sumatra

The holiday season is almost here, and Starbucks is bringing back one of its most delightful traditions: the Starbucks® Christmas Blend! This festive coffee has been a favorite among coffee lovers worldwide since 1984. It’s a perfect blend of Latin American and Indonesian beans, with a special twist of rare, spicy Sumatran beans that have been aged for three to five years. The result is a full-bodied, rich, and spicy cup of coffee that’ll warm your soul.

Understanding the captivating story of coffee, from the humble coffee bean to the rich aroma of a perfectly brewed cup, was a reality for 100 partners from Asia Pacific and Japan who had the opportunity to participate in the Sumatra Origin Experience, spread across two waves.