Japan is Starbucks third global market to introduce Oleato™ beverages, bringing together the unexpected combination of high quality arabica coffee and Partanna® extra virgin olive oil as “The New Coffee Ritual”

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Starbucks announced today the launch of an innovative line of coffee beverages called “Oleato™” an innovative alchemy of Starbucks® finest arabica coffee infused with Partanna® extra virgin olive oil on Thursday, April 20, 2023 at more than 60 select stores across Japan including Starbucks Reserve® Roastery Tokyo.

Following the February debut of&nbsp;<a href="https://stories.starbucks.com/press/2023/introducing-starbucks-oleato-a-revolutionary-new-coffee-ritual/">Oleato™ beverages in Italy</a> and March launch at the Starbucks Reserve® Roasteries in Chicago, Seattle and New York, and <a href="https://stories.starbucks.com/press/2023/starbucks-oleato-beverages-arrive-at-select-stores-in-the-us/">select stores in the United States</a>, Starbucks third global launch market for the beverage line will be in Japan, where Starbucks began its journey as a global brand outside the North America more than 26 years ago.

Like the iconic Starbucks latte, the origin of Oleato™ beverages began in Italy. While travelling in Italy in the summer of 2022, Howard Schultz, chairman emeritus and board member, Starbucks Coffee Company, came across a generations-old family tradition of enjoying a spoonful of extra virgin olive oil each day as an uplifting ritual. Today, the founder joins partners (employees) and customers in Tokyo for the unveil of this new, transformational ritual in coffee to Japan.

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“Since we first launched in Milan and now in select U.S. markets, the partner pride and customer enthusiasm for Oleato™ has far exceeded our expectations. As we introduce this new coffee innovation to Japan, my time here this week in Tokyo reminds me of the enduring and global relevancy of community, connection, and passion for both coffee and craft,” said Schultz. “We are thrilled to introduce to the Japanese market the next revolution in coffee that brings together an alchemy of nature’s finest ingredients – Starbucks arabica coffee beans and Partanna cold pressed extra virgin olive oil. Oleato™ has opened our eyes to fresh new possibilities for Starbucks.”

“We are excited to bring Starbucks latest beverage innovation to customers in Japan,” said Takafumi Minaguchi, chief executive officer, Starbucks Japan. “Our customers are eager to explore new ways to enjoy their Starbucks Experience. We believe that this transformational innovation of two unexpected ingredients will exceed their expectations and uplift their cup with an extraordinary new flavor.”

Oleato™ beverages are a line of innovative coffee beverages that brings together the unexpected – Starbucks arabica coffee deliciously infused with a spoonful of Partanna cold pressed, extra virgin olive oil. The harmony made possible by the unexpected combination results in a velvety smooth, delicately sweet, and lush coffee that uplifts each cup with extraordinary new flavor and texture. Using only extra virgin olive oil thoughtfully selected and blended to pair perfectly with Starbucks coffee, Oleato™ beverages provide a new coffee ritual like no other.

With its uniquely nutty and slightly sweet flavors and the rich smoothness of a buttery caramel, Partanna olive oils are natural complements to Starbucks coffee. Whether enjoyed hot or cold, the surprisingly luxurious, textural experience is like none other.

Taku Shimizu, group manager, Beverage Development, leading the introduction of Oleato™ beverages to Japan said, “I was thrilled about the launch in Japan of Oleato™ which brings together an alchemy of nature’s finest ingredients, coffee and olive oil. We’ve exercised our creativity to find a way to introduce Oleato™ beverages to Japan while keeping the surprising and inviting experience of its Italian inspiration. With these unique flavors and textures, I am confident that the delicious experience of Oleato™ beverages made possible by Starbucks innovation will become a new coffee ritual of our customers.” 

The following Oleato™ beverages will be available at select stores in Japan starting April 20:

Oleato™ beverages available at the Starbucks Reserve® Roastery Tokyo and select Starbucks Reserve® stores

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Oleato™ beverages available at select stores across Japan

Since opening its first store in Ginza in 1996, Starbucks has opened more than 1,800 stores in Japan, operated by more than 51,000 partners who proudly wear the green apron. Starbucks continues to provide a premium Starbucks Experience to customers across Japan, with locally-relevant beverages like matcha and tea beverages, as well as innovations like seasonal Frappuccino® blended beverages. In 2019, Starbucks opened the Starbucks Reserve® Roastery Tokyo, a fully-immersive tribute to premium coffee quality, innovation and human connection, where extraordinary new coffee experience come to life for customers every day.

Oleato™ beverages arrive at select Starbucks stores in Japan on April 20 : Starbucks Stories Asia

Starbucks Stories Asia

Oleato™ beverages arrive at select Starbucks stores in Japan on April 20

Japan is Starbucks third global market to introduce Oleato™ beverages, bringing together the unexpected combination of high quality arabica coffee and Partanna® extra virgin olive oil.

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https://stories.starbucks.com/asia/stories/2023/oleato-beverages-arrive-in-japan/

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The warmth of spring returns to Starbucks stores across South Korea. For a limited time starting March 22, customers can enjoy new and returning seasonal favorites along with beautiful merchandise inspired by cherry blossoms.

New and returning beverages include the Midnight Bergamot Cold Brew, Pink Crystal Chamomile Tea, Pine Coco Green Yogurt Blended, and Strawberry Dream Malcha Latte, along with a new Cherry Blossom Chocolate Cake.

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Cherry blossom merchandise available at Starbucks in Korea

Dreamy spring flavors blossom at Starbucks Korea : Starbucks Stories Asia

Dreamy spring flavors blossom at Starbucks Korea

The warmth of spring returns to Starbucks stores across South Korea. For a limited time starting March 22, customers can enjoy new and returning seasonal favorites along with beautiful merchandise inspired by cherry blossoms. New and returning beverages include the Midnight Bergamot Cold Brew, Pink Crystal Chamomile Tea, Pine Coco Green Yogurt Blended, and Strawberry […]

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https://stories.starbucks.com/asia/stories/2022/dreamy-spring-flavors-blossom-at-starbucks-korea/

Available at Starbucks® stores in Asia for a limited time, welcome fun and festive new beverages to celebrate the holiday season. &nbsp;

NEW! STARBUCKS® HANDCRAFTED HOLIDAY BEVERAGES

STARBUCKS® CONFETTI COOKIE LATTE:

Light up your holidays with Starbucks colorful new Confetti Cookie Latte - a deliciously festive treat for your tastebuds and your eyes. Starbucks signature espresso is paired with delicious toasted white chocolate syrup and steamed milk for a subtly-sweet concoction. Garnished with luxurious whipped cream and a sprinkle of colorful confetti topping, this beverage is the perfect balance of toasty and comforting – reminiscent of a freshly-baked cookie. Available as a hot, iced or blended handcrafted beverage. Customers can customize their beverage with oatmilk or almondmilk and plant-based whipped cream.

STARBUCKS® TOFFEE NUT CRUNCH COLD BREW:

Toffee nut, a classic seasonal flavor, meets Starbucks timeless Cold Brew for an energizing winter pick-me-up. Toffee Nut Cold Foam, made with milk and toffee nut syrup, is layered perfectly on top of our signature Cold Brew, dusted off with tasty toffee nut crunch topping for a touch of holiday cheer. Available as a cold handcrafted beverage.

STARBUCKS® TOFFEE NUT CRUNCH LATTE:

Indulge in nutty richness with the return of Starbucks® Toffee Nut Crunch Latte. This returning favorite brings together Starbucks signature espresso with smooth milk and buttery toffee nut syrup, finished with fluffy whipped cream and toffee nut crunch topping for a textured finish. Available as a hot, iced or blended handcrafted beverage. Customers can customize their beverage with oatmilk or almondmilk and plant-based whipped cream.

STARBUCKS® PEPPERMINT MOCHA:

The fan-favorite Peppermint Mocha makes a comeback this holiday season, bringing you familiar chocolatey joy. This iconic Starbucks treat, inspired by traditional holiday sweets, combines espresso with rich mocha sauce, milk, and peppermint syrup, layered on a bed of mocha sauce and peppermint syrup, and topped with whipped cream, extra helpings of mocha sauce and peppermint sprinkles. Available as a hot, iced or blended handcrafted beverage. Customers can customize their beverage with oatmilk or almondmilk and plant-based whipped cream.

STARBUCKS® GINGERBREAD LATTE:

Your holiday favorite is back – the sweet yet delicately spicy Gingerbread Latte returns with a subtle ginger kick. Aromatic espresso pairs perfectly with finely-spiced gingerbread syrup and milk, topped with spice-infused whipped cream made with decadent cream, vanilla syrup and a spice blend, finished off with brown sugar drizzle. Available as a hot, iced or blended handcrafted beverage. Customers can customize their beverage with oatmilk or almondmilk and plant-based whipped cream.

Celebrate the holidays at Starbucks with festive new beverages : Starbucks Stories Asia

Celebrate the holidays at Starbucks with festive new beverages

Available at Starbucks® stores in Asia for a limited time, welcome fun and festive new beverages to celebrate the holiday season.  

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https://stories.starbucks.com/asia/stories/2021/celebrate-the-holidays-at-starbucks/

For a limited time at Starbucks stores across Korea, customers can enjoy seasonal beverages and merchandise inspired by the feeling of summer. Seasonal drinks include:

The seasonal collection also includes merchandise inspired by the sunlit summer ocean and summer camping trips outdoors.

Summer is here at Starbucks in Korea : Starbucks Stories Asia

Check out the seasonal summer drinks and merchandise available at Starbucks stores in Korea.

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https://stories.starbucks.com/asia/stories/2021/summer-is-here-at-starbucks-in-korea/

Summer is here at Starbucks in Korea

New to Starbucks® stores in Asia, a dreamy lineup of seasonal beverages inspired by Cloud Macchiato and cherry blossoms welcome the arrival of Spring and new beginnings.

NEW! STARBUCKS® SEASONAL HANDCRAFTED BEVERAGE

STARBUCKS® CARAMEL CLOUD MACCHIATO: Starbucks creamiest, fluffiest and foamiest macchiato has just arrived in Asia. It’s time to experience a whole new way to love your macchiato with the new Caramel Cloud Macchiato.&nbsp; The Caramel Cloud Macchiato combines irresistible layers of whipped milk foam, cascading signature espresso and luscious vanilla syrup and topped with a drizzle of caramel sauce. The result is a light, fluffy and silky-smooth texture that elevates your taste buds and adds more creaminess to every sip. Available hot or iced.

NEW! STARBUCKS® SALTED CARAMEL CLOUD MACCHIATO: Introducing the Salted Caramel Cloud Macchiato, a dreamy blend of bold espresso and cloud foam. With deliciously light layers of fluffy whipped milk foam, cascading espresso and a generous drizzle of caramel, the Salted Caramel Cloud Macchiato is certain to delight and carry you through your afternoon cravings. Available hot or iced.

NEW! STARBUCKS® SALTED CARAMEL COLD BREW: Re-energize your day with a cool sip of Starbucks® Salted Caramel Cold Brew – a salty-sweet new take on Starbucks® signature Cold Brew. The Salted Caramel Cold Brew features our signature super-smooth cold brew, finished with rich salted caramel cold foam and caramel drizzle. Every sip is a bold, smooth hit of salted caramel goodness. Available iced.

NEW! STARBUCKS® SALTED CARAMEL NITRO COLD BREW: Served straight from the tap with a dash of caramel, the new Salted Caramel Nitro Cold Brew offers a salty-sweet new way to enjoy Starbucks® Nitro Cold Brew.&nbsp; This beverage is an irresistible combination of velvety, slow-steeped Nitro Cold Brew with a dash of caramel, topped with a float of ultra-smooth salted caramel cold foam. The result is a creamy and subtly sweet cascade of velvety coffee. Available iced.

NEW! STARBUCKS® SAKURA BLOSSOM STRAWBERRY FRAPPUCCINO: Dive into the romance of cherry blossom season with Starbucks® Sakura Blossom Strawberry Frappuccino blended beverage – a delightful strawberry indulgence that celebrates the beautiful colors and the sweetness of Spring. The Sakura Blossom Strawberry Frappuccino blended beverage blends real strawberry chunks into whole milk and ice, then adds a splash of sweet strawberry sauce, white chocolate petal sprinkles and a float of vanilla whipped cream. The result is a pastel pink treat that looks as good as it tastes.&nbsp;Available iced.

NEW! STARBUCKS® SAKURA BLOSSOM STRAWBERRY TEA: Savor the taste of Spring and treat your senses to the new Sakura Blossom Strawberry Tea. Every sip is floral berry bliss! The Sakura Blossom Strawberry Tea combines bright red chunks of real strawberries with Starbucks® Youthberry tea, which brings out notes of wild orange blossom and bright pops of tropical flavor. This Spring beverage is topped with deliciously creamy cold foam and white chocolate pink petal sprinkles. Available hot or iced.

Starbucks welcomes spring in Asia with dreamy new beverages : Starbucks Stories Asia

Starbucks welcomes spring in Asia with dreamy new beverages

New to Starbucks® stores in Asia, a dreamy lineup of seasonal beverages welcome the arrival of Spring and new beginnings.

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https://stories.starbucks.com/asia/stories/2021/starbucks-welcomes-spring-in-asia-with-dreamy-new-beverages/

New to Starbucks® stores in Asia Pacific starting February 18, seasonal spring beverages deliver smooth, refreshing cold brew coffee with a unique Starbucks twist.

NEW! Starbucks® Seasonal Handcrafted Beverages

Starbucks® Yuzu Mint Cold Brew: Perfectly balanced with tart, tangy citrus, the new Yuzu Mint Cold Brew delivers a smooth, satisfying cold brew experience layered with flavor and texture. The Yuzu Mint Cold Brew features aromatic yuzu blended with ice and topped with fresh mint for a super-smooth and refreshing taste. Available iced.

Starbucks® Lemon Meringue Latte: Inspired by luscious lemon meringue, the new Lemon Meringue Latte combines tart lemon drizzle and fluffy whipped cream for a rich and craveable flavor sensation. Finished with meringue topping, the Lemon Meringue Latte provides layers of sweet lemony goodness perfect for spring mornings. Available hot, iced or blended.

Refresh your coffee routine with Cold Brew this spring : Starbucks Stories Asia

Refresh your coffee routine with Cold Brew this spring

New spring beverages deliver smooth, refreshing cold brew coffee with a unique Starbucks twist.

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https://stories.starbucks.com/asia/stories/2020/refresh-your-coffee-routine-with-cold-brew-this-spring/