Brand new retail channel for customers traveling by car to enjoy their Starbucks Experience “on the road,” starting at select locations in Beijing and Shanghai

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Service to be rolled out to over 1,000 stores across China over the next year

Starbucks today announced the launch of a brand new retail channel in China – Starbucks Curbside – created in partnership with Amap, a leading provider of digital map content, navigation, and location-based solutions in the market. Featuring human-centered design that translates the unique Starbucks Experience for customers on the road, the innovative service offers customers in Beijing and Shanghai a customized and hassle-free way of enjoying their coffee routines amid rush hour traffic.

Starbucks Curbside leverages real-time route planning and positional tracking technologies to deliver the convenience of a drive-thru with minute precision. The technologies not only estimate customers’ arrival times at designated pick up points, but also automatically calculate the right time for Starbucks partners (employees) to craft and deliver the beverages. All customers have to do upon arrival at the designated pick up point is to roll down their car window to pick up their orders, without having to step out of their cars, thus enjoying the convenience of a drive-thru, minus the wait.

Inspired by customer insights and designed with their needs in mind, Starbucks Curbside was made possible through the ingenious combination of Starbucks extensive store network and strong operational muscle, with Amap’s precise route planning and time estimation technologies. A groundbreaking extension of the Starbucks third place from “in-store” and “at home” to “on the road,” the service is now available in 150 stores in Beijing and Shanghai, with plans to roll out to over 1,000 stores across China over the next year.

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“Designed to help customers navigate the hustle and bustle of urban lifestyles in China, Starbucks Curbside exemplifies our relentless pursuit of innovation in service of our customers. We have created a revolutionary new retail channel, offering customers elevated convenience enabled by Amap’s precise geographical positioning and time estimation technologies,” said Judy Zhang, vice president of digital ventures, Starbucks China. “On arrival, customers only have to roll down their car windows to receive their favorite handcrafted Starbucks coffee on time and with the same quality, along with a warm greeting by our waiting Starbucks partner, just as if they were enjoying it in-store.” 

Before the journey starts, customers can key in their destination on Amap, click on the Starbucks Curbside icon and place their order at a Starbucks store along the route. A customized backend system will constantly update customers’ arrival times to the store in real time. It also automatically calculates the right times for partners to craft the beverages, and deliver to a designated pick up point, so that customers receive their beverages freshly brewed upon arrival with virtually no time wasted. Meanwhile, customers can also receive real time voice messages during their journey, updating them on the preparation status of their orders. The service has been launched in 100 stores in Beijing, covering most of the city, and is also being piloted in nearly 50 stores in Shanghai.

Since opening its first store in the Chinese mainland more than 20 years ago, Starbucks now operates <a href="https://stories.starbucks.com/asia/stories/2022/starbucks-opens-6000th-store-in-china/">more than 6,000 stores</a> in the market, with close to 60,000 partners who proudly wear the green apron. Starbucks China is one of Starbucks largest and fastest growing international markets, and continues to <a href="https://stories.starbucks.com/asia/stories/2022/starbucks-pioneers-innovations-bridging-physical-and-digital-experiences/">drive innovations</a> that integrate and elevate physical and digital customer experience.

Starbucks Partners with Amap to Pioneer Curbside Service in China : Starbucks Stories Asia

Starbucks Stories Asia

Starbucks Partners with Amap to Pioneer Curbside Service in China

New retail channel for customers traveling by car to enjoy their Starbucks Experience “on the road,” starting at select locations in Beijing and Shanghai.

https://stories.starbucks.com/uploads/sites/29/2023/03/Starbucks-China-Launches-Curbside-Service-6-1024x683.jpg

https://stories.starbucks.com/asia/stories/2023/starbucks-china-curbside/

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Today, Starbucks announces new ways to give the gift of Starbucks in Japan with digital gift cards available from December 7 on the Starbucks Japan mobile app and website. This exciting new feature coincides with the <a href="https://stories.starbucks.co.jp/ja/stories/2022/starbuckscard/">20th anniversary of Starbucks Cards in Japan</a>, and will feature 30 seasonal and everyday designs to spark connection over coffee.

Starbucks continues to offer customers more ways to personalize their Starbucks Experience through mobile ordering and customization, digital payments and gifting, and delivery.

Digital Starbucks Cards now available in Japan : Starbucks Stories Asia

Digital Starbucks Cards now available in Japan

Customers in Japan can give the gift of coffee with new digital Starbucks Cards.

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https://stories.starbucks.com/asia/stories/2022/digital-starbucks-cards-now-available-in-japan/

Customers can earn more Starbucks Rewards on their orders through an integrated loyalty program

Wide-ranging partnership will cover Southeast Asia’s six largest markets by 2024

Expands the Starbucks FoodShare program to communities in Southeast Asia

Starbucks today announced an integrated partnership with Grab, Southeast Asia’s leading superapp, across six markets, including the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam. The partnership will provide customers across Southeast Asia with a seamless Starbucks Experience, allowing them to earn Starbucks Rewards benefits on purchases through Grab, have more ways to order and pay in stores, and enjoy their Starbucks orders sooner with last-mile delivery fulfillment through Grab’s delivery network.

Customers will be able to enjoy more personalized and convenient experiences that deepen their connection to Starbucks through a range of Grab services including GrabPay, GrabRewards, GrabFood, GrabExpress and GrabGifts. Building on Starbucks and Grab’s shared commitment to creating positive impact, the partnership will also help provide food assistance to communities in need across Southeast Asia, while reducing food waste, through the expansion of Starbucks FoodShare food donation program, starting in the Philippines this March.

“As one of the most digitally connected regions in the world, Southeast Asia continues to inspire us to elevate the Starbucks Experience,” said Erin Silvoy, vice president, product and marketing, Starbucks Asia Pacific. “Our partnership with Grab allows us to provide more options for customers to create a Starbucks Experience that is right for them, while also helping to deliver positive impact in the communities we serve through FoodShare program.”

“Consumers like the convenience of food delivery but they also enjoy meeting up with friends in Starbucks over a cup of coffee. We believe the online ordering and in-store dining experience will become more connected, as brands in Southeast Asia look for ways to bridge these channels. We are excited to be working with Starbucks, one of the most iconic and loved coffee retailers, on this wide-ranging partnership to deliver a more personalized, rewarding, and seamless experience to our customers,” added Saad Ahmed, Managing Director, Commercial at Grab.

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Integrated loyalty program

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A first for Starbucks in Southeast Asia, Starbucks will integrate Starbucks Rewards with the Grab platform so that customers can enjoy more ways to earn rewards on their Starbucks orders. Starbucks Rewards members will be able to link their accounts with GrabRewards to earn both Stars and GrabRewards points for every order made through GrabFood. 

In the future, customers will also have the option to sign up for a Starbucks Rewards membership via the Grab app and redeem free beverages, birthday treats, and exclusive offers* . The company will introduce this new feature in the Philippines in the second half of 2022, with plans to expand to additional Southeast Asia markets by 2024.

Delivering seamless customer experiences across Southeast Asia

Customers will be able to enjoy the Starbucks experience through expanded options and solutions through Grab including:

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Creating positive impact through Starbucks FoodShare program

As part of Starbucks People Positive aspirations, focused on enhancing the well-being of all who connect with Starbucks, the company will launch its FoodShare food donation program this March in the Philippines, starting with 40 stores in the Metro Manila area. Starbucks regional partnership with Grab will enable participating stores to connect with Grab drivers to pick up food donations from stores daily and deliver them to local non-profit organizations such as the Philippine Food Bank Foundation. Starbucks aims to expand the reach of the program to more communities in the Philippines, as well as additional markets throughout Southeast Asia.

FoodShare started in 2016 after Starbucks partners (employees) advocated for a program that would allow stores to donate unsold food and distribute it to people facing hunger in communities across the U.S. FoodShare is now available at 100% of US and Canada company-owned stores.

Since entering the Southeast Asia region over 25 years ago, Starbucks has expanded to more than 1,882 stores across the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam, with more than 19,853 partners proudly wearing the green apron. The company is committed to driving continued sustainable growth by investing in digital innovations that deliver meaningful value and convenience and social impact initiatives that create positive impact in the communities we serve.

*Some restrictions apply. Only at participating stores.

Starbucks Announces Regional Partnership with Grab to Enhance Starbucks Experience for Customers in Southeast Asia : Starbucks Stories Asia

Starbucks Announces Regional Partnership with Grab to Enhance Starbucks Experience for Customers in Southeast Asia

The partnership will provide customers across Southeast Asia with a seamless Starbucks Experience both online and offline.

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https://stories.starbucks.com/asia/stories/2022/starbucks-partners-with-grab-to-enhance-customer-experience-in-southeast-asia/

Book private experiences with “1971 Salon”, available exclusively on Meituan platforms

Order through an expanded Starbucks Delivers program with added customization features

Explore 5,000+ local stores in a digital third place environment with &nbsp;‘Super Store’ pages powered by Meituan

Starbucks China today unveiled three new and expanded services that allow customers to seamlessly connect with their local stores as well as curate an individual Starbucks Experience both online and offline. Partnering with leading e-commerce platform for services, Meituan, the first of these services include the “1971 Salon”, which is exclusive to the platform, offering private bookings for coffee experiences at Starbucks stores. In addition, the company has expanded its Starbucks Delivers program with more order customization features and established new ‘Super Store’ virtual pages where customers can explore local community events and order directly from Starbucks stores across the Chinese mainland.

“Technological advancements in the pandemic era have blurred the boundaries between home, work, and the third place. This has inspired us to explore how we can transform a Starbucks store into a ‘1971 Salon’ that offers customers novel ways of experiencing the Starbucks brand that they love and are familiar with, as we unlock new occasions to surprise and delight our customers,” said Leo Tsoi, chief executive officer of Starbucks China.

Book private curated experiences at your local Starbucks

Inspired by the unique role Starbucks stores have played as gathering places for over 50 years, the 1971 Salon service offers customers the option to reserve areas in select stores for private events, or register for uniquely-curated experiences organized by their local store. More than 60 stores in Beijing, Shanghai, Shenzhen and Chengdu now offer this service, with plans to expand across the market.

Today, customers can book an immersive coffee workshop with friends and family, where they will learn about their coffee’s bean-to-cup journey and practice the art of coffee craft with Starbucks regional coffee masters. Private spaces can also be reserved for business meetings or social gatherings, with options to order an array of food and beverages, and hosted coffee tasting sessions. Starbucks will continue to update offerings with features such as coffee classes, birthday parties, pet parties, sign language lessons and other store activities tailored to local communities.

Order from an expanding and elevated Starbucks Delivers menu

Customers can now access Starbucks Delivers, the company’s mobile order and delivery service, on Meituan platforms market-wide, where&nbsp; Starbucks Rewards members can enjoy the same benefits as using the Starbucks China app. Expanded features include added beverage customizations that more closely replicate in-store ordering, all-new ‘smart’ technology that automatically reallocates orders to another store if a product is sold out at one store but available at a nearby store, and the delivery debut of Starbucks Reserve in China.

Explore your local store and community events in a digital third place

Starbucks stores are places to build community, and Starbucks is expanding these connections to the digital realm leveraging Meituan’s pioneering ‘Super Store’ feature. By end 2022, each of Starbucks 5,000+ company-operated stores in China will have a unique page on Meituan platforms, where customers can access Starbucks Delivers and Starbucks Now services to order food and beverages online, use the 1971 Salon booking service, and check local events on a digital community board. Store partners can customize each page with exclusive store tags, photos, video clips and other content that vividly showcase the distinctive design and character of each store and its baristas.

Starbucks will continue evolving the digital Starbucks Experience for customers in China through its ongoing partnerships, to elevate and deepen the brand’s connection with customers.

Starbucks entered the Chinese mainland with the opening of its first store in Beijing in January 1999. Over the years, Starbucks has successfully expanded operations to more than 5,000 stores, employing more than 66,000 partners in 208 cities. China is Starbucks single largest market outside of the United States. During its<a href="https://news.starbucks.com/press-releases/starbucks-china-investor-conference"> first-ever China Investor Conference</a> in May 2018, the company announced plans to expand store count to 6,000 stores across 230 cities in the Chinese mainland by the end of FY22.

Starbucks Pioneers Innovations Bridging Physical and Digital Experiences : Starbucks Stories Asia

Starbucks Pioneers Innovations Bridging Physical and Digital Experiences

Today, Starbucks announces an new innovations for the third place experience in China.

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https://stories.starbucks.com/asia/stories/2022/starbucks-pioneers-innovations-bridging-physical-and-digital-experiences/

Starbucks Hong Kong &amp; Macau today announced a pilot of its new Mobile Order to Table service at 35 stores across Hong Kong &amp; Macau. The new service further elevates the in-store customer experience and strengthens Starbucks commitment to customer-centric and digital innovation in Asia. Starbucks® Rewards members can now skip the line and order their favorite beverages and foods directly from their seat in-store and delivered at their table by a Starbucks barista by scanning a QR code.

Members can scan the QR code at their table to place their order through the updated Starbucks Mobile App. Their freshly-prepared order will then be delivered to the table by Starbucks partners. The new feature saves queuing time and allows customers to order without leaving their table, making the Starbucks Experience more convenient and enjoyable than ever.

Starbucks Launches First Mobile Order to Table Service in Hong Kong &amp; Macau : Starbucks Stories Asia

Starbucks Launches First Mobile Order to Table Service in Hong Kong &amp; Macau

Starbucks announces a pilot of its new Mobile Order to Table service at 35 stores across Hong Kong &amp; Macau.

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https://stories.starbucks.com/asia/stories/2021/starbucks-launches-first-mobile-order-to-table-service-in-hong-kong-macau/

Starbucks Launches First Mobile Order to Table Service in Hong Kong & Macau

Starbucks today announces that Starbucks® Delivers, which brings the Starbucks Experience to customers outside its retail stores, will expand to more than 750 stores in Japan by the end of June, and reach nationwide coverage by the end of September. 

The delivery service launched in Japan in November 2018 with Uber Eats and also includes delivery partner Wolt in select locations. Starbucks will continue to leverage digital technologies to innovate retail service and partner with local service providers across the market to bring customers their Starbucks favorites quickly and conveniently outside of stores.

Partner handing delivery order to service provider

Starbucks Delivers arrives across Japan by September : Starbucks Stories Asia

Starbucks Delivers arrives across Japan by September

Starbucks Delivers arrives across Japan by the end of September 2021.

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https://stories.starbucks.com/asia/stories/2021/starbucks-delivers-arrives-across-japan-by-september/

Starbucks today announced the expansion of mobile order &amp; pay to all company-operated stores across Japan starting in December, offering customers more ways to enjoy their Starbucks Experience with contactless payments. 

First launched at select stores in Tokyo in June 2019, the ability for customers to order and pay through their Starbucks mobile app has expanded to include take-out and dine-in, and will be gradually rolled out to 300 drive-thru locations beginning in December.

Starbucks will continue to provide customers with the unparalleled Starbucks Experience and create new moments of connection with the Third Place through enhanced digital offerings.

Starbucks expands Mobile Order &amp; Pay across Japan : Starbucks Stories Asia

Starbucks expands Mobile Order &amp; Pay across Japan

Starbucks expands mobile order and pay across Japan.

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https://stories.starbucks.com/asia/stories/2020/starbucks-expands-mobile-order-pay-across-japan/