Starbucks Korea is brewing up excitement in 2025 with a magical collaboration featuring beloved Harry Potter-inspired products. In partnership with Warner Bros. Discovery Global Consumer Products, Starbucks Korea invites fans to indulge in an enchanting array of beverages, food, and merchandise, all under the slogan "NEW YEAR, MAGICAL WONDERS."

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Kicking off this year of surprises, Starbucks introduces the Hogwarts Golden Syrup Vanilla Latte, a delightful drink inspired by Harry Potter’s favorite dessert, the Treacle Tart. This sweet concoction blends rich vanilla and caramel flavors, offering customers&nbsp;one of four types of Hogwarts-inspired toppings.

Another highlight is the Slytherin Plum Green Tea, which playfully embodies the Slytherin house. As the tea bag steeped in vibrant yellow tea infuses, it creates a mesmerizing gradation, evoking the&nbsp;serpent emblem of Slytherin.

For those with a sweet tooth, Starbucks presents the Happee&nbsp;Birthdae&nbsp;Harry Cake. Reminiscent of the iconic cake Hagrid made for Harry's 11th birthday, this dessert features layers of rich pound cake filled with a delightful blend of strawberry jam and cream cheese.

Additionally, fans can savor the Platform 9¾&nbsp;Cake, a whimsical creation mixing&nbsp;strawberry yogurt cream, white yogurt cream, and strawberry jam&nbsp;between colorful cake layers. And don’t miss the Harry Potter Cookie Bar, which includes four delectable butter-flavored cookies, perfect for sharing (or not!).

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The collaboration also extends to a variety of merchandise that will delight&nbsp;fans. The Harry Potter Sion Mug (355ml) transforms into a house image when hot water is poured, while the Elma Tumbler series showcases the four Hogwarts houses: Gryffindor, Slytherin, Hufflepuff, and Ravenclaw. Fans can also take home a&nbsp;Bearista&nbsp;plush&nbsp;doll dressed in Slytherin attire and a wand-inspired muddler.

To celebrate this&nbsp;collaboration, Starbucks Korea is offering an exciting promotion from January 1 to January 7. Customers purchasing collaboration drinks and food will earn an additional two stars. Additionally, two types of reusable bags featuring the Platform 9¾&nbsp;and the Happee&nbsp;Birthdae&nbsp;Harry Cake motifs will be available for just 3,000 won with the purchase of collaboration items.

Cheers to a year filled with magical wonders!

A Magical 2025! Starbucks Korea launches Harry Potter-inspired products : Starbucks Stories Asia

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Starbucks Stories Asia

A Magical 2025! Starbucks Korea launches Harry Potter-inspired products

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As we approach International Coffee Day, a story from Starbucks Korea reminds us of the profound connections that coffee can foster within communities. The tale centers around a beloved grandfather whose daily visits to a Starbucks store in Seoul created lasting bonds with partners and customers.

At over ninety years old, the grandfather visited the Starbucks Dongnimmun Station store every weekday at 3 PM for an espresso, a cup of water, and a piece of coffee candy. This daily ritual was more than just a routine; it was a source of joy and comfort for him. Since the store's opening in 2018, it became a second home, a place where he could unwind and connect with others. Partners taught him how to use a Starbucks card, allowing him to collect e-frequency points for a planner each year, turning a simple transaction into a meaningful experience.

In early April, the grandfather passed away and his granddaughter returned to the store to honor his memory by ordering an espresso using his Starbucks card. When she asked the partner if they remembered her grandfather, the response was immediate: "Of course, he's a well-known figure here at Starbucks Dongnimmun Station." The connection between the grandfather and the store was evident, showing how significant a role he played in the community.

Community and Connection

The granddaughter later discovered that the Dongnimmun Station store had recently been renovated to support descendants of national merit honorees. This connection resonated with her and deepened her appreciation for the store. In a letter shared with Starbucks Korea, she expressed gratitude not just for the happy memories but also for the care shown to her grandfather in his final days.&nbsp; Kwon Ji-sun, the supervisor at Dongnimmun Station store, reflected on the impact of the grandfather’s presence, stating that his absence had been felt. The partners at the store pledged to honor his memory, recognizing how such connections enrich their community.

At Starbucks community and connection are core to our brand values. The Dongnimmun Station store is one of nine Community Stores in Korea, where a portion of sales—300 KRW per item—goes to supporting local initiatives, including scholarships for descendants of national heroes. Since 2015, Starbucks Korea has allocated 866 million KRW in scholarships to 433 descendants, reaffirming the market’s commitment to honoring those who have served the nation.

As we celebrate International Coffee Day, we remember the heartwarming connections that are made over coffee in our communities. Each cup of coffee can be a bridge to shared memories, heartfelt connections, and a commitment to making a difference in the lives of those around us.

Brewing Bonds: How a Grandfather’s Daily Ritual Connected a Community : Starbucks Stories Asia

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Brewing Bonds: How a Grandfather’s Daily Ritual Connected a Community

As we approach International Coffee Day, a story from Starbucks Korea reminds us of the profound connections that coffee can foster within communities. The tale centers around a beloved grandfather whose daily visits to a Starbucks store in Seoul created lasting bonds with partners and customers. At over ninety years old, the grandfather visited the […]

https://stories.starbucks.com/asia/stories/2024/brewing-bonds-how-a-grandfathers-daily-ritual-connected-a-community/

Starbucks Korea is celebrating the 25th anniversary of its first store in Korea, the Edae branch, by unveiling a comprehensive renovation that emphasizes its unique history.

Starbucks Edae opened in July 1999 and has been a landmark of specialty coffee culture in Korea and a cornerstone for Starbucks' expansion in the country. The recent renovation aims to reinforce Starbucks Korea’s history while delivering a distinct customer experience.

As part of the refurbishment, Starbucks Edae offers a customized tumbler engraving service, allowing customers to personalize their tumblers with unique messages or nicknames—a first for Starbucks locations in Korea. The store also features an exclusive exhibition space showcasing unique merchandise, including Starbucks Edae-exclusive merchandise products and specially designed shopping bags featuring the colors of Starbucks and the pear blossom symbol of Ewha Womans University, located near the store.

Customers can choose from 14 specialized products, including exclusive mugs and tumblers, and enjoy items featuring the original 1999 logo or designs inspired by Korea and its cities.

To further evoke the nostalgic charm of its early days, the store features a handwritten menu board, a Black Eagle manual espresso machine for coffee, and partners writing order details directly on cups as was done in 1999.

In addition to a selection of 14 popular beverages, the store offers three new drinks unique to the Edae location: "Starbucks 1st Store Caffe Americano," "Starbucks 1st Store Caffe Latte," and "Starbucks 1st Store Cream Latte. " All are made using Starbucks Korea's specially developed "<a href="https://stories.starbucks.com/asia/stories/2021/exclusive-new-coffee-blend-celebrates-22-years-in-korea/">Byuldabang Blend</a>" coffee and served in exclusive mugs.

The food menu features four types of classic financiers (Butter, Lemon, Pistachio, and Raspberry) and four types of cakes (Chocolate Fresh Cream Cake, Basque Chocolate Cheesecake, Blueberry Marble Cheesecake, and Black Sesame Roll), available as a set or individually.

The store's third floor displays photographs documenting the store’s history alongside a modern reinterpretation of the Starbucks siren logo in an artwork symbolizing the first store.

To celebrate the reopening, Starbucks Korea offers a promotion from September 24th to October 31st: customers can enjoy a tall Caffe Americano at 3,000 KRW, the original price from 1999, exclusively at Starbucks Edae and only for orders placed directly with store partners. 

Starbucks Korea CEO Ryan Sohn stated, “The Edae store, Korea’s first Starbucks location, has grown alongside the local community over the past 25 years. We hope customers can experience the special value of this unique space and enjoy its exclusive offerings.”

Starbucks Korea reopens first store location highlighting its historical significance : Starbucks Stories Asia

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Starbucks Korea reopens first store location highlighting its historical significance

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Starbucks Korea announced the opening of its newest store, Jangchung Lounge R, on September 12, offering customers a distinctive Starbucks experience.

Starbucks Jangchung Lounge R is the first Reserve-only store in Seoul, marking the company’s 10th destination store to commemorate the 10th anniversary of Starbucks Reserve® coffee in Korea.

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Located in Jung-gu, Seoul, Starbucks Jangchung Lounge R spans three floors and has 180 seats and a terrace. The store design harmonizes the past and present. It is located in a house from the 1960s that has been reinterpreted with a stylish, nostalgic interior that reflects Starbucks signature elements in its beverages, decor, and artwork.

The store offers customers a unique experience as if they were in a time slip back to the 1960s and 1980s, with the original building structure preserved. To retain the house’s ambiance features, the doorbell, closets, and staircases have been left intact, providing various nostalgic details.

Upon entering, visitors are greeted by a mural in the garage, where an augmented reality (AR) display showcases the bean-to-cup journey from cultivation and harvesting to roasting, and finally being served as a cup of coffee.

The seven unique spaces on the first and second floors each have distinct themes. They include a lounge and music room designed to feel like separate, intimate rooms. The first floor is connected to an outdoor garden with 40 seats, green plants, and a fountain, creating a tranquil retreat in the city.

Additionally, the store features a 'Mixology Bar' seen in select Starbucks locations overseas, introduced in Korea for the first time offering a range of curated cocktail beverages.

Customers can experience a total of 11 cocktail beverages, including Espresso Martini, 'Latte Whisky Martini, Citrus Cold Brew Martini, and Bourbon Whiskey Cream Cold Brew, developed using Starbucks' signature coffee menu espresso, latte, and cold brew. For customers, who want to experience mixology drinks without alcohol, non-alcohol versions of ‘White Moscato Sangria’ and ‘Strawberry Lemon Vodka Blended’ are available.

In addition, 12 new menu items, including desserts, breads, sandwiches, and mixology-inspired food, will be introduced to complement the Starbucks Reserve® coffee and mixology drinks. Alongside these offerings, the launch will feature new mixology concept merchandise and a collaboration with premium barware brand Riedel, introducing two crystal glasses, among seven new products.

Moreover, the store will debut the new 'Espresso Flight,' a trio of beverages featuring Starbucks Reserve® espresso paired with chocolate powder, French vanilla cream, and Jeju Palsak sherbet, exclusive to Starbucks Reserve locations.

Starbucks Korea's 10th special store 'Jangchung Lounge R' opens : Starbucks Stories Asia

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Starbucks Korea&#8217;s 10th special store &#8216;Jangchung Lounge R&#8217; opens

Starbucks Korea announced the opening of its newest store, Jangchung Lounge R, on September 12, offering customers a distinctive Starbucks experience. Starbucks Jangchung Lounge R is the first Reserve-only store in Seoul, marking the company’s 10th destination store to commemorate the 10th anniversary of Starbucks Reserve® coffee in Korea. Located in Jung-gu, Seoul, Starbucks Jangchung […]

https://stories.starbucks.com/asia/stories/2024/starbucks-koreas-10th-destination-store-jangchung-lounge-r-opens/

Starbucks Korea’s 10th special store ‘Jangchung Lounge R’ opens

Starbucks marks 25 years in Korea, with over 23,000 green apron partners (employees) delivering the iconic Starbucks Experience in over 1,900 stores

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Starbucks Korea marks its 25th anniversary with the unveiling of its ninth community store, the Hwangudan Community Store in Jung-gu, Seoul, dedicated to preserving national heritage. The company also announced plans to donate 1 billion KRW (approximately US$720,000) over the next five years for the preservation of national heritage in partnership with Korea Heritage Service and the National Trust for Cultural Heritage. This builds on the 1.1 billion KRW (approximately US$800,000) donated by Starbucks Korea for cultural heritage protection since 2015.

Among the first international coffee companies to introduce Koreans to a new style of café culture when it first entered the market in 1999, Starbucks in South Korea has become a unique third place for uplifting human connections. With more than 23,000 green apron partners (employees) delivering the iconic Starbucks Experience in over 1,900 stores across 82 cities, Korea is the fourth largest market for Starbucks globally today, surpassed only by the U.S., China, and Japan.

Starbucks entered the market in 1999 with its licensee partner E-Mart Inc. (Shinsegae Group). Since then, Starbucks Korea has played an important role in introducing a new style of café culture – a third place – turning coffee shops into places to work, study, socialize, and connect. Today, over 23,000 green apron partners (employees) are delivering the iconic Starbucks Experience in over 1,900 stores across 82 cities in Korea.

“The story of Starbucks in Korea is one that is deeply linked with our longstanding partnership with the Shinsegae Group who has been instrumental in delivering the Starbucks promise to our customers, partners, communities, and the environment,” said Emmy Kan, president, Starbucks Asia Pacific. “We are proud of all that we have accomplished together in Korea, where we continue to elevate coffee culture, reimagine the third place and iconic Starbucks experience for our customers and communities.”

Celebrating 25 years of coffee and connections in Korea

Since entering the market, Starbucks Korea is dedicated to digital innovation and has consistently delivered exciting firsts for the brand. Korea was the launchpad for Starbucks Mobile Order and Pay system, Siren Order, as well as the introduction of Starbucks app integration on wearable devices across Asia. The market also played a pivotal role in the shift to cashless operations, with the successful pilot of a cashless store model outside of the United States. Learnings from these pioneering programs in Korea have since influenced and supported programs across Starbucks globally.

Beyond digital innovation, Starbucks Korea has also demonstrated a deep commitment to nurturing partners and uplifting local communities through thoughtful and impactful initiatives. Since the program began in 2015, the Starbucks Korea College Achievement Plan has enabled over 400 partners to earn bachelor's degrees, empowering them with the tools to achieve their professional aspirations. Furthermore, the company partners with local government bodies to establish and operate 14 neighborhood cafés managed by local welfare centers and non-profits, providing support ranging from barista training to construction.

The company also makes significant contribution to Starbucks Environmental Promise to give more than it takes. Starbucks Korea was recently awarded the prestigious Presidential Award for Environmental Conservation from the Ministry of Environment in Korea for its continuous efforts to reduce waste, promote reusable practices, and implement innovative recycling solutions. Since 2013, the company has prevented the use of more than 150 million disposable cups over the past 17 years.

A third place that strengthens communities

Starbucks Korea has always been committed to the Community Store program, distinguishing itself in Asia Pacific as the market with the highest number of Community Stores in the region. Community Stores are at the heart of Starbucks mission to nurture the limitless possibilities of human connection – they are purpose-defined to better support partners, customers, and the local communities they service to drive meaningful change and lasting connections.

The newly opened ninth Community Store reflects Starbucks community promise in action. &nbsp;“We are constantly seeking new ways to bring the Starbucks Experience to our customers and fulfill the needs of our community. With the opening of our ninth Community Store, we hope to further expand the series of activities that Starbucks has carried out over the past decade for cultural heritage preservation,” said Ryan Sohn, ceo of Starbucks Korea. “We will continue to raise awareness of national heritage preservation across the company and create more opportunities for engagement in these meaningful activities.”

The store features replicas of two historic calligraphy pieces donated by Starbucks Korea to the National Trust for Cultural Heritage. Demonstrating Starbucks community promise in action, a portion of proceeds from Starbucks Hwangudan – 300 KRW (approximately US$0.22) per item – combined with proceeds from special national heritage preservation products created by Starbucks, will also be donated to support the preservation of national heritage.

“With nine Community Stores across the market, supporting causes from inclusion to youth employment, and community development, Starbucks Korea has raised the bar in innovation with an impact,” said Brady Brewer, ceo of Starbucks International. “We are proud to continue supporting initiatives that preserve local and national heritage, celebrating the rich cultural legacy of Korea.”

To celebrate this milestone anniversary with customers across Korea, Starbucks will feature special offerings for a limited time.

Customers will be able to enjoy global-inspired beverages, including the London Fog Tea Latte, French Vanilla Latte and the Melon of Melon Frappuccino® Blended Beverage. The eagerly awaited Oleato™ Golden Foam Iced Shaken Espresso with Hazelnut will also be available to customers across all Starbuck stores starting July 19. To encourage sustainable behaviors, customers will be able to buy three beverages – Caffe Americano, Caffe Latte and Caramel Macchiato – at their original prices in 1999, when they purchase a reusable cup.

Starbucks Korea also launched a limited-edition 25th anniversary merchandise collection sporting the heritage logo, including mugs, tumblers, and a big Bearista Bear for the occasion. Customers can also purchase exclusive merchandise made in collaboration with Bernardaud and Bialetti.

Starbucks celebrates 25 years of coffee, connections and community in Korea : Starbucks Stories Asia

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Starbucks celebrates 25 years of coffee, connections and community in Korea

Starbucks marks 25 years in Korea, with over 23,000 green apron partners (employees) delivering the iconic Starbucks Experience in over 1,900 stores

https://stories.starbucks.com/asia/stories/2024/starbucks-celebrates-25-years-of-coffee-connections-and-community-in-korea/

Starbucks Korea has been awarded the prestigious Presidential Award for Environmental Conservation for its outstanding contributions to environmental conservation, the highest corporate honor bestowed on organizations in the country. The award was presented at the annual Environment Day ceremony in Yongin, Seoul.

The Ministry of Environment recognized a total of 35 individuals and organizations, including companies, schools, and civic groups, for their efforts in environmental preservation. Starbucks Korea excelled out, earning the top accolade - the Presidential Award.

"We are honored to be recognized through the Presidential Citation on Environment Day," said Starbucks Korea CEO, Ryan Sohn. "Starbucks will continue to enhance customer participation in sustainable practices through various eco-friendly efforts."

Starbucks Korea has been proactively participating in the Ministry of Environment's Voluntary Agreement to reduce disposable items since 2013. Through this initiative, the company has saved more than 150 million disposable cups over the past 17 years.

Building on this success, Starbucks Korea recently signed an agreement with the Ministry of Environment to further promote the use of reusable cups. The company also plans to install tumbler washing machines in all its stores by 2026, making it even easier for customers to embrace sustainable practices.

Starbucks Korea's commitment to sustainability extends beyond its cup initiatives and the "Reusable (No Disposable) Cup Day" campaign, held on the 10th of each month since 2018 is a nationwide initiative that encourages customers to use reusable cups in all Starbucks stores, fostering a culture of environmental stewardship.

The company’s commitment to sustainability has extended to its product offerings with the recent introduction of coffee ground trays, the first recycled resource product certified by the Korea Environmental Industry and Technology Institute under the Ministry of Environment. These trays incorporate 20% coffee grounds, the equivalent of 12 tall-sized Americanos.

This prestigious recognition underscores the company’s unwavering commitment to the Starbucks Environmental Promise to ‘Give more than we take’. Starbucks Korea’s continuous efforts to reduce waste, promote reusable practices, and implement innovative recycling solutions are a testament to its commitment to creating a greener future.

Starbucks Korea Receives Presidential Award for Environmental Conservation : Starbucks Stories Asia

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Starbucks Korea Receives Presidential Award for Environmental Conservation

Starbucks Korea has been awarded the prestigious Presidential Award for Environmental Conservation for its outstanding contributions to environmental conservation, the highest corporate honor bestowed on organizations in the country.

https://stories.starbucks.com/asia/stories/2024/starbucks-korea-receives-presidential-award-for-environmental-conservation/

Starbucks Korea is teaming up with K-pop band NCT, part of the SM Entertainment family, for an exclusive collaboration from May 30 to July 4. Starbucks and NCT will unveil an exciting lineup of co-branded products and experiences that are sure to delight passionate NCTzens (the dedicated NCT fan base) as well as Starbucks customers across Korea.

This collaboration with NCT is a promotion exclusive to Korea and features a new beverage available for a limited time, 'Neo Cool Tasty Plum Fizzio,' enhancing the collaboration by incorporating NCT into the name of the beverage.

'Neo Cool Tasty Plum Fizzio' is a carbonated drink in the color of pearl neo champagne, NCT's official color, enhanced with pink heart-shaped konjac toppings for added visual appeal and texture. The calorie content is under 100kcal (based on grande size), allowing customers to enjoy a delicious local plum beverage lightly during the summer.

Along with the beverage, a new food menu 'Neo Croissant Turntable,' which also includes NCT in its name, will also be launched. Available in plain and grapefruit honey flavors, this food is layered like a kouign-amann, flattened, and packaged like a retro-styled record album.

To celebrate the collaboration with NCT from May 30 to June 3, bundle purchase of Neo Cool Tasty Plum Fizzio and Neo Croissant Turntable will be available for a discounted price of 12,700 won.

The collaboration features a variety of merchandise perfect for concerts and daily use, including 'NCT Concert Bag' adaptable as a backpack or tote bag, 'NCT Bearista Doll Keyring' which can be used as a decoration on cheering sticks or bags, and even as a hair tie.

Furthermore, exclusive online merchandise such as 'NCT Photo Card Holder Keyring' that can be attached to bags, 'NCT Removable Sticker Set,' and a Starbucks card featuring both Starbucks and NCT logos will be available.

Chief Marketing Officer at Starbucks Korea, Kim Beom-su, stated, "We plan to delight customers who love Starbucks and NCT through our diverse collaborative products. As this is a collaboration with the global K-pop group NCT, we will try our best to enhance convenience and satisfaction for our customers."

Starbucks Korea teams up with NCT to bring the summer fizz : Starbucks Stories Asia

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Starbucks Korea teams up with NCT to bring the summer fizz

Starbucks Korea is teaming up with K-pop band NCT, part of the SM Entertainment family, for an exclusive collaboration from May 30 to July 4. Starbucks and NCT will unveil an exciting lineup of co-branded products and experiences that are sure to delight passionate NCTzens (the dedicated NCT fan base) as well as Starbucks customers […]

https://stories.starbucks.com/asia/stories/2024/starbucks-korea-teams-up-with-nct-to-bring-the-summer-fizz/

Starbucks Korea marks the 10th year of its partnership with JA Korea in providing career education. Since the program began in 2015, over 1,900 Starbucks partners have volunteered after completing specialized training courses. These volunteers have visited approximately 546 vocational high schools nationwide, serving as career mentors to over 18,000 students.

Celebrating a decade of its career education program, Starbucks Korea resumed its in-person opportunity fair aimed at vocational high school students to improve youth employment opportunities. The event, which took place on April 30, welcomed 300 students from 27 vocational high schools across Seoul and the Gyeonggi region. This marked a return to an in-person format following the switch to online events during the COVID-19 pandemic.

The opportunity fair provided a variety of hands-on sessions designed to assist the students in their job-seeking activities after graduation. These sessions were made possible by a portion of profits from the <a href="https://stories.starbucks.com/asia/stories/2024/starbucks-korea-announces-its-8th-community-store-to-bolster-youth-employment-initiatives/">Jongno R Community Store</a>. Activities included resume review, photo shoots, personalized image consulting for interview preparation, and barista experience activity.

The fair also featured presentation skills training to enhance the students' employment capabilities and facilitate job connections, including a "Starbucks Barista Mock Interview" led by regional district managers, a coffee seminar by Starbucks coffee ambassador, and career counseling provided by Starbucks store managers and district managers.

Starbucks Korea plans to continue hosting opportunity fairs throughout the second half of the year and will simultaneously conduct career education activities from May to September in six cities nationwide, including Seoul, Busan, and Jeju, targeting around 1,000 students. To date, Starbucks Korea has employed 401 baristas who connected through the opportunity fair. Kim Ji-young, head of Starbucks Korea's ESG team, stated, “It is meaningful to participate in the career education and future preparation of our youth. We will continue to provide assistance through various volunteer activities, ensuring that young people can experience the joy of employment success.” In January 2024, Starbucks Korea signed an agreement with JA Korea to further promote youth employment through education and barista recruitment programs. The Jongno R store, Starbucks Korea’s 8th Community Store, was opened as part of this initiative. For every item purchased at the store, 300 won is donated to support youth employment.

Starbucks Korea celebrates a decade supporting youth with JA Korea : Starbucks Stories Asia

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Starbucks Korea celebrates a decade supporting youth with JA Korea

Starbucks Korea marks the tenth year of its partnership with JA Korea in delivering career education. Since the program began in 2015, over 1,900 Starbucks partners have volunteered after completing specialized training courses. These volunteers have visited approximately 546 vocational high schools nationwide, serving as career mentors to over 18,000 students.

https://stories.starbucks.com/uploads/sites/29/2024/05/Korea-April30_Opportunity-Fair-with-JA-2-1024x683.jpg

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With spring in full bloom, here is a roundup of four must-visit Starbucks® stores across Asia, where you can enjoy your favorite spring beverage while admiring the cherry blossoms.

China Mainland Market - Starbucks Siping Road, Shanghai

Located on Siping Road – a cherry-blossom road in Hongkou District, the store is famous for its quiet and beautiful environment. During spring, lush cherry blossoms stretch the entire block.

Japan Market – Starbucks Reserve® Roastery Tokyo

The springtime celebration of cherry blossoms, called sakura, has been an annual tradition in Japan for centuries, a time of optimism and renewal. What better place to begin our tour than at the Starbucks Reserve® Roastery Tokyo.

South Korea Market - Starbucks Jinhae Gyeonghwa Station Drive-thru, Changwon

Located in Changwon City, Gyeongsangnam-do, where the Jinhae Gunhangje Cherry Blossom Festival, the largest cherry blossom festival in the country is held, the store offers a breathtaking view of cherry blossoms along the Gyeonghwa Station Cherry Blossom Road through its wide windows. The two-story standalone building, designed in cream and wood tones, harmonizes with the surrounding landscape, becoming a notable spot for cherry blossom season.

Taiwan Market – Starbucks Grass Mountain, Taipei

Starbucks Grass Mountain is a cozy wooden cottage in Yangminshan National Park. The outdoor seating area offers views of the cherry blossoms and natural landscape while you enjoy your favorite beverage.

Four Starbucks stores to visit during cherry blossom season : Starbucks Stories Asia

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Four Starbucks stores to visit during cherry blossom season

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Starbucks Korea has joined forces with Kakao Friends to launch the adorable 'Ryan &amp; Choonsik' merchandise collection. 

Following the success of last year's collaboration, this second release of products aims to capture hearts with its enchanting storytelling and irresistible charm. Say hello to the 'My Buddy Series' featuring delightful tumblers, keychains, sticker sets, and pen sets that will add a touch of fun to your daily routine.

From March 7 to April 10, Starbucks Korea will introduce a total of 12 merchandise items from the new 'My Buddy' series at Starbucks stores nationwide and on the Starbucks app online store. This exciting collection showcases the beloved Kakao Friends characters, 'Ryan' and 'Choonsik', on a range of practical items suitable for everyday use.&nbsp; This year's collaboration welcomes the lovable 'Ryan' to join the fun. The expanded collection now offers even more options, including a laptop stand that can be attached to a notebook, a pen set with a stamp, and a variety of stickers.

One of the highlights of the collection is the 'My Buddy Ryan Laptop Stand', designed to attach to the back of a laptop with adjustable height in two levels. This practical accessory enhances the usability and convenience of your everyday digital devices. Additionally, the 'My Buddy Choonsik &amp; Ryan Multi Cable Pouch' provides a stylish solution for storing laptop chargers, wireless earphones, and portable batteries, ensuring you stay organized on the go.

Starbucks Korea is excited to make the 'My Buddy' series products more accessible to customers. In addition to the Starbucks app online store, the items will be available for purchase in Starbucks stores nationwide, expanding the options for customers to get their hands on these limited-edition treasures. Don't miss out on the chance to bring home your favorite 'Ryan &amp; Choonsik' merchandise!

Kim Beom-su, Chief of Marketing at Starbucks Korea, expressed his excitement about the collaboration, saying, "Through the 'Choonsik' and 'Ryan' series with Kakao Friends, we hope that customers visiting Starbucks will experience unique fun." He added, "We plan to continue offering a wide range of enjoyment through the release of various collaboration products."

Get ready to embark on a whimsical adventure with Ryan, Choonsik, and Starbucks Korea. The 'Ryan &amp; Choonsik' merchandise collection will be available from March 7. Add a touch of magic to your daily life!

Spread the magic with Starbucks Korea and Kakao Friends : Starbucks Stories Asia

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Spread the magic with Starbucks Korea and Kakao Friends

Starbucks Korea has joined forces with Kakao Friends to launch the adorable 'Ryan & Choonsik' merchandise collection.

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Supporting Starbucks partners bridge to a better future through education

On February 17, Starbucks celebrated the graduation of 46 partners (employees) who earned their bachelor’s degrees with Hanyang Cyber University as part of the Starbucks Korea College Achievement Plan. More than 400 partners have graduated from the program since its inception in 2016.

Scarlet, shift supervisor at Starbucks Mokdong, a graduate in Hotel and Food Service Management and recipient of the Academic Achievement Award said, “I applied because I wanted to pursue personal development in my own time after my scheduled work shift. It was great to be able to study without constraints of time and space, making it possible to continue even when I moved to a new location.”

Since 2016, Starbucks Korea has partnered with Hanyang Cyber University to support partners in pursuing higher education and earning their degrees.

Starbucks partners enrolled at Hanyang Cyber University are entitled to free tuition support. There is no obligation for them to stay at Starbucks after graduation. Full tuition support is provided to all students during the first semester. From the second semester, students who achieve an average grade of “B” or higher will be eligible for a scholarship to cover full tuition.

“Working at Starbucks, where I meet many people daily, I wanted to study the ‘human mind’. With the knowledge I gained, I want to embrace both partners and customers,” said Jade, shift supervisor at Starbucks Juan, a graduate with a degree in Psychology Counseling

Starbucks Korea and Hanyang Cyber University also offer the Coffee Journey Program to partners with exceptional academic records. This program allows them to learn about the latest coffee trends and expand their horizons by visiting Starbucks stores overseas. Partners can visit the iconic Starbucks Roasteries in Shanghai and Tokyo, and the Asia Pacific Starbucks office in Hong Kong to gain first-hand experience of the global coffee trends in the region.

“I am proud of the partners who have dedicated themselves to their studies with a passion for learning,” said Ryan Sohn, ceo of Starbucks Korea. “We will actively support the career development of partners who are doing their best to achieve their dreams through the Hanyang Cyber University bachelor's degree support program (Starbucks Korea College Achievement Plan).”

Over 400 partners earned their bachelor’s degrees through Starbucks Korea College Achievement Plan : Starbucks Stories Asia

https://stories.starbucks.com/uploads/sites/29/2024/02/20240220-스타벅스-사진자료2_스타벅스의-조건-없는-학업-지원-임직원-학사-배출-400명-넘어섰다-e1708664272279.jpg

Over 400 partners earned their bachelor’s degrees through Starbucks Korea College Achievement Plan

https://stories.starbucks.com/asia/stories/2024/over-400-partners-earned-their-bachelors-degrees-through-starbucks-korea-college-achievement-plan/

The 'STARBUCKS STAR★LIGHT' NFT project encourages customers to use personal cups to unlock limited edition NFTs through the collection of Eco stamps on their Starbucks® Rewards accounts

Today, Starbucks Korea announced the launch of its NFT (Non-Fungible Token) project, 'STARBUCKS STAR★LIGHT', the first of its kind for the company in Asia, encouraging customers to incorporate the use of personal cups into their daily lives by offering limited edition NFTs as rewards.

As part of the innovation to enhance the digital experience in the Starbucks® Rewards loyalty program for Starbucks customers, the collectable digital artwork (NFTs) will bring a new and unique feature for Starbucks® Rewards members.

Starting from January 16th, Starbucks will introduce ‘STARBUCKS STAR★LIGHT,’ gifting Starbucks NFTs to Starbucks® Rewards customers who order beverages via Siren Order (mobile order) using their personal cups, earning one Eco Stamp per purchase. Once enough Eco stamps have been collected, the stamps can be exchanged for NFTs. Customers can collect a maximum of three Eco stamps per day, and there are three tiers of collectible NFTs that can be redeemed. At the 'BASIC NFT' tier, customers can redeem one NFT for five Eco Stamps. Collecting fifteen Eco Stamps will unlock a limited edition 'CREATIVE NFT' with a total of 20,000 copies available. And accumulating twenty Eco Stamps will grant access to a limited edition 'ARTIST NFT', limited to 1,000 copies.*

The NFTs are designed in collaboration with Korea's largest digital art platform 'Print Bakery', featuring the works of many local artists and artist 'DADAZ', and they are designed to showcase diverse digital artwork based on the concept of ‘My Own Cup, featuring reusable cups and tumblers.*

To celebrate the launch of 'STARBUCKS STAR★LIGHT', an exhibition featuring the NFT artworks from local Korean artists will be showcased at Starbucks® Jongno R store in Seoul until the end of January. The exhibition showcases Starbucks' commitment to sustainable, eco-friendly practices alongside the featured NFT artworks.

"We hope that customers visiting Starbucks will integrate the use of personal cups into their daily lives and enjoy the unique experience of owning their very own NFT,” said Ryan Sohn, ceo of Starbucks Korea. “Starbucks Korea will continue to introduce a variety of promotions to offer our customers an array of eco-friendly benefits. "

*Only one NFT can be issued per account, customers need to collect the required number of Eco Stamps to obtain their desired NFT. For instance, once a customer receives a 'BASIC NFT' with 5 Eco Stamps, obtaining NFTs of other levels will not be possible.

* The functionality of the Starbucks NFTs will be limited, with restrictions on gifting, selling, or trading.

Starbucks Korea announces new NFT project - 'STARBUCKS STAR★LIGHT', the first of its kind for Starbucks in Asia : Starbucks Stories Asia

https://stories.starbucks.com/uploads/sites/29/2024/01/capture.png

Starbucks Korea announces new NFT project &#8211; &#8216;STARBUCKS STAR★LIGHT&#8217;, the first of its kind for Starbucks in Asia

The 'STARBUCKS STAR★LIGHT' NFT project encourages customers to use personal cups to unlock limited edition NFTs through the collection of Eco stamps on their Starbucks® Rewards accounts

https://stories.starbucks.com/asia/stories/2024/starbucks-korea-announces-new-nft-project-starbucks-star-light-the-first-of-its-kind-for-starbucks-in-asia/