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For more than fifty years, Starbucks has been dedicated to nurturing the limitless possibilities of human connection over coffee.&nbsp;Our approach has helped Starbucks grow from one tiny store along a cobblestone street in Seattle to more than 37,000 stores operating in 86 markets today.

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These days, Starbucks has over 100 million customer occasions each week. To do that, we have made prudent investments to support our growth. We are proud our early investments in digital innovation have helped us provide customers with new ways enjoy novel Starbucks experiences around the globe. In a recent 90-day period, 75 million Starbucks Rewards customers actively engaged with the brand digitally across the globe, including 20 million in China.

Starbucks is investing for the long-term in China, and by 2025, Starbucks will have expanded to have 9,000 stores in that market. To support our growth, we are revamping our approach to digital innovation by investing in our infrastructure. As first announced in 2022, Starbucks is establishing an Innovation and Tech Center (SITC) in Shenzhen. Today, we announced the center will open this September, and will accelerate the digitization of Starbucks retail operations and omni-channel business in China by leveraging the power of data analytics, modeling and decision-making to drive operational excellence and create new experiences centered around people and coffee.

As Starbucks retail innovation hub in China, the SITC will provide an exciting platform for brewing human-centric innovations that reimagine Starbucks retail landscape and customer experience in China. It will focus on:

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This marks just the latest of Starbucks investments to fuel its long-term growth in China and be at the forefront of that market’s dynamic and fast evolving retail landscape. Come this fall, the company will be opening the Starbucks China Coffee Innovation Park, another landmark investment that will feature a smart integrated distribution center and other infrastructure designed to unleash our growth in China, positioning us to open multiple stores per day as we track towards our 2025 goal.

Starbucks Enhances Innovation to Support Growth in China : Starbucks Stories Asia

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Starbucks Stories Asia

Starbucks Enhances Innovation to Support Growth in China

For more than fifty years, Starbucks has been dedicated to nurturing the limitless possibilities of human connection over coffee.&nbsp;Our approach has helped Starbucks grow from one tiny store along a cobblestone street in Seattle to more than 37,000 stores operating in 86 markets today. These days, Starbucks has over 100 million customer occasions each week. […]

https://stories.starbucks.com/asia/stories/2023/starbucks-enhances-innovation-to-support-growth-in-china/

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Japan is Starbucks third global market to introduce Oleato™ beverages, bringing together the unexpected combination of high quality arabica coffee and Partanna® extra virgin olive oil as “The New Coffee Ritual”

Starbucks announced today the launch of an innovative line of coffee beverages called “Oleato™” an innovative alchemy of Starbucks® finest arabica coffee infused with Partanna® extra virgin olive oil on Thursday, April 20, 2023 at more than 60 select stores across Japan including Starbucks Reserve® Roastery Tokyo.

Following the February debut of&nbsp;<a href="https://stories.starbucks.com/press/2023/introducing-starbucks-oleato-a-revolutionary-new-coffee-ritual/">Oleato™ beverages in Italy</a> and March launch at the Starbucks Reserve® Roasteries in Chicago, Seattle and New York, and <a href="https://stories.starbucks.com/press/2023/starbucks-oleato-beverages-arrive-at-select-stores-in-the-us/">select stores in the United States</a>, Starbucks third global launch market for the beverage line will be in Japan, where Starbucks began its journey as a global brand outside the North America more than 26 years ago.

Like the iconic Starbucks latte, the origin of Oleato™ beverages began in Italy. While travelling in Italy in the summer of 2022, Howard Schultz, chairman emeritus and board member, Starbucks Coffee Company, came across a generations-old family tradition of enjoying a spoonful of extra virgin olive oil each day as an uplifting ritual. Today, the founder joins partners (employees) and customers in Tokyo for the unveil of this new, transformational ritual in coffee to Japan.

“Since we first launched in Milan and now in select U.S. markets, the partner pride and customer enthusiasm for Oleato™ has far exceeded our expectations. As we introduce this new coffee innovation to Japan, my time here this week in Tokyo reminds me of the enduring and global relevancy of community, connection, and passion for both coffee and craft,” said Schultz. “We are thrilled to introduce to the Japanese market the next revolution in coffee that brings together an alchemy of nature’s finest ingredients – Starbucks arabica coffee beans and Partanna cold pressed extra virgin olive oil. Oleato™ has opened our eyes to fresh new possibilities for Starbucks.”

“We are excited to bring Starbucks latest beverage innovation to customers in Japan,” said Takafumi Minaguchi, chief executive officer, Starbucks Japan. “Our customers are eager to explore new ways to enjoy their Starbucks Experience. We believe that this transformational innovation of two unexpected ingredients will exceed their expectations and uplift their cup with an extraordinary new flavor.”

Oleato™ beverages are a line of innovative coffee beverages that brings together the unexpected – Starbucks arabica coffee deliciously infused with a spoonful of Partanna cold pressed, extra virgin olive oil. The harmony made possible by the unexpected combination results in a velvety smooth, delicately sweet, and lush coffee that uplifts each cup with extraordinary new flavor and texture. Using only extra virgin olive oil thoughtfully selected and blended to pair perfectly with Starbucks coffee, Oleato™ beverages provide a new coffee ritual like no other.

With its uniquely nutty and slightly sweet flavors and the rich smoothness of a buttery caramel, Partanna olive oils are natural complements to Starbucks coffee. Whether enjoyed hot or cold, the surprisingly luxurious, textural experience is like none other.

Taku Shimizu, group manager, Beverage Development, leading the introduction of Oleato™ beverages to Japan said, “I was thrilled about the launch in Japan of Oleato™ which brings together an alchemy of nature’s finest ingredients, coffee and olive oil. We’ve exercised our creativity to find a way to introduce Oleato™ beverages to Japan while keeping the surprising and inviting experience of its Italian inspiration. With these unique flavors and textures, I am confident that the delicious experience of Oleato™ beverages made possible by Starbucks innovation will become a new coffee ritual of our customers.” 

The following Oleato™ beverages will be available at select stores in Japan starting April 20:

Oleato™ beverages available at the Starbucks Reserve® Roastery Tokyo and select Starbucks Reserve® stores

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Oleato™ beverages available at select stores across Japan

Since opening its first store in Ginza in 1996, Starbucks has opened more than 1,800 stores in Japan, operated by more than 51,000 partners who proudly wear the green apron. Starbucks continues to provide a premium Starbucks Experience to customers across Japan, with locally-relevant beverages like matcha and tea beverages, as well as innovations like seasonal Frappuccino® blended beverages. In 2019, Starbucks opened the Starbucks Reserve® Roastery Tokyo, a fully-immersive tribute to premium coffee quality, innovation and human connection, where extraordinary new coffee experience come to life for customers every day.

Oleato™ beverages arrive at select Starbucks stores in Japan on April 20 : Starbucks Stories Asia

https://stories.starbucks.com/uploads/sites/29/2023/04/PR_Oleato_Roastery_3sku_300.jpg

Oleato™ beverages arrive at select Starbucks stores in Japan on April 20

Japan is Starbucks third global market to introduce Oleato™ beverages, bringing together the unexpected combination of high quality arabica coffee and Partanna® extra virgin olive oil.

https://stories.starbucks.com/uploads/sites/29/2023/04/PR_Oleato_Roastery_3sku_300-1024x683.jpg

https://stories.starbucks.com/asia/stories/2023/oleato-beverages-arrive-in-japan/