Small changes make a big difference. In Japan, Starbucks is launching the Tumbler Club, a community for customers passionate about sustainability to join the company as it works to give more than it takes from the planet. Making reusables fun and easy to use also helps advance Starbucks goal to reduce landfill waste by 50% by 2030.

core/paragraph

Becoming a member of the Tumbler Club is easy – simply bring a clean reusable cup to your local Starbucks store and present it when making an order. From May 31 to June 30, customers bringing their own cups can also receive an increased discount of 55 yen ($0.40 USD) up from the 22 yen ($0.16 USD) they regularly receive. In addition, Starbucks Japan will be counting the number of times customers choose to reuse on the Tumbler Club website, with special prizes for participating Starbucks Rewards members when the total reaches 30,000, 50,000 and 70,000 cups saved. 

Featuring the refreshing flavor and aroma of locally-grown Setouchi lemons, the new seasonal Setouchi Lemon Cake Frappuccino® blended beverage is the official drink of Tumbler Club. Like a sip of sunshine, lemon cake is blended with rich milk and tangy lemon sauce, then topped with pillowy whipped cream, lemon-flavored icing and crunchy sugar pearls. Take home the new drink in a limited-edition reusable cup designed exclusively for the Tumbler Club, available while supplies last at Starbucks stores across Japan starting May 31.

core/image

How to join Starbucks new Tumbler Club in Japan : Starbucks Stories Asia

Starbucks Stories Asia

How to join Starbucks new Tumbler Club in Japan

Starbucks Japan is launching a community for customers to help give more than we take from the planet.

https://stories.starbucks.com/uploads/sites/29/2023/05/230421-m3358.jpg

https://stories.starbucks.com/asia/stories/2023/how-to-join-starbucks-new-tumbler-club-in-japan/

twitter:card

twitter:description

twitter:image

twitter:title

For the first time since 2019, 15 Starbucks barista competitors from across Asia Pacific, including China and Japan, came together in person in Bali, Indonesia, the home of <a href="https://stories.starbucks.com/asia/stories/2019/starbucks-opens-one-of-a-kind-coffee-sanctuary-in-bali-indonesia/">Starbucks Reserve Dewata Coffee Sanctuary</a> and <a href="https://stories.starbucks.com/asia/stories/2022/coffee-experience-center-at-starbucks-dewata/">Coffee Experience Center</a>.

core/media-text

The Regional Barista Championships showcase barista skill and craft, providing an opportunity to create moments of connection and storytelling over coffee, and celebrate the limitless possibilities for human connection that Starbucks baristas create every day in the communities they serve.

core/pullquote

core/gallery

Anchored in the dedication to celebrating our partners’ love for coffee, the competition has evolved year-on-year, with a pivot to a virtual format during the pandemic. Now, through a combined multi-channel approach that offers the best of in-person and virtual connections, Starbucks is bringing this much-loved event to partners and customers around the world.

Three finalists competed in the Grand Final with Allen, a shift supervisor from Starbucks Taiwan market, taking home the coveted title of Regional Barista Champion 2023.

core/embed

Allen, the competitor from Taiwan, serves a pour over during the final round of competition.

Coffee craft and passion take center stage at Asia Pacific Regional Barista Championships 2023 in Bali, Indonesia : Starbucks Stories Asia

Coffee craft and passion take center stage at Asia Pacific Regional Barista Championships 2023 in Bali, Indonesia

After months of market competition, the best Starbucks baristas in Asia came together in Bali, Indonesia.

https://stories.starbucks.com/uploads/sites/29/2023/05/2023-AP-RBC-8.jpg

https://stories.starbucks.com/asia/stories/2023/coffee-craft-and-passion-take-center-stage-at-asia-pacific-regional-barista-championships-2023-in-bali-indonesia/

Japan is Starbucks third global market to introduce Oleato™ beverages, bringing together the unexpected combination of high quality arabica coffee and Partanna® extra virgin olive oil as “The New Coffee Ritual”

Starbucks announced today the launch of an innovative line of coffee beverages called “Oleato™” an innovative alchemy of Starbucks® finest arabica coffee infused with Partanna® extra virgin olive oil on Thursday, April 20, 2023 at more than 60 select stores across Japan including Starbucks Reserve® Roastery Tokyo.

Following the February debut of&nbsp;<a href="https://stories.starbucks.com/press/2023/introducing-starbucks-oleato-a-revolutionary-new-coffee-ritual/">Oleato™ beverages in Italy</a> and March launch at the Starbucks Reserve® Roasteries in Chicago, Seattle and New York, and <a href="https://stories.starbucks.com/press/2023/starbucks-oleato-beverages-arrive-at-select-stores-in-the-us/">select stores in the United States</a>, Starbucks third global launch market for the beverage line will be in Japan, where Starbucks began its journey as a global brand outside the North America more than 26 years ago.

Like the iconic Starbucks latte, the origin of Oleato™ beverages began in Italy. While travelling in Italy in the summer of 2022, Howard Schultz, chairman emeritus and board member, Starbucks Coffee Company, came across a generations-old family tradition of enjoying a spoonful of extra virgin olive oil each day as an uplifting ritual. Today, the founder joins partners (employees) and customers in Tokyo for the unveil of this new, transformational ritual in coffee to Japan.

“Since we first launched in Milan and now in select U.S. markets, the partner pride and customer enthusiasm for Oleato™ has far exceeded our expectations. As we introduce this new coffee innovation to Japan, my time here this week in Tokyo reminds me of the enduring and global relevancy of community, connection, and passion for both coffee and craft,” said Schultz. “We are thrilled to introduce to the Japanese market the next revolution in coffee that brings together an alchemy of nature’s finest ingredients – Starbucks arabica coffee beans and Partanna cold pressed extra virgin olive oil. Oleato™ has opened our eyes to fresh new possibilities for Starbucks.”

“We are excited to bring Starbucks latest beverage innovation to customers in Japan,” said Takafumi Minaguchi, chief executive officer, Starbucks Japan. “Our customers are eager to explore new ways to enjoy their Starbucks Experience. We believe that this transformational innovation of two unexpected ingredients will exceed their expectations and uplift their cup with an extraordinary new flavor.”

Oleato™ beverages are a line of innovative coffee beverages that brings together the unexpected – Starbucks arabica coffee deliciously infused with a spoonful of Partanna cold pressed, extra virgin olive oil. The harmony made possible by the unexpected combination results in a velvety smooth, delicately sweet, and lush coffee that uplifts each cup with extraordinary new flavor and texture. Using only extra virgin olive oil thoughtfully selected and blended to pair perfectly with Starbucks coffee, Oleato™ beverages provide a new coffee ritual like no other.

With its uniquely nutty and slightly sweet flavors and the rich smoothness of a buttery caramel, Partanna olive oils are natural complements to Starbucks coffee. Whether enjoyed hot or cold, the surprisingly luxurious, textural experience is like none other.

Taku Shimizu, group manager, Beverage Development, leading the introduction of Oleato™ beverages to Japan said, “I was thrilled about the launch in Japan of Oleato™ which brings together an alchemy of nature’s finest ingredients, coffee and olive oil. We’ve exercised our creativity to find a way to introduce Oleato™ beverages to Japan while keeping the surprising and inviting experience of its Italian inspiration. With these unique flavors and textures, I am confident that the delicious experience of Oleato™ beverages made possible by Starbucks innovation will become a new coffee ritual of our customers.” 

The following Oleato™ beverages will be available at select stores in Japan starting April 20:

Oleato™ beverages available at the Starbucks Reserve® Roastery Tokyo and select Starbucks Reserve® stores

core/heading

core/list

Oleato™ beverages available at select stores across Japan

Since opening its first store in Ginza in 1996, Starbucks has opened more than 1,800 stores in Japan, operated by more than 51,000 partners who proudly wear the green apron. Starbucks continues to provide a premium Starbucks Experience to customers across Japan, with locally-relevant beverages like matcha and tea beverages, as well as innovations like seasonal Frappuccino® blended beverages. In 2019, Starbucks opened the Starbucks Reserve® Roastery Tokyo, a fully-immersive tribute to premium coffee quality, innovation and human connection, where extraordinary new coffee experience come to life for customers every day.

Oleato™ beverages arrive at select Starbucks stores in Japan on April 20 : Starbucks Stories Asia

Oleato™ beverages arrive at select Starbucks stores in Japan on April 20

Japan is Starbucks third global market to introduce Oleato™ beverages, bringing together the unexpected combination of high quality arabica coffee and Partanna® extra virgin olive oil.

https://stories.starbucks.com/uploads/sites/29/2023/04/PR_Oleato_Roastery_3sku_300-1024x683.jpg

https://stories.starbucks.com/asia/stories/2023/oleato-beverages-arrive-in-japan/

Last summer's popular seasonal drink The Melon of Melon Frappuccino® blended beverage returns to stores across Japan starting April 12. Bursting with even more pulp and fruity flavors, the returning favorite kicks off Starbucks Japan's PLAY▷ VIVID SUMMER campaign, featuring colorful new beverages, food and merchandise.

With nearly twice the amount of melon goodness as last year, The Melon of Melon Frappuccino® blended beverage is the sweetest part of summer captured in a cup. Featuring the rich, juicy flavors cantaloupe and honeydew, this beverage is blended with milk and topped with melon-flavored whipped cream for a bright melon aroma with every sip.

Customers in Japan can also enjoy a colorful food menu, including the new Orange &amp; Mango Cake, Strawberry Doughnut, and Banana Cream Doughnut.

Melon of Melon Frappuccino® blended beverage returns to Japan : Starbucks Stories Asia

Melon of Melon Frappuccino® blended beverage returns to Japan

Last summer's popular seasonal drink The Melon of Melon Frappuccino® blended beverage returns to stores across Japan.

https://stories.starbucks.com/uploads/sites/29/2023/04/230303_Starbucks_9819_02_1M.jpg

https://stories.starbucks.com/asia/stories/2023/melon-of-melon-frappuccino-blended-beverage-returns-to-japan/

At more than 1,500 Starbucks stores across Japan, customers dining in-store will be able to enjoy iced beverages like Frappuccino® blended beverages and cold brew in new reusable resin glasses beginning Monday, March 27. 

This new option allows customers to enjoy the same convenient and elevated Starbucks Experience while contributing to Starbucks global commitment to reduce waste sent to landfill by 50 percent by 2030. The reusable in-store glasses are made of resin and come in two sizes, which are designed to serve any iced beverage from short to venti. In addition, customers can continue to make small changes for a big impact by bringing their personal cups for to-go orders or choosing mugs for hot drinks when dining in-store.

“This is a very significant step in the shift towards reusables, and the fact that these options are now available across Japan is very meaningful," said Daisuke Furukawa, director, Sustainability &amp; Purchasing, Supply Chain Division, Starbucks Coffee Japan. "Many of our customers have agreed, and we are beginning to see results that exceed our expectations. We expect that as warmer seasons approach, the use of in-store glasses will increase. We look forward to working together with our customers to provide their favorite beverage while reducing waste.”

New in-store reusable options at Starbucks in Japan : Starbucks Stories Asia

New in-store reusable options at Starbucks in Japan

At more than 1,500 Starbucks stores across Japan, customers can enjoy iced beverages in new reusable resin glasses.

https://stories.starbucks.com/uploads/sites/29/2023/03/Japan-For-Here-Ware-2023-1024x546.jpg

https://stories.starbucks.com/asia/stories/2023/new-in-store-reusable-options-at-starbucks-in-japan/

The newest seasonal menu from Starbucks in Japan is a blast from the past! With vibes of a retro American diner, the new beverages, food and merchandise available for a limited time at Starbucks stores across Japan bring a pop of color, dazzle and nostalgia.

The nostalgic wave continues with a range of limited-edition merchandise inspired by a classic American diner. From mugs, stemmed glasses and pins, check out offerings in store on online at the Starbucks Japan online shop.

230228_sns_pr_photo

New retro-inspired drinks from Starbucks Japan : Starbucks Stories Asia

New retro-inspired drinks from Starbucks Japan

Get a blast from the past with a new Americana-inspired menu at Starbucks in Japan.

https://stories.starbucks.com/uploads/sites/29/2023/03/pr_1m_01.jpg

https://stories.starbucks.com/asia/stories/2023/new-retro-inspired-drinks-from-starbucks-japan/

The first signs of spring are blooming at Starbucks stores across Japan. Customers can enjoy new seasonal beverages, merchandise and exciting in-store AR experiences on their mobile device for a limited time.

At the Starbucks Reserve® Roastery Tokyo, customers can enjoy six seasonal beverages alongside a spring interpretation of a yearlong favorite, as well as seasonal Princi® baked treats.

starbucks-blocks/photo-carousel

Cherry blossom season arrives at Starbucks in Japan : Starbucks Stories Asia

Cherry blossom season arrives at Starbucks in Japan

Check out the seasonal beverages, merchandise and more from Starbucks in Japan.

https://stories.starbucks.com/uploads/sites/29/2023/02/sakura-2023.jpg

https://stories.starbucks.com/asia/stories/2023/cherry-blossom-season-arrives-at-starbucks-in-japan/

Today, Starbucks announces new ways to give the gift of Starbucks in Japan with digital gift cards available from December 7 on the Starbucks Japan mobile app and website. This exciting new feature coincides with the <a href="https://stories.starbucks.co.jp/ja/stories/2022/starbuckscard/">20th anniversary of Starbucks Cards in Japan</a>, and will feature 30 seasonal and everyday designs to spark connection over coffee.

Starbucks continues to offer customers more ways to personalize their Starbucks Experience through mobile ordering and customization, digital payments and gifting, and delivery.

Digital Starbucks Cards now available in Japan : Starbucks Stories Asia

Digital Starbucks Cards now available in Japan

Customers in Japan can give the gift of coffee with new digital Starbucks Cards.

https://stories.starbucks.com/uploads/sites/29/2022/12/Japan-Digital-Starbucks-Cards-2-683x1024.jpg

https://stories.starbucks.com/asia/stories/2022/digital-starbucks-cards-now-available-in-japan/

For the <a href="https://stories.starbucks.com/asia/stories/2021/starbucks-recognized-by-japans-pride-index-2021/">second year in a row</a>, Starbucks Japan has been recognized with a Gold ranking from the PRIDE Index 2022, the highest honor for companies promoting diversity and inclusion of the LGBTQIA+ community in Japan. Starbucks also recently announced that it has donated more than 5 million yen (approximately $35,000 USD) to local non-profit partner ReBit, to expand a popular diversity and inclusion program which visits schools across Japan.

The Rainbow School Project was created to raise awareness of gender diversity and LGBTQIA+ inclusion, and help schools provide secure and welcoming spaces for all students. According to a ReBit survey of more than 2,670 LGBTQIA+ youth in Japan, there is a 5.7 year gap between when young people first begin to seek information about their sexuality and gender identity (average age 12.5) and when they feel they actually received answers for the first time (average age 18.2). This period of confusion can be isolating and lonely, so the Rainbow School Project was designed to create an open dialogue between students, teachers and the community, to embrace and celebrate diversity.

"We are delighted to be working with Starbucks Coffee Japan on this project for the third year," said Mika Yakushi, representative director of ReBit. "We would like to express our sincere gratitude to all Starbucks customers whose purchases went towards this donation. We hope that through this project, our collective efforts to increase the number of inclusive schools will spread throughout Japan."

In addition to donations, Starbucks baristas have participated in the school visits, sharing their experiences and encouragement to young people and spreading a culture of warmth and belonging beyond Starbucks stores to the wider community.

“It’s ok to be different”: Starbucks Japan leads in diversity & inclusion : Starbucks Stories Asia

“It’s ok to be different”: Starbucks Japan leads in diversity &#038; inclusion

For the second year in a row, Starbucks Japan has been recognized with a Gold ranking from the PRIDE Index 2022.

https://stories.starbucks.com/uploads/sites/29/2022/11/Starbucks-Japan-Rainbow-School-Project-2.jpg

https://stories.starbucks.com/asia/stories/2022/its-ok-to-be-different-starbucks-japan-leads-in-diversity-inclusion/

“It’s ok to be different”: Starbucks Japan leads in diversity & inclusion

Starting November 30, Starbucks stores across Japan will offer two new seasonal holiday beverages, in addition to the <a href="https://stories.starbucks.com/asia/stories/2022/starbucks-spreads-holiday-cheer-in-japan/">delicious offerings launched earlier this season</a>.

The new Butter Caramel Mille-Feuille Frappuccino® blended beverage is inspired by the buttery layers of the French millefeuille pastry. The drink combines the crispy, crunchy texture of pie crust with rich sweet custard sauce and caramel sauce, topped with whipped cream and a drizzle of butter caramel. The new Butter Caramel Mille-Feuille Latte brings together Starbucks signature espresso with rich butter caramel sauce and gently steamed milk, topped with whipped cream and buttery pie crust crumbles. Enjoy the <a href="https://www.youtube.com/shorts/Z_Jk15lzjFM">sensory delights</a> of these seasonal holiday beverages, available for a limited time.

As Starbucks Japan continues to give back to communities through its holiday Let’s Be a Santa giving program, customers can support joy through the season with their holiday beverage purchases, and enjoy exclusive seasonal moments. Starbucks Japan is once again collaborating with pop sensation Hirai Dai, who was inspired by Starbucks spirit of giving to write the song “Love &amp; Happiness (Let’s Be a Santa)” which will be streamed in Starbucks Stores across Japan beginning November 30, before the song is released to the public.

Customers and fans can celebrate the song’s official release on December 6 with the customized “Love &nbsp;&amp; Happiness” Dark Mocha Chip Cream Frappuccino® blended beverage, made with almondmilk. The beautiful taste of chocolate and almonds lingers on the tongue in the same way the gentle voice of Hirai Dai lingers in the air this holiday season.

Starbucks serves holiday “Love & Happiness” in Japan : Starbucks Stories Asia

Starbucks serves holiday “Love &#038; Happiness” in Japan

Enjoy the spirit of the season in Japan with delicious beverages that give back.

https://stories.starbucks.com/uploads/sites/29/2022/11/Starbucks-Japan-Holiday-FY23-Phase-2-2.jpg

https://stories.starbucks.com/asia/stories/2022/starbucks-serves-holiday-love-happiness-in-japan/

Starbucks serves holiday “Love & Happiness” in Japan

In Japan, Starbucks is getting into the holiday spirit with merry new seasonal beverages and an impactful non-profit partnership to make spirits bright this season.

Available at Starbucks stores across Japan for a limited time, the new Strawberry &amp; Velvet Brownie Frappuccino® blended beverage is inspired by bright red strawberries and delectable red velvet cake. Each beverage includes a whole chocolate brownie, creating a rich, indulgent drink that combines chocolatey notes with the sweet and tart flavors of strawberry. Topped with a glossy coat of bright red strawberry glaze, the velvety sheen, deep red color, and glamorous gold-colored chocolate toppings are sure to spark the holiday spirit.

Also available, the Strawberry &amp; Velvet Brownie Mocha is a holiday twist on Starbucks popular café mocha. The sweet, tart strawberries pair perfectly with rich chocolate and Starbucks signature espresso, topped with strawberry glaze and red velvet brownie crumbs made from white chocolate and red cocoa.

To spread cheer and goodwill throughout the holiday season, each beverage customers enjoy at Starbucks will create a positive impact for vulnerable communities in Japan. A portion of the proceeds from beverage sales during the holiday season will be donated to local children through the non-profit Musubie, which supports community cafeterias across Japan where children and their parents can enjoy a nutritious meal and the spirit of togetherness. In addition, Starbucks partners will visit a number of cafeterias with gifts of Starbucks treats and holiday presents. Starbucks is proud to join hands with customers in Japan this season to bring smiles to children's faces though the power of coffee and connection.

Starbucks spreads holiday cheer in Japan : Starbucks Stories Asia

Starbucks celebrates the season with new holiday drinks and impact programs in Japan.

https://stories.starbucks.com/uploads/sites/29/2022/10/JAPAN-starbucks_2873_01_1M.jpg

https://stories.starbucks.com/asia/stories/2022/starbucks-spreads-holiday-cheer-in-japan/

Starbucks spreads holiday cheer in Japan

On September 28, Starbucks will release a first-of-its-kind merchandise collection in collaboration with PEANUTS, one of the best-loved comic strips in the world. The limited-edition collection features beloved characters like Snoopy and his friends finding everyday happiness through the power of coffee and connection, and will be available in the Starbucks Japan online store while supplies last.

With a shared desire to create connections and feelings of belonging, Starbucks and PEANUTS developed new, never-before-seen designs that express a simple, yet powerful message: “Happiness is Connecting Together.” Backed by warm pastel colors, Snoopy and his friends try on the iconic Starbucks green apron, practice their coffee craft as baristas, and relax with a delicious Starbucks Frappuccino® blended beverage.

starbucks-blocks/pull-quote-image

The collection will release in two parts on the Starbucks Japan online store, while supplies last. The first release on September 28 includes lifestyle accessories, tumblers, T-shirts, and caps. The second release on October 5 will include serve ware, stainless bottles and mugs.

Starbucks first entered Japan in 1996, making it the first international market outside of North America. With more than 1,700 stores, Japan is Starbucks third largest market globally, after the U.S. and China.&nbsp;

The Peanuts characters and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schultz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture.

In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.

Starbucks launches new merchandise collaboration with PEANUTS in Japan : Starbucks Stories Asia

Starbucks launches new merchandise collaboration with PEANUTS in Japan

“Happiness is Connecting Together” - Starbucks announces heartwarming merchandise featuring Snoopy and friends.

https://stories.starbucks.com/uploads/sites/29/2022/09/220823_sbj_pnt_pr_b-1024x682.jpg

https://stories.starbucks.com/asia/stories/2022/starbucks-launches-new-merchandise-collaboration-with-peanuts-in-japan/