Customers can earn more Starbucks Rewards on their orders through an integrated loyalty program

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Wide-ranging partnership will cover Southeast Asia’s six largest markets by 2024

Expands the Starbucks FoodShare program to communities in Southeast Asia

Starbucks today announced an integrated partnership with Grab, Southeast Asia’s leading superapp, across six markets, including the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam. The partnership will provide customers across Southeast Asia with a seamless Starbucks Experience, allowing them to earn Starbucks Rewards benefits on purchases through Grab, have more ways to order and pay in stores, and enjoy their Starbucks orders sooner with last-mile delivery fulfillment through Grab’s delivery network.

Customers will be able to enjoy more personalized and convenient experiences that deepen their connection to Starbucks through a range of Grab services including GrabPay, GrabRewards, GrabFood, GrabExpress and GrabGifts. Building on Starbucks and Grab’s shared commitment to creating positive impact, the partnership will also help provide food assistance to communities in need across Southeast Asia, while reducing food waste, through the expansion of Starbucks FoodShare food donation program, starting in the Philippines this March.

“As one of the most digitally connected regions in the world, Southeast Asia continues to inspire us to elevate the Starbucks Experience,” said Erin Silvoy, vice president, product and marketing, Starbucks Asia Pacific. “Our partnership with Grab allows us to provide more options for customers to create a Starbucks Experience that is right for them, while also helping to deliver positive impact in the communities we serve through FoodShare program.”

“Consumers like the convenience of food delivery but they also enjoy meeting up with friends in Starbucks over a cup of coffee. We believe the online ordering and in-store dining experience will become more connected, as brands in Southeast Asia look for ways to bridge these channels. We are excited to be working with Starbucks, one of the most iconic and loved coffee retailers, on this wide-ranging partnership to deliver a more personalized, rewarding, and seamless experience to our customers,” added Saad Ahmed, Managing Director, Commercial at Grab.

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Integrated loyalty program

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A first for Starbucks in Southeast Asia, Starbucks will integrate Starbucks Rewards with the Grab platform so that customers can enjoy more ways to earn rewards on their Starbucks orders. Starbucks Rewards members will be able to link their accounts with GrabRewards to earn both Stars and GrabRewards points for every order made through GrabFood. 

In the future, customers will also have the option to sign up for a Starbucks Rewards membership via the Grab app and redeem free beverages, birthday treats, and exclusive offers* . The company will introduce this new feature in the Philippines in the second half of 2022, with plans to expand to additional Southeast Asia markets by 2024.

Delivering seamless customer experiences across Southeast Asia

Customers will be able to enjoy the Starbucks experience through expanded options and solutions through Grab including:

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Creating positive impact through Starbucks FoodShare program

As part of Starbucks People Positive aspirations, focused on enhancing the well-being of all who connect with Starbucks, the company will launch its FoodShare food donation program this March in the Philippines, starting with 40 stores in the Metro Manila area. Starbucks regional partnership with Grab will enable participating stores to connect with Grab drivers to pick up food donations from stores daily and deliver them to local non-profit organizations such as the Philippine Food Bank Foundation. Starbucks aims to expand the reach of the program to more communities in the Philippines, as well as additional markets throughout Southeast Asia.

FoodShare started in 2016 after Starbucks partners (employees) advocated for a program that would allow stores to donate unsold food and distribute it to people facing hunger in communities across the U.S. FoodShare is now available at 100% of US and Canada company-owned stores.

Since entering the Southeast Asia region over 25 years ago, Starbucks has expanded to more than 1,882 stores across the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam, with more than 19,853 partners proudly wearing the green apron. The company is committed to driving continued sustainable growth by investing in digital innovations that deliver meaningful value and convenience and social impact initiatives that create positive impact in the communities we serve.

*Some restrictions apply. Only at participating stores.

Starbucks Announces Regional Partnership with Grab to Enhance Starbucks Experience for Customers in Southeast Asia : Starbucks Stories Asia

Starbucks Stories Asia

Starbucks Announces Regional Partnership with Grab to Enhance Starbucks Experience for Customers in Southeast Asia

The partnership will provide customers across Southeast Asia with a seamless Starbucks Experience both online and offline.

https://stories.starbucks.com/uploads/sites/29/2022/03/Starbucks_Grab_partnership_partner.jpg

https://stories.starbucks.com/asia/stories/2022/starbucks-partners-with-grab-to-enhance-customer-experience-in-southeast-asia/

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Starbucks today announces that Starbucks® Delivers, which brings the Starbucks Experience to customers outside its retail stores, will expand to more than 750 stores in Japan by the end of June, and reach nationwide coverage by the end of September. 

The delivery service launched in Japan in November 2018 with Uber Eats and also includes delivery partner Wolt in select locations. Starbucks will continue to leverage digital technologies to innovate retail service and partner with local service providers across the market to bring customers their Starbucks favorites quickly and conveniently outside of stores.

Partner handing delivery order to service provider

Starbucks Delivers arrives across Japan by September : Starbucks Stories Asia

Starbucks Delivers arrives across Japan by September

Starbucks Delivers arrives across Japan by the end of September 2021.

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https://stories.starbucks.com/asia/stories/2021/starbucks-delivers-arrives-across-japan-by-september/

Today, Starbucks announces a new seasonal beverage available exclusively on mobile and delivery platforms in Japan. The limited-time Chai Chocolate Frappuccino® blended beverage features gentle spices and blended with a chocolatey base. Starbucks Mobile Order &amp; Pay is now available at around 1,500 company-operated stores across Japan, including select drive thrus, as well as through Starbucks delivery, now available at around 700 stores in the market.

Starbucks Japan launches mobile order and delivery-exclusive drink : Starbucks Stories Asia

Starbucks Japan launches mobile order and delivery-exclusive drink

Starbucks announces a new seasonal beverage available exclusively on mobile and delivery platforms in Japan.

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https://stories.starbucks.com/asia/stories/2021/starbucks-japan-launches-mobile-order-and-delivery-exclusive-drink/

Starbucks® food and beverage now available for delivery in China through Alibaba’s smart speaker, Tmall Genie

Shanghai, CHINA – Today, Starbucks is taking another step toward evolving the digital experience for customers in China by launching voice ordering and delivery capabilities within Alibaba’s smart speaker, Tmall Genie. Customers can now order their favorite Starbucks beverages and food simply by using their voice for delivery within 30 minutes. Leveraging Alibaba’s on-demand food delivery platform, Ele.me, the voice ordering capabilities for Starbucks further extend the customer experience within Starbucks digital ecosystem.&nbsp;

The launch of the new service marks the one-year anniversary of Starbucks and Alibaba’s strategic partnership which advances the New Retail infrastructure and digital power in China — one of the fastest-growing markets in the world for coffee consumption. The announcement also builds on several significant collaborations between the two companies that enable a seamless Starbucks Experience for Chinese customers, such as establishing back-of-house kitchens, Star Kitchens, within Alibaba’s Freshippo supermarkets in China.

“We are thrilled to provide our cutting-edge Artificial Intelligence technology through Tmall Genie to serve Starbucks digitally-savvy customers in China,” said Miffy Chen, general manager at Alibaba A.I. Labs which leads the development of Tmall Genie. “Earlier this year, we launched food order and delivery service through Ele.me in response to our users’ needs for on-demand local services. We’re excited to introduce an even more diverse and enriched experience on our platform through Starbucks voice ordering and provide a direct benefit to Chinese consumers within their daily routine.”

“The Starbucks feature through Alibaba’s Tmall Genie ushers in a new era of digital customer engagement for Starbucks, leveraging ground-breaking digital technology to create an unprecedented experience that elevates our connection with customers to new heights,” said Molly Liu, vice president and general manager, Digital Ventures, Starbucks China. “We are focused on ensuring that Starbucks voice ordering is truly personal, and we look forward to offering our customers more convenient moments and new opportunities to engage with Starbucks on a single integrated platform as they move throughout the day.” 

Through Alibaba’s Tmall Genie, customers place an order using their voice and can track their order in real-time within the 30-minute delivery timeframe. 

Starbucks® Rewards members also can earn Stars and receive membership updates, including benefits, on the Tmall Genie. Soon, members will be able to receive personalized recommendations when using voice commands to place orders that are tailored to previous order preferences and popular items from Starbucks seasonal menu. As another added benefit, Starbucks fans in China can also listen to the latest Starbucks in-store playlists through Alibaba’s music streaming app, Xiami Music.

Powered by Alibaba’s speech AI and voice print payment technology, Tmall Genie orders help expand the high-quality Starbucks Delivers experience that is consistent with the Starbucks standards, including specially-designed splash-proof lids for both hot and cold beverages, tamper-proof packaging seals and individual hot and cold delivery containers to ensure orders arrive at the optimal temperature for enjoyment.

An exclusive Starbucks-themed Tmall Genie is available through the Starbucks virtual store in China, which unifies Starbucks offerings within Alibaba’s mobile apps, including Taobao, Alipay and Tmall. 

Starbucks and Alibaba Launch Voice Ordering and Delivery : Starbucks Stories Asia

Starbucks and Alibaba Launch Voice Ordering and Delivery

Starbucks and Alibaba strengthen partnership with voice ordering and delivery through Alibaba's smart speaker.

https://stories.starbucks.com/asia/stories/2019/starbucks-and-alibaba-launch-voice-ordering-and-delivery/