Get ready for summer fun with a bold and colorful merchandise lineup featuring Disney fan-favorites Mickey Mouse, Donald Duck and more

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Get ready for some fun this summer with Mickey and Friends. Starbucks is teaming up with Disney once again for its latest Starbucks Experience, introducing a playful world of genuine friendships with a bold and vibrant lineup of drinkware and lifestyle accessories.

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The limited-edition Starbucks collection is inspired by the enduring bonds of friendship shared by fan-favorite Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, and more. It features a cheerful range of merchandise adorned with colorful Disney characters and heartwarming messages, bringing the positive energy of Mickey and Friends closer to home for people of all ages in Asia Pacific.

Rooted in Starbucks values of nurturing human connections, the latest collection draws on Disney’s delightful stories of timeless friendships. Starting April 16 for a limited time, the lineup will be launched in 12 markets across the Asia Pacific region.

“Building on the success of our last collection, we’re thrilled to team up with Disney once again to bring fans a new Starbucks Experience this summer. Rooted in our values of inspiring joyful connections, the latest launch celebrates the magical friendship bonds that uplift the everyday,” said Samuel Fung, vice president, Product and Marketing, Starbucks Asia Pacific. “Just like the perfect blend of coffee and conversation, the new collection aims to bring joy and togetherness to every sip and spark more heartwarming moments with friends and families. We hope this meaningful Starbucks Experience will capture the hearts and minds of fans in the Asia Pacific region and encourage fans to celebrate their bonds with pals and loved ones.”

A colorful collection celebrating the playful world of friendships

Each item is a collectible in the merchandise collection. The collection features multi-colored hues of overlapping cut-outs to represent building up the layers of joy, paired with quotes that evoke feelings of togetherness.

Friends can now raise a toast over a cup of coffee to celebrate a lifetime of joy and friendship. Showcasing a bold and vibrant range of nine drinkware items, such as picnic coolers, stainless steel mugs and tumblers in a variety of bright colors, with every sip, a burst of joy awaits!

Besties and pals can create memories together with over eight lifestyle accessories to choose from, such as passport holders, bags and more, right in time for summer adventures.

Fans and customers can look forward to sharing a sip of joy with their family and friends from April 16 onwards. The new themed collection will be available across 12 markets, including Australia, Cambodia, Hong Kong, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Celebrate the warmth of friendships this summer with Starbucks vibrant merchandise collection inspired by Mickey and Friends : Starbucks Stories Asia

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Starbucks Stories Asia

Celebrate the warmth of friendships this summer with Starbucks vibrant merchandise collection inspired by Mickey and Friends

Get ready for summer fun with a bold and colorful merchandise lineup featuring Disney fan-favorites Mickey Mouse, Donald Duck and more Get ready for some fun this summer with Mickey and Friends. Starbucks is teaming up with Disney once again for its latest Starbucks Experience, introducing a playful world of genuine friendships with a bold […]

https://stories.starbucks.com/asia/stories/2024/celebrate-the-warmth-of-friendships-this-summer-with-starbucks-vibrant-merchandise-collection-inspired-by-mickey-and-friends/

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With spring in full bloom, here is a roundup of four must-visit Starbucks® stores across Asia, where you can enjoy your favorite spring beverage while admiring the cherry blossoms.

China Mainland Market - Starbucks Siping Road, Shanghai

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Located on Siping Road – a cherry-blossom road in Hongkou District, the store is famous for its quiet and beautiful environment. During spring, lush cherry blossoms stretch the entire block.

Japan Market – Starbucks Reserve® Roastery Tokyo

The springtime celebration of cherry blossoms, called sakura, has been an annual tradition in Japan for centuries, a time of optimism and renewal. What better place to begin our tour than at the Starbucks Reserve® Roastery Tokyo.

South Korea Market - Starbucks Jinhae Gyeonghwa Station Drive-thru, Changwon

Located in Changwon City, Gyeongsangnam-do, where the Jinhae Gunhangje Cherry Blossom Festival, the largest cherry blossom festival in the country is held, the store offers a breathtaking view of cherry blossoms along the Gyeonghwa Station Cherry Blossom Road through its wide windows. The two-story standalone building, designed in cream and wood tones, harmonizes with the surrounding landscape, becoming a notable spot for cherry blossom season.

Taiwan Market – Starbucks Grass Mountain, Taipei

Starbucks Grass Mountain is a cozy wooden cottage in Yangminshan National Park. The outdoor seating area offers views of the cherry blossoms and natural landscape while you enjoy your favorite beverage.

Four Starbucks stores to visit during cherry blossom season : Starbucks Stories Asia

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Four Starbucks stores to visit during cherry blossom season

https://stories.starbucks.com/asia/stories/2024/four-starbucks-stores-to-visit-during-cherry-blossom-season/

A lush, velvety coffee experience made possible by Partanna extra virgin olive oil

Tokyo - Starbucks Coffee Japan, Ltd. expands the number of stores carrying Oleato™, a coffee beverage blending Starbucks coffee and extra virgin olive oil provided by Italian brand Partanna, to more than 500 Starbucks stores across Japan on March 27, 2024.

Oleato™ first launched globally in February 2023 in Milan where Starbucks founder first encountered espresso bars decades earlier. It was followed by the United States and then last April, Japan launched the Oleato™ platform. Oleato™ beverages, which were previously only available at the Starbucks Reserve® Roastery Tokyo and about 60 Starbucks Reserve® stores across Japan, will now be available at more than 500 stores starting on March 27, 2024.

Coffee Meets Olive Oil – An Elevated Coffee Experience Like No Other

Oleato™ brings together two of nature’s finest ingredients – Starbucks arabica coffee deliciously infused with a spoonful of Partanna cold pressed extra virgin olive oil. The Oleato™ beverages that will be available at more than 500 stores across Japan are Oleato Golden Foam™ Cold Brew and Oleato™ Oat Milk Latte.

Oleato Golden Foam™ Cold Brew: Starbucks Reserve® Cold Brew is lightly sweetened with vanilla syrup and finished with Partanna extra virgin olive oil infused cold foam, creating an inviting aroma and subtle sweetness.

Oleato™ Oat Milk Latte: Starbucks® Blonde Espresso Roast, a light roast that is smooth and subtly sweet, is combined with creamy oat milk and infused with Partanna extra virgin olive oil to create a velvety smooth, deliciously lush latte.

Oleato™ beverages available in more than 500 Starbucks stores across Japan on March 27 : Starbucks Stories Asia

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Oleato™ beverages available in more than 500 Starbucks stores across Japan on March 27

A lush, velvety coffee experience made possible by Partanna extra virgin olive oil Tokyo &#8211; Starbucks Coffee Japan, Ltd. expands the number of stores carrying Oleato™, a coffee beverage blending Starbucks coffee and extra virgin olive oil provided by Italian brand Partanna, to more than 500 Starbucks stores across Japan on March 27, 2024. Oleato™ […]

https://stories.starbucks.com/asia/stories/2024/oleato-beverages-available-in-more-than-500-starbucks-stores-across-japan-on-march-27/

Line-up of six Oleato™ beverages includes creation innovated exclusively for the market - a first-ever globally

To be available in select Starbucks Reserve® stores including the Starbucks Reserve® Roastery Shanghai

Shanghai – Starbucks today unveiled an exciting line-up of six Oleato™ beverages in China, marking the debut of its revolutionary coffee-forward platform in the market. An innovative alchemy of Starbucks® finest arabica coffee infused with Partanna extra virgin olive oil, Oleato™ beverages will be available in select Starbucks Reserve® stores including the Starbucks Reserve® Roastery Shanghai. The China launch also marked the first time globally that a customized Oleato beverage has been created exclusively for the local market.

“Oleato™ exemplifies Starbucks coffee innovation at its finest and boldest. The revolutionary combination of two transcendent ingredients – premium arabica coffee and Partanna extra virgin olive oil – unleashes extraordinary new flavors and textures that promise to transform the way coffee is enjoyed. Behind every cup is Starbucks deep passion and reverence for coffee craft, our unwavering commitment to quality, and insatiable desire to continuously innovate new possibilities. Following the phenomenal customer enthusiasm to Oleato™ globally, I can’t be more excited to now present this incredible coffee forward platform to discerning customers in China,” said Howard Schultz, Starbucks founder and chairman emeritus, who graced the exclusive launch event held at the Starbucks Reserve® Shanghai Roastery.

Oleato™ beverages embody Starbucks ceaseless exploration of new ways to enjoy our daily coffee, which began in 1980s Milan, where Schultz was first inspired to bring the ritual of handcrafted espresso to Starbucks. Four decades later in Sicily, he was once again captivated by the local tradition of enjoying a spoonful of extra virgin olive oil every day, which gave birth to Oleato™ beverages.

Oleato™ brings together two of nature’s finest ingredients – Starbucks arabica coffee deliciously infused with a spoonful of cold pressed Partanna extra virgin olive oil, made from top-grade Mediterranean olives which have been grown by the Asaro family for four generations, spanning over 100 years. The result is a new coffee ritual like no other - enhanced with lush, velvety flavor that lingers beautifully on the palate.

Infusing Starbucks coffee with olive oil yields a velvety smooth, rich texture, with the buttery, round flavors imparted by the olive oil perfectly pairing with the soft, chocolatey notes of the coffee.&nbsp;With its uniquely nutty, slightly sweet flavors, and rich smoothness of a buttery caramel, Partanna’s extra virgin olive oil is a natural complement to Starbucks coffee, providing a luxurious, textural experience whether served hot or cold.

Raising the Bar for Coffee Innovation&nbsp;&nbsp;

Since debuting in Milan last year, Starbucks Oleato™ beverages have been launched to huge acclaim in select markets including Italy, the United States, Canada, Japan, the United Kingdom, and France. The eagerly anticipated launch in China features six premium beverages tailored to the palatal preferences of Chinese consumers, including Oleato™ Lemon Cream Latte, a customized beverage created exclusively for the local market for the first time.

“Starbucks is proud to introduce our latest signature global innovation to China. Leveraging our combination of global coffee expertise and local insights, our line-up of Oleato™ beverages has been thoughtfully curated to resonate with Chinese consumers. Be it adapting global innovations for China, or creating brand new beverage platforms for the market, we are focused on accelerating beverage innovation to surprise and delight our customers with disruptive concepts that raise the bar for coffee innovation in China,” said Belinda Wong, chairwoman and co-ceo, Starbucks China.

Oleato™ is the latest in a long line of exciting coffee forward platforms launched by Starbucks China in the past year, from its global Starbucks Refresher™ platform to innovations such as Mousse Espresso and Starbucks Intenso created just for China. It will be sold throughout the year in the Starbucks Reserve® Roastery Shanghai and more than 100 Starbucks Reserve® stores across 12 Chinese cities. To offer more customers the opportunity to try this revolutionary beverage platform, Oleato™ beverages will also be served in another 300 Starbucks Reserve® stores for a limited period from March 22 to April 1, 2024.

The full line-up of Oleato™ beverages available in China are as follows:

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Oleato™ Beverages Arrive at Select Starbucks Stores in China : Starbucks Stories Asia

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Oleato™ Beverages Arrive at Select Starbucks Stores in China

Line-up of six Oleato™ beverages includes creation innovated exclusively for the market &#8211; a first-ever globally To be available in select Starbucks Reserve® stores including the Starbucks Reserve® Roastery Shanghai Shanghai – Starbucks today unveiled an exciting line-up of six Oleato™ beverages in China, marking the debut of its revolutionary coffee-forward platform in the market. […]

https://stories.starbucks.com/asia/stories/2024/oleato-beverages-arrive-at-select-starbucks-stores-in-china/

Starbucks Korea has joined forces with Kakao Friends to launch the adorable 'Ryan &amp; Choonsik' merchandise collection. 

Following the success of last year's collaboration, this second release of products aims to capture hearts with its enchanting storytelling and irresistible charm. Say hello to the 'My Buddy Series' featuring delightful tumblers, keychains, sticker sets, and pen sets that will add a touch of fun to your daily routine.

From March 7 to April 10, Starbucks Korea will introduce a total of 12 merchandise items from the new 'My Buddy' series at Starbucks stores nationwide and on the Starbucks app online store. This exciting collection showcases the beloved Kakao Friends characters, 'Ryan' and 'Choonsik', on a range of practical items suitable for everyday use.&nbsp; This year's collaboration welcomes the lovable 'Ryan' to join the fun. The expanded collection now offers even more options, including a laptop stand that can be attached to a notebook, a pen set with a stamp, and a variety of stickers.

One of the highlights of the collection is the 'My Buddy Ryan Laptop Stand', designed to attach to the back of a laptop with adjustable height in two levels. This practical accessory enhances the usability and convenience of your everyday digital devices. Additionally, the 'My Buddy Choonsik &amp; Ryan Multi Cable Pouch' provides a stylish solution for storing laptop chargers, wireless earphones, and portable batteries, ensuring you stay organized on the go.

Starbucks Korea is excited to make the 'My Buddy' series products more accessible to customers. In addition to the Starbucks app online store, the items will be available for purchase in Starbucks stores nationwide, expanding the options for customers to get their hands on these limited-edition treasures. Don't miss out on the chance to bring home your favorite 'Ryan &amp; Choonsik' merchandise!

Kim Beom-su, Chief of Marketing at Starbucks Korea, expressed his excitement about the collaboration, saying, "Through the 'Choonsik' and 'Ryan' series with Kakao Friends, we hope that customers visiting Starbucks will experience unique fun." He added, "We plan to continue offering a wide range of enjoyment through the release of various collaboration products."

Get ready to embark on a whimsical adventure with Ryan, Choonsik, and Starbucks Korea. The 'Ryan &amp; Choonsik' merchandise collection will be available from March 7. Add a touch of magic to your daily life!

Spread the magic with Starbucks Korea and Kakao Friends : Starbucks Stories Asia

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Spread the magic with Starbucks Korea and Kakao Friends

Starbucks Korea has joined forces with Kakao Friends to launch the adorable 'Ryan & Choonsik' merchandise collection.

https://stories.starbucks.com/asia/stories/2024/spread-the-magic-with-starbucks-korea-and-kakao-friends/

Starbucks Singapore and Miffy have teamed up to create a delightful collaboration that celebrates the arrival of Spring. 

The Starbucks® + miffy Collection offers a range of Singapore-exclusive merchandise, including the iconic Puffer Tote Bag and the lovable Barista Miffy Plush. To complement the collection, Starbucks introduces the Peach Passion Blossom Cream Frappuccino®, a creamy and fruity beverage bursting with the essence of Spring.

The Starbucks® + miffy Collection features a blend of Miffy's charming elements mugs, tumblers, and cold cups showcase Miffy's iconic designs, while the Puffer Tote Bag, available in Charcoal, Dusty Green, and Oat, adds a touch of functionality to everyday routines with Miffy and Starbucks hot cup charms. For fans of both Starbucks and Miffy, the collection offers the adorable Barista Miffy Plush. Dressed in the iconic Starbucks green apron, this cuddly companion embodies the spirit of Starbucks with a sprinkle of Miffy magic, transporting customers into the heartwarming world of Miffy.

The Starbucks® + miffy Collection will be available in Singapore stores starting 13 March, as well as on the Starbucks® Online Store, LazMall and ShopeeMall, while stocks last.

Don't miss the enchantment of the Starbucks® + miffy Collection. Immerse yourself in the charm of Miffy and the Starbucks experience, available for a limited time only.

Starbucks and Miffy Bring Spring Joy to Singapore : Starbucks Stories Asia

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Starbucks and Miffy Bring Spring Joy to Singapore

Starbucks Singapore and Miffy have teamed up to create a delightful collaboration that celebrates the arrival of Spring.

https://stories.starbucks.com/asia/stories/2024/starbucks-and-miffy-bring-spring-joy-to-singapore/

The anniversary celebration will span six months starting February 28

The theme of the celebration is 5 Senses and Coffee

Starbucks Coffee Japan, Ltd. is marking the five-year anniversary of the Starbucks Reserve® Roastery Tokyo with a six-month long celebration starting February 28.

The concept of the anniversary is 5 Senses and Coffee. From the end of February until early September, the Tokyo Roastery will host a series of three experiential moments that engage the five senses. The commemorative collection released for the celebration will include mugs and bottles adorned with limited edition anniversary art.

The story behind the anniversary art

The art that has been created to celebrate this occasion builds on the theme that a story begins with the singing of the Siren. The art heralds the opening of the anniversary celebration period and is drawn by Shogo Ota, a Seattle-based artist who has worked on several collaborative pieces of art with Starbucks globally. The central motif is the Siren, a mermaid with two tails and a beautiful singing voice to charm sailors. The five stars represent the singing voice of the Siren as she reaches out. Elegant, billowing hair represents waves and the aroma of coffee. On the body, symbols of the Tokyo Roastery are painted, such as Cupper Cask and Roaster. The symbols weave in exterior architectural design, cherry blossom trees swaying along the Meguro River and coffee trees. The shape of the two tails is the most distinctive feature of the Siren and is reminiscent of rich coffee pouring into a cup.

During the anniversary promotion, partners (employees) at the Tokyo Roastery will welcome customers wearing a silk-screen printed bandana featuring this artwork.

Additional details are available at <a href="http://sbux.jp/roastery5th">Starbucks Stories Japan.</a>

Born in Gujo City, Gifu Prefecture. After graduating from high school, Shogo Ota moved to the U.S., and majored in art at the University of Idaho. After graduation, he worked at a design studio in Seattle. In November 2012, he established Tireman Studio in Seattle and started his own business. He has several collaborative experiences with Starbucks, such as Green Cup Starbucks launched in 2016, artwork in You &amp; Starbucks launched by Starbucks Coffee Japan in 2018, and the design for the cup with a single stroke in 2020. 

More information about Shogo Oto can be found <a href="https://www.tiremanstudio.com/">here.</a>

Anniversary rollout schedule and themes

Story and Coffee: February 28 to Early May

Unparalleled passion and incredible stories of are infused in the journey from a single coffee tree to the best cup of coffee available. Embark on a sensory experience as the coffee takes center stage at the Tokyo Roastery, where customers are invited to hear the stories of those who make Starbucks coffee come to life. In April, the Tokyo Roastery is planning to hold innovative events elevating the story of coffee throughout the month. More information is coming soon.

Handcrafted and Coffee: Early May to Late June

Handcrafted goods are everywhere at the Tokyo Roastery. Items made by baristas, chefs, craftsmen and artists have a unique texture and warmth that can only be found in products that have been crafted by hand with skill and thought. The Tokyo Roastery will deliver an experience customers can feel and taste together with the stories behind it.

Time and Coffee: Late June to Early September

At the Tokyo Roastery, there is a belief that coffee can be more enriched by pairing it with time. During the energetic morning sun, the relaxing evening, or in the deep night, coffee will sharpen the senses. The Tokyo Roastery provides a coffee experience that customers can savour with their five senses in harmony with the passage of time.

Artist collaboration collection reflecting the stories of the last five years

To celebrate the 5th anniversary of the Tokyo Roastery, seven items with anniversary art, such as mugs and bottles will be available on February 28. Merchandise will feature the Siren on stainless steel bottles; the infamous White Whale from which the Starbucks brand name is derived; the quetzal, African elephant, and Sumatran tiger, which symbolize the three major coffee origin countries; and the carp which is a national finish of Japan. The artwork illustrates the story of Starbucks, from the beginning in 1971 in Seattle, to today, celebrating five years of the Tokyo Roastery. The lineup comes with a total of seven items, such as mugs, shoulder bags and Coffee Passport, which is perfect for using as a coffee-tasting notebook.

Starbucks Reserve® Roastery Tokyo marks 5th anniversary : Starbucks Stories Asia

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Starbucks Reserve® Roastery Tokyo marks 5th anniversary

The anniversary celebration will span six months starting February 28 The theme of the celebration is 5 Senses and Coffee Starbucks Coffee Japan, Ltd. is marking the five-year anniversary of the Starbucks Reserve® Roastery Tokyo with a six-month long celebration starting February 28. The concept of the anniversary is 5 Senses and Coffee. From the […]

https://stories.starbucks.com/asia/stories/2024/starbucks-reserve-roastery-tokyo-marks-5th-anniversary/

The limited-edition collection of drinkware features exquisite Kashmiri motifs inspired by centuries-old craftsmanship and the rich cultural heritage of Kashmir.

Tata Starbucks is excited to launch an exclusive collaboration with renowned fashion designer Manish Malhotra, offering a limited-edition lifestyle drinkware range collection that brings together the worlds of coffee and fashion. Inspired by the craftsmanship of Manish Malhotra and the cultural heritage of Kashmir, this collection is a fusion of global aesthetics and local traditions.

Starbucks has a history of collaborating with iconic brands to bring international style and glamour to its consumers. Through the collaboration with Manish Malhotra, Tata Starbucks offers a truly unparalleled experience for coffee, art, design, and fashion enthusiasts. The limited-edition collection features stoneware ceramic mugs, stainless steel tumblers, and an environment-friendly reusable cup, all adorned with exquisite Kashmiri motifs. These designs, inspired by centuries-old craftsmanship and the region's natural beauty, showcased the rich cultural heritage of Kashmir.

The collection showcases intricate patterns rich in cultural significance, reflecting the signature Kashmiri embroidery of the Manish Malhotra brand. With color palettes ranging from charcoal black and regal golds to pristine whites and subtle carmines, this range embodies the luxurious essence of traditional craft with a contemporary twist.

Legendary designer Manish Malhotra shared his excitement about the collaboration, stating, "I am delighted to have joined forces with Starbucks India to introduce this limited-edition collection. My aim was to design something deeply rooted in India while complementing the iconic tradition that Starbucks is renowned for. In crafting a signature collection for this collaboration, my goal was to seamlessly integrate the beauty and craftsmanship of Kashmir into everyday moments."

Sushant Dash, CEO of TATA Starbucks, expressed his enthusiasm about the collaboration, saying, "At TATA Starbucks, we believe in the power of design, art, and community in sharing elevated experiences for coffee lovers across India. From our stores to our packaging, each touchpoint at Starbucks reflected this commitment. We were thrilled to partner with Manish Malhotra, one of India's most prominent voices in fashion, to elevate our consumers' daily cup of coffee with his inimitable design language."

Each piece of merchandise is accompanied by a personalized note from Manish Malhotra. In addition, Starbucks Rewards members will have exclusive access to a limited-edition collectable set, which includes a stoneware ceramic mug, a stainless-steel tumbler, and a personalized note by Manish Malhotra.

Experience the blend of luxury, craftsmanship, and coffee with the Tata Starbucks and Manish Malhotra collaboration. Elevate your everyday moments and indulge in the art of savoring a cup of Starbucks coffee.

Coffee, Art and Glamour - Tata Starbucks exclusive collaboration with Manish Malhotra : Starbucks Stories Asia

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Coffee, Art and Glamour &#8211; Tata Starbucks exclusive collaboration with Manish Malhotra

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https://stories.starbucks.com/asia/stories/2024/coffee-art-and-glamour-starbucks-indias-exclusive-collaboration-with-manish-malhotra/

Coffee, Art and Glamour – Tata Starbucks exclusive collaboration with Manish Malhotra

The 'STARBUCKS STAR★LIGHT' NFT project encourages customers to use personal cups to unlock limited edition NFTs through the collection of Eco stamps on their Starbucks® Rewards accounts

Today, Starbucks Korea announced the launch of its NFT (Non-Fungible Token) project, 'STARBUCKS STAR★LIGHT', the first of its kind for the company in Asia, encouraging customers to incorporate the use of personal cups into their daily lives by offering limited edition NFTs as rewards.

As part of the innovation to enhance the digital experience in the Starbucks® Rewards loyalty program for Starbucks customers, the collectable digital artwork (NFTs) will bring a new and unique feature for Starbucks® Rewards members.

Starting from January 16th, Starbucks will introduce ‘STARBUCKS STAR★LIGHT,’ gifting Starbucks NFTs to Starbucks® Rewards customers who order beverages via Siren Order (mobile order) using their personal cups, earning one Eco Stamp per purchase. Once enough Eco stamps have been collected, the stamps can be exchanged for NFTs. Customers can collect a maximum of three Eco stamps per day, and there are three tiers of collectible NFTs that can be redeemed. At the 'BASIC NFT' tier, customers can redeem one NFT for five Eco Stamps. Collecting fifteen Eco Stamps will unlock a limited edition 'CREATIVE NFT' with a total of 20,000 copies available. And accumulating twenty Eco Stamps will grant access to a limited edition 'ARTIST NFT', limited to 1,000 copies.*

The NFTs are designed in collaboration with Korea's largest digital art platform 'Print Bakery', featuring the works of many local artists and artist 'DADAZ', and they are designed to showcase diverse digital artwork based on the concept of ‘My Own Cup, featuring reusable cups and tumblers.*

To celebrate the launch of 'STARBUCKS STAR★LIGHT', an exhibition featuring the NFT artworks from local Korean artists will be showcased at Starbucks® Jongno R store in Seoul until the end of January. The exhibition showcases Starbucks' commitment to sustainable, eco-friendly practices alongside the featured NFT artworks.

"We hope that customers visiting Starbucks will integrate the use of personal cups into their daily lives and enjoy the unique experience of owning their very own NFT,” said Ryan Sohn, ceo of Starbucks Korea. “Starbucks Korea will continue to introduce a variety of promotions to offer our customers an array of eco-friendly benefits. "

*Only one NFT can be issued per account, customers need to collect the required number of Eco Stamps to obtain their desired NFT. For instance, once a customer receives a 'BASIC NFT' with 5 Eco Stamps, obtaining NFTs of other levels will not be possible.

* The functionality of the Starbucks NFTs will be limited, with restrictions on gifting, selling, or trading.

Starbucks Korea announces new NFT project - 'STARBUCKS STAR★LIGHT', the first of its kind for Starbucks in Asia : Starbucks Stories Asia

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Starbucks Korea announces new NFT project &#8211; &#8216;STARBUCKS STAR★LIGHT&#8217;, the first of its kind for Starbucks in Asia

The 'STARBUCKS STAR★LIGHT' NFT project encourages customers to use personal cups to unlock limited edition NFTs through the collection of Eco stamps on their Starbucks® Rewards accounts

https://stories.starbucks.com/asia/stories/2024/starbucks-korea-announces-new-nft-project-starbucks-star-light-the-first-of-its-kind-for-starbucks-in-asia/

Starbucks Korea announces new NFT project – ‘STARBUCKS STAR★LIGHT’, the first of its kind for Starbucks in Asia

By Heidi Peiper/Starbucks Newsroom

Sometimes the piece may be a hidden gem to discover, a landscape taking shape in an airport concourse or a simple line drawing tucked away in an alcove. Other times it’s a show-stopper, like the two-story Siren that floats down an open staircase in Cambodia. Every Starbucks store has a story to tell through its art, including hundreds of one-of-a-kind works of art created by artists from nearby communities.

Lara Behnert leads the Starbucks global art program, working with artists and store design teams around the world.

“When we look for artists, we look for muralists, printmakers, wood carvers&nbsp;– people who work with their hands,” Behnert said. “We love finding emerging artists with a focused perspective and style, who feel in line with how we are – optimistic, thoughtful and full of new ideas. There’s an essence of joy at Starbucks, and we want people to feel that through our collaboration with these artists.”

The bespoke pieces range from street art to traditional watercolor paintings, delicate paper tapestries to hand-forged metalwork. Starbucks was founded in 1971, so Behnert tends to look stylistically for work that feels contemporary to the years since. The commissions tell stories of coffee, community and sometimes Starbucks mythology.

“The mission and values of the company talk about inspiring and nurturing the human spirit one neighborhood at a time,” Behnert said. “Art is a powerful way to bring those ideas to life, and there’s no better way to do that than by creating jobs for artists in the communities we’re part of.”&nbsp;

Local community arts group<a href="http://www.citizensforthearts.com/"> Citizens for the Arts</a> connected Starbucks with artist <a href="http://www.mishat.com/">Misha Tyutyunik&nbsp;</a>for a stunning custom piece for Starbucks new store in Manhattan’s East Village. His vibrant mural flows across three walls, lending an energizing vibe to the new café.

An intricate hand-painted mural by Chilean artist Nicolas Arroyo in a <a href="https://news.starbucks.com/news/first-starbucks-reserve-bar-in-latin-america-chile" target="_parent" rel="noopener">Starbucks store in Santiago</a>&nbsp;is a visual collage that evokes city life. The mural, on a concrete wall 30 feet wide by 13 feet tall, is a focal point in the café.

Phoenix&nbsp;artist <a href="http://http:/frankgonzales.net/home.html" target="_parent" rel="noopener">Frank Gonzales&nbsp;</a>painted this vivid piece for the Starbucks store at <a href="https://news.starbucks.com/news/starbucks-expands-youth-job-training-initiative-to-phoenix" target="_parent" rel="noopener">7th &amp; Camelback Road</a>, which also offers in-store job training to youth in the community. It is a metaphor for all kinds of people coming together over coffee, with a variety of birds, coffee plants, and local flora.

A hand-carved wood mural depicting the journey of coffee hangs above an intimate seating nook in the new Starbucks store at <a href="https://www.starbucks.com/store-locator/store/12004/north-damen-1588-n-milwaukee-ave-chicago-il-606222008-us">North &amp; Damen</a>&nbsp;in Chicago’s Bucktown neighborhood, which features an interactive Starbucks Reserve coffee bar. It was created through&nbsp;a collaboration between local artist Paul Punke and Seattle artist <a href="http://ledouxville.com/">Jesse LeDoux</a>.

Starbucks has collaborated with Japanese artist Mariko Kobayashi for several years, beginning when she was a student for a special commission in the<a href="https://news.starbucks.com/news/virtual-road-trip-japan"> Meguro, Tokyo&nbsp;store</a> on the first floor of Starbucks Japan’s Support Center. Her latest piece is a hand-sewn coffee cherry tapestry to celebrate Starbucks Ginza Reserve Bar.

Local muralist <a href="http://www.kimwest.com/">Kim West</a> painted a vibrant interpretation of a coffee landscape in Terminal 3 at Los Angeles International Airport.

Nevada artist <a href="http://eriktburke.com/">Erik Burke </a>hand painted a terraced coffee farm on the walls of this Starbucks store in the heart of the Las Vegas Strip at the Grand Bazaar Shops at Bally’s Casino.

Baltimore mural artists <a href="http://www.jessieandkatey.com/">Jessie &amp; Katey</a>&nbsp;hand painted this swirling coffee story at the luxurious MGM National Harbor Casino near their hometown.

The centerpiece of the flagship store in <a href="https://news.starbucks.com/news/starbucks-opens-world-class-flagship-store-in-cambodia" target="_parent" rel="noopener">Cambodia’s capital of Phnom Penh</a> highlights the distinct beauty and characteristics of urban Khmer art. The piece depicts Sovann Maccha from Cambodian folklore, the siren princess with a tail that is transformed into two majestic Naga dragons.

The highlight of the Starbucks store in Hong Kong’s Pacific Place Mall is a dramatic kinetic sculpture that moves slowly in cycles of two hours. Experimental local architecture firm, LEAD, developed this kinetic sculpture which emulates the flow of coffee as it pours into a cup.&nbsp;

Hawaiian artist <a href="http://www.krisgoto.com/">Kris Goto</a>&nbsp;created her first large-scale mural at the <a href="https://news.starbucks.com/news/starbucks-reserve-coffee-bar-at-waikiki">Waikiki Starbucks Reserve Bar</a>&nbsp;with a piece that depicts rolling ocean waves with a surfer girl viewed from coffee fields.

Contemporary painter&nbsp;<a href="http://ttp://www.michaelowenart.com">Michael Owen</a>&nbsp;is the creator and lead artist of the Baltimore Love Project, a self-initiated project of 20 love-themed murals spread throughout the city. His piece for the Starbucks store in&nbsp;East Baltimore&nbsp;shares that message with hands spelling the word LOVE juxtaposed against the city’s architecture.&nbsp;

For more art and inspiration, follow the <a href="https://www.instagram.com/starbucksartprogram/" target="_parent" rel="noopener">Starbucks Art Program on Instagram</a>.

Every Starbucks store has a story to tell through its art, including hundreds of one-of-a-kind works by local artists.

12 stunning local art collaborations at Starbucks

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12 stunning locally designed art collaborations at Starbucks

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Customer Experience

Celebrate the warmth of friendships this summer with Starbucks vibrant merchandise collection inspired by Mickey and Friends