HO CHI MINH CITY, Vietnam, January 03, 2013 - Starbucks Coffee Company&nbsp;(Nasdaq:SBUX) today announced the expansion of its long-term relationship with Hong Kong Maxim’s Group to now operate Starbucks® stores in Vietnam. Scheduled to open the first Starbucks® store in Ho Chi Minh City in early February 2013, Starbucks reiterated today that Asia continues to be a significant growth driver for the Company and is proud to be partnering with Hong Kong Maxim’s Group to enter Vietnam this year.

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Starbucks has granted Hong Kong Maxim’s Group subsidiary, Coffee Concepts (Vietnam) Limited, the license agreement for the Vietnam market and both teams are incredibly pleased to expand the relationship beyond Hong Kong and Macau. Coffee Concepts (Vietnam) Limited will be Starbucks licensee for operating Starbucks stores in this dynamic market, delivering the legendary Starbucks Experience to customers, and maximizing the growth potential of the Starbucks brand in Vietnam.

“Vietnam is one of the most dynamic and exciting markets in the world and we are proud to add Vietnam as the 12th market across the China and Asia Pacific region,” said John Culver, president, Starbucks China and Asia Pacific. “Starbucks is deeply respectful of Vietnam’s long and distinctive local coffee culture. We know coffee is a national pride for many Vietnamese and as such, we look forward to contributing and growing Vietnam’s already vibrant coffee industry. As we continue to source more Vietnamese high-quality, arabica coffee we want to leverage our scale to bring the best of Vietnam’s coffee traditions to the rest of the world.”

Starbucks has built the brand by delivering a consistent, authentic in-store experience to customers around the globe. The Starbucks Experience is built on sourcing high-quality arabica coffee, delivering high-quality product innovation and surprising and delighting customers with an uplifting experience through engaged, passionate and knowledgeable baristas.

“Our partnership with Starbucks has more than 10 years of history and we are proud to deliver the Starbucks Experience to our customers in Hong Kong and Macau today,” said Michael Wu, Chairman and Managing Director, Hong Kong Maxim’s Group. “We are looking forward to leveraging our expertise and deep understanding of the Starbucks brand to welcome Vietnamese customers to our stores, earning their trust and respect with the unparalleled Starbucks Experience, known by customers around the globe.”

With 41-years of coffee heritage and expertise, Starbucks is the coffee leader globally and has built the brand on its passion and pursuit of the highest quality coffee. Starbucks already purchases a notable amount of some of the highest-quality arabica coffee from Vietnam and is committed to sourcing more arabica coffee from the Vietnam region over the long-term. Starbucks will continue to promote responsible business practices and production standards within its existing and prospective supply chains and will work closely with local coffee farming communities to elevate the quality of arabica coffee and introduce customers globally to the rich Vietnamese coffee heritage.

“Starbucks provides much more than just the best cup of coffee — we will offer a community gathering place where people come together, connect with family and friends and celebrate the local Vietnamese coffee culture and heritage,” said Jinlong Wang, president, Starbucks Asia Pacific. “We are looking forward to serving our customers in Vietnam in an authentic and locally relevant way. Specifically, we hope customers will join us in the stores to personalize their favorite Starbucks® beverage and experience the unique third place between work and home that Starbucks is known for globally.”

Starbucks today operates more than 3,300 stores across 11 countries in the China and Asia Pacific region. Through its licensed partner, Coffee Concepts (Hong Kong) Limited, a subsidiary of Hong Kong Maxim’s Group, Starbucks operates more than 130 stores in Hong Kong and Macau.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com%2F&amp;esheet=50519814&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=51a0c0e2a4717474f9299a6ea685b7cc">www.starbucks.com</a>.

Founded in 1956, Hong Kong Maxim’s Group&nbsp;now operates&nbsp;over 760 outlets&nbsp;in Hong Kong and China. The Group offers a diversified service comprising Chinese, Asian and European restaurants, fast food outlets, cake shops, coffee shops,&nbsp;Japanese&nbsp;chain restaurants&nbsp;and institutional catering, while providing a range of festive products, spanning from mooncakes, Chinese New Year puddings, rice dumplings to Chinese preserved meat.&nbsp;Hong Kong Maxim's Group&nbsp;also operates air catering services at 11 airports in China, including Beijing and Shanghai, through joint ventures.

Starbucks Announces Much Anticipated Entry into the Dynamic Vietnam Market : Starbucks Stories Asia

Starbucks Stories Asia

Starbucks Announces Much Anticipated Entry into the Dynamic Vietnam Market

Long-term Relationship with Maxim&rsquo;s expanded to Include Operations in Vietnam Continuing Aggressive Expansion across Asia, Starbucks grows beyond 3,300 stores across 12 Countries with the Opening of the Vietnam Market First store scheduled to open in Ho Chi Minh City, Vietnam, early February 2013

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PU'ER, China, December 12, 2012 - As part of its commitment to elevate China's Yunnan Province as a high-quality coffee growing region, Starbucks Coffee Company (NASDAQ: SBUX) today announced the opening of its first Asia-based Starbucks Farmer Support Center in Pu'er, China. In addition, Starbucks reported that the pilot local adaption tests for four coffee varietals, first introduced in Yunnan about three years ago under the Memorandum Of Understanding (MOU) agreements with the Yunnan Academy of Agricultural Science and People's Government of Pu'er City, Yunnan Province, are progressing on-track. The local adaption test currently spreads across more than 650 hectares of coffee farms in eight different locations in Yunnan, and subject to local Government approvals, Starbucks is targeting the commercial planting of these coffee varietals at the end of the five-year test cycle.

John Culver, president, Starbucks China and Asia Pacific, and Belinda Wong, president, Starbucks China, unveil Starbucks first Asia-based Farmer Support Center, in China's Pu'er City (Yunnan Province), with senior officials from the Yunnan Provincial Government and Pu'er Municipal Government. (Photo: Business Wire)

"The opening of the Starbucks China Farmer Support Center is a significant milestone in Starbucks continued investments in China and the Starbucks Yunnan Coffee Project," said John Culver, president, Starbucks China and Asia Pacific. "We are committed to deepening our relationships with local Chinese farmers, through our work with the Yunnan Provincial Government and the Pu'er Municipal Government. We believe Yunnan will play an important strategic role in our long-term supply of premium arabica coffee, as we continue to expand our store base in China, reaching 1,500 stores in 2015."

Starbucks agronomists and quality experts at the Starbucks China Farmer Support Center will work directly with Yunnan's coffee farmers to provide resources and expertise to promote responsible coffee-growing practices and processing methods that improve quality.

"Starbucks Yunnan Coffee Project is about creating a positive change for local China farming communities. We are pleased with the progress of the local adaption tests as it signifies that we are taking one more step forward to completing the Starbucks China value-chain; delivering premium arabica coffee from bean to cup," said Belinda Wong, president, Starbucks China. "Our vision is to leverage our global coffee leadership, sharing our coffee knowledge and expertise to elevate the Yunnan coffee industry and help local farmers develop localized, high-quality coffee that can be celebrated and served in Starbucks stores across China and globally."

Through the globally-tested coffee knowledge and best practices developed under Starbucks Coffee and Farmer Equity (C.A.F.E.) Practices, and with the support of the Yunnan Academy of Agricultural Science and local Government authorities, Starbucks aims to work directly with Yunnan farmers to help reduce the environmental impact of the region's coffee-growing activities and improve the livelihood of the farmers and their families. Based on Starbucks experience working with farmers through its Farmer Support Centers in areas like Costa Rica, Rwanda, Tanzania, and Colombia, Starbucks firmly believes that efforts by Starbucks China Farmer Support Center will enhance the breadth and depth of Yunnan's coffee leadership, and deliver tangible and significant benefits to local farmers, communities and the economy.

Starbucks-AiNi Group Joint Venture Momentum

Starbucks and AiNi Group, one of Yunnan Province's most established coffee operators and agricultural companies, announced the establishment of Starbucks AiNi Coffee (Yunnan) Co. Ltd. in early 2012. To date, the joint venture is progressing towards its development goals and the processing mill will be operational later this month, just in time for Yunnan's current coffee harvesting season. The mill, under Starbucks–AiNi joint venture company, will be able to process up to 20,000 tons of green coffee beans annually.

"We are pleased to be working with Starbucks to support this strategic coffee growing region in China. The combined strengths of Starbucks coffee passion and sustainability practices, along with our years of experience in agricultural production will elevate the overall Yunnan coffee industry and ultimately improve the quality of coffee harvested by our coffee farming communities. Operationalizing the processing mill later this month will be a proud milestone for the Starbucks-AiNi joint venture company," stated Liu Minghui, General Manager, Starbucks AiNi Coffee (Yunnan) Co. Ltd., and Founder and Chairman, AiNi Group.

Starbucks today operates more than 700 stores across more than 50 cities in China. Starbucks entered the Yunnan Province with the opening of its first store in Kunming in May 2010 and has since expanded to six stores within the provincial capital. With plans for China to become the second largest market outside the U.S. in 2014, Starbucks aims to accelerate its developmental growth plans in Kunming and beyond.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. China will become Starbucks second largest market outside the U.S. by 2014, and Starbucks aims to operate over 1,500 stores in China by 2015. Starbucks currently operates over 700 stores across over 50 cities in China. Through our Starbucks partners, we insist on our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.

Photos/Multimedia Gallery Available: <a href="http://www.businesswire.com/multimedia/home/20121212005849/en/">http://www.businesswire.com/multimedia/home/20121212005849/en/</a>

Starbucks Opens First Farmer Support Center in Yunnan, China; Strengthening Commitment to China Farming Communities : Starbucks Stories Asia

Starbucks Opens First Farmer Support Center in Yunnan, China; Strengthening Commitment to China Farming Communities

Ongoing investments reaffirm long-term commitment to market as it progresses toward 1,500 stores across 70 cities in 2015 Farmer Support Center opening marks the first in Asia, sixth globally for the company

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BEIJING, November 26, 2012 - Starbucks Coffee Company (NASDAQ: SBUX) today advanced its growth plans in China with the opening of its 100th store in Beijing, celebrating the first store in the China market led by all certified Coffee Masters, further elevating Starbucks coffee expertise and uncompromising Starbucks Experience. The company also announced the launch of Starbucks China University, its innovative talent development program.

"China is a focal point of our global expansion efforts and we are proud to bring this unique store, staffed by all partners certified as Coffee Masters, to our customers here in Beijing and further demonstrate our espresso leadership," said Belinda Wong, president, Starbucks China. "Beijing is where we started our journey in China, opening our first store in 1999 and we are proud to now operate 100 stores across the city and more than 700 throughout Mainland China."

Starbucks has announced that China will be its second largest market by 2014 and will have 1,500 stores by 2015 across more than 70 cities.

First China Store Staffed by All Certified Coffee Masters Elevates Espresso Excellence While Consistently Delivering AuthenticStarbucks Experience

The 100th store in Beijing is located at the Solana International Business District, and is staffed by all Starbucks Coffee Masters, baristas who have completed a rigorous certification process and have earned the right to wear the distinguished Black Apron after intensive coffee skills and knowledge training. Starbucks Coffee Masters have an unparalleled passion for coffee and are equipped with a high-level of artisanal coffee skills and expertise to deliver an exceptional Starbucks coffee experience to customers.

"Our passion and pursuit for high-quality arabicacoffee is how we have built our company and the Starbucks brand the past 41 years," added Wong. "Our partners are at the heart of everything we do in our stores in China, and the certified Coffee Masters leading this store will introduce customers to even more unique elements of the espresso experience, demonstrating and defining our coffee leadership position in China."

To become a Coffee Master, partners undergo a vigorous training and skills examination, acquiring coffee knowledge spanning from coffee history, geography, agriculture to coffee sourcing, green coffee bean quality control, and Starbucks coffee roasting and blending. In addition, these certified coffee leaders demonstrate the highest level of expertise in the "last 10 feet" of the coffee journey – the steps Starbucks partners take to handcraft the perfect Starbucks espresso-based beverage, lead coffee tasting sessions and share the unique Starbucks coffee culture by building personal moments of connection with customers.&nbsp;Starbucks Coffee Masters renew their certifications regularly to ensure that they are not only highly-skilled coffee experts, but also the ambassadors who will inspire the appreciation of the Starbucks coffee culture and values.

This store will showcase the expertise of the Starbucks Coffee Masters using the manually operated La Marzocco espresso machine to create the perfect Starbucks espresso-based beverages and the Starbucks pour over brew for the perfect Starbucks whole bean coffee experience. Each Starbucks Coffee Master is also trained in Starbucks latte art, an exceptional artistic skill that adds a touch of creativity to each Starbucks coffee beverage.

The new store uses the Art Nouveau design concept to draw attention to Starbucks focus on environmental sustainability and the continued promotion of a Starbucks coffee culture and lifestyle. Wall murals of coffee trees, bags of coffee cherries and roasted arabica beans perfectly showcase the complete Starbucks bean-to-cup journey, which has enabled the delivery of an authentic Starbucks Experience.

Starbucks China University Strengthens Investment in Talent Development for Partners

The coffee passion, artisanal skills and expertise presented at Starbucks stores requires the persistence by each Starbucks partner in their individual learning journey. To help partners enhance their coffee and service expertise, the company has initiated its first class through the innovative Starbucks China University. The Starbucks China University curriculum will advance the personal and career development of Starbucks partners across China,&nbsp;including leadership skills as well as a deep understanding of Starbucks coffee craftsmanship and culture.

"Our partners are at the heart and soul of our signature Starbucks Experience, and also the cornerstone of Starbucks success. It is therefore critical that Starbucks continues to invest in their development, share with them the company's success and set them up for future growth and development," Wong added. "These investments are critical as we work to achieve our ambitious goals and future aspirations in China."

Starbucks China University will be a world-class corporate university that inspires coffee passion, builds retail expertise and nurtures the human spirit that connects it all. As the Center of Excellence for Starbucks China people development, the virtual university features a personalized learning experience through various customized methods, including digital and mobile platforms, to provide partners with modules matching their interests and career development goals.

At the same time, Starbucks China University will be implementing a "Partner Professors" initiative. These "Partner Professors" comprise experienced professionals from store partners to senior management executives, each possessing deep coffee knowledge, practical business retail expertise and business management skills.

Starbucks China University will also offer training curriculums that encompass a broad range of areas and functions of the Starbucks China business, including coffee knowledge and culture training, and provide tailor-designed curriculums on retail and related functional training as well as leadership competency.

As a global coffee leader operating in China, Starbucks today already boasts one of the most comprehensive barista training and certification programs. Through Starbucks China University, Starbucks will conduct more than 200 different training modules, from now through the end of 2015, at various levels through the organization. Starbucks China University is also looking to collaborate with academic institutions and related Chinese government agencies to strengthen its value proposition and offerings in the market.

About Starbucks Coffee Company

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. China will become Starbucks second largest market outside the U.S. by 2014, and Starbucks aims to operate over 1,500 stores in China by 2015. Starbucks currently operates over 700 stores across over 50 cities in China. Through our Starbucks partners, we insist on our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.

Starbucks Strengthens China Commitment with Opening of 100th Store in Beijing; Elevating Coffee and Partner Experience : Starbucks Stories Asia

Starbucks Strengthens China Commitment with Opening of 100th Store in Beijing; Elevating Coffee and Partner Experience

Reaffirms commitment that China will become second largest market outside the U.S. by 2014, reaching 1,500 stores across 70 cities by 2015 Celebrating 41 years of coffee heritage, company opens its first store in Beijing led by all certifiedCoffee Masters Further invests in partner (employee) development with first class through Starbucks China University

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https://stories.starbucks.com/asia/stories/2012/starbucks-strengthens-china-commitment-with-opening-of-100th-store-in-beiji/

MUMBAI, India, October 19, 2012 - Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company (Nasdaq: SBUX) and Tata Global Beverages Limited, today opened the doors to the first Starbucks store in India. This flagship store is located at the historic Elphinstone Building, Horniman Circle, Mumbai and marks the beginning of the iconic brand’s India journey. In addition to the flagship store at Horniman Circle, Tata Starbucks Limited will launch two more stores in the next week at Oberoi Mall and the Taj Mahal Palace Annexe in Mumbai.

“We are proud to enter the India market with Tata Global Beverages, a global company that shares many of the same values that Starbucks was founded on more than 40 years ago,” said Howard Schultz, chairman, president and ceo, Starbucks Coffee Company. “Our first flagship store in Mumbai is an amazing celebration of great coffee, rich Indian heritage and community. Together, our two companies are bringing an unparalleled experience to India customers. We are investing for the long-term and see great potential for accelerated growth in India.”

“This is a historic moment for Tata Global Beverages and Starbucks,” said R K Krishnakumar, Vice Chairman, Tata Global Beverages. “Both companies have a history of delivering product innovation and the highest quality experience to customers around the globe. We are delighted to come together today and transform the coffee experience for consumers across India, while providing a community gathering place to connect with family and friends.”

In addition to the exceptional third place experience Starbucks is known for globally, the two companies are proud to offer Indian Espresso Roast, sourced locally through the coffee sourcing and roasting agreement with Tata Coffee. The Indian Espresso Roast will be a hallmark feature of all Starbucks stores in the market and highlights the quality espresso available in India. As part of the agreement, Starbucks and Tata Coffee Limited will work toward developing and improving the profile of Indian-grown arabica coffees around the world by elevating the stature of Indian coffee, as well as improving the quality of coffee through sustainable practices and advanced agronomy solutions.

Commenting on Tata Starbucks Limited’s first store, Avani Saglani Davda, CEO, Tata Starbucks Limited, stated, “We are honored to open our doors to customers today and look forward to sharing our passion for high-quality, locally sourced and roasted espresso, as well as the uplifting moments of connection Starbucks baristas are known for around the globe. Tata Starbucks Limited is committed to investing in the communities where it does business and creating a great work environment for its people.”

The unique flagship store is owned and operated by the joint venture and branded as Starbucks Coffee - “A Tata Alliance.” Strategically located, the store is designed to reflect Starbucks coffee heritage and embrace the local culture, with the artifacts, Indian teakwood furniture, floor design and interiors created by local craftsmen and artists.

The extensive product portfolio includes Starbucks signature espresso-based beverages, as well as Starbucks VIA Ready Brew and Starbucks Reserves. The store will also offer Tata Tazo and Himalayan mineral water, and its broad food offering boasts a wide selection of 42 items; Western favorites, as well as locally relevant flavors reflected in such items as the Elaichi Mawa Croissant, Murg Tikka Panini, Tandoori Paneer Roll, and the signature Star Club.

Deepening its commitment to community, Tata Starbucks Limited will work to improve the lives of coffee growing communities in the State of Karnataka. The joint venture, through an initial financial commitment, will work to support 'Swastha,' a school for children with special needs (in partnership with the Coorg Foundation). Additionally, Tata Starbucks Limited will work on initiatives including the promotion of responsible agronomy practices and training of local farmers, technicians and agronomists to improve their coffee-growing and milling skills.

Along with exploring social projects which could positively impact the communities in the coffee growing regions where Tata Global Beverages is active, the joint venture is committed to supporting the local community near the store. Toward this, Tata Starbucks Limited is proud to be developing a cultural hub in Horniman Circle, where local artists can come together. The first step in the development of this cultural center was the community service project to clean up the area and prepare it for future development, which took place with Starbucks partners earlier this month.

Tata Global Beverages Limited and Starbucks Coffee Company&nbsp;announced the strategic joint venture partnership – Tata Starbucks Limited, to open Starbucks stores in India in January 2012.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with more than 17,000 stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com%2F&amp;esheet=50447158&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=dccb7397239c7a8aa4b352db568749c4">www.starbucks.com</a>

About Tata Global Beverages and Tata Coffee

Tata Global Beverages is a part of the global Tata Group. Tata Global Beverages is a global beverage business and the world’s second largest tea company. The group’s annual turnover is US $1.5 bn and it employs around 3,000 people worldwide. The Company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands, including Tata Tea, Tetley, Himalayan natural mineral water and Eight O’ Clock Coffee. For more information, please visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.tataglobalbeverages.com&amp;esheet=50447158&amp;lan=en-US&amp;anchor=www.tataglobalbeverages.com&amp;index=2&amp;md5=0c4867d138b9ce8eecb78dcb8de63ece">www.tataglobalbeverages.com</a>

Tata Coffee is a subsidiary of Tata Global Beverages. It is Asia’s largest coffee plantation company and the 3rd largest exporter of instant coffee in the country. The Company produces more than 10,000 MT of shade grown Arabica and Robusta coffees at its 19 estates in South India and its two Instant Coffee manufacturing facilities have a combined installed capacity of 6,000 metric tonnes. It exports green coffee to countries in Europe, Asia, Middle East and North America. Tata Coffee’s farms are triple certified: Utz, Rainforest Alliance and SA8000 reinforcing its commitment to the people and the environment.

Starbucks Opens Spectacular Flagship Store in Mumbai, Honoring the Dynamic Culture of India : Starbucks Stories Asia

Starbucks Opens Spectacular Flagship Store in Mumbai, Honoring the Dynamic Culture of India

Starbucks - A Tata Alliance poised to redefine the coffee market and accelerate growth in India Three Mumbai stores to open in first week Starbucks Signature Espresso Roast to be locally sourced and roasted

http://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20121019005214r1&amp;sid=tekgr&amp;distro=nx

https://stories.starbucks.com/asia/stories/2012/starbucks-opens-spectacular-flagship-store-in-mumbai-honoring-the-dynamic-c/

MUMBAI, September 27, 2012 - Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company (Nasdaq:SBUX) and Tata Global Beverages Limited, today confirmed that the first store in India will open in the Horniman Circle area of Mumbai by the end of October 2012.

The store will also be the first Starbucks location to feature espresso sourced and roasted locally from India through the coffee sourcing and roasting agreement with Tata Coffee Limited. Espresso sourced from India will be a hallmark feature of all Starbucks stores in the market, highlighting the quality espresso available in India and Tata Starbucks Limited’s commitment to delivering a truly unique and authentic Starbucks Experience to customers throughout India.

“We are delighted to be able to announce our progress toward opening our first store in India and to introduce locally sourced espresso,” said John Culver, president, Starbucks China and Asia Pacific. “Being able to use the highest quality espresso, sourced and roasted in India, is an important part of delivering a locally relevant experience to our customers in the market.” Culver went on to state, “This is the first step Starbucks and Tata Coffee Limited are taking toward developing and improving the profile of Indian-grown arabica coffees around the world by elevating the stature of Indian coffee, as well as improving the quality of coffee through sustainable practices.”

“Tata Global Beverages is a company known for bringing memorable tea consumption moments to consumers in India," stated Harish Bhat, CEO, Tata Global Beverages. “The joint venture is in line with Tata Global Beverages’ strategy of growing through strategic alliances in addition to organic growth. We are excited about the opportunity to innovate in the retail space and bring new beverage moments to more consumers.”

Tata Starbucks Limited today also announced the appointment of Avani Saglani Davda as CEO.

Avani, who has worked for the Tata companies for more than ten years, joined the Tata Group as a TAS (Tata Administrative Service) probationer in 2002. Most recently, she worked in the Vice Chairman’s office for Tata Global Beverages, where she was responsible for driving and facilitating key strategies and initiatives for the company as well as Marketing and Business Development assignments. She also played a pivotal role in the development of the joint venture relationship between the two companies in preparation for entry into the India market.

“Avani is the perfect leader for Tata Starbucks Limited,” stated R K Krishnakumar, Vice Chairman, Tata Global Beverages. “Working closely with Avani for many years now, I am confident she will bring the local business acumen, customer focus and commitment to delivering the highest quality Starbucks Experience to our customers in India. We are incredibly pleased with the progress of our joint venture and look forward to the opening of our first Starbucks café in October of this year.”

Avani will report to the Board of Directors for Tata Starbucks Limited. Continuing to be based in Mumbai, her appointment is effective immediately.

Regarding her appointment, Avani Saglani Davda said, “It is a great privilege to represent this joint venture between two leading beverage companies, and to bring one of the world's most iconic brands into the dynamic India economy. My aim is to deliver the highest quality products, a truly unique and authentic experience to our customers throughout India, and to invest in the communities we serve across the market.”

Tata Starbucks Limited will own and operate Starbucks cafés in India.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with more than 17,000 stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=50422894&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=49245fe43961c0f13ae2ed473aac6d9f">www.starbucks.com</a>

Tata Global Beverages is a part of the global Tata Group. Tata Global Beverages is a global beverage business and the world’s second largest tea company. The group’s annual turnover is US $1.4 bn and it employs around 3000 people worldwide. The Company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands, including Tata Tea, Tetley, Himalayan natural mineral water and Eight O’ Clock Coffee. For more information, please visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.tataglobalbeverages.com&amp;esheet=50422894&amp;lan=en-US&amp;anchor=www.tataglobalbeverages.com&amp;index=2&amp;md5=738fd0391a575be90a82d0dda22af17f">www.tataglobalbeverages.com</a>.

Tata Coffee is a subsidiary of Tata Global Beverages. It is Asia’s largest coffee plantation company and the second largest exporter of instant coffee in the country. The Company produces more than 10,000 MT of shade grown Arabica and Robusta coffees at its 19 estates in South India and its two Instant Coffee manufacturing facilities have a combined installed capacity of 6000 metric tonnes. It exports green coffee to countries in Europe, Asia, Middle East and North America. Tata Coffee’s farms are triple certified: Utz, Rainforest Alliance and SA8000 reinforcing its commitment to the people and the environment.

Photos/Multimedia&nbsp;Gallery Available: <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.businesswire.com%2Fcgi-bin%2Fmmg.cgi%3Feid%3D50422894%26lang%3Den&amp;esheet=50422894&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.businesswire.com%2Fcgi-bin%2Fmmg.cgi%3Feid%3D50422894%26lang%3Den&amp;index=3&amp;md5=fe5af4615b61f0ba3c24bf60f59bd2c9">http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50422894&amp;lang=en</a>

Tata Starbucks Limited Readies for India Market Entry by End of October : Starbucks Stories Asia

Tata Starbucks Limited Readies for India Market Entry by End of October

Announces first location in Horniman Circle area of Mumbai and appoints Avani Saglani Davda as Chief Executive Officer

http://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20120927006707r1&amp;sid=tekgr&amp;distro=nx

https://stories.starbucks.com/asia/stories/2012/tata-starbucks-limited-readies-for-india-market-entry-by-end-of-october/

BEIJING, April 18, 2012 - As Starbucks (NASDAQ: SBUX) continues to accelerate its plans toward making China its second home market, the company today announced a series of new initiatives aimed at further differentiating Starbucks as the employer of choice in this important market. This employee (partner) investment, together with Starbucks commitment to build thriving communities, will continue the rapid growth the company has seen in China over the previous decade.

Howard Schultz, chairman, president and chief executive officer of Starbucks, will join more than 1,200 Starbucks partners and their parents and family members at two separate Starbucks Partner Family Forums in Beijing and Shanghai. Themed "Growing Together", the event is the first of its kind for the company and it recognizes the special role Chinese families traditionally play, while highlighting the commitment by Starbucks to grow and develop its partners.

During his remarks, Schultz said, "Since our inception, Starbucks has believed in building a different kind of a company, one that grows in a way that is driven by our values. Our partners are at the heart and soul of our signature Starbucks Experience, and have contributed greatly to Starbucks success through every single moment of personal connection they have built with our customers. As we expand our footprint across China, we are committed to sharing our success and continue to grow together with them and their families."

China is a focal point of Starbucks international expansion efforts, where the company has outlined a blueprint for it to become Starbucks second largest market outside the U.S. by 2014, and to have over 1,500 stores across more than 70 cities by 2015. Currently, Starbucks operates over 570 stores across 48 Chinese cities,opening on average one store every four days, with plans to accelerate that pace in 2012.

Attracting and cultivating Starbucks strong pool of talented partners will be critical to realizing the Starbucks China growth story and ensuring the continued delivery of the unique and authentic Starbucks Experience that has been built on the company's strong coffee passion and leadership in the market. To this end, Starbucks will implement a series of new partner-focused initiatives aimed at creating the best possible workplace for its partners, including a brand new learning and development concept, the Starbucks China University.

The Starbucks China University will be the Center of Excellence for the company's people development goals and aims to elevate the existing learning and development infrastructure. The effort will introduce new training modules to meet the evolving developmental needs of its retail and support center partners. This virtual training institute will encompass all areas and functions of the Starbucks China business, including retail operations and functional training, coffee and culture and leadership competency, and will incorporate both global and China training curriculums. The Starbucks China University will also potentially collaborate with academic institutions, and related Chinese government agencies, to strengthen its value proposition and offerings.

Apart from investing in training to build the careers of its partners, Starbucks will also set aside an additional RMB1million for the Starbucks China Caring Unites Partners (CUP) Fund, which will be used to provide financial assistance to partners in times of significant or immediate needs.

"As Starbucks enters an exciting, historic phase of our growth in China, our partners will have unprecedented opportunities to build promising careers with the company," said Belinda Wong, president of Starbucks China. "We want them to grow together with us, and will invest in equipping them with the right skills to take on the new career opportunities, within Starbucks, as we continue our business growth momentum in the market. Starbucks is committed to helping and enabling each of our partners to achieve their fullest potential and realize their career aspirations."

In addition to investing in partners, Starbucks is also focusing on helping local communities thrive as another key facet of its vision for its growth in China. Through its various community outreach initiatives in 2011, Starbucks partners and customers across Mainland China contributed close to 25,000 community service hours.

To further strengthen its coffee authority and leadership in China, Starbucks has committed to helping local farmers elevate the coffee quality in Yunnan Province while bringing the best of Yunnan coffee to the rest of the world. Through the numerous Starbucks Yunnan Coffee Project planned initiatives, including the increased and direct sourcing of Yunnan coffee and a Starbucks Farmer Support Center, which will be operational within 2012, Starbucks aims to complete its entire value-chain in China – from coffee seed to its authentic Starbucks Experience in the stores.

As it expands its footprint in China, Starbucks will also continue its efforts to connect directly with its customers and understand their needs with respect to the local culture. Starbucks new store designs, which includes its Xintiandi store in Shanghai and its Qianmen store in Beijing, focuses on the balance of the Starbucks heritage and coffee expertise with that of the local environment and cultural heritage.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=50240768&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=c6e942f90fd9eab48c8f8d5c169c807b">www.starbucks.com</a> and <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com.cn&amp;esheet=50240768&amp;lan=en-US&amp;anchor=www.starbucks.com.cn&amp;index=2&amp;md5=dfa586e4dc953d9ee1e948a9458e2852">www.starbucks.com.cn</a>.

Forward-Looking Statements

This release contains forward-looking statements relating to certain company initiatives, strategies, plans, trends and expectations regarding China, including partner (employees) headcount, the growth and size of the market and timing, the company's investment approach in China, partner-focused and community-focused initiatives, expansion efforts, number of stores, the pace and form of growth, innovations, connections with our customers, store experience and performance, and leadership position in China. These forward-looking statements are based on currently available operating, financial and competitive information and are subject to a number of significant risks and uncertainties. Actual future results may differ materially depending on a variety of factors including, but not limited to, coffee, dairy and other raw material prices and availability, costs associated with, and the successful execution of, the company's initiatives, strategies and plans in China and the other markets in which Starbucks does business, changes and uncertainties in economic, social, political and regulatory conditions in China, the acceptance of Starbucks products in China, foreign currency and exchange fluctuations, the impact of competition and other risks detailed in the company filings with the Securities and Exchange Commission, including the "Risk Factors" section of Starbucks Annual Report on Form 10-K for the fiscal year ended October 2, 2011. The company assumes no obligation to update any of these forward-looking statements.

Starbucks Strengthens Commitment to Being the Employer of Choice in China : Starbucks Stories Asia

Starbucks Strengthens Commitment to Being the Employer of Choice in China

First-ever Starbucks Partner Family Forum underscores company&rsquo;s commitment to employees (partners), their families and the communities they serve in China New Starbucks China University to elevate existing learning and development needs of partners

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https://stories.starbucks.com/asia/stories/2012/starbucks-strengthens-commitment-to-being-the-employer-of-choice-in-china/

BOAO, CHINA, April 1, 2012 – Starbucks Coffee Company (NASDAQ: SBUX) today reiterated that China will remain the focal point of its international expansion efforts. Speaking at the sidelines of the Boao Forum for Asia Conference 2012, John Culver, president, Starbucks China and Asia Pacific confirmed that Starbucks believes its operations in China will be its second largest, outside of the United States, by 2014. In addition, Starbucks is confident that it will exceed 1,500 stores, across China, by 2015. "We continue to see strong growth in China giving us even greater confidence in achieving our goal of building China as our largest market, outside of the U.S., by 2014," said John Culver, president, Starbucks China and Asia Pacific. "While we have an ambitious plan to accelerate our pace of growth, we will make sure we are growing the brand in a holistic way; delivering the highest quality espresso, locally-relevant product and store design innovations, as well as elevating the special connection we have with our customers and the local communities where we do business." Starbucks successfully entered 13 new Chinese cities during its fiscal year 2011, opening an average of 1 store every four days. The stores opened in these new markets have been widely accepted by the local consumers and store performance has exceeded the company's expectations. "Our partners (employees) are at the heart of delivering the Starbucks Experienceto our customers each and every day," continued Culver. "It is their passion for coffee excellence, exceeding customer expectations and developing their teams, which has led to our success in China." Since its entry into the Chinese market, with the opening of its first store at the Beijing World Trade Centre in 1999, Starbucks has built the company and its brand on a passion for delivering high-quality arabica coffee. With a 40-year history of sourcing, roasting and blending, only 3% of the world's beans make it into a bag of Starbucks® coffee. Starbucks is committed to the quality of its coffee every step of the way – starting from the soil and ending with each cup of finely handcrafted coffee beverage. "For the past 13 years, Starbucks has been successful in maintaining our coffee leadership in China because of our unwavering commitment to ensure each of our customers will only be served the finest cup of coffee every time they visit our stores, or use our coffee products at home or on-the-go," added Culver. For many Chinese, Starbucks has not only been a symbol of China's rapid urban development, but for its customers, the authentic Starbucks coffee culture, genuine moments of connection between its partners and customers, and unique Starbucks Experience,have come to embody a new modern lifestyle pursuit and aspiration. Starbucks today operates more than 570 stores across 48 Chinese cities.

Starbucks Believes that China Will be Second Largest Market by 2014 : Starbucks Stories Asia

Starbucks Believes that China Will be Second Largest Market by 2014

Starbucks aims to accelerate its growth momentum and to exceed 1,500 stores by 2015

https://stories.starbucks.com/asia/stories/2012/starbucks-believes-that-china-will-be-second-largest-market-by-2014/

KUNMING, China, February 06, 2012 - As part of its ongoing efforts to help elevate the coffee industry in China's Yunnan Province, Starbucks Coffee Company (NASDAQ: SBUX) announced that it has signed an agreement to form a joint-venture company with Ai Ni Group, one of the province's most established coffee operators and agricultural companies in Yunnan. The joint-venture company, which will be controlled by Starbucks, will purchase and export high-quality arabica Yunnan coffee beans, as well as operate dry mills in the province.

John Culver, president, Starbucks China and Asia Pacific, and Liu Minghui, Founder and Chairman, Ai Ni Group, each representing their respective companies, attended the signing ceremony today in Kunming, Yunnan's provincial capital. Vice Governor Gu Zhaoxi, Yunnan Provincial Government, witnessed the ceremony.

"With its uniquely suitable climatic and soil conditions, Yunnan is one of the best regions in the world to grow coffee. With Starbucks leading coffee expertise, local market knowledge of our own Chinese enterprises, like Ai Ni Group, and the significant investments made by the provincial government, the full potential of Yunnan's coffee industry will be gradually realized," said Vice Governor Gu Zhaoxi.

"The formation of our joint-venture company with Ai Ni Group marks another significant milestone in Starbucks continued efforts to help develop Yunnan's coffee industry," said John Culver, president, Starbucks China and Asia Pacific. "The Starbucks China growth story is also about giving back to the local community. Through the Starbucks Yunnan Coffee Project and together with our partner Ai Ni Group, we are committed to help local farmers elevate the quality of the coffee in the region while bringing the best of Yunnan coffee to the rest of China and the world."

With the establishment of the joint venture, Starbucks aims to increase its coffee-sourcing activities in the Yunnan region for use in the company's global blends, and build long term relationships with Yunnan's coffee farmers. The joint-venture company will also adopt Ã¢â¬Ëbest practice' processing methods to ensure a consistent and reliable source of quality coffee for Starbucks.

"Ai Ni Group is excited to partner with Starbucks to bring global best practices to the local coffee industry, and introduce Yunnan's coffee to coffee lovers in China and beyond. With Starbucks coffee knowledge and expertise, and our well established presence in Yunnan, we are confident the new joint-venture company will be a resounding success in helping to build Yunnan up as a globally recognized premier coffee growing region," said Liu Minghui, Founder and Chairman, Ai Ni Group.

Beyond the joint venture, the Starbucks Farmer Support Center in Pu'er City, which will provide agronomy consultation services and support to Yunnan's coffee growers, is expected to be operational this year. In addition, the importation and local adaption tests for coffee seed varietals, conducted in collaboration with the Tropical and Subtropical Cash Crops Research Institute of the Yunnan Academy of Agricultural Science (YAAS), are progressing on track and within expectations. Through these various initiatives, Starbucks aims to develop a complete value-chain in China – from coffee seed to the authentic Starbucks Experience in stores.

Starbucks collaboration with Yunnan province coffee farmers and suppliers reached a major milestone with the launch of StarbucksÂ® South of the Clouds BlendÂ® in early 2009. With support from the provincial government, Starbucks worked closely with coffee farmers and suppliers in the Yunnan region to create Starbucks first coffee blend that featured high-quality arabica coffee beans from the region. StarbucksÂ® South of the Clouds BlendÂ® is now sold across numerous Starbucks locations across Asia and the United States.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=50157898&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=266ec0ede9950fb9286743e0a8fa6972">www.starbucks.com</a>.

The Ai Ni Group, established in 1993, currently operates numerous coffee processing facilities and two coffee farms with a total area of almost 500 hectares. In addition to its own harvests, in 2009-10, the Group purchased and processed 6,900 tons of coffee parchment, benefiting almost 4,600 coffee farmer households in Yunnan Province. The Group also operates four high-end restaurants in Yunnan Province and manages a cattle business of about 10,000 heads of beef cattle. More for information about the Group's expansive business operations in China's Yunnan Province, please visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ynaini.cn%2F&amp;esheet=50157898&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.ynaini.cn%2F&amp;index=2&amp;md5=21544cfbd14ecbf90d51bb4f6eb9da9f">http://www.ynaini.cn/</a>.

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Starbucks to Partner with Ai Ni Group to Bring China's Yunnan Coffee to the World : Starbucks Stories Asia

Starbucks to Partner with Ai Ni Group to Bring China&#8217;s Yunnan Coffee to the World

Company signs agreement to form joint-venture in China&rsquo;s Yunnan Province

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https://stories.starbucks.com/asia/stories/2012/starbucks-to-partner-with-ai-ni-group-to-bring-chinas-yunnan-coffee-to-the/

Starbucks to Partner with Ai Ni Group to Bring China’s Yunnan Coffee to the World

MUMBAI, India, January 30, 2012 - Tata Global Beverages Limited and Starbucks Coffee Company&nbsp;(Nasdaq: SBUX) today announced a joint venture between&nbsp;the iconic international coffee brand and the 2nd largest branded tea company in the world. The 50/50 joint venture, named TATA Starbucks Limited, will own and operate Starbucks cafés which will be branded as Starbucks Coffee “A Tata Alliance.”

The retail stores will be developed&nbsp;in cities across the country, beginning with stores in&nbsp;Delhi&nbsp;and Mumbai in calendar 2012.

In a separate sourcing and roasting agreement between Starbucks Coffee Company and Tata Coffee Limited, Tata Coffee Limited will roast coffee to supply TATA Starbucks Limited, and to export to Starbucks Coffee Company. This agreement paves the way for consumers in India to enjoy the premium Starbucks Experience, while further discovering the unique taste of high-quality Indian arabica coffee worldwide. TATA Starbucks Limited brings together two companies with a rich heritage in and passion for coffee, tea and innovative beverages. Together, the JV will enable an expanded range of beverage offerings for Indian consumers. As an example, the companies have agreed to jointly leverage assets and innovation to offer a premium&nbsp;tea product branded&nbsp;Tata Tazo.

“The joint venture with Starbucks is in line with Tata Global Beverages’ strategy of growing through strategic alliances in addition to organic and inorganic growth,” stated Mr. R K Krishnakumar, Vice Chairman, Tata Global Beverages. “It opens up exciting business opportunities and new formats for Tata Global Beverages. Starbucks brings unique retail expertise as well as a shared sense of business values. We are excited about the opportunities the alliance presents to innovate in the retail space and bring new beverage experiences to more consumers in India, leveraging the global in-home expertise of Tata Global Beverages and the global out-of-home expertise of Starbucks.”

“We’re very pleased to have found the best partner for Starbucks in Tata – a company that shares so many of the same values for conducting business in a way that earns the trust and respect of our customers and partners (employees),” said John Culver, president, Starbucks China and Asia Pacific. “We look forward to bringing the Starbucks Experience to customers in India by offering high quality arabica coffee, handcrafted beverages, locally relevant food, and legendary service.”

The TATA Starbucks Limited joint venture will operate cafés under the Quick Service Restaurant category. This partnership will enable the introduction of the unique Starbucks Experience to Indian consumers. Through a separate coffee sourcing and roasting agreement, Starbucks and Tata Coffee Limited will work toward developing and improving the profile of Indian-grown arabica coffees around the world by elevating the stature of Indian coffee through joint marketing efforts, as well as improving the quality of coffee through sustainable practices and advanced agronomy solutions.

Starbucks and Tata share common values of responsible business ethics and a commitment to community. Tata Coffee Limited has been working to improve the lives of coffee growing communities in the State of Karnataka. Through an initial financial commitment, Starbucks will work with Tata to support 'Swastha,' a school for children with special needs (in partnership with the Coorg Foundation) and aim to increase its capacity and outreach into the rural communities in the coffee growing region of Karnataka. Tata Coffee Limited and Starbucks also plan to work together on initiatives including the promotion of responsible agronomy practices and the provision of training for local farmers, technicians and agronomists to improve their coffee-growing and milling skills, along with exploring community projects which could positively impact the communities in the coffee growing regions where Tata is active.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with more than 17,000 stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com%2F&amp;esheet=50149097&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=4b4a069c924bc054b9cb83652c6ba0c4">www.starbucks.com</a>.

Tata Global Beverages is a part of the global Tata Group. Tata Global Beverages is a global beverage business and the world’s second largest tea company. The group’s annual turnover is US $1.5 bn and it employs around 3000 people worldwide. The Company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands, including Tata Tea, Tetley, Himalayan natural mineral water and Eight O’ Clock Coffee. For more information, please visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.tataglobalbeverages.com&amp;esheet=50149097&amp;lan=en-US&amp;anchor=www.tataglobalbeverages.com&amp;index=2&amp;md5=f22b83ffa2df396785c8ec127ce13a60">www.tataglobalbeverages.com</a>.

Tata Coffee is a subsidiary of Tata Global Beverages. It is Asia’s largest coffee plantation company and the 3rd largest exporter of instant coffee in the country. The Company produces more than 10,000 MT of shade grown Arabica and Robusta coffees at its 19 estates in South India and its two Instant Coffee manufacturing facilities have a combined installed capacity of 6000 metric tonnes. It exports green coffee to countries in Europe, Asia, Middle East and North America. Tata Coffee’s farms are triple certified: Utz, Rainforest Alliance and SA8000, reinforcing its commitment to the people and the environment.

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Tata Global Beverages and Starbucks Form Joint Venture to Open Starbucks Cafes across India : Starbucks Stories Asia

Tata Global Beverages and Starbucks Form Joint Venture to Open Starbucks Cafes across India

Separate Coffee Sourcing and Roasting Agreement with Tata Coffee Ltd will accelerate the discovery of Indian arabica coffees in India and around the world

http://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20120130005608r2&amp;sid=tekgr&amp;distro=nx

https://stories.starbucks.com/asia/stories/2012/tata-global-beverages-and-starbucks-form-joint-venture-to-open-starbucks-ca/

SHANGHAI, December 08, 2011 - Riding on the momentum from the opening of its 500th store in Mainland China in October, Starbucks Coffee Company (NASDAQ: SBUX) entered another five new Chinese cities: Langfang (Hebei Province), Zhengzhou (provincial capital of Henan Province), Harbin (provincial capital of Heilongjiang Province), Xiangtan (Hunan Province) and Zhoushan (Zhejiang Province). In the past year, Starbucks has successfully entered 13 new cities in Mainland China and the stores in these communities have been popular and well-accepted by local customers.

"Entering five new Chinese cities this month demonstrates our strong commitment to China, our second home market outside of the United States," said John Culver, president, Starbucks China and Asia Pacific. "Starbucks has never been better positioned for sustained profitable growth than we are today and we aim to accelerate this momentum in 2012. We look forward to opening more stores and entering more new cities to reach Chinese consumers."

As previously announced, approximately half of the 300 Starbucks China and Asia Pacific new store openings, in fiscal 2012, will be in China.

"At Starbucks China, we want to grow in a way that is unique to the brand – not only ensuring positive store sales, but also deepening our coffee authority, elevating the customer experience and contributing to the thriving communities in which we operate," added Belinda Wong, president, Starbucks China. "We know each Starbucks store is unique to our partners (employees), customers and the community. As such, we are not just aiming to open another 1,000 stores over the next four years; we are going to open one store 1,000 times because each store is important."

On December 1, Starbucks served its first cup of StarbucksÂ® coffee in Harbin in Northeast China, which marks the global coffee company's northernmost store in Asia. Despite the cold temperature, long queues formed outside the new store with local customers eager to be amongst the first in their city to engage in the authentic Starbucks Experience. Starbucks first store in Harbin is located in the city's most popular cultural and heritage district. On December 2, Starbucks opened its first store in the city of Xiangtan. The store is prominently located at the city's largest Bubugao Shopping Mall.

Since its entry into China in 1999, Starbucks has not only been a symbol of China's rapid urban development, but also for its customer: the authentic coffee culture, genuine moments of connection between its partners and customers, and unique Starbucks Experience have come to embody a new modern lifestyle pursuit and aspiration. Starbucks today operates more than 500 stores, across 44 Chinese cities.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=50100599&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=ed29403f8f5bfba140f22ccb65d73d7f">www.starbucks.com</a>.

Starbucks Enters Five New Cities Across Mainland China : Starbucks Stories Asia

Starbucks Enters Five New Cities Across Mainland China

Company continues growth momentum in fiscal 2012 to achieve its goal to serve customers through 1,500 stores in Mainland China by 2015

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https://stories.starbucks.com/asia/stories/2011/starbucks-enters-five-new-cities-across-mainland-china/

BEIJING, October 25, 2011 - Starbucks Coffee Company (NASDAQ: SBUX) today celebrated the opening of its 500th store in China. Belinda Wong, president, Starbucks China, joined Starbucks partners (employees) and customers in Beijing, for this momentous occasion. The Starbucks China 500th store is located at the international departure hall of the Beijing Capital International Airport Terminal 3. It is also Starbucks 7th store in China's largest and busiest airport. As part of the celebration, Starbucks customers in Beijing were treated to a â€˜coffee break' in appreciation for their loyalty to the Starbucks brand and the company's continued commitment to growth in China.

"The opening of our 500th store in China is a significant milestone in our ambitious growth plans to serve our customers through 1,500 stores by 2015," said Wong. "We firmly believe that each Starbucks store is unique to our partners, customers and the community. Delivering the Starbucks Experience in ways that exceed customers' expectations in every one of our locations is critical to our continued success."

Over the past year, Starbucks has successfully entered more than 10 new markets in China, serving millions of new customers monthly. The stores in these new markets have been well-accepted by the local customers and community.

"As we continue to accelerate our growth momentum in 2012, we also recognize that the best success is shared success. Our partners are at the heart and soul of the Starbucks Experience we deliver to our customers every day," added Wong.

"The Starbucks brand continues to resonate with the Chinese consumer," stated John Culver, president, Starbucks China and Asia Pacific. "As we open more stores and reach more customers throughout China we will stay true to the foundation that has built our success, including providing the highest quality arabica coffee, handcrafted beverages, and an exceptional experience, one customer at a time."

The Starbucks 500th store celebration was held at the Starbucks Full Link store in Beijing's central business district with Starbucks customers and partners. This newly renovated store showcases Starbucks new store design concept in China, which aims to create an authentic, yet locally-relevant, Starbucks Experience. The store features the seamless fusion of Chinese and western design elements, integrating Starbucks coffee heritage and expertise with that of China's distinctive cultural heritage. This balance of Starbucks heritage and local relevance is paramount to Starbucks mission to further elevate Starbucks third place experience for its customers in China.

For the past 12 years, Starbucks has not only been a symbol of China's rapid urban development, but also for its customer: the authentic coffee culture, genuine moments of connection between its partners and customers, and unique Starbucks Experience have come to embody a new modern lifestyle pursuit and aspiration.

Starbucks today operates more than 800 stores across Greater China, with 500 stores on the mainland, across 42 cities.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com&amp;esheet=50041890&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=3223797e2963a0a42048038611095bb7">www.starbucks.com</a>.

Starbucks Celebrates Its 500th Store Opening in Mainland China : Starbucks Stories Asia

Starbucks Celebrates Its 500th Store Opening in Mainland China

Company continues growth momentum in 2012 500th Store milestone includes a total of 800 stores across Greater China in 42 Cities Company plans to reach 1,500 stores in Mainland China by 2015

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https://stories.starbucks.com/asia/stories/2011/starbucks-celebrates-its-500th-store-opening-in-mainland-china/

SENDAI, Japan, October 12, 2011 - As part of its long-term dedication to the relief and recovery efforts following the devastating earthquake and tsunami that struck Japan on March 11, Starbucks Coffee Japan today announced the establishment of the Starbucks CUP Fund (Caring Unites Partners).Â&nbsp;Affected partners (employees) in Japan will be eligible to receive cash grants based on their needs and situation.Â&nbsp;Established with the help of a personal donation of US$1 million by Howard and Sheri Schultz, the CUP Fund will continue on and provide support for partners in the future as well.

The CUP Fund, which currently operates in the U.S., Canada and China, was inspired and created by a group of partners in 1999. The program empowers partners to help other partners experiencing significant hardship due to catastrophic circumstances beyond their control, including natural disasters. All partners are eligible to apply for assistance. This program is funded solely by partner contributions and fundraising activities.

Howard Schultz, chairman, president and ceo, Starbucks Coffee Company, joined Starbucks Coffee Japan leaders today in Sendai, the area most impacted by the earthquake and tsunami. Schultz met with partners from 52 stores in the area to announce the formation of the CUP Fund in Japan.

"Our partners remain at the heart of our business," said Schultz. "Initiatives like the CUP Fund are part of our core values as a company. As we celebrate our 15th anniversary in Japan, I'm proud to continue our tradition of bringing together people in communities where we do business."

"This type of fund has never existed in Japan before and we are proud to be a part of it," said Mr. Tokuoka, director, Starbucks CUP Fund Japan. "The grants generated will be allocated to impacted partners starting in December, which will be most helpful during the holiday season. Partners will be able to directly aid their fellow partners in rebuilding their lives after the disaster."

The Starbucks Foundation and Starbucks Coffee Japan contributed Â¥100 million (US$1.2 million) to the Red Cross for relief efforts in Japan. As a company, Starbucks has used its store footprint around the world to help customers support donations to the Red Cross and other relief organizations. To date, Red Cross donations through stores in the U.S. and Canada have generated more than US$280,000.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest qualityÂ&nbsp;arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.starbucks.com%2F&amp;esheet=50027385&amp;lan=en-US&amp;anchor=www.starbucks.com&amp;index=1&amp;md5=4bab363582ae48193a5d75380c87ed7c">www.starbucks.com</a>.

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