On September 28, Starbucks will release a first-of-its-kind merchandise collection in collaboration with PEANUTS, one of the best-loved comic strips in the world. The limited-edition collection features beloved characters like Snoopy and his friends finding everyday happiness through the power of coffee and connection, and will be available in the Starbucks Japan online store while supplies last.

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With a shared desire to create connections and feelings of belonging, Starbucks and PEANUTS developed new, never-before-seen designs that express a simple, yet powerful message: “Happiness is Connecting Together.” Backed by warm pastel colors, Snoopy and his friends try on the iconic Starbucks green apron, practice their coffee craft as baristas, and relax with a delicious Starbucks Frappuccino® blended beverage.

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The collection will release in two parts on the Starbucks Japan online store, while supplies last. The first release on September 28 includes lifestyle accessories, tumblers, T-shirts, and caps. The second release on October 5 will include serve ware, stainless bottles and mugs.

Starbucks first entered Japan in 1996, making it the first international market outside of North America. With more than 1,700 stores, Japan is Starbucks third largest market globally, after the U.S. and China.&nbsp;

The Peanuts characters and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schultz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture.

In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.

Starbucks launches new merchandise collaboration with PEANUTS in Japan : Starbucks Stories Asia

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Starbucks Stories Asia

Starbucks launches new merchandise collaboration with PEANUTS in Japan

“Happiness is Connecting Together” - Starbucks announces heartwarming merchandise featuring Snoopy and friends.

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On September 1, Starbucks stores in Japan will offer new seasonal beverages developed by four Starbucks partners (employees) for a limited time. The partners, who've earned the title of Starbucks Coffee Ambassador through a nation-wide competition, collaborated to create a lineup that celebrates fall flavors, autumn ingredients and the passionate coffee craft of Starbucks partners.

Available across Japan, the Marrone Cassis Frappuccino® blended beverage features an exquisite combination of earthy chestnut, bright and sweet blackcurrant, and Starbucks signature coffee.

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Customers in East Japan, Central Japan and West Japan will also be able to try new region-exclusive beverages:

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New fall beverages created by Starbucks Japan baristas : Starbucks Stories Asia

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New fall beverages created by Starbucks Japan baristas

New beverages designed by Starbucks Japan partners arrive in stores this fall.

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Starbucks today announced a first look into a new drive-thru store, opening on June 1 within a bustling rest stop in Togane City, Japan. The store is the <a href="https://stories.starbucks.com/asia/stories/2021/starbucks-first-greener-store-in-japan-aims-to-cut-waste/">second in Japan</a> to be certified under the Greener Stores Framework, aimed at accelerating the transformation of retail towards lower-impact stores that achieve reductions in carbon emissions, water usage and landfill waste.

The store plays a key role in a community collaboration between Starbucks Japan, Togane City and Sanyu Plant Service Corporation, a local manufacturer, which aims to promote circularity and reduce waste, while making a positive impact for the local community. As part of the collaboration, used coffee grounds from the new store will be recycled into cattle feed, and through Starbucks <a href="https://stories.starbucks.com/asia/stories/2021/starbucks-japan-announces-circularity-innovations/">coffee grounds circularity loop</a>, milk from participating dairies is then used to create handcrafted beverages at around 200 Starbucks stores across the Kanto and Kansai areas, including the new drive-thru. In addition, other food waste from the store will be turned into compost to grow produce directly at the rest stop in Togane City, in cooperation with Chiba Prefectural University of Agriculture.

Beautifully designed inside and out to reflect the area’s proud local industry, the store features local Sambu cedar and Japanese yew trees, the official trees of Togane City. As part of Starbucks global efforts to reduce carbon by 50% by 2030, the store is powered by solar panels on the roof and <a href="https://stories.starbucks.com/asia/stories/2021/starbucks-japan-announces-renewable-energy-stores/">locally-generated renewable energy</a>. The solar system will include batteries that can provide backup power in the event of an outage.

Connection with the community is also central to the new store’s operation and design. "I believe that even if the actions of each of us are small, each step we take will become a path leading to the future," says Ayumi, store manager. "Starting with what we can do, we would like to build the future together with the community."

Starbucks Japan opens new store focused on coffee grounds circularity : Starbucks Stories Asia

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Starbucks Japan opens new store focused on coffee grounds circularity

Starbucks new drive-thru in Japan turns used coffee grounds into compost next door.

https://stories.starbucks.com/asia/stories/2022/japan-opens-new-store-focused-on-coffee-grounds-circularity/

In support of Starbucks goal to reduce waste sent to landfill from stores and direct operations by 50% by 2030, the company is shifting away from single-use plastics, promoting reusability and championing the use of recycled content, driven by a broader shift towards a circular economy. &nbsp;&nbsp;

This month, Starbucks announces new and expanded programs rolling out at stores across Japan to promote reusability while providing customers with the care and convenience they expect from Starbucks.

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Customers spending time in the cafe will be able to enjoy iced beverages in new resin glasses, enjoying the beauty of their favorite Starbucks beverage while reducing single-use cup waste. Starbucks also serves hot beverages in mugs and continues to encourage customers to bring their personal tumblers for a 20-yen discount. This new initiative adds more ways for customers to opts for reusables and help reduce single-use cups.

In addition, Starbucks will expand its reusable Borrow A Cup program to eight stores in the Shibuya area of Tokyo, following the initial launch of the pilot in the Marunouchi area last summer. To help make reusables convenient for customers, Starbucks is testing multiple reusable programs and operating models around the world, including South Korea, Singapore and London.

When customers enjoy food from Starbucks stores in Japan, they will have more options when dining in or taking out. Starting in March, stores across Japan will offer customers reusable stainless steel cutlery when dining in stores, or new biodegradable cutlery for to-go orders. Customers enjoying iced beverages will also be able to choose whether they need a lid, further reducing the amount of single-use plastic in stores.

Starbucks takes action to reduce waste in Japan : Starbucks Stories Asia

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Starbucks takes action to reduce waste in Japan

In support of Starbucks goal to reduce waste sent to landfill from stores and direct operations by 50% by 2030, the company is shifting away from single-use plastics, promoting reusability and championing the use of recycled content, driven by a broader shift towards a circular economy.  &nbsp;&nbsp; This month, Starbucks announces new and expanded programs rolling […]

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https://stories.starbucks.com/asia/stories/2022/starbucks-announces-new-waste-reducing-services-in-japan/

Starbucks is excited to announce the launch of new seasonal cherry blossom beverages and merchandise, available February 15 for a limited time at stores in Japan. 

With delicate pink designs inspired by cherry blossom in full bloom, these delicious new offerings are the perfect treats to welcome spring. The Sakura Strawberry Shiratama Frappuccino® blended beverage features a dreamy blend of strawberries and cream with a topping of whipped cream, chewy rice flour dumplings and strawberry shaved chocolate topping. The Sakura Saita Milk Latte blends sweet and tart strawberry sauce with luscious steam milk, finished with handcrafted latte art of a cherry tree in full bloom. And while supplies last, customers can customize any beverage topped with foam or whipped cream with sakura latte art handcrafted by Starbucks baristas.

A gorgeous lineup of merchandise is available, inspired by the sense of beauty and ephemeral nature of cherry blossoms. Each piece captures different expressions of cherries in full bloom, with soft pinks and refined blues that evoke the spring sky.

Customers can also enjoy cherry blossom season with the annual favorite Starbucks Sakura AR Experience, available by scanning a QR code in stores, on Starbucks receipts and bags, or on Starbucks Online Store delivery boxes.

Welcome cherry blossom season with new drinks at Starbucks Japan : Starbucks Stories Asia

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Welcome cherry blossom season with new drinks at Starbucks Japan

Starbucks announces beautiful new cherry blossom beverages and merchandise.

https://stories.starbucks.com/asia/stories/2022/welcome-cherry-blossom-season-with-new-drinks-at-starbucks-japan/

Located in the grounds of Tokyo’s Imperial Palace, the Wadakura Fountain Park Store is designed to reduce its carbon, water, and waste footprint, in support of Starbucks global resource-positive goals

The store will serve as a sustainability hub, informing Starbucks Greener Stores expansion across Japan

Starbucks today announced its first Greener Store in Japan, as the company accelerates the <a href="https://stories.starbucks.com/stories/2021/starbucks-greener-stores-accelerate-global-movement-towards-a-more-sustainable-future/">international expansion</a> of its open-source Greener Store Framework in support of its global goal to reduce carbon emissions, water usage, and waste sent to landfills by 50% by 2030.

Located in the Outer Gardens of Tokyo’s Imperial Palace, the Wadakura Fountain Park Store has been designed with the aim of reducing its in-store waste by 40% compared to other Starbucks stores in Japan. In addition, carbon emissions by 30% and water consumption by 20% will be reduced by applying the Greener Store Framework to the store.

Opening its doors on December 1, the store will serve as a sustainability hub where Starbucks can test and scale solutions to inform its Greener Stores expansion across the market.

“Our Greener Stores allow us to test and learn how we can build and operate even more sustainable stores and inspire our partners and customers to adopt more eco-conscious behaviors,” said Michael Kobori, Starbucks chief sustainability officer. “Our first Greener Store in Japan expands on recent innovations in the market, and is a testament to the passion and energy of our partners in creating solutions to reduce our environmental impact.”

“As we celebrate the 50th anniversary of Starbucks and the 25th anniversary of Starbucks Japan, we want to ensure we are creating a sustainable future for the next generation,” said Takafumi Minaguchi, Starbucks Japan ceo. “Through this new store experience, we hope to inspire our customers to join us in reducing waste, leading to planet-positive business operations, and making steady progress together towards the realization of a sustainable society.”

The store adopts enhanced operations and design features that invite customers to join Starbucks on its resource-positive journey:

Enhanced customer experience that integrates reusable behaviors into everyday routines

Responsible design and construction with a focus on circularity

Pioneering lower-impact store operations

Starbucks Japan has recently transitioned to <a href="https://stories.starbucks.com/asia/stories/2021/starbucks-japan-announces-renewable-energy-stores/">renewable energy</a> across all its company-owned stores nationwide, and continues to pilot reusable cup programs to encourage customers to adopt more reusable behaviors in their everyday routines.

<a href="https://stories.starbucks.com/stories/2021/starbucks-greener-stores-accelerate-global-movement-towards-a-more-sustainable-future/">Starbucks Greener Store Framework</a> was co-developed with World Wildlife Fund (WWF) to accelerate the transformation of retail towards lower-impact stores that achieve reductions in carbon emissions, water usage, and landfill waste. Starbucks will leverage insights from this store to inform its Greener Stores expansion across Japan and the wider region, with the company aiming to have new stores in Japan opening from October 2022 designed to meet the Greener Store Framework.

With more than 2,300 Greener Stores in the U.S. and Canada, the Wadakura Fountain Park Store is Starbucks second store outside North America to be certified under the Greener Store Framework, following the <a href="https://stories.starbucks.com/asia/stories/2021/inside-starbucks-first-greener-store-in-china/">Shanghai Greener Store</a>, which opened in September 2021. Starbucks will open two new Greener Stores in the UK and Chile in 2022, as it advances towards building and retrofitting 10,000 Greener Stores globally by 2025.

For more on how Starbucks is expanding the Greener Store Framework globally, visit <a href="https://stories.starbucks.com/stories/2021/starbucks-greener-stores-accelerate-global-movement-towards-a-more-sustainable-future/">Starbucks Stories</a>.

Starbucks first Greener Store in Japan aims to cut waste : Starbucks Stories Asia

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Starbucks first Greener Store in Japan aims to cut waste

The first Starbucks Greener Store in Japan continues the company's progress towards planet-positive aspirations.

https://stories.starbucks.com/asia/stories/2021/starbucks-first-greener-store-in-japan-aims-to-cut-waste/

Promoting reusability is an important part of Starbucks goal to reduce waste sent to landfill by 50% by 2030. Building on our learnings from programs in the U.S. and South Korea, Starbucks is expanding its reusable to-go cup program to 10 stores in the Marunouchi area of central Tokyo, Japan, beginning November 22.

The program provides customers the option to receive their beverage in a reusable stainless steel cup and return it at a participating store to be professionally sanitized and reused. The service will be free to customers through the initial trial period, and makes choosing reusables as convenient as customers expect from Starbucks. 

Around the world, Starbucks continues to test solutions for scale to help the company realize its Planet Positive goal, while inviting customers to create a positive impact for the planet by making reusable cups a more regular part of the Starbucks Experience.

Starbucks Japan partner displays reusable to-go cup for customer

Starbucks Japan announces reusable to-go cups in Tokyo : Starbucks Stories Asia

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Starbucks Japan announces reusable to-go cups in Tokyo

Today, Starbucks announces a reusable to-go cup service at select stores in Tokyo.

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On November 11, Starbucks received two recognitions from Japan’s PRIDE Index, a “Gold” score, the highest ranking, and a “Best Practice” award for making positive impact for LGBTQ+ inclusion through the Rainbow School Project. In partnership with local non-profit ReBit, Starbucks Japan supported school programs on diversity and inclusion for more than 5,700 young people at 19 schools throughout FY21. The programs were partially funded by sales of limited-edition merchandise at Starbucks stores across Japan.

Starbucks recognized by Japan's PRIDE Index 2021 : Starbucks Stories Asia

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Starbucks recognized by Japan&#8217;s PRIDE Index 2021

In FY21, Starbucks Japan supported diversity &amp; inclusion program for more than 5,700 students.

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Starbucks recognized by Japan’s PRIDE Index 2021

Starbucks today announced a new program to reduce food waste at select Starbucks stores across Japan. To ensure unsold food does not go to waste, participating stores have the option of marking down select bakery products by 20% several hours prior to closing. As part of Starbucks ongoing commitment to fight against hunger, the company will donate part of the revenue of these discounted sales to Musubie, a local non-profit which provides meals for children across Japan.

A Starbucks partner in Japan places food in a bakery case

Starbucks Japan launches new program to reduce food waste : Starbucks Stories Asia

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Starbucks Japan launches new program to reduce food waste

As part of Starbucks ongoing commitment to fight against hunger, participating stores will mark down select bakery products prior to closing.

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Starbucks Coffee Japan will reduce its waste footprint through innovative re-use and recycling initiatives that positively impact its communities

Innovative coffee grounds recycle program will deliver new menu choices to consumers, while supporting local farmers

Starbucks Coffee Japan also plans to increase career opportunities, as it aims to reach 2,000 stores in market by the end of 2024

As part of Starbucks global commitment to reducing its waste footprint by 50% by 2030, Starbucks Coffee Japan today announced a series of re-usability and recycling initiatives to advance this goal. It will launch a new menu range featuring locally-sourced ingredients produced using recycled coffee grounds, as well as introduce tumbler recycling for customers and a cup share program.

“We set ambitious goals to become a resource-positive company, and we continue to explore innovative ways to bring our partners and communities together around the shared desire to protect the planet,” said John Culver, group president, International, Channel Development and Global Coffee, Tea &amp; Cocoa. “Launching a new closed-loop menu is another way to give our customers in Japan more options to enjoy lower-impact and locally-sourced ingredients as part of their Starbucks Experience.”

"Since first opening our doors to customers 25 years ago, we have grown our business in Japan responsibly, now operating more than 1,600 stores with 40,000 partners proudly wearing the green apron every day. As we work to create a more planet and people-positive future, we’re proud to have created a range of initiatives that will help create a culture of reuse, while providing new opportunities to give back to our farmers and the neighborhoods we serve,” said Takafumi Minaguchi, ceo of Starbucks Coffee Japan. “We will continue to deliver an unparalleled Starbucks Experience, while taking on challenges that benefit our people and communities across Japan.”

Starbucks Coffee Japan will introduce three circularity strategies to reduce its waste footprint, while creating positive impact for local communities:

Producing new menu items through its Coffee Grounds Recycling Loop program

Customers can choose from three new food items that feature locally-sourced carrots and matcha green tea powder produced by its Coffee Grounds Recycling Loop program.

Through the program, Starbucks has partnered with farmers across Japan since 2014 to recycle used coffee grounds from its stores in Kanto and Kansai for agricultural compost and animal feed used to produce vegetables, green tea, and milk, which is incorporated into signature beverages, such as lattes.

Starbucks is now working with farmers to bring these ingredients back into its stores for customers to enjoy. Available nationwide, new menu items include:

Evolving the program is part of Starbucks ongoing approach to engaging its customers and communities in its resource-positive journey, by working with its farmers to create sustainable farming processes and offering customers new ways to enjoy locally-sourced and lower impact ingredients as part of their Starbucks Experience.

Coffee grounds are the top source of in-store food waste for Starbucks in Japan. By providing coffee grounds to the 28 farmers participating in the program, as well as using them to develop store furnishings such as art installations and trays, Starbucks will reduce coffee grounds waste by 50%.

Across the wider Asia Pacific region, Starbucks has also run a Coffee Grounds recycling program with farmers across South Korea since 2015, which produces a range of packaged food items that it sells in its stores. The company also runs the <a href="https://stories.starbucks.com/stories/2015/starbucks-coffee-grounds-for-the-garden/#:~:text=Starbucks%20started%20its%20Grounds%20for,ship%20espresso%20beans%20to%20stores.">Grounds for Your Garden</a> program across various markets around the world including the U.S., Indonesia, and many more, providing customers with used coffee grounds from stores to use as garden fertilizer.

In-store recycling and waste reduction

In a pilot project running this summer, Starbucks will launch a tumbler collection and recycling program, collecting used tumblers from customers across 500 stores nationwide. The recycled tumblers will be used to create new merchandise items, available in stores from 2022.

Starbucks will also launch a new food waste reduction program across all its stores nationwide. At the end of each day, customers will be able to purchase unsold fresh products about to expire at a discount.

Shifting from single-use to reusable cups

Starbucks will launch a Reusable Cup-Share program across select stores in the Marunouchi district of Tokyo. Customers will be served their beverage in a reusable cup and can return their cups at participating stores. Reusable cups will be collected, washed and sanitized by a third-party company.

The program will help create a culture of re-use on the go, by providing a convenient way for customers to reduce disposable cup usage within their immediate vicinity. It will provide valuable insights into how to scale the program across the market, as the company works towards its global goal of reducing waste by 50% by 2030.

The company continues to explore sustainable store design as part of its global efforts to reduce its environmental impact. It will open its Kokyo (Imperial Palace) Gaien Wadakura Fountain Park Store in Tokyo later this year. Designed using lower-impact materials, it will serve as a testbed for Starbucks Coffee Japan’s sustainability initiatives. Starbucks Coffee Japan will <a href="https://stories.starbucks.com/asia/stories/2021/starbucks-japan-announces-renewable-energy-stores/">also transition all 350free-standing company-operated stores to 100% renewable energy</a>.

In addition to its planet-positive initiatives, Starbucks Coffee Japan has also committed to creating opportunities for its partners (employees), with a focus on contributing to economic development in local communities through tailored career paths. This comes as the company continues to expand its stores footprint in Japan through purpose-driven growth, opening 100 new stores per year with the goal of reaching 2,000 stores by the end of 2024.

Starbucks first entered Japan in 1996, making it the first international market outside of North America. With more than 1,600 stores, Japan is Starbucks third largest market globally and <a href="https://stories.starbucks.com/asia/stories/2021/celebrating-the-25th-year-of-starbucks-in-japan/">celebrates its 25th anniversary</a> this year.

Starbucks Japan Announces Circularity Innovations as Part of Planet-Positive Agenda : Starbucks Stories Asia

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Starbucks Japan Announces Circularity Innovations as Part of Planet-Positive Agenda

Starbucks Japan announces reusability and recycling initiatives to advance planet positive goals.

https://stories.starbucks.com/asia/stories/2021/starbucks-japan-announces-circularity-innovations/

Starbucks today announces that Starbucks® Delivers, which brings the Starbucks Experience to customers outside its retail stores, will expand to more than 750 stores in Japan by the end of June, and reach nationwide coverage by the end of September. 

The delivery service launched in Japan in November 2018 with Uber Eats and also includes delivery partner Wolt in select locations. Starbucks will continue to leverage digital technologies to innovate retail service and partner with local service providers across the market to bring customers their Starbucks favorites quickly and conveniently outside of stores.

Partner handing delivery order to service provider

Starbucks Delivers arrives across Japan by September : Starbucks Stories Asia

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Starbucks Delivers arrives across Japan by September

Starbucks Delivers arrives across Japan by the end of September 2021.

https://stories.starbucks.com/asia/stories/2021/starbucks-delivers-arrives-across-japan-by-september/

As part of Starbucks global commitment to decrease carbon emissions by 50% by 2030, Starbucks Coffee Japan will transition all 350 free-standing company-operated stores, approximately 20% of its portfolio, to 100% renewable energy by the end of October 2021. The energy powering these stores is locally-sourced and locally-consumed, and ranges from solar, water, wind and geothermal power sources depending on the natural resources of local communities.

As of April 2021, the transition has been completed in 301 stores, and will extend to 350 locations including stores in Hokkaido, Tohoku and Okinawa by the end of October. For stores operating on shared power such as at malls and other commercial facilities, Starbucks continues to work with leasing facilities, licensees and business partners to find carbon-neutral solutions that will take the company closer toward its resource-positive aspirations.

Starbucks Japan announces 20% of stores to be powered by renewable energy : Starbucks Stories Asia

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Starbucks Japan announces 20% of stores to be powered by renewable energy

As part of Starbucks global commitment to reduce carbon emissions, 350 stores in Japan will transition to renewable energy by the end of October.

https://stories.starbucks.com/asia/stories/2021/starbucks-japan-announces-renewable-energy-stores/