The store in Jakarta is the company’s 17th Signing Store globally creating equal opportunities for the local Deaf and hard of hearing community

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Tomorrow, Starbucks Indonesia will open its first Signing Store dedicated to the Deaf, hard of hearing, and sign language communities in Jakarta, Indonesia. Designed with inclusivity and accessibility at its core, customers at the Starbucks Tata Puri Community Store will be served by Deaf and hard of hearing baristas who proudly wear the green apron. The store is located on Jl. Tanjung Karang No.3 Kebon Melati in Central Jakarta.

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Creating Equal Opportunities and an Inclusive Customer Experience

The Starbucks Tata Puri Community Store provides a third place where all customers, including the Deaf and hard of hearing community can gather, socialize, and nurture human connections. Deaf baristas will wear green aprons with the company’s name, Starbucks, embroidered in sign language. Partners (employees) who can use Bisindo sign language will wear an “I Sign” pin. Customers also will be able order beverages and food using a writing tablet.

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The store also offers a community area for members of the Deaf community to support and conduct programs from Gerkatin (Gerakan untuk Kesejahteraan Tunarungu Indonesia) and Pusbisindo (Pusat Bahasa Isyarat Indonesia) – two organizations Starbucks has partnered with in Indonesia to support sign language education for the broader community. To encourage a culture of human connections through the celebration of Deaf culture and sign language, the store will also host sign language lessons and coffee workshops in sign language.

"The inauguration of the Signing Store is a major achievement for Starbucks Indonesia as it celebrates its 20th anniversary in the market,” said Anthony McEvoy, leader of PT Sari Coffee Indonesia, Starbucks licensee partner in Indonesia. "The Signing Store demonstrates our commitment to creating a more inclusive and diverse work environment, and to widening access to all communities.”

“We were delighted to see the enthusiasm from the Deaf and hard of hearing community when we opened applications. More than 150 people applied from across the country. The baristas who have been selected are a diverse group, including a former swimming para-athlete and fashion models,” said Anastasia Dwiyani, senior general manager of Human Capital at PT Sari Coffee Indonesia. “As with all our partners, we are excited to help nurture their talent and advance career opportunities.”

The Spirit of the Deaf Community Decorates All Corners of the Store

United by the culture of sign language, this store is filled with design elements that bring communities together. The signature siren logo with Bisindo is immediately visible as customers pass the busy main road, Sudirman Street. With the Starbucks® logo with Bisindo above the main door, customers are greeted by a mural wall as soon as they enter the store and a collection of exclusive merchandise - clear cup tumblers, stainless-steel tumblers and mugs. The elongated oval shape community table, and circle details on the floor, also symbolize the store that unites the community. The most notable feature is a 4m high mural painting by Deaf artist, Indira Natalia, which extends more than 11m outside the store, depicting the warm and welcoming Starbucks experience. The signature artwork can be seen by passersby in the street.

“As a Deaf artist, I am so proud to share my art with customers and partners at Indonesia’s first Signing Store. While brainstorming, I realized that Starbucks has always strived to create an environment where everyone feels welcome and belongs – and the inspiration for my work came from that, by presenting many different figures (communities) united by sign language and Starbucks,” says Indira. “Art can break boundaries and unite people, just like the connection people share when they drink coffee. There are many ways to communicate and connect people from diverse backgrounds, and at Starbucks, coffee makes this happen.”

Since opening its first store in Plaza Indonesia 20 years ago, Starbucks has expanded to 44 cities in Indonesia, with more than 4,300 partners now proudly wearing the green apron. In its mission to make a difference in the lives of those connected with Starbucks, the company strives to create a positive impact in the communities it serves. In 2020, Starbucks opened the first Community Store in the Tanah Abang neighborhood of Jakarta, to create educational opportunities for youth in Tanah Abang.

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Starbucks Indonesia opens first Signing Store : Starbucks Stories Asia

Starbucks Stories Asia

Starbucks Indonesia opens first Signing Store

The store in Jakarta is the company’s 17th Signing Store globally creating equal opportunities for the local Deaf and hard of hearing community.

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https://stories.starbucks.com/asia/stories/2022/starbucks-indonesia-opens-first-signing-store/

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Starbucks today celebrated the opening of its 500th&nbsp;store in Indonesia, located at Jalan Gatsu Mudu Taki, North Kuta, Bali. The store opening also marks the 55th drive-thru location in the market, as it looks to provide safe, familiar and convenient customer experiences.&nbsp;

“The opening of our 500th store in Indonesia is a significant milestone for Starbucks,” said Anthony McEvoy, leader of PT Sari Coffee Indonesia (SCI). “This is a proud moment for all our partners wearing the green apron and I am excited to celebrate this achievement with them. We attribute our success to the dedication and passion of our partners, who deliver the beloved Starbucks Experience to our customers every day.”

In appreciation of this momentous store opening, Michael Conway, group president, Starbucks International and Channel Development was present at the ceremonial store opening event.&nbsp;

“Indonesia has played an important role in Starbucks heritage as one of the world’s leading coffee growing regions through today as we continue to deliver the iconic experience across the market,” said Michael Conway, group president, International and Channel Development. “Since entering the market 20 years ago, Indonesia has become the 10th largest market globally for Starbucks and we remain committed to serving more customers and communities for the long-term.”

Building on its third-place in-store experience, the design of this special store is deeply inspired by Balinese architecture, which emphasizes on wood elements. Locally-inspired roofing and columns mirror the store’s surroundings, while the façade uses local, natural materials. The interior of the store features natural wood, vibrant rattan lighting, and an artwork featuring a wood carving of the Starbucks siren to create a local and authentic Starbucks Experience.

Since opening its first store 20-years ago in Indonesia, today, the company offers many ways for customers to connect with their family and friends over a high-quality cup of Starbucks coffee. This includes drive-thru locations which were introduced in 2019 for an easy and convenient way for customers to enjoy their Starbucks beverage on-the-go; the elevated, coffee forward Starbucks Reserve™ stores such as the store at Margocity Depok, the 17th Starbucks Reserve store in the market; the one-of-a-kind Starbucks Dewata Coffee Sanctuary with a fully-immersive bean to cup experience; and the new Coffee Experience Center that was opened within the Starbucks Dewata complex to provide homage to Indonesia’s rich coffee heritage earlier this year.

In its mission to make difference in the lives of the people who connect with Starbucks, the company strives to create a positive impact in the communities it serves. In 2020, Starbucks opened the first Community Store in the Tanah Abang neighborhood of Jakarta, to create educational opportunities for youth in Tanah Abang, followed by the Starbucks Creative Youth Entrepreneurship Program (SCYEP) in support of youth empowerment.

In collaboration with the Farmers Support Center in Berastagi, North Sumatra, more than 500,000 coffee seeds have been donated to coffee farmers through the Art in the Cup program. And in appreciation of frontline responders of the Covid-19 outbreak, over 50,000 cups of beverages have been donated to hospitals and vaccination centers.

Since the opening of the first store at Plaza Indonesia 20 years ago, Starbucks Indonesia has expanded to 36 cities, with more than 4,300 partners proudly wearing the green apron.

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Starbucks Celebrates 500th Store in Indonesia : Starbucks Stories Asia

Starbucks Celebrates 500th Store in Indonesia

Starbucks today celebrated the opening of its 500th store in Indonesia, located at Jalan Gatsu Mudu Taki, North Kuta, Bali. The store opening also marks the 55th drive-thru location in the market, as it looks to provide safe, familiar and convenient customer experiences. 

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Since first opening its doors, Starbucks Indonesia has strived to be a company with partners (employees), customers and coffee at its core. The company nurtures the human connection and builds community by offering a third place with a culture of warmth where everyone is welcomed. To celebrate its 20-year anniversary in the market, Starbucks Indonesia reaffirmed its long-commitment to support the farming community in Indonesia.

“I am proud of the remarkable achievements we have accomplished together over the last 20 years with our partners and customers in pursuing our commitment to our three core pillars – People, Planet, Coffee. We want to dedicate this milestone to our partners and customers who have been on this journey with us since the beginning as we aspire to be a people and planet positive company,” said Anthony McEvoy, leader of PT Sari Coffee Indonesia (SCI).&nbsp; “I look forward to the future of Starbucks in Indonesia as we continue to create new connections and positive impact for our customers and community.”

To continue to support the future of coffee, Starbucks Indonesia reaffirmed its long-term commitment to the Indonesian coffee community by donating 40,000 coffee seeds to farmers in Sumatra. Since 2017, 500,000 coffee seeds have been donated through the Art in the Cup program, in collaboration with the Farmers Support Center in Berastagi, North Sumatra.

Starbucks Indonesia’s Commitment to People, Planet, and Coffee

From opening its first store at Plaza Indonesia in 2002, Starbucks Indonesia has now grown to more than 4,000 partners in more than 480 stores in 36 cities, bringing the Starbucks Experience to customers across Indonesia.

Creating positive impact in the communities it serves, from partners to coffee farmers to customers in the stores and beyond, here are some highlights of the meaningful initiatives Starbucks Indonesia has created:

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In celebration of the 20th anniversary, the limited-time Birthday Cake Frappuccino® was available at all stores during the anniversary week. Limited edition anniversary tumbler and eco-bags are also specially curated and available for sale until stocks last.

Starbucks celebrates 20 years in Indonesia by reinforcing its commitments to people, planet and coffee : Starbucks Stories Asia

Starbucks celebrates 20 years in Indonesia by reinforcing its commitments to people, planet and coffee

Since first opening its doors, Starbucks Indonesia has strived to be a company with partners (employees), customers and coffee at its core. The company nurtures the human connection and builds community by offering a third place with a culture of warmth where everyone is welcomed. To celebrate its 20-year anniversary in the market, Starbucks Indonesia […]

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https://stories.starbucks.com/asia/stories/2022/starbucks-celebrates-20-years-in-indonesia-by-reinforcing-its-commitments-to-people-planet-and-coffee/

Over the last four years, The Starbucks Foundation has partnered with nonprofit organizations around the world to support 250,000 women&nbsp;and girls in coffee-, tea- and cocoa-growing communities including the investment of $14 million in grants. This International Women’s Day,&nbsp;we are pleased to announce our new goal to positively impact 1 million women and girls by 2030.​

In the Asia Pacific region,&nbsp;The Starbucks Foundation is awarding&nbsp;four new grants&nbsp;to uplift women and girls in tea- and coffee-growing communities in&nbsp;Indonesia and India.&nbsp;​

<a rel="noreferrer noopener" href="https://stories.starbucks.com/press/2022/the-starbucks-foundation-commits-to-uplift-one-million-women-and-girls-in-origin-communities-by-2030/" target="_blank">Learn more</a>&nbsp;about the organizations we are supporting in the Asia Pacific region and across the globe.&nbsp;

Photo of a woman working on a coffee farm in Indonesia

Supporting Women in Coffee, Tea &amp; Cocoa Communities ​ : Starbucks Stories Asia

Supporting Women in Coffee, Tea &amp; Cocoa Communities ​

Over the last four years, The Starbucks Foundation has partnered with nonprofit organizations around the world to support 250,000 women&nbsp;and girls in coffee-, tea- and cocoa-growing communities including the investment of $14 million in grants. This International Women’s Day,&nbsp;we are pleased to announce our new goal to positively impact 1 million women and girls by […]

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https://stories.starbucks.com/asia/stories/2022/supporting-women-in-coffee-tea-cocoa-communities/

Supporting Women in Coffee, Tea & Cocoa Communities ​

Today, Starbucks invites customers to experience a new addition to the Starbucks Dewata Coffee Sanctuary in Bali, Indonesia, with the opening of a new Coffee Experience Center that celebrates Indonesia’s rich coffee heritage and showcases how the roasting process elevates the unique quality and diverse flavor profiles of Indonesian coffees. Nestled within the Starbucks Dewata complex, Coffee Experience Center is the latest addition in a series of interactive experiences that celebrate the seed-to-cup journey, bringing together coffee sourcing, roasting, brewing, and serving for customers to explore in one place.

The Coffee Experience Center spans over 140 square meters (approx. 1,500 square feet) with designs inspired by rich copper tones and traditional Balinese Besek baskets, made with the same materials as the Starbucks Dewata Coffee Sanctuary including terracotta brickwork and terrazzo floors. Customers visiting the new Coffee Experience Center can <a>learn </a>about the art and science behind sourcing, roasting and brewing coffee, and explore coffee through interactive workshops hosted onsite.

“This year marks 20years of Starbucks retail presence in Indonesia,” said Anthony McEvoy, leader of Starbucks at PT Sari Coffee Indonesia. “We are very proud that we are making another milestone here by opening the Dewata Coffee Experience Center, serving a range of Starbucks coffees, all locally grown, sourced, and roasted coffee exclusively in Indonesia, starting with coffee from the Aceh region. The Dewata Coffee Experience Center amplifies our leadership and passion for coffee, as well as our commitment to Indonesia’s rich coffee culture.”

McEvoy added, “Aligned with Starbucks global mission to inspire and nurture the human spirit, the Dewata Coffee Experience Center is also an immersive coffee destination that is thoughtfully designed to celebrate the connection between our customers, communities and coffee farmers that is an essential part in serving our coffee. We believe that by highlighting the dedication and care involved in coffee’s creation, the more appreciation others will have to ensuring its future, and we want to reaffirm our commitment to supporting coffee farmers in Indonesia by working closely with the Farmer Support Center to ensure a sustainable future of coffee for all.”

At the Coffee Experience Center, customers can learn about Starbucks responsible sourcing practices, and how the company is working with Indonesian coffee farmers at the Farmer Support Center in North Sumatra to ensure sustainable farming practices that improve the resilience, quality, and size of harvests.

“As one of the world’s leading coffee-growing regions, Indonesia has played a unique and important role in Starbucks journey since the beginning,” said Tim Scharrer, managing director and vice president of Starbucks coffee and cocoa. “Starbucks has sourced high-quality Arabica coffee from Indonesia for 50 years and is proud to be one of the largest buyers of Indonesian coffee in the world today. At the same time, we remain dedicated to working with farmers in Indonesia to bring responsibly-sourced Indonesian coffee to the world.”

The one-storey building welcomes everyone from Monday to Sunday from 8 AM to 10 PM with capacity up to 30 seats. For further information, visit <a href="https://dewata.starbucks.co.id/">https://dewata.starbucks.co.id/</a>.

Starbucks Dewata Coffee Experience Center (1)

Starbucks Serves Unique Local Legacy through Coffee Experience Center at Starbucks Dewata : Starbucks Stories Asia

Starbucks Serves Unique Local Legacy through Coffee Experience Center at Starbucks Dewata

Starbucks new Coffee Experience Center celebrates Indonesia's rich coffee heritage and the seed-to-cup journey.

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Today, Starbucks announces all Starbucks stores in Indonesia will gradually transition to cold cups made with rPET (recycled polyethylene terephthalate). Incorporating recycled material into the supply chain will eliminate the equivalent of over 200,000 kilograms of virgin plastic per year across over 460 stores in Indonesia, reaffirming the company’s commitment to contribute to Starbucks global aspiration to be a resource-positive company. Starbucks will become the first major food and beverage retailer in Indonesia to switch completely to rPET.

“Through the Greener Nusantara initiative, Starbucks Indonesia has been focused on rolling out multiple programs in support of reducing waste across Indonesia. As part of the community, our company is committed to creating positive impact to the communities we serve in sustainable ways,” said Anthony McEvoy, leader of PT Sari Coffee Indonesia. “We will continue our Greener Nusantara initiative and strive to seek breakthroughs in maintaining sustainability.”

In 2020, the company eliminated over 30 million straws through the introduction of the strawless lid for iced beverages. The shift to rPET plastic cups and lids today will further contribute to plastic waste reduction as they are recycled into a new rPET packaging instead of going to the landfill. Currently, all Starbucks stores are also using recycled content packaging such as paper shopping bags, napkins and cup sleeves.

“Together with all partners (employees) in every store across Indonesia, we will focus on continuous improvement for our sustainability commitment in Indonesia” said Avolina Raharjanti, general manager, corporate pr and communications, PT Sari Coffee Indonesia. “In 2021, we are consistently looking and reviewing opportunities focusing on waste reduction and reusage of our coffee grounds. By carrying out these initiatives, we hope to inspire everyone to be responsible in their own communities.”

Starbucks continues to explore innovative ways to reduce single-use plastics and waste in stores throughout Indonesia. Since the launch of the “Bring Your Own Tumbler” program over 12 years ago, Starbucks stores in Indonesia has been encouraging customers to bring their own cups or tumblers by offering Rp5,000 discount. 

Starbucks introduces cold cups made with recycled content in Indonesia : Starbucks Stories Asia

Starbucks introduces cold cups made with recycled content in Indonesia

Starbucks announces all Starbucks stores in Indonesia will gradually transition to cold cups made with recycled materials.

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Today, Starbucks announces the introduction of three new plant-based food choices at 57 select stores in Greater Jakarta and Bali, as well as almondmilk at all stores across Indonesia. The expansion of plant-based menu items in Indonesia will offer more choices to accommodate the evolving preferences and lifestyles of customers, and provide them with more ways to customize their Starbucks Experience. The new food choices include the Plant-Based Sloppy Joe Sandwich, Plant-Based Wellington Pocket and Plant-Based Patty Focaccia Bread.

The new line-up in Indonesia joins a growing number of plant-based menu items offered to Starbucks’ customers in Asia Pacific region and around the world. Starbucks remains committed to expanding plant-based food and beverage offerings in locally-relevant ways, as environmentally friendly menu items contribute to Starbucks global aspiration to be a resource-positive company.

“Starbucks offers customers many delicious food and beverage choices to enjoy throughout the day,” said Liryawati, Chief Marketing Officer, PT Sari Coffee Indonesia. “The new food menu and almondmilk beverage options offer everything customers love about their Starbucks favorites, made using plant-based ingredients. We are excited to be now providing the plant-based almondmilk alternative to dairy and soy milk, offering customers new ways to customize and enjoy their favourite Starbucks.”

Last September, Starbucks introduced a seasonal plant-based handcrafted beverage, the Almondmilk Hazelnut Latte to Indonesian customers, which quickly became a customer favorite. Almondmilk is the perfect complement to Starbucks hot, iced and Frappuccino® beverages with delicate nutty sweetness aftertaste.

The plant-based menu is available for customers to order at Starbucks® stores or using the Starbucks Delivers service.

Starbucks Introduces New Plant-Based Menu in Indonesia : Starbucks Stories Asia

Starbucks Introduces New Plant-Based Menu in Indonesia

Starbucks announces new plant-based food and beverage choices in Indonesia.

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Globally, Starbucks continues to expand its Community Store footprint, with new stores in South Korea in 2020 and more than 100 stores in the U.S. by 2025

New store will help support two local NGOs to create educational opportunities for children in Jakarta’s Tanah Abang neighborhood

As part of Starbucks ongoing commitment to creating positive impact in the communities it serves, the store offers partners (employees) from the neighborhood a chance to uplift their community

Today, Starbucks celebrated the opening of its first Community Store in Indonesia, located in the Tanah Abang neighborhood of Jakarta. The largest textile market in Southeast Asia, Tanah Abang is also home to thousands of young people with limited access to education or career development opportunities. Starbucks will partner with two local NGOs, Yayasan Sahabat Anak and the Indonesian Street Children Organization (ISCO), to create further educational opportunities for youth in Tanah Abang.

“Starbucks is committed to using our scale and brand reputation as a force for good,” said Anthony Cottan, director, Starbucks Indonesia, at PT Sari Coffee Indonesia. “Since opening our first store in 2002, we’ve invested in creating long-term positive social impact across Indonesia, growing our community involvement alongside our businesses. With the opening of Tanah Abang Community Store, Starbucks will continue to nurture human connections alongside our partners, our customers, and the young people of Indonesia.”

“Indonesia has a longstanding and proud coffee heritage, which we’ve been incredibly fortunate to share with our customers around the world,” said Sara Trilling, senior vice president and president of Starbucks Asia Pacific. “One of the most important contributions Starbucks can make in return is serving as a catalyst for positive change in the communities we serve. Over the years, we’ve continued to expand the number of Community Stores in the region including Thailand, South Korea, and now Indonesia. We are proud of the commitment our partners have demonstrated, true to our Mission and Values, to bringing more people and more communities together over a cup of coffee through our Community Stores.”

Globally, Starbucks remains committed to its heritage of strengthening communities. In January, Starbucks announced a broad expansion of its Community Store program in the U.S., with plans to open 100 stores by 2025 dedicated to providing economic opportunity in underserved rural and urban communities. Last year, Starbucks also announced more Community Store openings in South Korea scheduled for 2020.

CREATING IMPACT FOR CHILDREN THROUGH COMMUNITY

In addition to a full café, the four floors and more than 250 square meters of the Tanah Abang Community Store offer community space for workshops and classrooms, and showcase Starbucks Indonesia’s social impact initiatives. Nearly all of the Starbucks partners (employees) who work at the store have roots in the Tanah Abang area, making them a true representation of the community.

The store will share a portion of all sales with the two partnering NGOs, so customers will be able to help fund scholarships for local students and support regular educational programs in satellite classrooms across the neighborhood.

Established in 1997, Yayasan Sahabat Anak was founded to encourage and inspire Jakarta’s street children to escape urban poverty. With the support from the Community Store, the organization will be able to mentor students in kindergarten through elementary school through after-class activities in the store.

“We’ve partnered with Starbucks for more than 9 years to provide children in Indonesia with a brighter future,” said Dian Novita Elfrida, Chairman of Yayasan Sahabat Anak. “The Community Store and the active engagement of Starbucks partners and customers will generate many new opportunities for the children of Tanah Abang. We’re extremely proud to help realize a brighter future for the community and the children of Jakarta.”

The Community Store will also help the Indonesian Street Children Organization (ISCO) to provide academic scholarship for dozens of students aged 5-15. Established in 1999, ISCO runs programs to support street children who live in poverty to achieve their potential. Today, ISCO sponsors over 2,000 children across 30 communities in Indonesia.

“Unlocking the potential of the young people in Indonesia is a mission we’ve shared with Starbucks for more than 5 years,” said Josef Fuchs, founder of ISCO. “Starbucks has been very supportive so it felt like a natural step to once again collaborate more closely and create a more positive impact to our future generation.” 

“The Community Store has already woven into the fabric of the neighborhood and we’re very excited to see the ways we can grow together to support children in Tanah Abang,” said Andrea Siahaan, senior general manager of public relations and communications, PT Sari Coffee Indonesia. “Since entering Indonesia in 2002, Starbucks has expanded to more than 430 stores in 32 cities, operated by more than 4,800 partners. Connecting with our customers through the lens of humanity has always been at the heart of our business, and we are excited to see the kind of positive impact we can make together with the community in Tanah Abang.” 

Partner welcome customer at first Starbucks Community Store in Indonesia

Starbucks Opens First Community Store in Indonesia : Starbucks Stories Asia

Starbucks Opens First Community Store in Indonesia

Starbucks opens first Community Store in Indonesia to support youth education.

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Indonesia

Starbucks Indonesia opens first Signing Store

Starbucks Celebrates 500th Store in Indonesia

Starbucks celebrates 20 years in Indonesia by reinforcing its commitments to people, planet and coffee

Supporting Women in Coffee, Tea & Cocoa Communities ​

Starbucks Serves Unique Local Legacy through Coffee Experience Center at Starbucks Dewata

Starbucks introduces cold cups made with recycled content in Indonesia

Starbucks Introduces New Plant-Based Menu in Indonesia

Starbucks Opens First Community Store in Indonesia

Supporting Women in Coffee, Tea & Cocoa Communities