TATA Starbucks Pvt. Ltd. today announced a range of new offerings to customers across its more than 341 Starbucks stores in India, including an exciting lineup of locally inspired new beverages, a completely refreshed food menu selection, and new small cup size ‘Picco’. The new product offerings demonstrate TATA Starbucks long-term investment to the growth of one of its fastest-growing markets and its commitment to deliver the signature Starbucks Experience in ways that best connects with India’s customers.

core/paragraph

The expansion of the new offerings nationwide follows TATA Starbucks successful trial of localized menus in Bengaluru, Bhopal, Gurgaon, and Indore in July last year, which was met with positive feedback from customers.

“We have had a great year in FY23 with strong revenues and are now present in 43 cities of India," said Sushant Dash, CEO, TATA Starbucks Pvt Ltd. "As we expand our presence in Tier 2 and 3 cities, we need to become a more familiar and accessible brand for our consumers. Our pilot where we introduced a range of familiar beverages and a revamped food menu yielded fantastic results from both new and existing customers, which gave us the confidence to expand and go national. As we look ahead, we remain dedicated to our vision of being the coffee destination of choice for customers in India. Our unwavering commitment to delivering personalized experiences has propelled Starbucks to become one of the most loved brands in India. We recently celebrated 10 years of TATA Starbucks, and as we gear up for the next stage of growth in India, we continue to look at ways to elevate the Starbucks Experience for customers in India."

The new offerings have been launched and are headlined by a series of Indian-inspired new beverages including the delicious South Indian Filter Coffee, Masala Chai, Elaichi Chai, and a range of exciting Signature Milkshakes. The new food menu also offers a range of freshly assembled sandwiches that are inspired by the local cultural taste and regional favorites. For first time coffee drinkers and customers new to Starbucks, the new 6oz small cup size ‘Picco’ offered for 6 hot beverages including Cappuccino, Latte, Filter Coffee, Masala Chai, Elaichi Chai and Hot Chocolate, is the perfect option to kick start their Starbucks journey.

The announcement also marks the national launch of the brand’s new campaign - #ItStartsWithYourName. The campaign celebrates the spirit of connection, warmth and personalization that welcomes everyone as soon as they step into a Starbucks store and makes them feel at home. It celebrates the love that binds together families in India.

Since entering the Indian market in 2012, TATA Starbucks now operates more than 341 stores across 43 cities with over 3,800 partners (employees) who proudly wear the green apron, serving more than 400,000 customers in India every week.

Tata Starbucks introduces delicious new beverages and food in India : Starbucks Stories Asia

Starbucks Stories Asia

Tata Starbucks introduces delicious new beverages and food in India

Starbucks customers in India can now enjoy new menu and smaller cup size.

https://stories.starbucks.com/uploads/sites/29/2023/05/Masala-Chai.jpg

https://stories.starbucks.com/asia/stories/2023/tata-starbucks-introduces-delicious-new-beverages-and-food-in-india/

twitter:card

twitter:description

twitter:image

twitter:title

Announces the opening of its first Starbucks Reserve® store at Fort Mumbai

Today, Tata Starbucks Private Limited celebrates its 10th anniversary with the opening of the first Starbucks Reserve store in India, Starbucks Reserve Fort Mumbai in Mumbai, Maharashtra. A testament to Starbucks long-term commitment to elevate the coffee experience in one of the brand’s key growth markets globally, the debut of the Starbucks Reserve store also commemorates the strong connections the brand has built with customers over the past decade.

A 50/50 joint venture between Starbucks Coffee Company and Tata Consumer Products Ltd, Tata Starbucks now operates more than 300 stores with over 3,800 partners (employees) who proudly wear the green apron, serving more than 330,000 customers in India every week. This year, Tata Starbucks marked its largest store expansion in a single year with its entry into 14 new cities.

“India is one of Starbucks fastest-growing markets and we’re proud to open our first Starbucks Reserve store in Mumbai, where our Starbucks journey began a decade ago,” said Michael Conway, group president, International and Channel Development, joining partners for the opening of the Starbucks Reserve Fort Mumbai store. “Since entering India, our green apron partners continue to deliver the iconic Starbucks Experience across the market. We look forward to serving more customers and communities through different store formats, digital acceleration, and product innovation as we continue to grow in India.”

In addition to the welcoming third place experience Starbucks is known for, the Starbucks Reserve store will further elevate the signature Starbucks Experience by introducing an intimate, multi-sensory coffee experience to customers in India.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

“For 10 years, Starbucks has been elevating coffee craftsmanship and bringing unique experiences to our customers in India. We value the strong connections we have with our customers and will continue to innovate and develop to enhance India’s coffee culture,” Tata Starbucks CEO Sushant Dash added. “Starbucks Reserve is a selection of the rarest, most extraordinary coffees Starbucks has to offer, and transports customers and coffee aficionados to an immersive and personalized coffee journey. It is all about the customer experience and engagement, the story of our coffee and the craft of our baristas.”

core/gallery

The first Starbucks Reserve® store in India

Covering almost 5,200 square feet, the new Starbucks Reserve store is designed to bring the coffee experience to life for customers. The premium coffee experience unique to Starbucks is evident in the new Starbucks Reserve store’s stunning aesthetics. As soon as customers enter the store, they are greeted by the rich aroma of coffee and the monolithic terrazzo Starbucks Reserve bar handcrafted by local artisans. Taking center stage, the Starbucks Reserve bar is set off by renowned architect and artist Ankon Mitra’s undulating sculpture reminiscent of clouds. As customers enter beyond the twin arches, based on Mumbai’s architectural heritage with a modern color palette, they are welcomed by a vibrant floor-to-ceiling mural featuring the Starbucks Siren, created by local Mumbai artists Sonal Vasave and Makarand Narkar. The mural comes to life at the tap of a finger through augmented reality (AR) when customers scan the nearby QR code with their Instagram camera.

core/image

At the Starbucks Reserve bar, customers can enjoy a lineup of Starbucks Reserve small-lot single origin coffees, some of the most exquisite and rarest coffees in the world, including Bolivia Sol de la Mañana, Rwanda Sholi and Sumatra Kerinci brewed and served by Starbucks black apron coffee masters. With their coffee expertise, these highly trained coffee masters draw out the complexities of each beverage’s aroma and flavor profile through a variety of methods—including siphon brewing and Nitro Cold Brew, and the store also includes an innovative specialty Black Eagle espresso machine.

The Starbucks Reserve bar will also offer exclusive hand-crafted beverages Starbucks Reserve food menu. An array of stunning Starbucks Reserve merchandise will be available in India for the first time, including elegant black and gold mugs and tumblers that proudly carry the coveted Starbucks Reserve trademark.

Creating a culture of thriving

Since entering the market, Tata Starbucks has invested in the wellbeing of partners with innovative industry-leading benefits. This week, the company announced an expanded insurance option for the parents of partners, one of the most requested benefits across the market. Starting in December, baristas and shift supervisors who elect qualifying plans for their parents will have 70 percent of the premium covered by Tata Starbucks, or fully covered for eligible partners with a tenure of more than two years.

Committed to providing an inclusive and diverse working environment for its partners, Tata Starbucks achieved 100 percent pay equity for women and men in 2019, gaining recognition as one of the top 75 best workplaces for women in India by the Great Place to Work Institute.&nbsp; Further strengthening opportunities for women partners, in 2020, Tata Starbucks opened its first stores operated entirely by women, a first for the Starbucks brand globally. To date, the all-women store program has expanded to 15 stores across the market.&nbsp;&nbsp;&nbsp;&nbsp;

Strengthening communities across India

Across India, Tata Starbucks is committed to creating opportunities to empower and transform the lives of girls and young women through education. Each Starbucks store in the market sponsors and supports the education of a girl in primary school.&nbsp;In 2020, the company launched the Tata Starbucks Empowering Girls and Young Women program with non-profit organizations Educate Girls and VIDYA India. The program aims to support 2,000 young women through education, financial empowerment, and skills development.

Furthermore, Tata Starbucks and The Starbucks Foundation support the Trust for Retailers &amp; Retail Associates of India (TRRAIN) initiative to provide vocational skills training for 1,000 young women from underserved communities who are training for careers in the retail and food and beverage industries.

Starbucks celebrates 10 years of coffee and connections across 300 stores in India : Starbucks Stories Asia

Starbucks celebrates 10 years of coffee and connections across 300 stores in India

Starbucks opens 1st Reserve store in India, celebrating 10th anniversary in the market.

https://stories.starbucks.com/uploads/sites/29/2022/10/HIT_6810-1024x639.jpg

https://stories.starbucks.com/asia/stories/2022/starbucks-10-years-in-india/

Starbucks entered the India market ten years ago with joint-venture partner Tata Consumer Product Ltd. Over a decade, Tata Starbucks has offered a warm and welcoming third place experience to partners, customers, and communities across India. Here are the top 10 things to know about Starbucks journey in India as the brand celebrates its 10th anniversary in the market. &nbsp;

1. Tata Starbucks opened its first store in India in 2012

core/heading

An architectural celebration of India’s rich and diverse heritage, the <a href="https://stories.starbucks.com/asia/stories/2012/starbucks-opens-spectacular-flagship-store-in-mumbai-honoring-the-dynamic-c/">flagship Starbucks store</a> located in the historical Elphinstone Building, Horniman Circle, Mumbai, opened its doors to customers on October 19th, 2012. The store was designed to reflect an open and eclectic design aesthetic that embraces both Starbucks coffee heritage alongside local culture and aesthetics, fostering moments of connection amidst the signature Starbucks Experience. &nbsp;After a decade-long journey of elevating coffee and connections, the Fort store has now evolved into India’s first Starbucks Reserve® Store.

2. First Starbucks Reserve® Store in India offers a multisensory coffee experience

Covering almost 5,200 square feet, the <a href="https://stories.starbucks.com/asia/stories/2022/starbucks-10-years-in-india/">new Starbucks Reserve® Store</a> is designed to bring the coffee experience to life for customers. The premium coffee experience unique to Starbucks is evident in the new Reserve Store’s multisensory aesthetics. As soon as customers enter the store, they are greeted by the rich aroma of coffee and the monolithic terrazzo Reserve bar handcrafted by local artisans. Highly-trained black apron coffee masters serve some of the most exquisite and rarest coffees in the world through a variety of brewing methods. The Starbucks Reserve® Store is an elegant and welcoming space that create unique moments of connection with our customers through the artistry of coffee.

3. There are more than 300 Starbucks stores in India

Since opening the first Starbucks store in India in Mumbai, Tata Starbucks has continued to grow and expand to new cities. Now, Tata Starbucks operates in over 36 cities through a network of over 3,800 partners (employees). With the brand’s entry into 14 new cities in 2022, this marks Starbucks largest store expansion in a single year in India. In September 2022, Tata Starbucks passed the 300-store milestone with the opening of the first Starbucks in Dehradun city.

4. A celebration of India’s coffee heritage with two special blends

Created in honor of Starbucks first anniversary in India, <a href="https://stories.starbucks.com/stories/2013/starbucks-celebrates-its-first-year-in-india-with-launch-of-india-estates-b/">India Estates Blend</a> was launched in 2013. Honouring the market’s long-standing coffee heritage and its coffee growing communities, this coffee comes from the estates in Coorg and Chickmagalur—the birthplace of coffee in India. The first whole-bean coffee to be entirely sourced, roasted, and packaged in India, India Estates Blend was later joined in 2020 by Diwali blend.

<a href="https://stories.starbucks.com/asia/stories/2020/tata-starbucks-introduces-starbucks-diwali-blend-to-celebrate-indias-coffee-heritage/">Diwali Blend</a> was the first ever Starbucks coffee dedicated to an Indian festival and was a tribute to the region’s deep coffee heritage and expertise, made with hand-selected coffee from Valparai, Jumboor and Suntikoppa estates in the verdant hills of Karnataka and Tamil Nadu. The unique blend features a balanced acidity, warm notes of cocoa, a syrupy body with notes of chocolate and hints of spice and stone fruit. The package design depicts themes of light and illumination, with images of lanterns and elaborate traditional patterns.

Launching to celebrate Tata Starbucks 10th Year Anniversary is Diwali Blend – Starbucks® Blonde Roast. Hand selected from Mylemoney and Jumboor Estates in India, this bend is truly an aromatic treat and will be available for a limited time at select stores across India.

5. Plant-based innovation offers customers more lifestyle choices

As customers in India look to explore more plant-based food options, Tata Starbucks teamed up with Imagine Meats, a local plant-based meat start-up to introduce Starbucks vegan menu, which includes the Vegan Sausage Croissant Roll, Vegan Hummus Kebab Wrap,&nbsp;Vegan Croissant Bun and more. The newly-launched vegan food menu provides more options for customers, in addition to Starbucks existing beverage customization options with plant-based dairy alternatives such as almondmilk, oatmilk and soymilk. As customer interest in vegan choices continues to grow, Starbucks remains committed to introducing more delicious options for customer to choose from.

6. Customers enjoy seamless new ways to personalize their Starbucks Experience

Customers in India have more ways than ever to enjoy the Starbucks Experience, with the launch of several digital platforms and services. My Starbucks Rewards™, the Starbucks loyalty program which offers members exclusive and personalized benefits, was introduced to customers in India in 2014 and currently has over 1.3 million highly engaged members. In 2020, the brand launched its Mobile Order and Pay feature for My Starbucks Rewards™ members, allowing them to place their orders anytime, anywhere and collect their favourite Starbucks beverage on the go.&nbsp; Tata Starbucks also partnered with delivery partners Swiggy, Zomato, and e-commerce platform Flipkart, offering seamless online delivery service to customers.&nbsp; Customers on the go can also stop for a quick break to enjoy their Starbucks favorites at the <a href="https://stories.starbucks.com/asia/stories/2020/tata-starbucks-opens-first-drive-thru-store-in-india/">Dhillon Plaza drive-thru store</a> and enjoy the added convenience of picking up their orders from their cars.

7. Tata Starbucks invests in partner wellbeing

Since entering the market, Tata Starbucks has invested in the wellbeing of partners with innovative industry-leading benefits. This week, the company announced an expanded insurance option for the parents of partners, one of the most requested benefits across the market. Starting in December, baristas and shift supervisors who elect qualifying plans for their parents will have 70% the premium covered by Tata Starbucks, or fully covered for eligible partners with a tenure of more than two years.

Previously, Tata Starbucks became the first food and beverage company in India to establish a company-wide five-day work week for all partners. The company also embraces flexibility through its ‘connected workplaces’ program, where its non-retail support partners work in hybrid, field support and remote roles, and store partners can experience both part-time and full-time roles.&nbsp;

Tata Starbucks also provides meaningful opportunities and comprehensive benefits for partners including providing a graduation support program to all its full-time and part-time partners. The company offers many health and wellness programs including free mental and emotional counselling to partners and their family members, and an optional company-subsidized parental insurance program. In 2021, Tata Starbucks inaugurated the <a href="https://stories.starbucks.com/asia/stories/2021/tata-starbucks-transportation-benefit/">Two-Wheeler Mobility Support Program</a> to help partners purchase a two-wheeler vehicle for professional or personal use, enhancing their independence and commuting experience.

8. An inclusive and diverse workforce with an emphasis on gender equality

Tata Starbucks is committed to empowering a diverse workforce and equal opportunity for all partners. The company has set a goal of achieving 40% gender diversity by 2022 through programs like Brew of Balance, which provides opportunities and flexible employment options for women returning to the workforce from parental leave or career breaks. In 2019, Tata Starbucks notably achieved <a href="https://stories.starbucks.com/asia/stories/2019/tata-starbucks-achieves-100-pay-equity-approaches-30-gender-diversity-milestone-in-india-aims-for-40-gender-diversity-by-2022/">100% pay equity for men and women</a>, gaining recognition as one of the top 75 best workplaces for women in India by the Great Place to Work Institute. Further strengthening opportunities for women partners, Tata Starbucks has opened 15 stores <a href="https://stories.starbucks.com/asia/stories/2020/women-lead-the-way-tata-starbucks-opens-two-all-women-stores-in-india/">run exclusively by women</a>, and provides safe and convenient transportation for women on select routes working later hours. To accelerate the representation of women in leadership roles, the organization has stood up corporate mentoring opportunities. This year, Tata Starbucks also introduced the Care for Caregivers program, which offers benefits like need-based transportation reimbursement support for expecting mothers, caretaker support on official trips and role-based flexible working arrangements for new mothers.

9. Starbucks gives back to local causes

Since entering the market, Tata Starbucks has been committed to creating opportunities to empower and transform the lives of girls and young women in India through education. In 2020, the company launched the <a href="https://stories.starbucks.com/asia/stories/2020/tata-starbucks-empowering-girls/">Tata Starbucks Empowering Girls and Young Women program</a> in collaboration with non-profit organizations Educate Girls and VIDYA India, through which each of the Starbucks stores across India, sponsors and supports the education of a girl in primary school, and partners also volunteer in imparting basic language, numeracy and life skills to the young girls. The program aims to support 2,000 young women through education, financial empowerment, and skills development, and in addition each Starbucks store across India sponsors and supports the education of a girl in primary school.&nbsp;

Additionally, through a Global Community Impact Grant from The Starbucks Foundation, Tata Starbucks and The Starbucks Foundation are supporting the Trust for Retailers &amp; Retail Associates of India (TRRAIN) initiative to provide vocational skills training for 1,000 young women from underserved communities who are training for careers in the retail and food and beverage industries.

10. A long-term commitment to India

Since entering the market in 2012, Tata Starbucks has remained committed to bringing a warm and welcoming Starbucks Experience across India, by supporting our passionate partners and creating meaningful moments of connection over coffee. After a decade of growth and positive impact in India, we are excited to continue our growth journey and bring more value to our partners, customers and communities. As Tata Starbucks CEO Sushant Dash has said, “At Starbucks we don’t see just customers. We see people.”

Top 10 Things to Know about Starbucks 10 Years in India : Starbucks Stories Asia

Top 10 Things to Know about Starbucks 10 Years in India

Check out the most exciting highlights from ten years of Starbucks in India.

https://stories.starbucks.com/uploads/sites/29/2022/10/Starbucks-Reserve-India-4-1024x681.jpg

https://stories.starbucks.com/asia/stories/2022/top-10-things-to-know-about-starbucks-10-years-in-india/

Over the last four years, The Starbucks Foundation has partnered with nonprofit organizations around the world to support 250,000 women&nbsp;and girls in coffee-, tea- and cocoa-growing communities including the investment of $14 million in grants. This International Women’s Day,&nbsp;we are pleased to announce our new goal to positively impact 1 million women and girls by 2030.​

In the Asia Pacific region,&nbsp;The Starbucks Foundation is awarding&nbsp;four new grants&nbsp;to uplift women and girls in tea- and coffee-growing communities in&nbsp;Indonesia and India.&nbsp;​

<a rel="noreferrer noopener" href="https://stories.starbucks.com/press/2022/the-starbucks-foundation-commits-to-uplift-one-million-women-and-girls-in-origin-communities-by-2030/" target="_blank">Learn more</a>&nbsp;about the organizations we are supporting in the Asia Pacific region and across the globe.&nbsp;

Photo of a woman working on a coffee farm in Indonesia

Supporting Women in Coffee, Tea &amp; Cocoa Communities ​ : Starbucks Stories Asia

Supporting Women in Coffee, Tea &amp; Cocoa Communities ​

Over the last four years, The Starbucks Foundation has partnered with nonprofit organizations around the world to support 250,000 women&nbsp;and girls in coffee-, tea- and cocoa-growing communities including the investment of $14 million in grants. This International Women’s Day,&nbsp;we are pleased to announce our new goal to positively impact 1 million women and girls by […]

https://stories.starbucks.com/uploads/sites/29/2022/03/Mercy-Corps-Indonesia_-coffee-female-farmer-in-West-Java-1024x683.jpg

https://stories.starbucks.com/asia/stories/2022/supporting-women-in-coffee-tea-cocoa-communities/

Supporting Women in Coffee, Tea & Cocoa Communities ​

Tata Starbucks Pvt. Ltd. today announced its entry into six new markets in India, marking its largest store expansion in a year. The entry into Siliguri, Nashik, Guwahati, Thiruvananthapuram, Goa and Bhubaneshwar, demonstrates Tata Starbucks` commitment to accelerating the Starbucks Experience for customers across India. With a growing base of coffee enthusiasts across the country, the brand makes its first appearance in the states of Assam, Goa and Odisha.

“Tata Starbucks is grounded in growing with its partners and customers together and thus expanding our footprint in India is a matter of great pride for us”, said Sushant Dash, ceo, Tata Starbucks Pvt. Ltd. "As we bring the authentic Starbucks experience to six more communities across the country, I would like to thank our more than 2,000 partners in India for their passion and commitment and for being our constant pillars of support.”&nbsp;&nbsp;

Each new store in the six cities is a celebration of the people who represent the diverse culture of the region. The stores are a fusion of the signature Starbucks warm and welcoming design and the city’s local culture and craftsmanship, serving as an extension of the neighbourhoods we serve:

core/list

Tata Starbucks Accelerates Store Growth with Six New City Entries in India : Starbucks Stories Asia

Tata Starbucks Accelerates Store Growth with Six New City Entries in India

Starbucks enters 6 new cities in India, marking its largest store expansion in a year.

https://stories.starbucks.com/uploads/sites/29/2022/01/Slliguri_entrance-1-1024x603.jpg

https://stories.starbucks.com/asia/stories/2022/tata-starbucks-accelerates-store-growth-with-six-new-city-entries-in-india/

Tata Starbucks Private Limited today announced its entry into Rajasthan with the opening of two new stores in its capital city, Jaipur. Its entry into the ‘Pink City of India’ marks an important milestone and continues to build on the company’s long-term commitment to India, where it serves local communities across 224 stores in 19 cities. Located in the city’s most prominent areas, C- scheme and Malviya Nagar, the new Jaipur stores will offer customers an authentic Starbucks Experience as the company thoughtfully expands its presence across India.

“Opening our doors in Rajasthan is a great moment of pride for us at Tata Starbucks. Rajasthan is known for its warmth and hospitality and our goal is to create a welcoming Third Place experience for Jaipur’s discerning customers and vibrant communities, providing them a signature Starbucks Experience”, said Sushant Dash, ceo, Tata Starbucks Pvt. Ltd . “I would like to thank our partners (employees) for their passion, commitment and continued support.”

The two new Starbucks stores in Jaipur are inspired by the city’s opulent royal past, rich cultural heritage and local art. Drawing inspiration from the grand architectural masterpieces of Jaipur, the interior design of the C-scheme store is filled with elements reminiscent of the city’s historic landscape. The light and colourful palette in the store strikes a balance between joyful nostalgia and a contemporary coffeehouse atmosphere with thoughtful, local, custom-made artworks integrated into the interior of the store. The craft bar takes center stage with a large area for the brand’s signature merchandise and an offering of Nitro Cold Brew for customers looking for a velvety-smooth coffee experience. Beyond the bar at the intimate seating room are 12 custom pottery plates inspired by Jaipur’s famous blue pottery, with each plate telling a story of the coffee growing process.

Much like the Starbucks store at C-scheme, the Malviya Nagar store has a grand entrance, decorated with arches created as a modern interpretation of traditional Jaipur architecture, giving customers a warm welcome. Customers are greeted to the craft bar that is accompanied by a striking, hand-painted mural, illustrating a coffee landscape that beautifully tells the Starbucks brand story of coffee farming. At the intimate banquette area, a Rajasthani textile installation handcrafted by Jaipur-based artisans and depicting the iconic Starbucks Siren is featured in celebration of the local culture in Rajasthan interspersed with the brand’s heritage.

Tata Starbucks enters Rajasthan with two new stores in Jaipur : Starbucks Stories Asia

Tata Starbucks enters Rajasthan with two new stores in Jaipur

Starbucks announces its entry into Rajasthan with the opening of two new stores in Jaipur.

https://stories.starbucks.com/uploads/sites/29/2021/08/DSC_6448-1024x681.jpg

https://stories.starbucks.com/asia/stories/2021/starbucks-enters-rajasthan-with-two-new-stores-in-jaipur/

Created based on a survey of Tata Starbucks partner (employee) needs, Tata Starbucks Two-Wheeler Program provides partners with financial assistance to purchase their own two-wheeler vehicles for their work commute or daily life.

Today, Tata Starbucks partners (employees) in India can receive special financing support to purchase a two-wheeler vehicle for professional or personal use. The Tata Starbucks Two-Wheeler Program provides partners with a range of financial benefits designed to enhance independence and create more affordable transportation options.

As India’s urban population continues to grow, public transportation remains a key challenge. In a survey of Tata Starbucks partners, reliable transportation was among the top areas of concern. Tata Starbucks created the program to empower partners in India by creating easier, more affordable ways to become vehicle owners and improve their commuting experience.&nbsp;

“Partners are the heartbeat of Starbucks, and we know that transport is a key concern for many. We’re proud that this program will be able to provide partners with a range of options for their daily transport needs. We hope the program gives our partners additional peace of mind during their commute and throughout their daily lives,” said Navin Gurnaney, ceo, Tata Starbucks Pvt. Ltd.

Tata Starbucks will provide partners who opt in to the program with a salary advance to cover the down payment for their chosen vehicle, as well as reduced rate loans and discounts on a range of different models, including electric and second-hand vehicles. For full-time partners with a tenure of more than two years, the company will also contribute towards vehicle down payments.

In addition, partners can apply for financial support to purchase new two-wheeler vehicles, benefit from discounts on electric vehicles, as well as on used and refurbished vehicles according to their preference. Those looking to upgrade their existing vehicle can also sell it directly through the program and receive a discount on a new vehicle.

All partners that have worked for the company for a minimum of six months can take part in the scheme. Tata Starbucks is also offering educational road safety workshops to all partners who sign up to promote safe driving and driver responsibility.

&nbsp;“Since opening our first store in India in 2012, we’ve committed to supporting and empowering our partners throughout their careers with Starbucks. We are always looking for new ways to address the issues that affect our partners and make their experience better and more valuable, and are excited to offer this unique benefit for our partners in India,” said Sara Trilling, president, Starbucks Asia Pacific.

The Tata Starbucks Two-Wheeler Program builds on Starbucks long history of supporting partners in India through industry-leading benefits, including a company-wide, five-day workweek – a first-of-its-kind initiative in the industry in India– as well as comprehensive medical benefits, counselling, education and wellness programs, among others.

Tata Starbucks Responds to Employees with First-of-its-Kind Transportation Benefit in India : Starbucks Stories Asia

Tata Starbucks Responds to Employees with First-of-its-Kind Transportation Benefit in India

Through a new benefit program, Tata Starbucks partners in India can apply for special support to purchase their own vehicles.

https://stories.starbucks.com/uploads/sites/29/2021/02/Store-lead-Kirti.jpg

https://stories.starbucks.com/asia/stories/2021/tata-starbucks-transportation-benefit/

Today, Tata Starbucks proudly announced the Tata Starbucks Empowering Girls and Young Women program, a new initiative to support girls and young women in India through education, skills development and economic empowerment. As part of Tata Starbucks ongoing commitment to creating equal opportunities, the program will provide girls and young women with the education, financial assistance and community support they need to develop their skills and find careers.

Tata Starbucks will collaborate with non-profit organizations, Educate Girls, to improve girls’ education in rural and underprivileged areas, and VIDYA India, to provide volunteering and educational support to girls and young women who have relocated to urban cities from villages.

In the first year of the program, Tata Starbucks will support 2,000 girls and young women across India, creating education, skills development and mentoring opportunities that will empower participants to create a better future for themselves and their communities.

Every Starbucks store across India will sponsor and support the education of a girl in primary school by covering the cost of enrolment, while improving learning outcomes and school retention rates. In addition, the company will also donate a percentage of all transactions in the new all-women stores in India to helping mobilize communities around the importance of girls’ education through the partnership with Educate Girls. The program aims to increase educational enrolment and retention within rural communities, while improving literacy and numeracy skills.

Tata Starbucks partners can also volunteer to support girls aged 4 to 18-years old who have relocated to urban cities from villages. Through the VIDYA India collaboration, partners can help to conduct training for life skills, numeracy and literacy, and volunteer as teachers’ aides to make online classes more effective and engaging. Partners are also invited to participate in parental education awareness programs, designed to advance understanding and engagement around the importance of their children’s education.

“We are delighted to announce this new initiative that provides girls and young women in India with education and tools to build a better life for themselves and for their communities,” said Navin Gurnaney, ceo, Tata Starbucks Private Limited. “Throughout India, gender disparity remains a significant barrier to education – more than 4 million girls are out of school and we are still 15% away from closing the literacy gender gap between men and women. As a leading employer in India, we have a responsibility to invest in initiatives that advance education and skills development among girls and young women. We also continue to encourage diversity and gender equality in this dynamic region. It drives sustainable growth, elevates innovation through diverse thinking and deepens understanding of communities.”

“Educate Girls is glad to collaborate with TATA Starbucks. It is the first time we are collaborating in this unique model with every Starbucks store supporting a girl’s education. Starbucks commitment to creating inclusion, diversity and equity, and our vision to empower out-of-school girls from India’s most remote and rural geographies to get back to education, is well aligned. Together we hope to strongly advocate for gender equality, equal right to education and enable our girls to become contributing members of our society,” said Safeena Husain, Founder and Executive Director of Educate Girls.

“VIDYA’s partnership with Starbucks is a momentous step towards scaling up our reach and impact, and moving closer to our vision of an India where every child receives a high-quality holistic education, every youth gets an opportunity to succeed and every woman gains economic independence and social equality. We are excited and deeply honoured to enter into a partnership with Starbucks,” said Rashmi Misra, founder-chairperson of VIDYA.

Since entering the market in 2012, Tata Starbucks has honored its commitments to diversity and inclusion in India through empowering women in new and meaningful ways. Earlier this year, it opened three stores in India operated entirely by women,&nbsp;with the number of women-led stores to double by the end of the year. In 2019, Tata Starbucks achieved 100% gender pay equity and set an ambitious target to increase its workforce female representation to 40% by the end of 2022.

As Tata Starbucks continues to grow in India, the company is deeply committed to being an active member of the community and creating positive impact in the neighborhoods it serves.&nbsp;

Tata Starbucks Launches Initiative to Transform Lives of Girls in India Through Education : Starbucks Stories Asia

Tata Starbucks Launches Initiative to Transform Lives of Girls in India Through Education

Today, Tata Starbucks proudly announced the Tata Starbucks Empowering Girls and Young Women program, a new initiative to support girls and young women in India through education, skills development and economic empowerment. As part of Tata Starbucks ongoing commitment to creating equal opportunities, the program will provide girls and young women with the education, financial […]

https://stories.starbucks.com/uploads/sites/29/2020/11/52A4934-1024x683.jpg

https://stories.starbucks.com/asia/stories/2020/tata-starbucks-empowering-girls/

First-of-its-kind, Starbucks® Diwali Blend creates a delicious moment to savour for the holiday

Starbucks India is celebrating the festival of lights with the debut of a new seasonal whole-bean coffee, Starbucks® Diwali Blend, to customers across India and select global markets. Reinforcing Starbucks long-term commitment to the market, the exclusive Starbucks® Diwali Blend honours India’s coffee-growing communities by highlighting new estates each year from India’s rich tradition of expert coffee producers.

Starbucks® Diwali Blend<a> </a>is a tribute to the region’s deep coffee heritage and expertise, made with hand-selected coffee from Valparai, Jumboor and Suntikoppa estates in the verdant hills of Karnataka and Tamil Nadu. The indulgent and immersive experience was developed specifically for customers in India. This unique blend features a balanced acidity, warm notes of cocoa, a syrupy body with notes of chocolate and hints of spice and stone fruit.

The package design depicts themes of light and illumination, with images of lanterns and elaborate traditional patterns. The central rangoli pattern reflects the symbolic triumph of good over evil and embodies the spirit of Diwali, the most auspicious day of the year in India. Starbucks® Diwali Blend is the second Starbucks whole bean coffee to be entirely sourced, roasted and packaged in India, following the launch of Starbucks® India Estates Blend in 2013.

“Diwali holds incredible significance as a source of light and hope for Indians around the world,” said Navin Gurnaney, ceo, Tata Starbucks Pvt. Ltd. “This moment gives us the perfect opportunity to bring joy and cheer into the lives of our customers, which is especially meaningful now. This new annual offering is inspired by India’s cultural dynamics and rich coffee heritage, and Tata Starbucks remains committed to providing our customers with a unique, unparalleled Starbucks experience that celebrates India’s coffee culture.”

To overcome the challenges associated with creating a new coffee during COVID-19, Starbucks collaborated remotely with the local coffee team to trial, develop and roast Starbucks® Diwali Blend. From different coordinates across the globe, the team successfully sampled different combinations together before landing on the final blend. This is Starbucks first coffee blend that’s been created remotely.

“Starbucks® Diwali Blend is a true testament to coffee’s power to bring people together – from bean to cup. The exquisite blend is hand selected and sourced from Tata estates in Karnataka and Tamil Nadu. The unique partnership between Starbucks and Tata Beverages highlights the craftsmanship of notable coffee planters of India and showcases the Starbucks prowess to deliver great tasting and high-quality coffee,” said Sunil D'Souza, CEO, Tata Consumer Products.

“We are pleased to be able to celebrate and honor this important festival by introducing a new whole bean coffee that is sourced, roasted and packaged in India,” said Sara Trilling, president, Starbucks Asia Pacific. “India has a deep coffee heritage and we are pleased to be able to bring this unique and special coffee to customers around the world.”

Starbucks® Diwali Blend is available for a limited time across all stores in India. The delightful tin is perfect to take home, gift or add a touch of joy to celebrations by sharing with family and friends.

Since entering the India market in 2012, Starbucks remains committed to ethically sourcing and roasting the finest-quality coffees in the world. Customers can <a href="https://stories.starbucks.com/asia/stories/2020/tata-starbucks-opens-first-drive-thru-store-in-india/">enjoy the Starbucks Experience</a> at 196 stores across India.

Tata Starbucks Introduces Starbucks® Diwali Blend to Celebrate India’s Coffee Heritage : Starbucks Stories Asia

Tata Starbucks Introduces Starbucks® Diwali Blend to Celebrate India’s Coffee Heritage

Starbucks India is celebrating the festival of lights with the debut of a new seasonal whole-bean coffee, Starbucks® Diwali Blend.

https://stories.starbucks.com/uploads/sites/29/2020/09/Diwali-Blend-1024x1024.jpg

https://stories.starbucks.com/asia/stories/2020/tata-starbucks-introduces-starbucks-diwali-blend-to-celebrate-indias-coffee-heritage/

Tata Starbucks is creating more opportunities for women partners (employees) to demonstrate their leadership in the workplace as part of its ongoing commitment to diversity, equity and inclusion

Today, Tata Starbucks Private Limited proudly announced two stores in India operated entirely by women, with the number of all female led stores to double by the end of the year. The stores reaffirm Tata Starbucks ongoing commitment to promoting an inclusive and diverse workforce by empowering women leaders. The first store is located in the heart of Delhi city at Shivaji Stadium, while the second, Commerz II, Mumbai, is located along the Western Express Highway, in the heart of Goregaon.

Both stores are managed by women, and will deliver a premium Starbucks Experience that celebrates connections through coffee – a key pillar of Tata Starbucks business strategy.

“Tata Starbucks remains focused on creating and strengthening opportunities for women and fostering diversity across our organization,” said Navin Gurnaney, ceo, Tata Starbucks Private Limited. “We are proud to open these all-women stores that will increase our commitment to diversity and inclusion in India and empower our female partners in new and meaningful ways.”

Since entering the market in 2012, Tata Starbucks has honoured its commitment to grow the representation of women in the workforce and encourage a culture of diversity, equity and inclusion. In 2019, Tata Starbucks achieved 100 percent gender pay equity and continues to create opportunities for all partners to shine in leadership roles. One of Tata Starbucks diversity initiatives, Brew of Balance, creates opportunities for women returning to the workforce from maternity leave, career break, offers more flexibility, including a five-day work schedule, childcare assistance, access to the Women Inclusion Network @ Starbucks platform, as well as family and sabbatical leave. In addition, Tata Starbucks was the first food and beverage retailer in India to deploy a five-day work schedule, offering partners greater flexibility and time for self-development.

Today, women make up 28 percent of Tata Starbucks workforce. The company established an internal Women’s Inclusion Network @ Starbucks platform to further advance gender diversity and provide support to women in India to help them further excel in their careers. The new all-women stores are another significant step toward creating meaningful opportunities for women in leadership within the company and an important part of our efforts to achieving 40 percent gender diversity by the end of 2022.

Like all Starbucks stores across India, the new stores follow the best practices related to safety and hygiene to ensure a safe, familiar and convenient experience for partners and customers.

About Tata Starbucks Private Limited

Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Global Beverages and currently operates 191 stores in India across Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat, Vadodara and Lucknow through a network of over 2,000 passionate partners (employees). Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee - “A Tata Alliance.”

Tata Starbucks Private Limited proudly announced two stores in India operated entirely by women, with the number of all female led stores to double by the end of the year.

Women Lead the Way: Tata Starbucks Opens Two All-Women Stores in India : Starbucks Stories Asia

Women Lead the Way: Tata Starbucks Opens Two All-Women Stores in India

https://stories.starbucks.com/uploads/sites/29/2020/08/India-All-Women-Store-2-1024x683.jpg

https://stories.starbucks.com/asia/stories/2020/women-lead-the-way-tata-starbucks-opens-two-all-women-stores-in-india/

Tata Starbucks Private Limited today announced its entry into the rich and dynamic culture Lucknow with two new store openings, bringing the premium Starbucks Experience to more customers across India. The two new stores are located at Phoenix Palassio Mall and Vibhuti Khand in Gomti Nagar. India is one of Starbucks fastest growing markets globally, and with this expansion, Tata Starbucks now has a presence across 12 cities at 189 stores.

“Tata Starbucks is honoured to celebrate our eighth year in India by opening our first stores in Lucknow—a brand new market for us," said Navin Gurnaney, ceo, Tata Starbucks Pvt. Ltd. "We are excited to offer the unparalleled Starbucks experience to customers in Lucknow in a way that is safe, familiar and convenient. I want to thank all our partners (employees) for their commitment and hard work as we celebrate this new milestones in India.”

The new stores were designed with Lucknow’s rich and authentic culture in mind, reflecting the diverse heritage of the city alongside a deep passion for coffee. Honouring the traditions and craftsmanship of Lucknow – Chikankari, an ancient form of embroidery – is used in Phoenix Palassio store designs and feature artwork. The colourful art is inspired by the harvesting methods of Indian farmers and depicts various growing stages of a coffee plant, from flowering to ripening of the coffee cherries.

The design of the Gomti Nagar store is also inspired by the landscapes of India’s coffee growing regions. From the entry to the interiors, undulating wood fins echo the mountainous forms of a coffee farm. The whimsical shapes and art that feature on the wall inside the store are created through a fusion of Chikankari and Zardosi; a dense sewing technique in Lucknow which incorporates ornate gold embellishments. For a more modern approach, colourful beads are used to work in harmony with the overall aesthetics of the store.

Exterior of one of Starbucks first stores in Lucknow, India

Tata Starbucks arrives in the city of Lucknow, India : Starbucks Stories Asia

Tata Starbucks arrives in the city of Lucknow, India

Starbucks enters Lucknow, India—its 12th city in the market.

https://stories.starbucks.com/uploads/sites/29/2020/08/Club-Momentz-Gomti-Nagar-Lucknow-2-1024x683.jpg

https://stories.starbucks.com/asia/stories/2020/tata-starbucks-arrives-in-the-city-of-lucknow-india/

New store demonstrates Starbucks vision for business expansion and long-term commitment in India

Today, Tata Starbucks Private Limited announced the opening of its first drive-thru store in India at Dhillon Plaza, Ambala Chandigarh Expressway, Singhpura in Zirakpur. The milestone demonstrates the company’s long-term commitment to the Indian market, where it now has 187 stores, and vision of offering more ways for customers in India to enjoy the Starbucks Experience.

“Tata Starbucks has had an incredible journey in India, and we are proud to have achieved yet another milestone. The opening of our first drive-thru store showcases our commitment to evolving our brand and business in India to provide new and meaningful experiences to our customers,” said Navin Gurnaney, ceo, Tata Starbucks Pvt. Ltd. “This is all possible thanks to more than 2,000 Indian partners (employees) who proudly wear the green apron. Through their commitment and passion, Starbucks has laid a strong foundation as we expand to new cities across India year after year.”

The drive-thru format offers added convenience for customers who want to pick up their orders from their car, or travelers on the go. Located next to the Chandigarh-Ambala highway, customers can also stop for a quick break to enjoy their Starbucks favourites in the café, with two levels of in-store seating, free Wi-Fi, Starbucks merchandise available for purchase, and the same wide range of menu items available at other Starbucks locations across India. At the drive-thru window, a Starbucks partner will greet each customer and take their order, adding an element of warmth to the experience.

Tata Starbucks opens first drive-thru store in India : Starbucks Stories Asia

Tata Starbucks opens first drive-thru store in India

Starbucks announces the opening of its first drive-thru store in India.

https://stories.starbucks.com/uploads/sites/29/2020/07/image00003-1024x768.jpeg

https://stories.starbucks.com/asia/stories/2020/tata-starbucks-opens-first-drive-thru-store-in-india/

India