The newest seasonal menu from Starbucks in Japan is a blast from the past! With vibes of a retro American diner, the new beverages, food and merchandise available for a limited time at Starbucks stores across Japan bring a pop of color, dazzle and nostalgia.

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The nostalgic wave continues with a range of limited-edition merchandise inspired by a classic American diner. From mugs, stemmed glasses and pins, check out offerings in store on online at the Starbucks Japan online shop.

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New retro-inspired drinks from Starbucks Japan : Starbucks Stories Asia

Starbucks Stories Asia

New retro-inspired drinks from Starbucks Japan

Get a blast from the past with a new Americana-inspired menu at Starbucks in Japan.

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The first signs of spring are blooming at Starbucks stores across Japan. Customers can enjoy new seasonal beverages, merchandise and exciting in-store AR experiences on their mobile device for a limited time.

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At the Starbucks Reserve® Roastery Tokyo, customers can enjoy six seasonal beverages alongside a spring interpretation of a yearlong favorite, as well as seasonal Princi® baked treats.

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Cherry blossom season arrives at Starbucks in Japan : Starbucks Stories Asia

Cherry blossom season arrives at Starbucks in Japan

Check out the seasonal beverages, merchandise and more from Starbucks in Japan.

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Today, Starbucks announces new ways to give the gift of Starbucks in Japan with digital gift cards available from December 7 on the Starbucks Japan mobile app and website. This exciting new feature coincides with the <a href="https://stories.starbucks.co.jp/ja/stories/2022/starbuckscard/">20th anniversary of Starbucks Cards in Japan</a>, and will feature 30 seasonal and everyday designs to spark connection over coffee.

Starbucks continues to offer customers more ways to personalize their Starbucks Experience through mobile ordering and customization, digital payments and gifting, and delivery.

Digital Starbucks Cards now available in Japan : Starbucks Stories Asia

Digital Starbucks Cards now available in Japan

Customers in Japan can give the gift of coffee with new digital Starbucks Cards.

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For the <a href="https://stories.starbucks.com/asia/stories/2021/starbucks-recognized-by-japans-pride-index-2021/">second year in a row</a>, Starbucks Japan has been recognized with a Gold ranking from the PRIDE Index 2022, the highest honor for companies promoting diversity and inclusion of the LGBTQIA+ community in Japan. Starbucks also recently announced that it has donated more than 5 million yen (approximately $35,000 USD) to local non-profit partner ReBit, to expand a popular diversity and inclusion program which visits schools across Japan.

The Rainbow School Project was created to raise awareness of gender diversity and LGBTQIA+ inclusion, and help schools provide secure and welcoming spaces for all students. According to a ReBit survey of more than 2,670 LGBTQIA+ youth in Japan, there is a 5.7 year gap between when young people first begin to seek information about their sexuality and gender identity (average age 12.5) and when they feel they actually received answers for the first time (average age 18.2). This period of confusion can be isolating and lonely, so the Rainbow School Project was designed to create an open dialogue between students, teachers and the community, to embrace and celebrate diversity.

"We are delighted to be working with Starbucks Coffee Japan on this project for the third year," said Mika Yakushi, representative director of ReBit. "We would like to express our sincere gratitude to all Starbucks customers whose purchases went towards this donation. We hope that through this project, our collective efforts to increase the number of inclusive schools will spread throughout Japan."

In addition to donations, Starbucks baristas have participated in the school visits, sharing their experiences and encouragement to young people and spreading a culture of warmth and belonging beyond Starbucks stores to the wider community.

“It’s ok to be different”: Starbucks Japan leads in diversity & inclusion : Starbucks Stories Asia

“It’s ok to be different”: Starbucks Japan leads in diversity &#038; inclusion

For the second year in a row, Starbucks Japan has been recognized with a Gold ranking from the PRIDE Index 2022.

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“It’s ok to be different”: Starbucks Japan leads in diversity & inclusion

Starting November 30, Starbucks stores across Japan will offer two new seasonal holiday beverages, in addition to the <a href="https://stories.starbucks.com/asia/stories/2022/starbucks-spreads-holiday-cheer-in-japan/">delicious offerings launched earlier this season</a>.

The new Butter Caramel Mille-Feuille Frappuccino® blended beverage is inspired by the buttery layers of the French millefeuille pastry. The drink combines the crispy, crunchy texture of pie crust with rich sweet custard sauce and caramel sauce, topped with whipped cream and a drizzle of butter caramel. The new Butter Caramel Mille-Feuille Latte brings together Starbucks signature espresso with rich butter caramel sauce and gently steamed milk, topped with whipped cream and buttery pie crust crumbles. Enjoy the <a href="https://www.youtube.com/shorts/Z_Jk15lzjFM">sensory delights</a> of these seasonal holiday beverages, available for a limited time.

As Starbucks Japan continues to give back to communities through its holiday Let’s Be a Santa giving program, customers can support joy through the season with their holiday beverage purchases, and enjoy exclusive seasonal moments. Starbucks Japan is once again collaborating with pop sensation Hirai Dai, who was inspired by Starbucks spirit of giving to write the song “Love &amp; Happiness (Let’s Be a Santa)” which will be streamed in Starbucks Stores across Japan beginning November 30, before the song is released to the public.

Customers and fans can celebrate the song’s official release on December 6 with the customized “Love &nbsp;&amp; Happiness” Dark Mocha Chip Cream Frappuccino® blended beverage, made with almondmilk. The beautiful taste of chocolate and almonds lingers on the tongue in the same way the gentle voice of Hirai Dai lingers in the air this holiday season.

Starbucks serves holiday “Love & Happiness” in Japan : Starbucks Stories Asia

Starbucks serves holiday “Love &#038; Happiness” in Japan

Enjoy the spirit of the season in Japan with delicious beverages that give back.

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Starbucks serves holiday “Love & Happiness” in Japan

In Japan, Starbucks is getting into the holiday spirit with merry new seasonal beverages and an impactful non-profit partnership to make spirits bright this season.

Available at Starbucks stores across Japan for a limited time, the new Strawberry &amp; Velvet Brownie Frappuccino® blended beverage is inspired by bright red strawberries and delectable red velvet cake. Each beverage includes a whole chocolate brownie, creating a rich, indulgent drink that combines chocolatey notes with the sweet and tart flavors of strawberry. Topped with a glossy coat of bright red strawberry glaze, the velvety sheen, deep red color, and glamorous gold-colored chocolate toppings are sure to spark the holiday spirit.

Also available, the Strawberry &amp; Velvet Brownie Mocha is a holiday twist on Starbucks popular café mocha. The sweet, tart strawberries pair perfectly with rich chocolate and Starbucks signature espresso, topped with strawberry glaze and red velvet brownie crumbs made from white chocolate and red cocoa.

To spread cheer and goodwill throughout the holiday season, each beverage customers enjoy at Starbucks will create a positive impact for vulnerable communities in Japan. A portion of the proceeds from beverage sales during the holiday season will be donated to local children through the non-profit Musubie, which supports community cafeterias across Japan where children and their parents can enjoy a nutritious meal and the spirit of togetherness. In addition, Starbucks partners will visit a number of cafeterias with gifts of Starbucks treats and holiday presents. Starbucks is proud to join hands with customers in Japan this season to bring smiles to children's faces though the power of coffee and connection.

Starbucks spreads holiday cheer in Japan : Starbucks Stories Asia

Starbucks celebrates the season with new holiday drinks and impact programs in Japan.

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Starbucks spreads holiday cheer in Japan

On September 28, Starbucks will release a first-of-its-kind merchandise collection in collaboration with PEANUTS, one of the best-loved comic strips in the world. The limited-edition collection features beloved characters like Snoopy and his friends finding everyday happiness through the power of coffee and connection, and will be available in the Starbucks Japan online store while supplies last.

With a shared desire to create connections and feelings of belonging, Starbucks and PEANUTS developed new, never-before-seen designs that express a simple, yet powerful message: “Happiness is Connecting Together.” Backed by warm pastel colors, Snoopy and his friends try on the iconic Starbucks green apron, practice their coffee craft as baristas, and relax with a delicious Starbucks Frappuccino® blended beverage.

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The collection will release in two parts on the Starbucks Japan online store, while supplies last. The first release on September 28 includes lifestyle accessories, tumblers, T-shirts, and caps. The second release on October 5 will include serve ware, stainless bottles and mugs.

Starbucks first entered Japan in 1996, making it the first international market outside of North America. With more than 1,700 stores, Japan is Starbucks third largest market globally, after the U.S. and China.&nbsp;

The Peanuts characters and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schultz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture.

In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.

Starbucks launches new merchandise collaboration with PEANUTS in Japan : Starbucks Stories Asia

Starbucks launches new merchandise collaboration with PEANUTS in Japan

“Happiness is Connecting Together” - Starbucks announces heartwarming merchandise featuring Snoopy and friends.

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On September 1, Starbucks stores in Japan will offer new seasonal beverages developed by four Starbucks partners (employees) for a limited time. The partners, who've earned the title of Starbucks Coffee Ambassador through a nation-wide competition, collaborated to create a lineup that celebrates fall flavors, autumn ingredients and the passionate coffee craft of Starbucks partners.

Available across Japan, the Marrone Cassis Frappuccino® blended beverage features an exquisite combination of earthy chestnut, bright and sweet blackcurrant, and Starbucks signature coffee.

Customers in East Japan, Central Japan and West Japan will also be able to try new region-exclusive beverages:

New fall beverages created by Starbucks Japan baristas : Starbucks Stories Asia

New fall beverages created by Starbucks Japan baristas

New beverages designed by Starbucks Japan partners arrive in stores this fall.

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Starbucks today announced a first look into a new drive-thru store, opening on June 1 within a bustling rest stop in Togane City, Japan. The store is the <a href="https://stories.starbucks.com/asia/stories/2021/starbucks-first-greener-store-in-japan-aims-to-cut-waste/">second in Japan</a> to be certified under the Greener Stores Framework, aimed at accelerating the transformation of retail towards lower-impact stores that achieve reductions in carbon emissions, water usage and landfill waste.

The store plays a key role in a community collaboration between Starbucks Japan, Togane City and Sanyu Plant Service Corporation, a local manufacturer, which aims to promote circularity and reduce waste, while making a positive impact for the local community. As part of the collaboration, used coffee grounds from the new store will be recycled into cattle feed, and through Starbucks <a href="https://stories.starbucks.com/asia/stories/2021/starbucks-japan-announces-circularity-innovations/">coffee grounds circularity loop</a>, milk from participating dairies is then used to create handcrafted beverages at around 200 Starbucks stores across the Kanto and Kansai areas, including the new drive-thru. In addition, other food waste from the store will be turned into compost to grow produce directly at the rest stop in Togane City, in cooperation with Chiba Prefectural University of Agriculture.

Beautifully designed inside and out to reflect the area’s proud local industry, the store features local Sambu cedar and Japanese yew trees, the official trees of Togane City. As part of Starbucks global efforts to reduce carbon by 50% by 2030, the store is powered by solar panels on the roof and <a href="https://stories.starbucks.com/asia/stories/2021/starbucks-japan-announces-renewable-energy-stores/">locally-generated renewable energy</a>. The solar system will include batteries that can provide backup power in the event of an outage.

Connection with the community is also central to the new store’s operation and design. "I believe that even if the actions of each of us are small, each step we take will become a path leading to the future," says Ayumi, store manager. "Starting with what we can do, we would like to build the future together with the community."

Starbucks Japan opens new store focused on coffee grounds circularity : Starbucks Stories Asia

Starbucks Japan opens new store focused on coffee grounds circularity

Starbucks new drive-thru in Japan turns used coffee grounds into compost next door.

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In support of Starbucks goal to reduce waste sent to landfill from stores and direct operations by 50% by 2030, the company is shifting away from single-use plastics, promoting reusability and championing the use of recycled content, driven by a broader shift towards a circular economy. &nbsp;&nbsp;

This month, Starbucks announces new and expanded programs rolling out at stores across Japan to promote reusability while providing customers with the care and convenience they expect from Starbucks.

Customers spending time in the cafe will be able to enjoy iced beverages in new resin glasses, enjoying the beauty of their favorite Starbucks beverage while reducing single-use cup waste. Starbucks also serves hot beverages in mugs and continues to encourage customers to bring their personal tumblers for a 20-yen discount. This new initiative adds more ways for customers to opts for reusables and help reduce single-use cups.

In addition, Starbucks will expand its reusable Borrow A Cup program to eight stores in the Shibuya area of Tokyo, following the initial launch of the pilot in the Marunouchi area last summer. To help make reusables convenient for customers, Starbucks is testing multiple reusable programs and operating models around the world, including South Korea, Singapore and London.

When customers enjoy food from Starbucks stores in Japan, they will have more options when dining in or taking out. Starting in March, stores across Japan will offer customers reusable stainless steel cutlery when dining in stores, or new biodegradable cutlery for to-go orders. Customers enjoying iced beverages will also be able to choose whether they need a lid, further reducing the amount of single-use plastic in stores.

Starbucks takes action to reduce waste in Japan : Starbucks Stories Asia

Starbucks takes action to reduce waste in Japan

In support of Starbucks goal to reduce waste sent to landfill from stores and direct operations by 50% by 2030, the company is shifting away from single-use plastics, promoting reusability and championing the use of recycled content, driven by a broader shift towards a circular economy.  &nbsp;&nbsp; This month, Starbucks announces new and expanded programs rolling […]

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Starbucks is excited to announce the launch of new seasonal cherry blossom beverages and merchandise, available February 15 for a limited time at stores in Japan. 

With delicate pink designs inspired by cherry blossom in full bloom, these delicious new offerings are the perfect treats to welcome spring. The Sakura Strawberry Shiratama Frappuccino® blended beverage features a dreamy blend of strawberries and cream with a topping of whipped cream, chewy rice flour dumplings and strawberry shaved chocolate topping. The Sakura Saita Milk Latte blends sweet and tart strawberry sauce with luscious steam milk, finished with handcrafted latte art of a cherry tree in full bloom. And while supplies last, customers can customize any beverage topped with foam or whipped cream with sakura latte art handcrafted by Starbucks baristas.

A gorgeous lineup of merchandise is available, inspired by the sense of beauty and ephemeral nature of cherry blossoms. Each piece captures different expressions of cherries in full bloom, with soft pinks and refined blues that evoke the spring sky.

Customers can also enjoy cherry blossom season with the annual favorite Starbucks Sakura AR Experience, available by scanning a QR code in stores, on Starbucks receipts and bags, or on Starbucks Online Store delivery boxes.

Welcome cherry blossom season with new drinks at Starbucks Japan : Starbucks Stories Asia

Welcome cherry blossom season with new drinks at Starbucks Japan

Starbucks announces beautiful new cherry blossom beverages and merchandise.

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Located in the grounds of Tokyo’s Imperial Palace, the Wadakura Fountain Park Store is designed to reduce its carbon, water, and waste footprint, in support of Starbucks global resource-positive goals

The store will serve as a sustainability hub, informing Starbucks Greener Stores expansion across Japan

Starbucks today announced its first Greener Store in Japan, as the company accelerates the <a href="https://stories.starbucks.com/stories/2021/starbucks-greener-stores-accelerate-global-movement-towards-a-more-sustainable-future/">international expansion</a> of its open-source Greener Store Framework in support of its global goal to reduce carbon emissions, water usage, and waste sent to landfills by 50% by 2030.

Located in the Outer Gardens of Tokyo’s Imperial Palace, the Wadakura Fountain Park Store has been designed with the aim of reducing its in-store waste by 40% compared to other Starbucks stores in Japan. In addition, carbon emissions by 30% and water consumption by 20% will be reduced by applying the Greener Store Framework to the store.

Opening its doors on December 1, the store will serve as a sustainability hub where Starbucks can test and scale solutions to inform its Greener Stores expansion across the market.

“Our Greener Stores allow us to test and learn how we can build and operate even more sustainable stores and inspire our partners and customers to adopt more eco-conscious behaviors,” said Michael Kobori, Starbucks chief sustainability officer. “Our first Greener Store in Japan expands on recent innovations in the market, and is a testament to the passion and energy of our partners in creating solutions to reduce our environmental impact.”

“As we celebrate the 50th anniversary of Starbucks and the 25th anniversary of Starbucks Japan, we want to ensure we are creating a sustainable future for the next generation,” said Takafumi Minaguchi, Starbucks Japan ceo. “Through this new store experience, we hope to inspire our customers to join us in reducing waste, leading to planet-positive business operations, and making steady progress together towards the realization of a sustainable society.”

The store adopts enhanced operations and design features that invite customers to join Starbucks on its resource-positive journey:

Enhanced customer experience that integrates reusable behaviors into everyday routines

Responsible design and construction with a focus on circularity

Pioneering lower-impact store operations

Starbucks Japan has recently transitioned to <a href="https://stories.starbucks.com/asia/stories/2021/starbucks-japan-announces-renewable-energy-stores/">renewable energy</a> across all its company-owned stores nationwide, and continues to pilot reusable cup programs to encourage customers to adopt more reusable behaviors in their everyday routines.

<a href="https://stories.starbucks.com/stories/2021/starbucks-greener-stores-accelerate-global-movement-towards-a-more-sustainable-future/">Starbucks Greener Store Framework</a> was co-developed with World Wildlife Fund (WWF) to accelerate the transformation of retail towards lower-impact stores that achieve reductions in carbon emissions, water usage, and landfill waste. Starbucks will leverage insights from this store to inform its Greener Stores expansion across Japan and the wider region, with the company aiming to have new stores in Japan opening from October 2022 designed to meet the Greener Store Framework.

With more than 2,300 Greener Stores in the U.S. and Canada, the Wadakura Fountain Park Store is Starbucks second store outside North America to be certified under the Greener Store Framework, following the <a href="https://stories.starbucks.com/asia/stories/2021/inside-starbucks-first-greener-store-in-china/">Shanghai Greener Store</a>, which opened in September 2021. Starbucks will open two new Greener Stores in the UK and Chile in 2022, as it advances towards building and retrofitting 10,000 Greener Stores globally by 2025.

For more on how Starbucks is expanding the Greener Store Framework globally, visit <a href="https://stories.starbucks.com/stories/2021/starbucks-greener-stores-accelerate-global-movement-towards-a-more-sustainable-future/">Starbucks Stories</a>.

Starbucks first Greener Store in Japan aims to cut waste : Starbucks Stories Asia

Starbucks first Greener Store in Japan aims to cut waste

The first Starbucks Greener Store in Japan continues the company's progress towards planet-positive aspirations.

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