This summer, Starbucks invites everyone to express their unique style with an exclusive collection created in collaboration with international street and lifestyle brand New Era.

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This summer, dare to be different as Starbucks teams up with international street and lifestyle brand New Era to launch a limited-edition Starbucks® x New Era collection. Celebrating individuality, style and coffee, this collaboration blends two cultures to bring out bold attitudes and unique stories, elevating the daily cup of coffee into a moment of fashionable self-expression.

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Inspired by Starbucks and New Era’s shared values of individuality and authenticity, this designer collection is where sophistication meets spontaneity. Featuring sleek monogram designs, this vibrant lineup of Starbucks® drinkware and lifestyle merchandise items boldly elevates self-confidence, inviting customers to define a style that is unmistakably theirs.

“Our partnership with New Era is a testament of individuality and culture that our customers live every day,” said Samuel Fung, vice president, product and marketing, Starbucks Asia Pacific. “In line with Starbucks commitment to nurturing the limitless possibilities of human connection, we are excited to unveil a collection that not only resonates with the authenticity and vibrancy of our customers’ lives but also serves as a catalyst for connection and community. Each piece is crafted to celebrate the stories and experiences that define our unique style and personality. We invite all customers to join us in this celebration, elevating their daily ritual of coffee into moments of self-expression.”

Show your style with the Starbucks® x New Era collection Uniting New Era’s buzzing streetwear style with Starbucks mission to forge genuine human connections, the Starbucks® x New Era collection provides a platform for sharing, amplifying and celebrating each individual’s unique story.

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Coffee and fashion lovers can deck out in the collections’ 8 drinkware items and 8 lifestyle accessories, such as New Era’s signature 59FIFTY, 9FORTY and BUCKET headwear, tote bags and crossbody bags while sipping their coffee in style. With its timeless and sleek design in neutral earth tones, khaki and black, this collection boosts self-confidence and infuses positivity, bringing fresh energy to streetwear lovers and creating moments of delight in their everyday lives.

Fans can look forward to this limited-edition collection from August 13 onwards. Items will be available at select Starbucks® stores across 12 markets in the Asia Pacific region including Australia, Brunei, India, Indonesia, Hong Kong, Korea, Laos, Malaysia, Philippines, Singapore, Taiwan, and Thailand, while supplies last.

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Celebrate Individuality, Style and Coffee with Starbucks® x New Era Collection : Starbucks Stories Asia

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Starbucks Stories Asia

Celebrate Individuality, Style and Coffee with Starbucks® x New Era Collection

This summer, Starbucks invites everyone to express their unique style with an exclusive collection created in collaboration with international street and lifestyle brand New Era.

https://stories.starbucks.com/asia/stories/2024/celebrate-individuality-style-and-coffee-with-starbucks-x-new-era-collection/

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Starbucks marks 25 years in Korea, with over 23,000 green apron partners (employees) delivering the iconic Starbucks Experience in over 1,900 stores

Starbucks Korea marks its 25th anniversary with the unveiling of its ninth community store, the Hwangudan Community Store in Jung-gu, Seoul, dedicated to preserving national heritage. The company also announced plans to donate 1 billion KRW (approximately US$720,000) over the next five years for the preservation of national heritage in partnership with Korea Heritage Service and the National Trust for Cultural Heritage. This builds on the 1.1 billion KRW (approximately US$800,000) donated by Starbucks Korea for cultural heritage protection since 2015.

Among the first international coffee companies to introduce Koreans to a new style of café culture when it first entered the market in 1999, Starbucks in South Korea has become a unique third place for uplifting human connections. With more than 23,000 green apron partners (employees) delivering the iconic Starbucks Experience in over 1,900 stores across 82 cities, Korea is the fourth largest market for Starbucks globally today, surpassed only by the U.S., China, and Japan.

Starbucks entered the market in 1999 with its licensee partner E-Mart Inc. (Shinsegae Group). Since then, Starbucks Korea has played an important role in introducing a new style of café culture – a third place – turning coffee shops into places to work, study, socialize, and connect. Today, over 23,000 green apron partners (employees) are delivering the iconic Starbucks Experience in over 1,900 stores across 82 cities in Korea.

“The story of Starbucks in Korea is one that is deeply linked with our longstanding partnership with the Shinsegae Group who has been instrumental in delivering the Starbucks promise to our customers, partners, communities, and the environment,” said Emmy Kan, president, Starbucks Asia Pacific. “We are proud of all that we have accomplished together in Korea, where we continue to elevate coffee culture, reimagine the third place and iconic Starbucks experience for our customers and communities.”

Celebrating 25 years of coffee and connections in Korea

Since entering the market, Starbucks Korea is dedicated to digital innovation and has consistently delivered exciting firsts for the brand. Korea was the launchpad for Starbucks Mobile Order and Pay system, Siren Order, as well as the introduction of Starbucks app integration on wearable devices across Asia. The market also played a pivotal role in the shift to cashless operations, with the successful pilot of a cashless store model outside of the United States. Learnings from these pioneering programs in Korea have since influenced and supported programs across Starbucks globally.

Beyond digital innovation, Starbucks Korea has also demonstrated a deep commitment to nurturing partners and uplifting local communities through thoughtful and impactful initiatives. Since the program began in 2015, the Starbucks Korea College Achievement Plan has enabled over 400 partners to earn bachelor's degrees, empowering them with the tools to achieve their professional aspirations. Furthermore, the company partners with local government bodies to establish and operate 14 neighborhood cafés managed by local welfare centers and non-profits, providing support ranging from barista training to construction.

The company also makes significant contribution to Starbucks Environmental Promise to give more than it takes. Starbucks Korea was recently awarded the prestigious Presidential Award for Environmental Conservation from the Ministry of Environment in Korea for its continuous efforts to reduce waste, promote reusable practices, and implement innovative recycling solutions. Since 2013, the company has prevented the use of more than 150 million disposable cups over the past 17 years.

A third place that strengthens communities

Starbucks Korea has always been committed to the Community Store program, distinguishing itself in Asia Pacific as the market with the highest number of Community Stores in the region. Community Stores are at the heart of Starbucks mission to nurture the limitless possibilities of human connection – they are purpose-defined to better support partners, customers, and the local communities they service to drive meaningful change and lasting connections.

The newly opened ninth Community Store reflects Starbucks community promise in action. &nbsp;“We are constantly seeking new ways to bring the Starbucks Experience to our customers and fulfill the needs of our community. With the opening of our ninth Community Store, we hope to further expand the series of activities that Starbucks has carried out over the past decade for cultural heritage preservation,” said Ryan Sohn, ceo of Starbucks Korea. “We will continue to raise awareness of national heritage preservation across the company and create more opportunities for engagement in these meaningful activities.”

The store features replicas of two historic calligraphy pieces donated by Starbucks Korea to the National Trust for Cultural Heritage. Demonstrating Starbucks community promise in action, a portion of proceeds from Starbucks Hwangudan – 300 KRW (approximately US$0.22) per item – combined with proceeds from special national heritage preservation products created by Starbucks, will also be donated to support the preservation of national heritage.

“With nine Community Stores across the market, supporting causes from inclusion to youth employment, and community development, Starbucks Korea has raised the bar in innovation with an impact,” said Brady Brewer, ceo of Starbucks International. “We are proud to continue supporting initiatives that preserve local and national heritage, celebrating the rich cultural legacy of Korea.”

To celebrate this milestone anniversary with customers across Korea, Starbucks will feature special offerings for a limited time.

Customers will be able to enjoy global-inspired beverages, including the London Fog Tea Latte, French Vanilla Latte and the Melon of Melon Frappuccino® Blended Beverage. The eagerly awaited Oleato™ Golden Foam Iced Shaken Espresso with Hazelnut will also be available to customers across all Starbuck stores starting July 19. To encourage sustainable behaviors, customers will be able to buy three beverages – Caffe Americano, Caffe Latte and Caramel Macchiato – at their original prices in 1999, when they purchase a reusable cup.

Starbucks Korea also launched a limited-edition 25th anniversary merchandise collection sporting the heritage logo, including mugs, tumblers, and a big Bearista Bear for the occasion. Customers can also purchase exclusive merchandise made in collaboration with Bernardaud and Bialetti.

Starbucks celebrates 25 years of coffee, connections and community in Korea : Starbucks Stories Asia

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Starbucks celebrates 25 years of coffee, connections and community in Korea

Starbucks marks 25 years in Korea, with over 23,000 green apron partners (employees) delivering the iconic Starbucks Experience in over 1,900 stores

https://stories.starbucks.com/asia/stories/2024/starbucks-celebrates-25-years-of-coffee-connections-and-community-in-korea/

Starbucks Korea inaugurated its Hwangudan store as the ninth Community Store in the market on July 11th, dedicated to preserving national heritage.

In celebration of the new Community Store opening, Starbucks Korea announced plans to donate a total of 1 billion KRW (approximately US$720,000) over the next five years for the preservation of national heritage in partnership with the Korea Heritage Service and the National Trust for Cultural Heritage. This builds on the 1.1 billion KRW (approximately US$800,000) donated by Starbucks Korea for cultural heritage protection since 2015.

A portion of proceeds from Starbucks Hwangudan – 300 KRW (approximately US$0.22) per item –&nbsp; combined with proceeds from special national heritage preservation products created by Starbucks, will also be donated to support the preservation of national heritage.

“With the opening of our ninth Community Store, we hope to further expand the series of activities that Starbucks has carried out over the past decade for cultural heritage preservation,” said Ryan Sohn, ceo of Starbucks Korea. “We will continue to raise awareness of national heritage preservation across the company and create more opportunities for engagement in these meaningful activities.”

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Local Partnerships to Drive Greater Impact

A signing ceremony in honor of the new Community Store and associated partnerships was attended by Ryan Sohn, ceo of Starbucks Korea; Choi Eung-chon, Administrator of the Korea Heritage Service; Kim Jong-kyu, Chairman of the National Trust for Cultural Heritage; Brady Brewer, Starbucks International ceo; and Emmy Kan, president of Starbucks Asia Pacific, along with more than 50 other guests.

Administrator of the Korea Heritage Service, Choi Eung-chon stated, “The collaboration with Starbucks demonstrates a new sustainable model for governance and ESG in the field of national heritage. We hope the new heritage Community Store, will be a place where people and culture come together over coffee.”

National Trust for Cultural Heritage Chairman Kim Jong-kyu said, “We extend our gratitude to Starbucks for their continued support in preserving valuable cultural heritage in Korea. We are committed to ensuring that the significance of Korea’s cultural heritage is passed down to future generations.”

National Heritage Preservation

As part of the agreement with the Korea Heritage Service and the National Trust for Cultural Heritage, Starbucks will also engage in various national heritage preservation activities including:

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“With nine Community Stores across the market, supporting causes from inclusion to youth employment, and community development, Starbucks&nbsp;Korea&nbsp;has raised the bar in innovation with an impact,” said Brady Brewer, ceo of Starbucks International. “We are proud to continue supporting initiatives that preserve local and national heritage, celebrating the rich cultural legacy of South Korea.”

Community Stores Globally

Globally, Community Stores are at the heart of Starbucks mission to nurture the limitless possibilities of human connection. These stores are purpose-defined to better support partners, customers and communities in ways that meaningfully drive lasting connection. Store models around the world are inclusive of those providing economic opportunity in underserved communities, to empowering farmers, youth and women and creating relevant programming for the community. Starbucks goal is to reach 1,000 Starbucks Community Stores globally by 2030.

Starbucks dedicates its 9th Community Store in South Korea : Starbucks Stories Asia

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Starbucks dedicates its 9th Community Store in South Korea

Starbucks Korea inaugurated its Hwangudan store as the ninth Community Store in the market on July 11th, dedicated to preserving national heritage.

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The 50th Community Store in Asia Pacific, which is also the 1st Community Store in Hong Kong, will focus on empowering youth

From serving under-resourced communities, to empowering farmers, youth and women, and creating positive impact with local nonprofit organizations, the Starbucks Community Store Program reaffirms the brand’s commitment to inclusion and engaging local communities

Starbucks Asia Pacific announced the opening of its 50th Community Store in the Asia Pacific region on July 2nd, marking an important milestone in its ongoing journey to strengthen local community connections and positively contribute to the communities it serves.

Always more than just serving coffee, Starbucks Community Stores are at the heart of Starbucks mission to nurture the limitless possibilities of human connection.

“We are thrilled to unveil Starbucks Asia Pacific’s 50th Community Store in Hong Kong, providing a third place for youth communities in Hong Kong," said Emmy Kan, president, Starbucks Asia Pacific. “Starbucks has always stood for more than just coffee, the Starbucks Community Store Program has helped strengthen and create pathways to opportunities in the communities where we live, work, and grow. These Community Stores amplify the power of the third place, enabling our partners to connect with local communities in deeper, more meaningful ways, and drive more positive impact in the neighborhoods they know best."

The <a href="https://stories.starbucks.com/asia/stories/2013/starbucks-builds-on-long-standing-commitment-to-investing-in-communities-la/">first Community Store in Asia Pacific</a> opened in Langsuan, Bangkok, Thailand, in 2013. The Langsuan Community Store aims to make an impact through a profit-sharing model where 10 Baht (approximately 30 cents USD) from every hand-crafted beverage sold is donated to the Integrated Tribal Development Foundation (ITDF), which supports local coffee and farming communities in Northern Thailand.

Since the community store opened, Starbucks has contributed over 17 million baht (approximately $500,000 USD) to these communities. This has helped ITDF to implement initiatives ranging from providing clean drinking water, schools and facilities, to training for villagers and coffee facilitators to support hill tribe farmers in coffee quality control and C.A.F.E. practices. In 2023, Starbucks Thailand celebrated its 25th anniversary by transforming its largest store into the <a href="https://stories.starbucks.com/asia/stories/2023/starbucks-celebrates-25-years-of-coffee-and-connections-in-thailand/">2nd community store in Thailand</a>, also supporting ITDF and Scholars of Sustenance (SOS), an NGO that focuses on fighting against food waste and hunger.

Starbucks has since opened 50 Community Stores in Asia Pacific, including in markets such as Hong Kong, India, Indonesia, Korea, Malaysia, the Philippines, Taiwan, Thailand, and Vietnam, working towards the goal of reaching 1,000 Starbucks Community Stores globally by 2030.

Community Stores seek to strengthen their local communities and create pathways to opportunities. In <a href="https://stories.starbucks.com/asia/stories/2023/starbucks-malaysia-launches-first-signing-store-in-borneo-and-the-third-in-malaysia/">Malaysia</a> and <a href="https://stories.starbucks.com/asia/stories/2022/starbucks-indonesia-opens-first-signing-store/">Indonesia</a>, Starbucks introduced Signing Stores, dedicated to providing employment and career progression opportunities for the Deaf and hard-of-hearing community. These stores also serve as hubs for celebrating Deaf culture and increase awareness within the local community.

In India, Starbucks opened <a href="https://stories.starbucks.com/asia/stories/2020/women-lead-the-way-tata-starbucks-opens-two-all-women-stores-in-india/">All Women Community Stores</a> operated entirely by women partners (employees), to develop their skills and demonstrate their leadership in the workplace as part of the company’s ongoing commitment to empowering its female partners in meaningful ways.

Korea is home to eight Community Stores, where Starbucks Korea uplifts local communities and supports various causes, including youth education, inclusive design, and the environment. The market also has a <a href="https://stories.starbucks.com/asia/stories/2024/starbucks-korea-celebrates-decade-supporting-youth-with-ja-korea/">10-year partnership with JA Korea</a> to provide career education, which has impacted over 18,000 students. The initiative is partially funded by the proceeds from the Community Stores.

Vietnam opened its f<a href="https://stories.starbucks.com/asia/stories/2023/starbucks-vietnam-opens-first-community-store-dedicated-to-youth-vocational-education/">irst Community Store, the Nguyen Huu Huan Community Store</a>, which supports the nonprofit organization REACH, providing vulnerable youth with vocational training, skills, and employment opportunities to build a better future for themselves and their families in Vietnam.

<a href="https://stories.starbucks.com/asia/stories/2023/starbucks-opens-first-community-store-in-taiwan/">The Starbucks® Hualien Heping Community Store</a> in Taiwan has been designed as a community-based third place that strengthens ties between residents in the neighborhood while fostering pride in the region's diverse indigenous culture. A portion of the profits from this store is donated to Hualien County Private Heping Sustainable Charity Foundation, an organization with deep roots in the area and community, to support a local emergency relief fund.

The 50th Community Store in Asia Pacific, located in Hong Kong

The 50th community store, located at the East Asia Mansion, Wan Chai, Hong Kong, is the first Community Store in the Hong Kong market with a focus on creating meaningful opportunities for youth.

Starbucks Hong Kong is partnering with Junior Achievement (JA) Hong Kong, a nonprofit organization that enables young people to learn about the world of work from volunteers' first-hand experience, and Vocational Training Council (VTC), the largest vocational and professional education and training provider in Hong Kong, to enrich the development of youth. The new Community Store is poised to create a nurturing hub for students to gain more information about possible future careers, especially learning about the food and beverage industry through interactive workshops and career exploration programs supported by a grant from The Starbucks Foundation and a portion of the Community Stores’ sales. Students can gain hands-on learning experiences, job shadowing opportunities, and mentorship from various Starbucks partners (employees). These sessions will also be led by experienced professionals from diverse business sectors, with the aim of inspiring and developing the next generation of talents for careers in the food and beverage (F&amp;B) industry. The initiative also aims to create a positive impact in Hong Kong’s F&amp;B industry, where over 95% of restaurants face challenges in recruitment. The program builds on an existing partnership between Starbucks Hong Kong and JA Hong Kong since 2014. With support from The Starbucks Foundation, the partnership has already equipped over 350 students from 21 local schools with the entrepreneurial mindset, design thinking and coding skills needed for their future since 2023. Alan Chan, general manager, Starbucks Hong Kong and Macau said, "Apart from offering the unique Starbucks Experience, it is also our aim to dedicate our efforts to making our beloved city a better place for the future generation. The collaboration with JA Hong Kong is a testament to our dedication, we hope to empower more youth through this new Community Store, helping them to build a fulfilling career in the food and beverage industry as well as developing the skills and mindsets needed for long-term success.”

The Hong Kong Community Store offers a warm and inviting ambiance and proudly showcases a mural created by acclaimed local artist Zoie Lam with two talented Hong Kong secondary school students who excel in the arts, recommended by JA Hong Kong. Inspired by conversations on Starbucks bean-to-cup journey, the mural is a youthful interpretation that celebrates Starbucks coffee leadership, local culture, and community stories.

Fostering positive impact in local communities: Starbucks 50th Community Store in Asia Pacific : Starbucks Stories Asia

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Fostering positive impact in local communities: Starbucks 50th Community Store in Asia Pacific

The Starbucks Community Store Program reaffirms the brand’s commitment to inclusion and engaging local communities.

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Starbucks Korea has been awarded the prestigious Presidential Award for Environmental Conservation for its outstanding contributions to environmental conservation, the highest corporate honor bestowed on organizations in the country. The award was presented at the annual Environment Day ceremony in Yongin, Seoul.

The Ministry of Environment recognized a total of 35 individuals and organizations, including companies, schools, and civic groups, for their efforts in environmental preservation. Starbucks Korea excelled out, earning the top accolade - the Presidential Award.

"We are honored to be recognized through the Presidential Citation on Environment Day," said Starbucks Korea CEO, Ryan Sohn. "Starbucks will continue to enhance customer participation in sustainable practices through various eco-friendly efforts."

Starbucks Korea has been proactively participating in the Ministry of Environment's Voluntary Agreement to reduce disposable items since 2013. Through this initiative, the company has saved more than 150 million disposable cups over the past 17 years.

Building on this success, Starbucks Korea recently signed an agreement with the Ministry of Environment to further promote the use of reusable cups. The company also plans to install tumbler washing machines in all its stores by 2026, making it even easier for customers to embrace sustainable practices.

Starbucks Korea's commitment to sustainability extends beyond its cup initiatives and the "Reusable (No Disposable) Cup Day" campaign, held on the 10th of each month since 2018 is a nationwide initiative that encourages customers to use reusable cups in all Starbucks stores, fostering a culture of environmental stewardship.

The company’s commitment to sustainability has extended to its product offerings with the recent introduction of coffee ground trays, the first recycled resource product certified by the Korea Environmental Industry and Technology Institute under the Ministry of Environment. These trays incorporate 20% coffee grounds, the equivalent of 12 tall-sized Americanos.

This prestigious recognition underscores the company’s unwavering commitment to the Starbucks Environmental Promise to ‘Give more than we take’. Starbucks Korea’s continuous efforts to reduce waste, promote reusable practices, and implement innovative recycling solutions are a testament to its commitment to creating a greener future.

Starbucks Korea Receives Presidential Award for Environmental Conservation : Starbucks Stories Asia

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Starbucks Korea Receives Presidential Award for Environmental Conservation

Starbucks Korea has been awarded the prestigious Presidential Award for Environmental Conservation for its outstanding contributions to environmental conservation, the highest corporate honor bestowed on organizations in the country.

https://stories.starbucks.com/asia/stories/2024/starbucks-korea-receives-presidential-award-for-environmental-conservation/

As each finalist stepped on stage, excitement and anticipation filled the air. This was the moment that the Starbucks baristas had been training for. Over the course of a 15-minute presentation, the finalists executed their Pour Over, Latte Art, and Signature Beverage while telling a story of what inspired their unique creations. The crowd of some 480 Starbucks partners watched in awe and cheered with pride as the baristas gave their best in front of a panel of judges.

Last week, 27 of the most talented Starbucks baristas from across Asia Pacific and Japan came together in Hong Kong to compete for the titles of Regional Barista Champion and Latte Art Champion. Now in its 8th year, the Asia Pacific Regional Barista Championships is a time-honored platform that celebrates the deep coffee passion, craft, and expertise of Starbucks partners. This year, the competition spanned four days and saw the competitors showcase their coffee knowledge and creativity, as they fiercely represented the best of coffee craft from 14 markets across the region.

After a close competition, Nobuki from Starbucks Japan was named the 2024 Regional Barista Champion in front of a live crowd, as well as 13,000 coffee passionate partners who tuned in to watch the live broadcast. During his presentation, Nobuki’s expertise for coffee shined on stage, through his deep knowledge about coffee origins, ingredients, and presentation that led to a compelling display of passion for the craft.

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“I am honored to be named this year’s Regional Barista Champion,” said Nobuki. “There was so much talent and heart on stage today, representing the best of Starbucks in all of Asia Pacific. I can’t thank my partners in Japan enough for all of the strong support, encouragement, and months of training that led to this amazing opportunity.”

Renauldy from Starbucks Indonesia emerged as the 2024 Latte Art Champion. His exceptional talent went beyond creating beautifully crafted latte art; he wove moments of connection and storytelling over coffee, taking the judges on an unforgettable journey.

“Latte art takes endless hours and dedication, but it’s about more than just practicing the art itself – it’s also about creating a story and evoking feelings,” said Renauldy. “I see latte art as a way to put a smile on a customer’s face and create moments of human connection. I’m humbled to be recognized as this year’s Latte Art Champion and look forward to continuing to hone my skills.”

Beyond the competition, the event also represents an opportunity for Starbucks partners to come together as a community. The immersive Coffee Show was about knowledge-sharing through engaging partner-led workshops, immersive experiences, and thought-provoking conversations. Partners had a chance to come together to connect, learn from one another, and elevate the coffee experience for our customers.

Highlights from the Coffee Show included a brewing workshop, where partners learned how to brew the perfect cup of coffee, and a cupping and coffee quality workshop, where partners learned how to assess the nuances of taste, flavor, and overall coffee quality. Partners also had the chance to visit the Celebrity Bar to meet last year’s Starbucks Asia Pacific Regional Barista Champion, Allen Tai, and Hong Kong’s 2023 Barista Champion, Seven Li, while getting a chance to try their winning handcrafted beverages.

“Baristas are the heart of Starbucks, and this event is the platform where they can truly shine and demonstrate their coffee knowledge and innovation on the grand stage,” said Emmy Kan, president, Starbucks Asia Pacific. “I am incredibly proud of our partners and their relentless pursuit of the limitless possibilities of world-class coffee experiences. And I am grateful to every one of them for their strong commitment and dedication to coffee, craft, and the brand.”

The Asia Pacific Regional Barista Championships continues to be a platform to celebrate the incredible talent and impact of partners in the region, while supporting their professional growth. It’s a place for partners to come together, demonstrate their unwavering commitment and dedication to coffee craft, and bring the best Starbucks Experience to customers in the region and beyond.

Coffee leadership and beverage innovation shine at the Asia Pacific Regional Barista Championships 2024 in Hong Kong : Starbucks Stories Asia

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Coffee leadership and beverage innovation shine at the Asia Pacific Regional Barista Championships 2024 in Hong Kong

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Donation reinforces company’s commitment to positively contribute to communities as the brand celebrates 22 years in the market

The Starbucks Foundation and Starbucks licensee partner PT Sari Coffee Indonesia announced a joint donation of IDR 5 billion (approximately US$314,000) to World Central Kitchen to enable the nonprofit to provide over 100,000 meals to people in Gaza.

Celebrating its 22nd anniversary in Indonesia, the donation further underscores the company’s commitment to the community. This donation builds on the US $3 million contribution made by The Starbucks Foundation and Alshaya Starbucks to <a href="https://stories.starbucks.com/emea/stories/2024/the-starbucks-foundation-and-alshaya-starbucks-are-committed-to-providing-humanitarian-aid-in-gaza/">World Central Kitchen</a> earlier this year.

“In response to the situation in Gaza, we are extending our support to the World Central Kitchen, which is at the forefront of responding to the hunger crisis and providing vital food aid to people in need. Our philanthropic support together with The Starbucks Foundation exemplifies our enduring mission to strengthen humanity, one that has formed the cornerstone of our journey over the past 22 years in Indonesia,” said Anthony Mc Evoy, leader of PT Sari Coffee Indonesia. He also added, “Our Indonesian partners (employees) furthermore are committed to making a collective donation in the month of May. Lastly, we will continue to support this initiative by giving a percentage of sales of our handcrafted beverages and whole bean coffee sourced from Sumatra. Efforts like these demonstrate and highlight how we are working to bring our promises to life.”

Established in 1997, The Starbucks Foundation is the company’s global charitable arm that strives to positively impact people and communities by supporting nonprofit organizations in partnership with Starbucks partners, licensee partners, and others. A primary disaster relief partner of The Starbucks Foundation since 2019, World Central Kitchen has spearheaded disaster relief efforts, delivering food aid to impacted communities around the world, including Indonesia.

“Starbucks has always stood for more than just coffee. Reaffirming our promise of contributing positively, we’re doing our part to provide humanitarian relief,” said Emmy Kan, senior vice president and president of Starbucks Asia Pacific.

Tunde Wackman, Chief Development Officer from World Central Kitchen, added, “We are grateful for the joint donation from Starbucks Indonesia and The Starbucks Foundation, a longtime supporter of our humanitarian efforts. The donation will go a long way in providing immediate relief for people in dire need in Gaza, while enabling us to continue delivering aid to impacted communities across the world.”&nbsp;

Through a long-standing partnership with PT Sari Coffee Indonesia since 2002, Starbucks now operates over 580 stores in Indonesia with nearly 5,400 partners who proudly wear the green apron. Over its 22-year journey, Starbucks Indonesia has spearheaded meaningful initiatives that uplift local communities. This includes the Starbucks Creative Youth Entrepreneurship Program created in partnership with Prestasi Junior Indonesia which empowers youth through experiential learning in entrepreneurship; the opening of a Signing Store dedicated to creating equal opportunities for the local Deaf and hard of hearing community; and the construction of AquaTowers with Planet Water Foundation to provide access to safe drinking water and handwashing stations as well as hygiene education to communities in need.

For more than five decades, Starbucks has been sourcing Indonesian coffee and is one of the country’s largest buyers of Arabica coffee, contributing to the local economy and farming communities. In 2015, it opened its Farmer Support Center in North Sumatra, where Starbucks agronomists work closely with coffee farmers to ensure sustainable farming practices and improve the resilience, quality, and size of their harvests.&nbsp; Starbucks Indonesia also has donated over 500,000 coffee tree seeds since 2017 in Sumatra and West Java. In addition, as part of its goal to reach 1 million women in coffee by 2030, The Starbucks Foundation has supported several projects that connect women in coffee-growing communities across Indonesia to leadership training, water and sanitation, and economic opportunities.

To donate to World Central Kitchen, please visit the <a href="https://donate.wck.org/give/580081/#!/donation/checkout?c_src=starbucksstories">World Central Kitchen donation website</a>.&nbsp;

The Starbucks Foundation and Starbucks Indonesia announce a joint donation to provide humanitarian aid in Gaza : Starbucks Stories Asia

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The Starbucks Foundation and Starbucks Indonesia announce a joint donation to provide humanitarian aid in Gaza

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Get ready for summer fun with a bold and colorful merchandise lineup featuring Disney fan-favorites Mickey Mouse, Donald Duck and more

Get ready for some fun this summer with Mickey and Friends. Starbucks is teaming up with Disney once again for its latest Starbucks Experience, introducing a playful world of genuine friendships with a bold and vibrant lineup of drinkware and lifestyle accessories.

The limited-edition Starbucks collection is inspired by the enduring bonds of friendship shared by fan-favorite Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, and more. It features a cheerful range of merchandise adorned with colorful Disney characters and heartwarming messages, bringing the positive energy of Mickey and Friends closer to home for people of all ages in Asia Pacific.

Rooted in Starbucks values of nurturing human connections, the latest collection draws on Disney’s delightful stories of timeless friendships. Starting April 16 for a limited time, the lineup will be launched in 12 markets across the Asia Pacific region.

“Building on the success of our last collection, we’re thrilled to team up with Disney once again to bring fans a new Starbucks Experience this summer. Rooted in our values of inspiring joyful connections, the latest launch celebrates the magical friendship bonds that uplift the everyday,” said Samuel Fung, vice president, Product and Marketing, Starbucks Asia Pacific. “Just like the perfect blend of coffee and conversation, the new collection aims to bring joy and togetherness to every sip and spark more heartwarming moments with friends and families. We hope this meaningful Starbucks Experience will capture the hearts and minds of fans in the Asia Pacific region and encourage fans to celebrate their bonds with pals and loved ones.”

A colorful collection celebrating the playful world of friendships

Each item is a collectible in the merchandise collection. The collection features multi-colored hues of overlapping cut-outs to represent building up the layers of joy, paired with quotes that evoke feelings of togetherness.

Friends can now raise a toast over a cup of coffee to celebrate a lifetime of joy and friendship. Showcasing a bold and vibrant range of nine drinkware items, such as picnic coolers, stainless steel mugs and tumblers in a variety of bright colors, with every sip, a burst of joy awaits!

Besties and pals can create memories together with over eight lifestyle accessories to choose from, such as passport holders, bags and more, right in time for summer adventures.

Fans and customers can look forward to sharing a sip of joy with their family and friends from April 16 onwards. The new themed collection will be available across 12 markets, including Australia, Cambodia, Hong Kong, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Celebrate the warmth of friendships this summer with Starbucks vibrant merchandise collection inspired by Mickey and Friends : Starbucks Stories Asia

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Celebrate the warmth of friendships this summer with Starbucks vibrant merchandise collection inspired by Mickey and Friends

Get ready for summer fun with a bold and colorful merchandise lineup featuring Disney fan-favorites Mickey Mouse, Donald Duck and more Get ready for some fun this summer with Mickey and Friends. Starbucks is teaming up with Disney once again for its latest Starbucks Experience, introducing a playful world of genuine friendships with a bold […]

https://stories.starbucks.com/asia/stories/2024/celebrate-the-warmth-of-friendships-this-summer-with-starbucks-vibrant-merchandise-collection-inspired-by-mickey-and-friends/

A lush, velvety coffee experience made possible by Partanna extra virgin olive oil

Tokyo - Starbucks Coffee Japan, Ltd. expands the number of stores carrying Oleato™, a coffee beverage blending Starbucks coffee and extra virgin olive oil provided by Italian brand Partanna, to more than 500 Starbucks stores across Japan on March 27, 2024.

Oleato™ first launched globally in February 2023 in Milan where Starbucks founder first encountered espresso bars decades earlier. It was followed by the United States and then last April, Japan launched the Oleato™ platform. Oleato™ beverages, which were previously only available at the Starbucks Reserve® Roastery Tokyo and about 60 Starbucks Reserve® stores across Japan, will now be available at more than 500 stores starting on March 27, 2024.

Coffee Meets Olive Oil – An Elevated Coffee Experience Like No Other

Oleato™ brings together two of nature’s finest ingredients – Starbucks arabica coffee deliciously infused with a spoonful of Partanna cold pressed extra virgin olive oil. The Oleato™ beverages that will be available at more than 500 stores across Japan are Oleato Golden Foam™ Cold Brew and Oleato™ Oat Milk Latte.

Oleato Golden Foam™ Cold Brew: Starbucks Reserve® Cold Brew is lightly sweetened with vanilla syrup and finished with Partanna extra virgin olive oil infused cold foam, creating an inviting aroma and subtle sweetness.

Oleato™ Oat Milk Latte: Starbucks® Blonde Espresso Roast, a light roast that is smooth and subtly sweet, is combined with creamy oat milk and infused with Partanna extra virgin olive oil to create a velvety smooth, deliciously lush latte.

Oleato™ beverages available in more than 500 Starbucks stores across Japan on March 27 : Starbucks Stories Asia

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Oleato™ beverages available in more than 500 Starbucks stores across Japan on March 27

A lush, velvety coffee experience made possible by Partanna extra virgin olive oil Tokyo &#8211; Starbucks Coffee Japan, Ltd. expands the number of stores carrying Oleato™, a coffee beverage blending Starbucks coffee and extra virgin olive oil provided by Italian brand Partanna, to more than 500 Starbucks stores across Japan on March 27, 2024. Oleato™ […]

https://stories.starbucks.com/asia/stories/2024/oleato-beverages-available-in-more-than-500-starbucks-stores-across-japan-on-march-27/

Line-up of six Oleato™ beverages includes creation innovated exclusively for the market - a first-ever globally

To be available in select Starbucks Reserve® stores including the Starbucks Reserve® Roastery Shanghai

Shanghai – Starbucks today unveiled an exciting line-up of six Oleato™ beverages in China, marking the debut of its revolutionary coffee-forward platform in the market. An innovative alchemy of Starbucks® finest arabica coffee infused with Partanna extra virgin olive oil, Oleato™ beverages will be available in select Starbucks Reserve® stores including the Starbucks Reserve® Roastery Shanghai. The China launch also marked the first time globally that a customized Oleato beverage has been created exclusively for the local market.

“Oleato™ exemplifies Starbucks coffee innovation at its finest and boldest. The revolutionary combination of two transcendent ingredients – premium arabica coffee and Partanna extra virgin olive oil – unleashes extraordinary new flavors and textures that promise to transform the way coffee is enjoyed. Behind every cup is Starbucks deep passion and reverence for coffee craft, our unwavering commitment to quality, and insatiable desire to continuously innovate new possibilities. Following the phenomenal customer enthusiasm to Oleato™ globally, I can’t be more excited to now present this incredible coffee forward platform to discerning customers in China,” said Howard Schultz, Starbucks founder and chairman emeritus, who graced the exclusive launch event held at the Starbucks Reserve® Shanghai Roastery.

Oleato™ beverages embody Starbucks ceaseless exploration of new ways to enjoy our daily coffee, which began in 1980s Milan, where Schultz was first inspired to bring the ritual of handcrafted espresso to Starbucks. Four decades later in Sicily, he was once again captivated by the local tradition of enjoying a spoonful of extra virgin olive oil every day, which gave birth to Oleato™ beverages.

Oleato™ brings together two of nature’s finest ingredients – Starbucks arabica coffee deliciously infused with a spoonful of cold pressed Partanna extra virgin olive oil, made from top-grade Mediterranean olives which have been grown by the Asaro family for four generations, spanning over 100 years. The result is a new coffee ritual like no other - enhanced with lush, velvety flavor that lingers beautifully on the palate.

Infusing Starbucks coffee with olive oil yields a velvety smooth, rich texture, with the buttery, round flavors imparted by the olive oil perfectly pairing with the soft, chocolatey notes of the coffee.&nbsp;With its uniquely nutty, slightly sweet flavors, and rich smoothness of a buttery caramel, Partanna’s extra virgin olive oil is a natural complement to Starbucks coffee, providing a luxurious, textural experience whether served hot or cold.

Raising the Bar for Coffee Innovation&nbsp;&nbsp;

Since debuting in Milan last year, Starbucks Oleato™ beverages have been launched to huge acclaim in select markets including Italy, the United States, Canada, Japan, the United Kingdom, and France. The eagerly anticipated launch in China features six premium beverages tailored to the palatal preferences of Chinese consumers, including Oleato™ Lemon Cream Latte, a customized beverage created exclusively for the local market for the first time.

“Starbucks is proud to introduce our latest signature global innovation to China. Leveraging our combination of global coffee expertise and local insights, our line-up of Oleato™ beverages has been thoughtfully curated to resonate with Chinese consumers. Be it adapting global innovations for China, or creating brand new beverage platforms for the market, we are focused on accelerating beverage innovation to surprise and delight our customers with disruptive concepts that raise the bar for coffee innovation in China,” said Belinda Wong, chairwoman and co-ceo, Starbucks China.

Oleato™ is the latest in a long line of exciting coffee forward platforms launched by Starbucks China in the past year, from its global Starbucks Refresher™ platform to innovations such as Mousse Espresso and Starbucks Intenso created just for China. It will be sold throughout the year in the Starbucks Reserve® Roastery Shanghai and more than 100 Starbucks Reserve® stores across 12 Chinese cities. To offer more customers the opportunity to try this revolutionary beverage platform, Oleato™ beverages will also be served in another 300 Starbucks Reserve® stores for a limited period from March 22 to April 1, 2024.

The full line-up of Oleato™ beverages available in China are as follows:

Oleato™ Beverages Arrive at Select Starbucks Stores in China : Starbucks Stories Asia

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Oleato™ Beverages Arrive at Select Starbucks Stores in China

Line-up of six Oleato™ beverages includes creation innovated exclusively for the market &#8211; a first-ever globally To be available in select Starbucks Reserve® stores including the Starbucks Reserve® Roastery Shanghai Shanghai – Starbucks today unveiled an exciting line-up of six Oleato™ beverages in China, marking the debut of its revolutionary coffee-forward platform in the market. […]

https://stories.starbucks.com/asia/stories/2024/oleato-beverages-arrive-at-select-starbucks-stores-in-china/

Starbucks Korea has joined forces with Kakao Friends to launch the adorable 'Ryan &amp; Choonsik' merchandise collection. 

Following the success of last year's collaboration, this second release of products aims to capture hearts with its enchanting storytelling and irresistible charm. Say hello to the 'My Buddy Series' featuring delightful tumblers, keychains, sticker sets, and pen sets that will add a touch of fun to your daily routine.

From March 7 to April 10, Starbucks Korea will introduce a total of 12 merchandise items from the new 'My Buddy' series at Starbucks stores nationwide and on the Starbucks app online store. This exciting collection showcases the beloved Kakao Friends characters, 'Ryan' and 'Choonsik', on a range of practical items suitable for everyday use.&nbsp; This year's collaboration welcomes the lovable 'Ryan' to join the fun. The expanded collection now offers even more options, including a laptop stand that can be attached to a notebook, a pen set with a stamp, and a variety of stickers.

One of the highlights of the collection is the 'My Buddy Ryan Laptop Stand', designed to attach to the back of a laptop with adjustable height in two levels. This practical accessory enhances the usability and convenience of your everyday digital devices. Additionally, the 'My Buddy Choonsik &amp; Ryan Multi Cable Pouch' provides a stylish solution for storing laptop chargers, wireless earphones, and portable batteries, ensuring you stay organized on the go.

Starbucks Korea is excited to make the 'My Buddy' series products more accessible to customers. In addition to the Starbucks app online store, the items will be available for purchase in Starbucks stores nationwide, expanding the options for customers to get their hands on these limited-edition treasures. Don't miss out on the chance to bring home your favorite 'Ryan &amp; Choonsik' merchandise!

Kim Beom-su, Chief of Marketing at Starbucks Korea, expressed his excitement about the collaboration, saying, "Through the 'Choonsik' and 'Ryan' series with Kakao Friends, we hope that customers visiting Starbucks will experience unique fun." He added, "We plan to continue offering a wide range of enjoyment through the release of various collaboration products."

Get ready to embark on a whimsical adventure with Ryan, Choonsik, and Starbucks Korea. The 'Ryan &amp; Choonsik' merchandise collection will be available from March 7. Add a touch of magic to your daily life!

Spread the magic with Starbucks Korea and Kakao Friends : Starbucks Stories Asia

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Spread the magic with Starbucks Korea and Kakao Friends

Starbucks Korea has joined forces with Kakao Friends to launch the adorable 'Ryan & Choonsik' merchandise collection.

https://stories.starbucks.com/asia/stories/2024/spread-the-magic-with-starbucks-korea-and-kakao-friends/

Unveils its first store in the city of Coimbatore, in Tamil Nadu

Tata Starbucks recently marked the opening of its 400th store in India. With its ambition of operating <a href="https://stories.starbucks.com/asia/stories/2024/tata-starbucks-to-accelerate-growth-to-1000-stores-double-employment-in-india-by-2028/">1000 stores by 2028</a>, the newest store in Coimbatore marks a significant milestone in the journey of delivering the signature Starbucks experience to customers across the market.

The 400th store, nestled in the vibrant city of Coimbatore, in Tamil Nadu, is situated within the historic Lakshmi Mills compound at Pudur. Paying homage to one of India's oldest yarn and fabric manufacturing sites, the store is a fusion of traditional and contemporary elements in its design. The store features a suspended sculpture woven together with wood, intricate linen textiles, and braided ropes. The terrazzo floor complements the sturdy concrete walls that rise to a ceiling grid coated in red oxide, an elegant design element that effectively highlights pockets of light and shade, creating an intimate space for customers to enjoy their favourite beverages.

“The launch of our 400th store aligns seamlessly with our growth story to penetrate deeper into the heartlands of India. Our journey so far has been one of continuous innovation and growth, driven by a passion for coffee excellence brought alive by creating meaningful customer experiences,” said Sushant Dash, ceo, Tata Starbucks. “As we reinforce our dedication to providing the distinctive Starbucks experience across the country, we couldn’t be more delighted to unveil our 400th store in the industrial city of Tamil Nadu in Coimbatore that is aimed at enriching the community, celebrating local culture, and creating special moments for our customers.”

Since its inception in the Indian market in 2012, Tata Starbucks has expanded its footprint to over 60 cities, pioneering the coffee culture in a market that is traditionally known for its love for tea. By fostering connections with every cup, the brand has redefined coffee consumption, catering to both avid-drinkers and first-time consumers alike. Tailoring offerings to suit Indian tastes, Tata Starbucks introduced local innovations such as filter coffee, Masala Chai, Malabar egg puff, Kosha Mangsho Wrap, integrating seamlessly with the nation's diverse culture.

Tata Starbucks opens its 400th store in India : Starbucks Stories Asia

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Tata Starbucks opens its 400th store in India

Unveils its first store in the city of Coimbatore, in Tamil Nadu.

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https://stories.starbucks.com/asia/stories/2024/tata-starbucks-opens-its-400th-store-in-india/

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