® X LINE FRIENDS collaboration will take you on a happiness-filled holiday adventure with BROWN, CONY, and the entire BROWN &amp; FRIENDS lineup. The gift-worthy collection of drinkware and lifestyle accessories highlights two unique designs that feature festive green and red hues, perfect to show friends and family you care.

“This collaboration brings together Starbucks and LINE FRIENDS’ shared passion for creating meaningful moments and making every day special,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “This partnership brings our customers merry fun and holiday cheer, along with a new way to connect with loved ones and share a special moment this holiday season.”

“We are thrilled to team up with Starbucks on this exciting, festive collaboration,” said LINE FRIENDS. “In celebration of the coming holidays, this collaboration not only offers gift-worthy lifestyle accessories, but also heartwarming videos featuring BROWN, LINE messenger stickers and digital content that will engage our customers with friends and loved ones on a timeless moment filled with seasonal joy and holiday cheer.”

The limited-edition collection will be available beginning December 7 at select Starbucks® stores across the Asia Pacific region, including Australia, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam, while supplies last. Watch out for more updates on the Starbucks® X LINE FRIENDS collaboration to follow in 2022.

New holiday merchandise from Starbucks X LINE FRIENDS

Cheerful new Starbucks® X LINE FRIENDS collection arrives for the holidays : Starbucks Stories Asia

Cheerful new Starbucks® X LINE FRIENDS collection arrives for the holidays

Starbucks teams up with LINE FRIENDS to offer a merry merchandise collection in Asia.

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Actions become more powerful when we take them together. While efforts to reduce waste are not new to Starbucks, today we are advancing circularity at scale with our partners (employees), customers and through thoughtful partnerships.

Asia is home to 60% of the world’s population and several fast-growing economies. By shifting toward a circular economy and finding better ways to manage our waste, we can help communities thrive for years to come. But we cannot do it alone. It takes all of us.

From inviting partners and customers to make reusable cups a regular part of the Starbucks Experience, to exploring innovative ways to reuse coffee grounds from our stores, Starbucks is brewing a culture of reuse across Asia.

Sharing the journey towards increased re-use

Starbucks has offered the option for customers to enjoy their beverage in For Here Ware or to Bring-Your-Own-Cup (BYOC) for a discount since the 1980s, and we serve beverages in For Here Ware across our stores in the Asia Pacific region.

As part of our ongoing commitment to reducing the waste sent to landfill by 50% by 2030, we continue to explore new ways to decrease single-use cup waste through reuse. With many customers enjoying their favorite Starbucks beverage on the go, the challenge is how to make it as convenient as possible.

“We continue to explore new ways to inspire and support our customers to make rewarding planet-positive changes, without compromising on the convenience expected from Starbucks. Promoting reusability and reducing single-use cup waste are important factors in shifting towards a circular economy,” said Sara Trilling, president, Starbucks Asia Pacific.

This fall, Starbucks encouraged customers to bring their own cups into stores and gifted a limited-edition reusable cup to all customers who purchased a handcrafted beverage across Cambodia, Hong Kong, Indonesia, Korea, Malaysia, Singapore, Taiwan, and India. With one cup replacing up to 30 single-use cups, the company aspires to create a culture of reuse amongst customers, partners and communities, bringing them together around a shared desire to do more for the planet.

The initiative has provided partners with new ways to deepen connections with customers across the region, while inviting them to join us on our resource-positive journey.

“I’m excited to take part in Starbucks efforts to take care of the planet we share,” said Sandy, a partner in Hong Kong. “I know small changes add up to make a big impact, and I really feel like I’m making a difference in the conversations I’m having with customers.”

Earlier this year, Starbucks announced plans to fully discontinue single-use cups in all stores across South Korea by 2025 and launched a reusable cup program in select stores in Jeju, which it plans to expand to additional locations over the next for years. Starbucks also launched a similar program in Tokyo, Japan, as it continues to explore convenient ways to encourage customers to reduce disposable cup usage.

In a first for the company globally, Starbucks® stores across Japan, Europe, the Middle East and Africa, and Latin America and the Caribbean offered promotions to encourage customers to reduce single-use cup waste and adopt long-term sustainable behaviors.

Starbucks Coffee Korea’s reusable program is an example of how the company is partnering with like-minded organizations to drive lasting change in and beyond its industry. Through the program, it joins forces with other organizations in leading the reduction of single-use cup waste, while sharing sustainability best practice and learnings. It also partners with a third-party to clean, sterilize and dry the used cups before they are returned to circulation in stores.

As the program takes off in select stores in Jeju, Starbucks partners believe it will help to preserve the island’s beauty, while driving leadership in sustainability. “Being selected as one of the first stores to participate in this project at Starbucks makes me nervous but it also gives me a sense of mission to make it a successful project. I think the Reusable Cup program shows Starbucks courage to try and find solutions for sustainability,” said Jules, a store manager at one of the participating stores.

Upcycling coffee grounds for good

Coffee grounds are the largest source of food waste for Starbucks, and we continue to explore creative ways to engage our customers in our resource-positive journey – with coffee at the core.

We’ve introduced unique programs across the region to transform used coffee grounds, crafting them into holiday gifts with DIY hacks in Hong Kong, creating specialty merchandise items in Thailand, and incorporating them into our in-store artwork. We also provide customers with used coffee grounds from our stores to use as garden fertilizer through our&nbsp;<a href="https://stories.starbucks.com/stories/2015/starbucks-coffee-grounds-for-the-garden/#:~:text=Starbucks%20started%20its%20Grounds%20for,ship%20espresso%20beans%20to%20stores.">Grounds for Your Garden</a>&nbsp;program in select markets.

“The Third Place experience created by Starbucks partners in our stores is where we build community and connect around a shared desire to do good. Our reusability initiatives across the region connect customers to the entire coffee ecosystem, helping to cultivate a profound appreciation for all things coffee, while inspiring them to take action to build a more sustainable future,” said Sara Trilling, president, Starbucks Asia Pacific.

In the spirit of the Third Place, Starbucks is pioneering circularity strategies that create positive impact for local communities, while also reducing its waste footprint. Starbucks has partnered with local farmers in South Korea in 2015 to donate recycled coffee grounds for agricultural fertilizer to grow produce. Starbucks brings these ingredients back into stores for customers to enjoy across a range of packaged food items including a range of breads, rice chips and dried fruits. A similar program has been running in Japan since 2014, through which Starbucks recently launched a new range of fresh food items to customers.

Across Asia, we continue to engage our customers, partners and communities in our resource-positive journey, galvanizing the power of doing better together.

In Jeju, store manager Jules believes the Borrow A Cup has the potential to inspire collective action across the wider region: “I feel so proud to be involved in the project because it shows how easily we can integrate reusables into our daily lives. By making small changes together, we can protect the planet we share.”

To find out more about our progress against our sustainability goals, read our <a href="https://stories.starbucks.com/stories/2021/gesi-report-2020-planet/">2020 Report here</a>.

Reusable cup designs from Starbucks in Japan

Brewing a culture of reuse across communities in Asia : Starbucks Stories Asia

Brewing a culture of reuse across communities in Asia

Learn how Starbucks is inviting customers along on its journey to become resource-positive company.

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This autumn, Starbucks is once again collaborating with Stacey Bendet, CEO and Creative Director of top fashion house alice + olivia to offer a stylish designer merchandise collection, available for a limited time at select Starbucks® stores across the Asia Pacific region.

With Stacey’s fun and sophisticated eye for design, the highly anticipated Starbucks® X alice + olivia collection showcases two whimsical designs, including the iconic “Stace Face”, and a modern interpretation of the “Stace Face” with a colorful twist. Featuring a vibrant assortment of drinkware and lifestyle accessories, the collection is a celebration of femininity, designed to inspire women to feel empowered by their personal style.

“Starbucks and Stacey Bendet are united by their aspiration to create unique and delightful experiences,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “Since our very first collaboration with alice + olivia, our customers have kept asking for more. Now, we’re excited to launch a new Starbucks® X alice + olivia collection with bold, yet chic designs fit for everyday occasions, to encourage our customers to embrace self-expression and give them confidence to live a life in style.”

“Both Starbucks and alice + olivia love creating unique and empowering experiences,” said Bendet. “With our rainbow Stace Face designs we hope to bring some colorful fun to the world!”

The limited-edition designer collaboration will be available starting September 28, 2021 at select Starbucks® stores across the Asia Pacific region while supplies last.

Starbucks X alice + olivia merchandise collection

Stylish new Starbucks® X alice + olivia collection arrives in Asia : Starbucks Stories Asia

Stylish new Starbucks® X alice + olivia collection arrives in Asia

Starbucks is once again collaborating with fashion house alice + olivia to offer stylish designer merchandise in Asia.

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This summer, Starbucks is collaborating with iconic sportstyle brand FILA for the first time to offer an exclusive, co-branded collection of sporty street style essentials that seamlessly combine fashion, function, and on-trend design. The collection is available exclusively to customers in Asia Pacific for a limited time only.

Blending Starbucks rich brand heritage with FILA’s classic aesthetic and modern design, the Starbucks® X FILA collection showcases bold yet timeless designs in FILA’s signature white, navy and red. The must-have merchandise items feature drinkware and lifestyle accessories that energize adventure-seekers and trend-setters alike to seize the summer.

“Starbucks is excited to partner with FILA for the first time in this bold new collection,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “The Starbucks® X FILA collection unites Starbucks mission to nurture the human spirit and FILA’s legacy of celebrating athletics and the collective good. We can’t wait to share these limited-edition items with our customers across the region.”

“Our first collaboration with Starbucks is sure to energize customers and fans across Asia,” said Chase Park, Head Manager, Apparel Division, FILA Korea., FILA. “We’re proud to join forces with Starbucks to offer a wide range of exclusive items that will help customers explore their own unique style and chase new experiences all summer long.”

The designer collaboration will be available starting July 20, 2021 at select Starbucks® stores across the Asia Pacific region while supplies last.

Seize the summer with sporty new Starbucks® X FILA collection : Starbucks Stories Asia

Seize the summer with sporty new Starbucks® X FILA collection

Starbucks is collaborating with iconic sportstyle brand FILA for the first time to offer an exclusive merchandise collection.

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Today, Starbucks announces a collaboration with the phenomenal K-pop Girl Group BLACKPINK, launching a new limited-edition merchandise collection in select stores to Starbucks customers in Thailand.

The Starbucks® x BLACKPINK ‘Spark in You’ collection features hearts on a dreamy starry background, with BLACKPINK’s iconic black and pink contrasting colors and sparkling star prints. The stylish collection of drinkware and lifestyle accessories is inspired by the courage and perseverance of youth who follow their heart and pursue their dreams with confidence, and the dynamic designs represent the unique personalities of BLACKPINK’s members.

“Starbucks is very excited to offer a merchandise collection that celebrates young people’s talents and determination, as truly demonstrated by BLACKPINK,” said Nednapa Srisamai, Managing Director, Starbucks Thailand. “Starbucks merchandise collection has always created opportunities for customers to express their personal style. We are delighted to bring this special collection, inspired by BLACKPINK’s journey to stardom, to Starbucks customers in Thailand.”

True to its Mission to inspire and nurture the human spirit, Starbucks is committed to empowering partners and customers to realize their dreams, and celebrates the talents and dedication of those who strive to make a positive impact in their communities. In recognition of the dedication and commitment of medical personnel across Thailand in the fight against COVID-19, a portion of the profits from this collection will support healthcare workers who are impacted by COVID-19 through the Thai Red Cross Society.

The Starbucks® x BLACKPINK ‘Spark In You’ exclusive collection is now available on the online store “Starbucks Official Store” on Shopee, starting from August 23rd.

Starbucks and BLACKPINK launch exclusive merchandise in Thailand : Starbucks Stories Asia

Starbucks and BLACKPINK launch exclusive merchandise in Thailand

Starbucks announces a collaboration with the K-pop Group BLACKPINK, for a new limited-edition merchandise collection in Thailand.

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For a limited time at Starbucks stores across Korea, customers can enjoy seasonal beverages and merchandise inspired by the feeling of summer. Seasonal drinks include:

The seasonal collection also includes merchandise inspired by the sunlit summer ocean and summer camping trips outdoors.

Summer is here at Starbucks in Korea : Starbucks Stories Asia

Check out the seasonal summer drinks and merchandise available at Starbucks stores in Korea.

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Summer is here at Starbucks in Korea

In celebration of Earth Day, Starbucks is partnering with design-driven global accessories brand, Herschel Supply Co., to bring customers innovative reusable products made from recycled coffee grounds.

Available for a limited time exclusively at Starbucks® stores in Asia, the Starbucks® X Herschel Supply Co. merchandise collection is inspired by a shared love of coffee, people and planet. For the first time in Asia, Starbucks offers both accessories and drinkware made from recycled coffee grounds, offering customers another way to express their unique personal style and celebrate their love for the planet.

Perfect for summer adventures and everyday occasions, the collection includes stylish backpacks, accessories, and a range of sustainable and reusable drinkware. Designs inspired by ruby-red coffee cherries speak to a shared love of coffee, people and planet.

“Starbucks is proud to launch our second collection with Herschel Supply Co., harnessing our scale for good, and creating positive impact through our collaborative partnerships,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “As we look to create a resource positive future, Starbucks is committed to taking action together with our customers to protect the planet we share.”

“Our new collection with Starbucks gives recycled materials a new lease of life,” said Jamie Cormack, Managing Director and Co-Founder, Herschel Supply Co. “It also showcases the limitless possibilities of what we can achieve when we work together to incorporate recycled materials and the principles of reusability in all aspects of our lives.”

The limited-edition designer collaboration will be available starting April 22 at select Starbucks® stores across Asia while supplies last.

This year marks the 50th anniversary of Starbucks. From the beginning, Starbucks has sought to be a different kind of company, one that inspires and nurtures the human spirit, bringing people together over coffee to create a better future. In 2020, Starbucks announced its <a href="https://stories.starbucks.com/stories/2020/starbucks-solidifies-pathway-to-a-planet-positive-future/">Planet Positive aspirations,</a> a multi-decade commitment to become a resource positive company by reducing its carbon, water, and waste by 50 percent.

New Starbucks® X Herschel Supply Co. collection spotlights recycled and reusable materials : Starbucks Stories Asia

New Starbucks® X Herschel Supply Co. collection spotlights recycled and reusable materials

For the second year in a row, Starbucks partners with Herschel Supply Co. to bring customers innovative reusable products for Earth Day.

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This year, Starbucks celebrates the 25th anniversary of the opening of its first store outside of North America in Ginza, Tokyo, Japan, as well as the 50th anniversary of the brand’s very first store in Pike Place Market, Seattle. To mark this important milestone in Japan, Starbucks will spotlight the power of coffee and connection with three phases of anniversary promotions from mid-April to the end of August.

“As Starbucks first international market outside of North America, Japan has played a pivotal role in expanding Starbucks mission and values around the world through the power of coffee and connection,” said Kevin Johnson, president and ceo, Starbucks Coffee Company. “The passion of Starbucks Japan partners, and the ongoing innovation of the Starbucks Reserve Roastery in Tokyo continues to inspire and elevate our business globally. I’m proud of the remarkable achievements of our partners, and look forward to the next 25 years of leadership and growth in the Japan market.”

“We would like to express our sincere gratitude to our customers in the Japanese market for the last 25 years,” Takafumi Minaguchi, representative director and ceo, Starbucks Coffee Japan, “Every day, we work with our now 40,000 partners to bring a the unparalleled Starbucks experience to Japan. We will continue to believe in the power of coffee, which is our roots, and take on the challenge of evolving and creating new connections in a new era."

Celebrating 25 years of Starbucks in Japan

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Today, Starbucks operates 1,600 stores across Japan serving as many as 5 million customers every week, and continues to deepen its relations with customers on digital platforms. In every community we serve, we stay true to our mission of inspiring and nurturing the human spirit by creating connections over coffee. To begin the anniversary promotion, Starbucks Japan is making a renewed commitment to its roots—celebrating coffee and people as the driving force to make positive connections, and create a brighter future with communities full of smiles. This aspiration is reflected in the “The Power of Coffee. The Power of Connection”, the theme of Starbucks Japan’s 25th anniversary, and the celebratory anniversary logo.

In April, the first phase of promotions will begin with a limited-edition 25th anniversary merchandise collection and an invitation to customers to submit moments that make them smile at Starbucks, for a collaborative video called “#2525 (“smile” in Japanese) Relay”.

In late May, the second phase will focus on connections with the community in all 47 prefectures across Japan. In July, the third phase will reaffirm the company’s resource positive aspirations as it continues on its journey with customers towards a sustainable future.

Limited-edition 25th anniversary merchandise

Starting in mid-April, the first phase of Japan’s limited-edition 25th anniversary merchandise collection includes tumblers and mugs with designs inspired by coffee, Japan’s exclusive 25th anniversary logo, and the iconic Starbucks green apron.

By leveraging power of coffee of connection, Starbucks will continue to elevate the unparalleled Starbucks Experience in Japan for the next 25 and beyond, as a destination brand that inspires and nurtures the human spirit every day.

Celebrating the 25th year of Starbucks in Japan with the power of coffee and connection : Starbucks Stories Asia

Celebrating the 25th year of Starbucks in Japan with the power of coffee and connection

Starbucks celebrates the 25th anniversary of its first store in Japan.

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