origin

For generations, farmers have nurtured these rich soils, producing beans that carry the unmistakable earthy, herbal notes that coffee lovers around the world cherish.

Join our partners as they explore Sumatra on the Coffee Origin Experience 2025.

Understanding the captivating story of coffee, from the humble coffee bean to the rich aroma of a perfectly brewed cup, was a reality for 100 partners from Asia Pacific and Japan who had the opportunity to participate in the Sumatra Origin Experience, spread across two waves.