This year, Starbucks celebrates the 25th anniversary of the opening of its first store outside of North America in Ginza, Tokyo, Japan, as well as the 50th anniversary of the brand’s very first store in Pike Place Market, Seattle. To mark this important milestone in Japan, Starbucks will spotlight the power of coffee and connection with three phases of anniversary promotions from mid-April to the end of August.

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“As Starbucks first international market outside of North America, Japan has played a pivotal role in expanding Starbucks mission and values around the world through the power of coffee and connection,” said Kevin Johnson, president and ceo, Starbucks Coffee Company. “The passion of Starbucks Japan partners, and the ongoing innovation of the Starbucks Reserve Roastery in Tokyo continues to inspire and elevate our business globally. I’m proud of the remarkable achievements of our partners, and look forward to the next 25 years of leadership and growth in the Japan market.”

“We would like to express our sincere gratitude to our customers in the Japanese market for the last 25 years,” Takafumi Minaguchi, representative director and ceo, Starbucks Coffee Japan, “Every day, we work with our now 40,000 partners to bring a the unparalleled Starbucks experience to Japan. We will continue to believe in the power of coffee, which is our roots, and take on the challenge of evolving and creating new connections in a new era."

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Celebrating 25 years of Starbucks in Japan

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Today, Starbucks operates 1,600 stores across Japan serving as many as 5 million customers every week, and continues to deepen its relations with customers on digital platforms. In every community we serve, we stay true to our mission of inspiring and nurturing the human spirit by creating connections over coffee. To begin the anniversary promotion, Starbucks Japan is making a renewed commitment to its roots—celebrating coffee and people as the driving force to make positive connections, and create a brighter future with communities full of smiles. This aspiration is reflected in the “The Power of Coffee. The Power of Connection”, the theme of Starbucks Japan’s 25th anniversary, and the celebratory anniversary logo.

In April, the first phase of promotions will begin with a limited-edition 25th anniversary merchandise collection and an invitation to customers to submit moments that make them smile at Starbucks, for a collaborative video called “#2525 (“smile” in Japanese) Relay”.

In late May, the second phase will focus on connections with the community in all 47 prefectures across Japan. In July, the third phase will reaffirm the company’s resource positive aspirations as it continues on its journey with customers towards a sustainable future.

Limited-edition 25th anniversary merchandise

Starting in mid-April, the first phase of Japan’s limited-edition 25th anniversary merchandise collection includes tumblers and mugs with designs inspired by coffee, Japan’s exclusive 25th anniversary logo, and the iconic Starbucks green apron.

By leveraging power of coffee of connection, Starbucks will continue to elevate the unparalleled Starbucks Experience in Japan for the next 25 and beyond, as a destination brand that inspires and nurtures the human spirit every day.

Celebrating the 25th year of Starbucks in Japan with the power of coffee and connection : Starbucks Stories Asia

Starbucks Stories Asia

Celebrating the 25th year of Starbucks in Japan with the power of coffee and connection

Starbucks celebrates the 25th anniversary of its first store in Japan.

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Starbucks has opened a beautiful new store in Oharai-machi, a flourishing town near the famous Ise Jingu shrine, a famous site with a history of nearly 2,000 years. The Ise Naiku-mae store is located along the historical Oharai-machi street, and is designed to fit seamlessly into the winding cobblestone streets lined with traditionally-designed buildings. The store features a traditional Edo-era facade, elegant Japanese shop door curtains at the entrance, and onigawara, Japanese gargoyle tiles, to decorate the roof.

The two-story wooden building blends with the local landscape. On the upper floor, quiet spaces set apart from the busy street offer a tranquil place for customers to enjoy a cup of coffee while enjoying both rich natural views and windows overlooking the beautiful townscape.

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Beautiful new store features traditional Japanese design : Starbucks Stories Asia

Beautiful new store features traditional Japanese design

Starbucks new store in Japan was inspired by beautiful traditional designs.

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Starbucks invites customers to step forward into a season of new beginnings with the launch of the company's annual cherry blossom beverages and merchandise in Japan.

New seasonal beverages include the Starbucks® Sakura Fuwari Berry Frappuccino® blended beverage and Starbucks® Sakura Fuwari Berry Milk Latte.

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This year's merchandise collection of delicate pink and sky blue patterns is inspired by the first breath of spring that the cherry blossoms represent and the spirit of taking a bold step forward. The series includes tumblers, mugs, furoshiki wrapping clothes, stationary and reusable cotton gift bags.

The beverages and merchandise are available at Starbucks stores across Japan while supplies last.

Step forward into spring with Starbucks Japan's new cherry blossom collection : Starbucks Stories Asia

Step forward into spring with Starbucks Japan&#8217;s new cherry blossom collection

Starbucks invites customers to step forward into a season of new beginnings with the launch of the company&#8217;s annual cherry blossom beverages and merchandise in Japan. New seasonal beverages include the Starbucks® Sakura Fuwari Berry Frappuccino® blended beverage and Starbucks® Sakura Fuwari Berry Milk Latte. The Starbucks® Sakura Fuwari Berry Frappuccino® blended beverage is a […]

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Step forward into spring with Starbucks Japan’s new cherry blossom collection

Starbucks today announced the expansion of mobile order &amp; pay to all company-operated stores across Japan starting in December, offering customers more ways to enjoy their Starbucks Experience with contactless payments. 

First launched at select stores in Tokyo in June 2019, the ability for customers to order and pay through their Starbucks mobile app has expanded to include take-out and dine-in, and will be gradually rolled out to 300 drive-thru locations beginning in December.

Starbucks will continue to provide customers with the unparalleled Starbucks Experience and create new moments of connection with the Third Place through enhanced digital offerings.

Starbucks expands Mobile Order &amp; Pay across Japan : Starbucks Stories Asia

Starbucks expands Mobile Order &amp; Pay across Japan

Starbucks expands mobile order and pay across Japan.

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Starbucks expands Mobile Order & Pay across Japan

Today, Starbucks stores in Japan offer customers a taste of fall with the Artful Autumn @ Starbucks® Promotion to highlight the beauty and flavor of seasonal Japanese favorites. Available for a limited time, customers can enjoy the Chocolate Marron Frappuccino® blended beverage and Chocolate Marron Latte, made with real whole chestnuts, as well as the Autumn Latte, a delicious combination of foamed milk and a shot of Starbucks® Autumn Blend espresso. 

Select stores across Japan will also offer four reusable cups designs featuring art by winners of last year’s Cup Art Competition, and new colorways of the popular Starbucks Campus Ring Notebook, made with recycled Starbucks milk cartons.

Chocolate Marron Frappuccino® blended beverage: Featuring natural chestnut flavor, an iconic taste of autumn, the Chocolate Marron Frappuccino® blended beverage includes whole chestnuts crushed and blended with milk, coffee, and chocolatey sauce. Topped with a marble pattern of cocoa chestnut sauce, whipped cream, bittersweet chocolate flakes and candied cocoa nibs, savor the season with this earthy and unique tribute to fall.

Chocolate Marron Latte: A combination of espresso, cocoa chestnut sauce and milk carefully handcrafted with chocolate flakes and candied cocoa nibs. Enjoy the delicious flavors of chestnut, chocolate and espresso together.

Autumn Latte: With a shot of espresso ground from seasonal Starbucks® Autumn Blend, this handcrafted latte offers a gentle flavor with mild texture and a silky body. Enjoy your favorite Starbucks Latte a new way this autumn.

Chocolate Marron Frappuccino® blended beverage and Chocolate Marron Latte

Seasonal fall flavors arrive at Starbucks Japan : Starbucks Stories Asia

Seasonal fall flavors arrive at Starbucks Japan

Starbucks stores in Japan offer customers a taste of fall with new seasonal beverages and merchandise.

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On July 30, Starbucks opened a new store in central Tokyo designed in partnership with Think Lab, creators of an innovative solo working space based on research into the science of concentration. The second floor of the store includes enclosed solo working areas as well as an area for collaborative meetings called the Smart Lounge™, equipped with projectors and semi-private tables designed with teleconferences in mind. Customers can reserve a space at either the group and solo working areas through Think Lab’s smartphone app, and then pick up their Starbucks orders from the first-floor café using Mobile Order and Pay on the Starbucks app.

The specially designed contactless hand-off counter provides customers with safe, familiar and convenient Starbucks Experience while they connect virtually with colleagues or friends in the focus areas upstairs.

New Starbucks in Tokyo features dedicated space for focus : Starbucks Stories Asia

New Starbucks in Tokyo features dedicated space for focus

Starbucks opens a new store in central Tokyo featuring an innovative solo and group working spaces.

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On July 1, Starbucks will expand its exclusive tea offerings in Japan with a broad lineup of colorful and aromatic teas at the newly reopened Starbucks Coffee Roppongi Hills Metro Hat/Hollywood Plaza Store in downtown Tokyo.

Since Starbucks opened its first store in Japan in 1996, it has reimagined local tea favorites like Matcha and Hojicha through Starbucks signature lattes and Frappuccino® blended beverages. These new ways to experience tea have taken root as part of Japan’s modern tea culture and laid the foundation for Starbucks continuous innovation into the world of tea.&nbsp;

With creations inspired by the popular TEAVANA Bar on the second floor of the Starbucks Reserve® Roastery Tokyo, the newly reopened store offers customers a chance to relax with unique beverages featuring high-quality tea and brightly-colored fruit, as well as classic Starbucks espresso favorites.

Yuzu &amp; Citrus Lavender Sage Tea: A sophisticated medley of fresh citrus and grapefruit jelly in a base of TEAVANA Citrus Lavender Sage Tea, which features the refreshing aroma of sage, flavor of sweet pineapples and oranges, and subtle aftertaste of sage and lavender. Available hot or iced.

Strawberry &amp; Passion Tea: A tart ruby-red blend of hibiscus, cinnamon, dried apple, licorice and lemongrass, with strawberry pulp and freeze-dried strawberry. Enjoy the combination of herbal aroma and bright strawberries. Available iced, or blended with cream.

Wasanbon Matcha Tea Latte: Made with the same premium Kyoto Uji Matcha used at Starbucks Reserve® Roastery Tokyo, as well as milk and fine-grained Wasanbon sugar, a traditional ingredient used in Japanese sweets.&nbsp; Enjoy the authentic Matcha aroma and the gentle, elegant sweetness of Wasanbon sugar.&nbsp; Available hot or iced.

Roastery-inspired tea innovation arrives at Starbucks in Tokyo : Starbucks Stories Asia

Roastery-inspired tea innovation arrives at Starbucks in Tokyo

Starbucks expands its exclusive tea offerings in Japan with a lineup of colorful and aromatic teas.

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Fifth for the company globally, Japan’s first Signing Store expands career opportunities for Deaf and hard of hearing partners (employees).

Technology and art create an inclusive space that acts as a bridge to Deaf culture in Tokyo and immerses visitors into the world of sign language.

The store is the latest expression of Starbucks ongoing commitment to equity, diversity and inclusion.

Today, Starbucks announced it will open its first Signing Store in Japan on June 27, expanding career opportunities for 19 new and existing Deaf and hard of hearing Starbucks partners (employees). Located in Kunitachi City, Tokyo, an area with a long history as part of the Deaf and hard of hearing community, the store leverages technology and art to create an immersive experience in sign language and Deaf culture, and becomes the fifth Signing Store for Starbucks globally.

“Starbucks has been hiring Deaf and hard of hearing partners (employees) since we entered Japan in 1996, and these partners have made incredible impacts in their communities,” said Takafumi Minaguchi, ceo, Starbucks Coffee Japan. “Inspired by their passion, we created this store as a place of belonging, where our partners and customers can stay true to who they are and be inspired. This store truly represents infinite possibilities for all.”

Across Japan, Deaf, hard of hearing, and hearing partners studying Japanese Sign Language (JSL) have been creating more ways for their customers to connect with the Deaf community through sign language, including signing classes at their local stores, as well as coffee education seminars presented in sign language. Since 2018, select Starbucks stores in Japan have hosted “Signing Activity” pilot sessions led by Deaf or hard of hearing partners to prepare for the opening of a full-fledged Signing Store.

 “The opening of Japan’s first Signing Store is an important moment that represents the incredible passion of our Deaf and hard of hearing partners across Japan,” said Ryotaro Sato, shift supervisor. “We want to showcase how the talent of the Deaf and hard of hearing community can spark connections, inspire new possibilities, and help our partners grow their careers with Starbucks. We’re looking forward to sharing new experiences with our customers and demonstrating the diversity of communication that they can experience at the Signing Store.”

Showcasing Deaf culture through art and technology

With 208 square meters (approximately 2,240 square feet) of space, the store interior was designed with accessibility and human engagement at the heart. Customers have several options when ordering in the store, including contactless speech-to-text voice recognition through a tablet at the register, pointing to items on the menu, or writing on a notepad.

Digital signage lets customers track the progress of their order through the number printed on their receipt. When orders are ready, a sign language animation invites customers to pick up their purchases. The digital signage also shows frequently signed phrases of greeting for all customers to enjoy and immerse themselves in the world of sign language.

Throughout the store, original artwork inspired by sign language creates a window for customers to explore Deaf culture in Japan. The art is designed by Hidehiko Kado, a child of deaf adults (CODA), who takes inspiration from sign language to produce artworks that connect people with or without hearing difficulties through bright, whimsical expressions. To create the artwork for the Signing Store, Hidehiko met with Deaf and hard of hearing partners to explore the unique community the Signing Store would represent. The central theme of all the work is connection—sign language connects people across Japan to the beautiful world of Deaf culture, and conversations over coffee connect people with one another. Within the artwork are several sign phrases, including greetings and coffee-inspired phrases that will come to life in everyday interactions between partners and customers.

Building company culture through equity, diversity and inclusion

Since 2002, Starbucks Japan has offered a dedicated program to provide support to partners with disabilities, including training tools and accessibility aids, flexible work hours and coaching services to help develop their careers. Today, more than 350 partners with disabilities work for the company in Japan, a majority in stores.

In 2018, Starbucks Japan outlined a new “no filter” approach to diversity and inclusion throughout the company to create a place of belonging where partners can bring their best selves to work, without prejudice, assumption or bias. The approach focuses on proactive initiatives to remove barriers in the workplace, such as paid leave for gender confirmation surgery, support of LGBTQ+ partners in same-sex partnerships, empowering women in leadership positions, and creating opportunity for seniors to start new careers with Starbucks. Through this ongoing commitment to diversity and inclusion, Starbucks Japan is also investing in barrier-free store design and unique community spaces like the Signing Store to foster a culture rooted in human connection that embraces each individual.

Globally, Starbucks <a href="https://stories.starbucks.com/press/2019/starbucks-equity-and-inclusion-timeline/">commitment to equity, inclusion and diversity</a> remains rooted in its Mission to inspire and nurture the human spirit—one person, one cup and one neighborhood at a time.

“At Starbucks, we are committed to creating a culture of warmth and belonging, where everyone is welcome,” said John Culver, group president, International, Channel Development and Global Coffee, Tea &amp; Cocoa. “For our partners, that means creating equal opportunity. For our customers, it means creating a space to connect with one another over a cup of coffee in every community we serve around the world.”

The first Starbucks Signing Store opened in <a href="https://stories.starbucks.com/asia/stories/2016/deaf-partners-build-careers-at-starbucks/">Kuala Lumpur, Malaysia</a>, in 2016. Since then, Starbucks has opened Signing Stores in <a href="https://stories.starbucks.com/stories/2018/eight-things-to-know-about-the-new-starbucks-signing-store/">Washington D.C., U.S.</a>, <a href="https://stories.starbucks.com/asia/stories/2019/starbucks-opens-first-signing-store-in-china/">Guangzhou, China</a>, and <a href="https://stories.starbucks.com/asia/stories/2019/career-opportunities-expand-in-malaysia-with-opening-of-new-starbucks-signing-store-in-penang/">Penang, Malaysia</a>.

Starbucks enhances safety measures in response to COVID-19

Since a national state of emergency was lifted on May 25, 2020, Starbucks has gradually reopened stores across Japan with modified operations. The Signing Store is taking additional precautionary measures in addition to Starbucks Japan’s current safety and hygiene standards, including clear masks for partners to help those who read lips. The store also features contactless voice recognition ordering, and a numbered ticket entry system to avoid congestion inside the store. Tickets are issued with the kiosk at the entrance of the store or through an online ticketing page, which also gives an approximate waiting time.

Starbucks first entered Japan in 1996, making it the first international market outside of North America. With more than 1,550 stores, employing 42,000 partners across 47 prefectures, Japan is Starbucks fourth largest market globally.

Starbucks partner in Japan uses sign language with a customer

Starbucks first Signing Store in Japan celebrates human connection through sign language : Starbucks Stories Asia

Starbucks first Signing Store in Japan celebrates human connection through sign language

Starbucks first Signing Store in Japan expands career opportunities for Deaf and hard of hearing partners (employees).

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Starbucks Japan’s newest seasonal beverages were developed by Mayumi Aiso, a 10-year partner and store manager who is also Japan’s latest Coffee Ambassador. Mayumi developed the Double Shot Caramel Latte and Iced Mousse Caramel Latte with flavors inspired by her daily interactions with customers and the special connection she shared with each as a barista.

"What I was most passionate about during my invention process was to leave space for personalization," Mayumi said. "The empty half of the foamed milk is what bridges the customer and the barista. Customers can choose a topping for that space to customize their latte depending on their mood or inspiration they get from our baristas."

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Japan Coffee Ambassador's creations connect customers to baristas : Starbucks Stories Asia

Japan Coffee Ambassador&#8217;s creations connect customers to baristas

Discover Starbucks Japan’s newest seasonal beverages , developed by a 10-year partner.

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Japan Coffee Ambassador’s creations connect customers to baristas

As part of Starbucks ongoing commitment to inclusion, the upcoming store will be the first of its kind in Japan and fifth for the company globally.

Today, Starbucks announced that the company will open its first Signing Store in Japan in early summer 2020 in Kunitachi City, Tokyo. The store will feature Deaf and hard of hearing partners (employees) working alongside hearing partners to provide service to customers in Japanese Sign Language. The Kunitachi area has a long history as part of the Deaf and hard of hearing community, and the new store will be located near a school for Deaf students.

One of Starbucks core values is creating a culture of warmth and belonging, where everyone is welcome. Starbucks aspires to become a people positive company where we uplift each other, our customers, and the communities we serve. Since 2018, Starbucks Japan has taken a “no filter” approach to Diversity &amp; Inclusion to create a place of belonging where partners can bring their best selves to work, without prejudice, assumption or bias toward race, age, gender, position, employment status, disability, personal values, or any other basis. Through this ongoing commitment to Diversity &amp; Inclusion, Starbucks Japan aims to foster a culture rooted in human connection that embraces each individual.

Partner uses sign language with customer at Starbucks in Japan

Starbucks Japan to open first Signing Store in early summer : Starbucks Stories Asia

Starbucks Japan to open first Signing Store in early summer

Starbucks will open its first Signing Store in Japan in early summer 2020.

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New to the Starbucks menu in Japan starting February 26, new cherry blossom-themed beverages, merchandise and in-store AR (Augmented Reality) experiences join the seasonal spring promotion.

Sakura Sakuranbo Frappucino® blended beverage: A creamy milk base flavored with cherry blossom and a subtle hint of strawberries, topped with a sauce featuring the rich texture of cherries. The unique sweet and sour notes instantly evoke the freshness of spring.&nbsp; The cute pink, white, and blue star-like toppings are made of konpeito or sugar-coated rice crackers.

As an exclusive treat during promotion period starting February 26, Starbucks customers in Japan can customize any of drinks free of charge with unique “SAKURA topping” inspired by cherry blossom petals and made with arare rice crackers and dried cranberries.

The second phase of this year’s Sakura Series merchandise is inspired by misty spring rain. The design captures a misty rainfall across the soft cherry blossom petals, grass and flowers, finished with luminous glitter accents. 

For a limited time in Starbucks stores across Japan, customers can enjoy a delightfully immersive AR experience through their smartphones, without downloading a special app. A special QR code printed on receipt during the promotional period is the key to unlocking a secret miniature world of enchanted cherry blossom scenes.&nbsp;There are five variants available which appear at random, so try to catch them all or check out the hashtag #StarbucksSakura2020 on Instagram to see more!

New cherry blossom beverages available in Japan

Second bloom of cherry blossom drinks and merchandise in Japan : Starbucks Stories Asia

Second bloom of cherry blossom drinks and merchandise in Japan

New cherry blossom-themed beverages, merchandise and in-store AR (Augmented Reality) experiences join Japan's seasonal spring promotion.

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New to the Starbucks menu in Japan starting February 15, cherry blossom-themed beverages arrive alongside sustainable merchandise and an enchanting in-store Augmented Reality (AR) experience to welcome the arrival of spring.

Sakura Milk Pudding Frappuccino® blended beverage: Featuring a luscious milk pudding subtly flavored with cherry leaf extract, blended with milk and strawberry sauce. Crispy petal-inspired rice cracker topping adds to the flowery character of the beverage. The colorful pink gradation inside the cup represents cherry blossom petals dancing in the air.

Sakura Milk Latte: A gently sweet non-coffee beverage with strawberry sauce blended into warm milk, perfect for a crisp day outside with the budding blossoms.

JAPAN-EXCLUSIVE REUSABLE CUP SET

As part of Starbucks passion for sustainable coffee, served sustainably, Starbucks Japan is offering customers more ways to help reduce waste and protect the environment. Customers in Japan can enjoy this exclusive reusable cup set featuring five cups in pastel gradients and elegant cherry blossom motifs, the perfect gift to share with friends and family. Customers can bring one of these cups, or any other reusable tumblers, into their participating local Starbucks and receive a 20 yen discount on their beverage order.

The first phase of this year’s Sakura Series merchandise is inspired by a gentle spring breeze, with cherry blossom petals dancing in the air on a warm spring day. The collection includes tumblers, mugs, a unique Starbucks Card, and a patterned picnic mat perfect for a spring outing. 

Step into a participating Starbucks store in Japan this season and experience a gentle fall of petals before your eyes through the AR camera function on your smartphone. Filters feature three famous varieties of cherry blossom, including Shidare, Somei and Yae. No need to download an app, simply scan the QR code available at the in-store display. Check out the hashtag #StarbucksSakura2020 on Instagram to see more!

Starbucks Japan Cherry Blossom 2020 beverages

Cherry blossom season arrives in Japan : Starbucks Stories Asia

Seasonal cherry blossom beverages, merchandise and in-store AR filter arrive at Starbucks in Japan!

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