Starbucks Thailand announced opening its third Community Store at The Kad Farang Village amidst the mountains of Mae Rim district, Chiang Mai province, supporting local coffee farmers and communities. The store's design is inspired by the local coffee growing traditions and cultural heritage of Northern Thailand farmers, who have long collaborated with Starbucks and played a crucial role in creating the Starbucks® Muan Jai™ Blend, a special coffee blend available exclusively in Thailand.

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Since the launch of Starbucks® Muan Jai™ Blend coffee in 2003, and Thailand's first Community Store in Bangkok in 2013, Starbucks Thailand has contributed over 27 million baht (approximately $790,000 USD) to support coffee farming communities in Northern Thailand. These contributions enabled The Integrated Tribal Development Foundation (ITDF), a local nonprofit organization, to implement various social and environmental development projects in Northern Thailand, including the Mountain Waterworks Project and a health clinic in Bann Huay Som Poi, which serves coffee farmers in Bann Huay Som Poi and nine neighboring communities, benefiting over 1,600 people. Additionally, Starbucks has supported establishing schools in the Chiang Mai area, including Ban Mae Khee Muk Noi-Gong Gai Child Centre and Ban Song Tan School. Starbucks also offers the Livelihood Equipping, Training, and Nourishment Project, which has empowered over 900 hill tribe villagers by providing knowledge in various fields.

A Coffee Store Reflecting Local Identity

Starbucks at The Kad Farang, Mae Rim, is decorated with warm-toned wooden lattices, evoking a rustic charm that blends with the surrounding interior space. Earthy tones in the furniture reflect the community's deep connection to nature, while warm hues highlight their enduring bond with the heritage of coffee cultivation and the land.

To pay homage to the coffee farmer community, the store features custom artwork that incorporates handwoven textile panels created by local weavers and artisans. The panels celebrate the diverse hill tribe communities and traditional crafts, representing the vibrant farming communities of Northern Thailand.

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Strengthening Thai Coffee Farmers and Communities Through Continued Support

For every Starbucks beverage purchased at this store, 10 baht will be donated to ITDF to improve the livelihoods of coffee farmers in Northern Thailand. Additionally, this branch offers an exclusive drink menu featuring the Muan Jai™ White Chocolate Affogato-Style Frappuccino® Blended Beverage. A special collection of merchandise is also available, including Benjarong mugs (traditional Thai five-colored porcelain), drinkware, keychains, bags, and coasters made with coffee grounds. Inspired by coffee plants and the Northern Thai coffee farming communities, the collection features vibrant designs.

Starbucks Thailand opens third Community Store : Starbucks Stories Asia

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Starbucks Stories Asia

Starbucks Thailand opens third Community Store

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https://stories.starbucks.com/asia/stories/2024/starbucks-thailand-opens-third-community-store-in-chiang-mai-continuing-support-for-local-coffee-farmers-and-communities/

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Starbucks Korea announced the opening of its newest store, Jangchung Lounge R, on September 12, offering customers a distinctive Starbucks experience.

Starbucks Jangchung Lounge R is the first Reserve-only store in Seoul, marking the company’s 10th destination store to commemorate the 10th anniversary of Starbucks Reserve® coffee in Korea.

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Located in Jung-gu, Seoul, Starbucks Jangchung Lounge R spans three floors and has 180 seats and a terrace. The store design harmonizes the past and present. It is located in a house from the 1960s that has been reinterpreted with a stylish, nostalgic interior that reflects Starbucks signature elements in its beverages, decor, and artwork.

The store offers customers a unique experience as if they were in a time slip back to the 1960s and 1980s, with the original building structure preserved. To retain the house’s ambiance features, the doorbell, closets, and staircases have been left intact, providing various nostalgic details.

Upon entering, visitors are greeted by a mural in the garage, where an augmented reality (AR) display showcases the bean-to-cup journey from cultivation and harvesting to roasting, and finally being served as a cup of coffee.

The seven unique spaces on the first and second floors each have distinct themes. They include a lounge and music room designed to feel like separate, intimate rooms. The first floor is connected to an outdoor garden with 40 seats, green plants, and a fountain, creating a tranquil retreat in the city.

Additionally, the store features a 'Mixology Bar' seen in select Starbucks locations overseas, introduced in Korea for the first time offering a range of curated cocktail beverages.

Customers can experience a total of 11 cocktail beverages, including Espresso Martini, 'Latte Whisky Martini, Citrus Cold Brew Martini, and Bourbon Whiskey Cream Cold Brew, developed using Starbucks' signature coffee menu espresso, latte, and cold brew. For customers, who want to experience mixology drinks without alcohol, non-alcohol versions of ‘White Moscato Sangria’ and ‘Strawberry Lemon Vodka Blended’ are available.

In addition, 12 new menu items, including desserts, breads, sandwiches, and mixology-inspired food, will be introduced to complement the Starbucks Reserve® coffee and mixology drinks. Alongside these offerings, the launch will feature new mixology concept merchandise and a collaboration with premium barware brand Riedel, introducing two crystal glasses, among seven new products.

Moreover, the store will debut the new 'Espresso Flight,' a trio of beverages featuring Starbucks Reserve® espresso paired with chocolate powder, French vanilla cream, and Jeju Palsak sherbet, exclusive to Starbucks Reserve locations.

Starbucks Korea's 10th special store 'Jangchung Lounge R' opens : Starbucks Stories Asia

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Starbucks Korea&#8217;s 10th special store &#8216;Jangchung Lounge R&#8217; opens

Starbucks Korea announced the opening of its newest store, Jangchung Lounge R, on September 12, offering customers a distinctive Starbucks experience. Starbucks Jangchung Lounge R is the first Reserve-only store in Seoul, marking the company’s 10th destination store to commemorate the 10th anniversary of Starbucks Reserve® coffee in Korea. Located in Jung-gu, Seoul, Starbucks Jangchung […]

https://stories.starbucks.com/asia/stories/2024/starbucks-koreas-10th-destination-store-jangchung-lounge-r-opens/

Starbucks Korea’s 10th special store ‘Jangchung Lounge R’ opens

Celebrating the iconic Hello Kitty’s 50th anniversary with an exclusive release of limited-edition merchandise and apple-based beverages, a whimsical world of friendship, joy and togetherness awaits fans of all ages.

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Get ready to dive into a new delightful and whimsical Starbucks Experience! Starbucks and Sanrio are joining hands to celebrate the golden anniversary of the iconic and beloved character, Hello Kitty, unleashing a world of fun and delight across 13 markets in the Asia Pacific region. &nbsp;

Starting September 10, fans of all ages can cozy up with the inimitable character that has captured hearts and imaginations with an enduring message of joy, friendship and togetherness. From Hello Kitty-inspired apple delights to an adorable array of 7 drinkware items and 5 lifestyle accessories, the new Starbucks Experience is a cuteness overload that will usher in warmth and fuzziness.

“We are delighted to be part of Hello Kitty’s 50th anniversary, celebrating the enduring spirit of friendship and creating shared moments that turn into cherished memories,” said Samuel Fung, vice president, Product and Marketing, Starbucks Asia Pacific.“The Hello Kitty | Starbucks® collection perfectly embodies our shared values of fostering human connections and bringing people together. By evoking nostalgia with a touch of joy and playfulness, we hope the new Starbucks Experience&nbsp;will captivate Hello Kitty and Sanrio fans in the Asia Pacific region, enticing them to share these moments with the special people in their lives.”

Whimsical apple treats for the eyes and taste buds

For the first time ever, customers can indulge in two Hello Kitty-themed handcrafted beverages, promising to evoke nostalgia and stir up fond memories of her cozy world. The apple delights, topped with Hello Kitty’s signature bow for a playful touch, are sure to make hearts flutter and have phone cameras snapping away.

Inspired by the comforting flavors of her favorite food, Mama’s Apple Pie, the Apple Pie Cream Frappuccino® Blended Beverage is a velvety-smooth treat reminiscent of a warm kitchen wrapped up in the delicious aroma after baking. The chunky apple sauce base tastes like freshly baked apple pie and is layered with creamy milk and cream frappucino syrup. The delectable combination creates a rich and satisfying palate that elicits sweet memories of Hello Kitty’s warmth, friendship, and happiness.

The Red Apple Frozen Tea pays homage to Hello Kitty’s signature red bow with its vibrant coloring of a fresh, ripe apple. The icy sensation adds a playful twist on the beloved character’s typically warm and nostalgic world, while the sweet flavoring creates a sensorial journey like no other. The refreshing taste of Teavana® Zen Clouds Oolong Tea is a nod to Hello Kitty’s cheerful spirit with the perfect hint of sweetness, while the sweet apple sauce with chunky bits adds a fun texture to engage the senses and prompts memories of the first Autumn breeze.

Hello Kitty | Starbucks® collection: Together in fun forever &nbsp;

Avid fans of the wide-eyed sensation can look forward to a bevy of exclusive Hello Kitty | Starbucks®line-up of drinkware and lifestyle items that infuse playfulness into the everyday.

Featuring designs of the beloved character with her vibrant red bow, adorned in Starbucks classic green apron, and accompanied by her adorable teddy bear, Tiny Chum, the collection embodying the essence of friendship is awash in the harmonious red and green colors of Hello Kitty and Starbucks. 

Customers can take their pick from seven different styles of ceramic mugs, water bottles and stainless-steel tumblers, sparking delight with every sip. The curated collection also includes an apron, a phone charm and a lanyard to add a touch of Hello Kitty charm to everyday essentials. For an extra dose of cuddly fun, fans can also bring home the loveable character in a plush toy donning a Starbucks green apron.

For the first time ever in the Asia Pacific, Starbucks is also releasing four blind box collectibles in Malaysia, Singapore and Taiwan to surprise customers. These blind boxes feature tiny cup clips of Hello Kitty and her favorite pal, Tiny Chum, adding a touch of delight and playfulness to every sip.

The new Hello Kitty | Starbucks® experience will launch on September 10 across 13 markets in the Asia Pacific region, including Australia, Brunei, Cambodia, India, Indonesia, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, and Vietnam, while supplies last.

Starbucks and Hello Kitty Come Together in Fun : Starbucks Stories Asia

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Starbucks and Hello Kitty Come Together in Fun

Celebrating the iconic Hello Kitty’s 50th anniversary with an exclusive release of limited-edition merchandise and apple-based beverages, a whimsical world of friendship, joy and togetherness awaits fans of all ages.

https://stories.starbucks.com/uploads/sites/29/2024/09/Hello-Kitty-KV1-1024x548.png

https://stories.starbucks.com/asia/stories/2024/starbucks-and-hello-kitty-come-together-in-fun/

Starbucks Korea has launched its innovative 'Gana Art Park' store, quickly becoming a central attraction in the northern Gyeonggi region. The store, a collaboration with Print Bakery, Korea’s largest art platform, combines the Starbucks Experience with unique artworks, creating a vibrant cultural experience.

As Starbucks Korea's ninth destination store, Gana Art Park offers customers a distinctive blend of art and coffee. On its opening day, the store attracted over 2,000 visitors, setting a new record for destination store attendance. The 187-seat venue was bustling with both locals and tourists, eager to explore the new art-integrated concept.

As an art collaboration specialized store, visitors showed great interest in the artworks, moving around the store to appreciate them, taking photos in the designated photo zones with family and friends.

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The store offers exclusive food and beverage items, including the 'Ganache House Cake' which sold out on opening day, and the special drink 'Strawberry Glazed Cream Frappuccino,' with its art-like colors, was the second most popular item following the Americano.

Starbucks Korea has been creating successful collaborations with Print Bakery artists since 2023. Earlier this year saw the release of the Dodo Edition MD by artist Kim Sun Woo, the NFT Eco Project by artist Dadaz, and the Cheongshin Edition MD by artist Cheongshin, incorporating art into their stores through various online and offline collaborations.

Gana Art Park also features a separate exhibition space for Print Bakery artists' works, and Starbucks Korea expects this store to become a launchpad for emerging artists, contributing to the active promotion of Korean artists.

Shin Yong Ah, Starbucks Korea’s Store Concept Planning Team Leader, said, "We hope Gana Art Park will become a landmark in the region, allowing more customers to enjoy Starbucks with integrated artworks," adding, "Starbucks will continue to introduce various unique stores, offering differentiated experiences exclusive to Starbucks."

Meanwhile, Starbucks operates a total of nine destination stores, including The Yangpyeong DT store, The Bukhan River R store, The Bukhansan store, The Yeosu Dolsan DT store, The Jeju Songdang Park R store, Edae R store, Daegu Jongro Gotaek store, the Kyungdong 1960 store, and the Gana Art Park Store.

Starbucks Korea's Gana Art Park art collaboration store opens : Starbucks Stories Asia

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Starbucks Korea&#8217;s Gana Art Park art collaboration store opens

Starbucks Korea has launched its innovative &#8216;Gana Art Park&#8217; store, quickly becoming a central attraction in the northern Gyeonggi region. The store, a collaboration with Print Bakery, Korea’s largest art platform, combines the Starbucks Experience with unique artworks, creating a vibrant cultural experience. As Starbucks Korea&#8217;s ninth destination store, Gana Art Park offers customers a […]

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https://stories.starbucks.com/asia/stories/2024/starbucks-koreas-gana-art-park-art-collaboration-store-opens/

Starbucks Korea’s Gana Art Park art collaboration store opens

Starbucks Coffee Japan, Ltd launched <a href="https://stories.starbucks.co.jp/ja/press/2024/pr2024-5218/">the Sunshine Pineapple Frappuccino® </a>at most Starbucks stores nationwide on Wednesday, August 7, 2024, leveraging the spontaneity and fun of the mid-summer season with flavours reminiscent of the beach.

Enjoy a Sunshine Pineapple Frappuccino® to experience the refreshing, fruity flavour of pineapple with a sea salt jelly base

For the first time since it launched and was well received in 2021, a Frappuccino® with pineapple flavour returns. The new Sunshine Pineapple Frappuccino® is a handcrafted beverage inspired by the blue sea, sandy beaches and white clouds. Featuring refreshing pineapple, a sea salt jelly base and a whipped cream top, the Sunshine Pineapple Frappuccino® is the perfect beverage to enjoy on a hot mid-summer day.

The sea salt jelly base has a jelly-like texture and slightly salty taste to highlight the fruity flavour of pineapple. Topped with cloud-like whipped cream, you can take your cup of summer to go!

◆ Product name and price (Prices shown are total prices including tax):

Sunshine Pineapple Frappuccino®&nbsp;Tall&nbsp;size only &lt;For take-out&gt; ¥678 &lt;For in-store use&gt; ¥690

◆Sales period: Wednesday, August 7, 2024 to Tuesday, September 3, 2024 (scheduled) *There may be temporary shortages or early end of sales.

◆Available at: Starbucks stores nationwide (excluding some stores)

Starbucks Japan's Sunshine Pineapple Frappuccino® is the perfect match for summer! : Starbucks Stories Asia

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Starbucks Japan&#8217;s Sunshine Pineapple Frappuccino® is the perfect match for summer!

Starbucks Coffee Japan, Ltd launched the Sunshine Pineapple Frappuccino® at most Starbucks stores nationwide on Wednesday, August 7, 2024, leveraging the spontaneity and fun of the mid-summer season with flavours reminiscent of the beach. Enjoy a Sunshine Pineapple Frappuccino® to experience the refreshing, fruity flavour of pineapple with a sea salt jelly base For the […]

https://stories.starbucks.com/asia/stories/2024/starbucks-japans-sunshine-pineapple-frappuccino-is-the-perfect-match-for-summer/

Starbucks Japan’s Sunshine Pineapple Frappuccino® is the perfect match for summer!

This summer, Starbucks invites everyone to express their unique style with an exclusive collection created in collaboration with international street and lifestyle brand New Era.

This summer, dare to be different as Starbucks teams up with international street and lifestyle brand New Era to launch a limited-edition Starbucks® x New Era collection. Celebrating individuality, style and coffee, this collaboration blends two cultures to bring out bold attitudes and unique stories, elevating the daily cup of coffee into a moment of fashionable self-expression.

Inspired by Starbucks and New Era’s shared values of individuality and authenticity, this designer collection is where sophistication meets spontaneity. Featuring sleek monogram designs, this vibrant lineup of Starbucks® drinkware and lifestyle merchandise items boldly elevates self-confidence, inviting customers to define a style that is unmistakably theirs.

“Our partnership with New Era is a testament of individuality and culture that our customers live every day,” said Samuel Fung, vice president, product and marketing, Starbucks Asia Pacific. “In line with Starbucks commitment to nurturing the limitless possibilities of human connection, we are excited to unveil a collection that not only resonates with the authenticity and vibrancy of our customers’ lives but also serves as a catalyst for connection and community. Each piece is crafted to celebrate the stories and experiences that define our unique style and personality. We invite all customers to join us in this celebration, elevating their daily ritual of coffee into moments of self-expression.”

Show your style with the Starbucks® x New Era collection Uniting New Era’s buzzing streetwear style with Starbucks mission to forge genuine human connections, the Starbucks® x New Era collection provides a platform for sharing, amplifying and celebrating each individual’s unique story.

Coffee and fashion lovers can deck out in the collections’ 8 drinkware items and 8 lifestyle accessories, such as New Era’s signature 59FIFTY, 9FORTY and BUCKET headwear, tote bags and crossbody bags while sipping their coffee in style. With its timeless and sleek design in neutral earth tones, khaki and black, this collection boosts self-confidence and infuses positivity, bringing fresh energy to streetwear lovers and creating moments of delight in their everyday lives.

Fans can look forward to this limited-edition collection from August 13 onwards. Items will be available at select Starbucks® stores across 12 markets in the Asia Pacific region including Australia, Brunei, India, Indonesia, Hong Kong, Korea, Laos, Malaysia, Philippines, Singapore, Taiwan, and Thailand, while supplies last.

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Celebrate Individuality, Style and Coffee with Starbucks® x New Era Collection : Starbucks Stories Asia

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Celebrate Individuality, Style and Coffee with Starbucks® x New Era Collection

This summer, Starbucks invites everyone to express their unique style with an exclusive collection created in collaboration with international street and lifestyle brand New Era.

https://stories.starbucks.com/asia/stories/2024/celebrate-individuality-style-and-coffee-with-starbucks-x-new-era-collection/

Embrace the tropical and floral flavors with the all new Starbucks summer beverages.

NEW! Starbucks® Strawberry Truffle Latte

Treat yourself as we toast to the last of summer with the velvety smooth and deliciously lush Strawberry Truffle Latte. This playful and creamy beverage swirls with rich dark mocha and sweet strawberry sauce, topped with whipped cream and strawberry crumbs for an extra dash of charm. Available as a hot and iced handcrafted beverage.

NEW! Starbucks® Strawberry Truffle Cream Frappuccino® Blended Beverage

Cool off this summer with the Strawberry Truffle Cream Frappuccino®, promising to invigorate and satisfy your palate with every sip. Dive into a delightful dance of creamy strawberry sweetness on top of a thick glossy layer of dark mocha, adorned with whipped cream, a splash of mocha sauce and a sprinkle of freeze-dried strawberry crumbs for an extra whimsical touch. Available as a cream blended beverage.

NEW!&nbsp;Starbucks® Strawberry Truffle Cream Cold Brew

Savor the creamy goodness and fruity sweetness of the Strawberry Truffle Cream Cold Brew, topped with luscious pink-hued cold foam. A velvety-smooth cold brew with a hint of vanilla, topped with a blanket of strawberry cream cold foam and a sprinkle of mocha powder – this dreamy beverage will leave you drifting into strawberry clouds. Available as an iced handcrafted beverage.

NEW!&nbsp;Starbucks® Strawberry Truffle Cream Nitro Cold Brew

Elevate your summer with the Strawberry Truffle Cream Nitro Cold Brew, bringing together a silky-smooth cold brew and creamy strawberry foam to deliver luscious goodness in every sip. Enjoy the indulgent sensation of a silken coffee base sweetened to perfection, covered with creamy, airy strawberry cream foam and finished with a dusting of rich mocha powder. Available as an iced handcrafted beverage at select stores.

NEW!&nbsp;Starbucks® Pandan Fantasy

Proudly created by Starbucks Singapore’s Rabia Adawiyah, the 2023 Starbucks Asia Pacific Regional Barista Champion runner up, the Pandan Fantasy is a blissful beverage inspired by the traditional pandan chiffon cake. This dessert-inspired beverage is where vibrant green pandan syrup meets velvety milk, layered with our signature espresso shots and a sprinkle of crunchy pandan-infused coconut flakes, promising a coconutty aroma and soothing vanilla taste. Available as a hot and iced handcrafted beverage in Grande only.

NEW!&nbsp;Starbucks® Golden Fusion

Get back into the rhythm with a sip of Golden Fusion, a Tango-inspired beverage innovated by our 2023 Starbucks Asia Pacific Regional Barista Champion, Allen Tai of Starbucks Taiwan. Stay golden with refreshingly citrusy Pear Orange Blossom Sauce layered with lush cold brew and frothy iced shaken ristretto shots. Available as an iced handcrafted beverage in Grande only.

Starbucks® Belgium Chocolate Frappuccino® Blended Beverage

Get ready for some decadent end-of-summer yum with the Belgium Chocolate Frappuccino® blended beverage. This fan favorite features an irresistible chocolatey blend of rich Belgium chocolate sauce and coffee, mixed with dark chocolate shavings for added texture. Topped with chocolate cream and more dark chocolate shavings, this beverage is choc-full of fun. Available as a hot, iced or blended handcrafted beverage.

Give one last hurrah to summer with our line-up of indulgent and fruity Starbucks beverages : Starbucks Stories Asia

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Give one last hurrah to summer with our line-up of indulgent and fruity Starbucks beverages

Embrace the tropical and floral flavors with the all new Starbucks Summer beverages.

https://stories.starbucks.com/asia/stories/2024/give-one-last-hurrah-to-summer-with-our-line-up-of-indulgent-and-fruity-starbucks-beverages/

Starbucks marks 25 years in Korea, with over 23,000 green apron partners (employees) delivering the iconic Starbucks Experience in over 1,900 stores

Starbucks Korea marks its 25th anniversary with the unveiling of its ninth community store, the Hwangudan Community Store in Jung-gu, Seoul, dedicated to preserving national heritage. The company also announced plans to donate 1 billion KRW (approximately US$720,000) over the next five years for the preservation of national heritage in partnership with Korea Heritage Service and the National Trust for Cultural Heritage. This builds on the 1.1 billion KRW (approximately US$800,000) donated by Starbucks Korea for cultural heritage protection since 2015.

Among the first international coffee companies to introduce Koreans to a new style of café culture when it first entered the market in 1999, Starbucks in South Korea has become a unique third place for uplifting human connections. With more than 23,000 green apron partners (employees) delivering the iconic Starbucks Experience in over 1,900 stores across 82 cities, Korea is the fourth largest market for Starbucks globally today, surpassed only by the U.S., China, and Japan.

Starbucks entered the market in 1999 with its licensee partner E-Mart Inc. (Shinsegae Group). Since then, Starbucks Korea has played an important role in introducing a new style of café culture – a third place – turning coffee shops into places to work, study, socialize, and connect. Today, over 23,000 green apron partners (employees) are delivering the iconic Starbucks Experience in over 1,900 stores across 82 cities in Korea.

“The story of Starbucks in Korea is one that is deeply linked with our longstanding partnership with the Shinsegae Group who has been instrumental in delivering the Starbucks promise to our customers, partners, communities, and the environment,” said Emmy Kan, president, Starbucks Asia Pacific. “We are proud of all that we have accomplished together in Korea, where we continue to elevate coffee culture, reimagine the third place and iconic Starbucks experience for our customers and communities.”

Celebrating 25 years of coffee and connections in Korea

Since entering the market, Starbucks Korea is dedicated to digital innovation and has consistently delivered exciting firsts for the brand. Korea was the launchpad for Starbucks Mobile Order and Pay system, Siren Order, as well as the introduction of Starbucks app integration on wearable devices across Asia. The market also played a pivotal role in the shift to cashless operations, with the successful pilot of a cashless store model outside of the United States. Learnings from these pioneering programs in Korea have since influenced and supported programs across Starbucks globally.

Beyond digital innovation, Starbucks Korea has also demonstrated a deep commitment to nurturing partners and uplifting local communities through thoughtful and impactful initiatives. Since the program began in 2015, the Starbucks Korea College Achievement Plan has enabled over 400 partners to earn bachelor's degrees, empowering them with the tools to achieve their professional aspirations. Furthermore, the company partners with local government bodies to establish and operate 14 neighborhood cafés managed by local welfare centers and non-profits, providing support ranging from barista training to construction.

The company also makes significant contribution to Starbucks Environmental Promise to give more than it takes. Starbucks Korea was recently awarded the prestigious Presidential Award for Environmental Conservation from the Ministry of Environment in Korea for its continuous efforts to reduce waste, promote reusable practices, and implement innovative recycling solutions. Since 2013, the company has prevented the use of more than 150 million disposable cups over the past 17 years.

A third place that strengthens communities

Starbucks Korea has always been committed to the Community Store program, distinguishing itself in Asia Pacific as the market with the highest number of Community Stores in the region. Community Stores are at the heart of Starbucks mission to nurture the limitless possibilities of human connection – they are purpose-defined to better support partners, customers, and the local communities they service to drive meaningful change and lasting connections.

The newly opened ninth Community Store reflects Starbucks community promise in action. &nbsp;“We are constantly seeking new ways to bring the Starbucks Experience to our customers and fulfill the needs of our community. With the opening of our ninth Community Store, we hope to further expand the series of activities that Starbucks has carried out over the past decade for cultural heritage preservation,” said Ryan Sohn, ceo of Starbucks Korea. “We will continue to raise awareness of national heritage preservation across the company and create more opportunities for engagement in these meaningful activities.”

The store features replicas of two historic calligraphy pieces donated by Starbucks Korea to the National Trust for Cultural Heritage. Demonstrating Starbucks community promise in action, a portion of proceeds from Starbucks Hwangudan – 300 KRW (approximately US$0.22) per item – combined with proceeds from special national heritage preservation products created by Starbucks, will also be donated to support the preservation of national heritage.

“With nine Community Stores across the market, supporting causes from inclusion to youth employment, and community development, Starbucks Korea has raised the bar in innovation with an impact,” said Brady Brewer, ceo of Starbucks International. “We are proud to continue supporting initiatives that preserve local and national heritage, celebrating the rich cultural legacy of Korea.”

To celebrate this milestone anniversary with customers across Korea, Starbucks will feature special offerings for a limited time.

Customers will be able to enjoy global-inspired beverages, including the London Fog Tea Latte, French Vanilla Latte and the Melon of Melon Frappuccino® Blended Beverage. The eagerly awaited Oleato™ Golden Foam Iced Shaken Espresso with Hazelnut will also be available to customers across all Starbuck stores starting July 19. To encourage sustainable behaviors, customers will be able to buy three beverages – Caffe Americano, Caffe Latte and Caramel Macchiato – at their original prices in 1999, when they purchase a reusable cup.

Starbucks Korea also launched a limited-edition 25th anniversary merchandise collection sporting the heritage logo, including mugs, tumblers, and a big Bearista Bear for the occasion. Customers can also purchase exclusive merchandise made in collaboration with Bernardaud and Bialetti.

Starbucks celebrates 25 years of coffee, connections and community in Korea : Starbucks Stories Asia

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Starbucks celebrates 25 years of coffee, connections and community in Korea

Starbucks marks 25 years in Korea, with over 23,000 green apron partners (employees) delivering the iconic Starbucks Experience in over 1,900 stores

https://stories.starbucks.com/asia/stories/2024/starbucks-celebrates-25-years-of-coffee-connections-and-community-in-korea/

Embrace the fun of the all new Starbucks® Summer beverages.

NEW! GREEN GRAPE YUZU WITH LEMONADE STARBUCKS REFRESHERSTM BEVERAGE

Refresh your taste buds for fun summer days with the fruity Green Grape Yuzu with Lemonade Starbucks Refresher. Bursting with citrusy lemonade and a hint of sweet green grape and zesty yuzu, this fruity and tangy delight will be your go-to beverage this summer. Available as an iced beverage.

NEW! GREENY DRINK WITH GREEN GRAPE YUZU STARBUCKS REFRESHERSTMBEVERAGE (Made with coconutmilk)

Keep it cool and breezy with this vibrant, tropical delight – the Greeny Drink with Green Grape Yuzu Starbucks RefreshersTM. Soak in the sunshine with the refreshing taste of yuzu infused with coconutmilk, creating a sweet, yet distinct citrus flavor that will leave you wanting more. Available as an iced beverage.

NEW! STARBUCKS® BURNT CARAMEL OATMILK LATTE

Indulge in caramelly-coffee goodness and treat yourself to the smoky sweetness of the Burnt Caramel Oatmilk Latte this summer. This sweet and playful drink combines coffee with burnt caramel sauce and oatmilk, topped with burnt caramel whipped cream and a sprinkle of even more burnt caramel to brighten up your day. Available as a hot, iced, or iced blended beverage.

Keep it chill this summer with Starbucks refreshing and indulgent summer beverages : Starbucks Stories Asia

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Keep it chill this summer with Starbucks refreshing and indulgent summer beverages

https://stories.starbucks.com/asia/stories/2024/keep-it-chill-this-summer-starbucks-refreshing-and-indulgent-summer-beverages/

Starbucks Korea is teaming up with K-pop band NCT, part of the SM Entertainment family, for an exclusive collaboration from May 30 to July 4. Starbucks and NCT will unveil an exciting lineup of co-branded products and experiences that are sure to delight passionate NCTzens (the dedicated NCT fan base) as well as Starbucks customers across Korea.

This collaboration with NCT is a promotion exclusive to Korea and features a new beverage available for a limited time, 'Neo Cool Tasty Plum Fizzio,' enhancing the collaboration by incorporating NCT into the name of the beverage.

'Neo Cool Tasty Plum Fizzio' is a carbonated drink in the color of pearl neo champagne, NCT's official color, enhanced with pink heart-shaped konjac toppings for added visual appeal and texture. The calorie content is under 100kcal (based on grande size), allowing customers to enjoy a delicious local plum beverage lightly during the summer.

Along with the beverage, a new food menu 'Neo Croissant Turntable,' which also includes NCT in its name, will also be launched. Available in plain and grapefruit honey flavors, this food is layered like a kouign-amann, flattened, and packaged like a retro-styled record album.

To celebrate the collaboration with NCT from May 30 to June 3, bundle purchase of Neo Cool Tasty Plum Fizzio and Neo Croissant Turntable will be available for a discounted price of 12,700 won.

The collaboration features a variety of merchandise perfect for concerts and daily use, including 'NCT Concert Bag' adaptable as a backpack or tote bag, 'NCT Bearista Doll Keyring' which can be used as a decoration on cheering sticks or bags, and even as a hair tie.

Furthermore, exclusive online merchandise such as 'NCT Photo Card Holder Keyring' that can be attached to bags, 'NCT Removable Sticker Set,' and a Starbucks card featuring both Starbucks and NCT logos will be available.

Chief Marketing Officer at Starbucks Korea, Kim Beom-su, stated, "We plan to delight customers who love Starbucks and NCT through our diverse collaborative products. As this is a collaboration with the global K-pop group NCT, we will try our best to enhance convenience and satisfaction for our customers."

Starbucks Korea teams up with NCT to bring the summer fizz : Starbucks Stories Asia

https://stories.starbucks.com/uploads/sites/29/2024/05/Starbucks_NCT-collaboration-2.jpg

Starbucks Korea teams up with NCT to bring the summer fizz

Starbucks Korea is teaming up with K-pop band NCT, part of the SM Entertainment family, for an exclusive collaboration from May 30 to July 4. Starbucks and NCT will unveil an exciting lineup of co-branded products and experiences that are sure to delight passionate NCTzens (the dedicated NCT fan base) as well as Starbucks customers […]

https://stories.starbucks.com/asia/stories/2024/starbucks-korea-teams-up-with-nct-to-bring-the-summer-fizz/

On April 20, Starbucks Taiwan opened the new 90 Dongqiao 8—Tainan store, located at Par K* Avenue, Yongkang District, Tainan. Inspired by the mythical Starbucks Siren, the store's design creates a unique space that serves as both a home for Starbucks partners (employees) and an oasis for customers, providing the perfect environment to nurture the limitless possibilities of human connection.

The store showcases a one-of-a-kind design concept. Drawing inspiration from nature, it features beautifully layered arches that extend from the columns, creating an uplifting atmosphere. As you explore further, the spacious curved ceiling houses a warm and welcoming bar counter complemented by a textured wall that evokes the serene beauty of a forest, accompanying you on a delightful coffee journey.

The mural artwork behind the comfortable sofa seats is a beautiful creation by local artist LEHO. It portrays the Starbucks Siren encircled by coffee branches and leaves, the sea, and Tainan city’s iconic bird, the pheasant-tailed jacana. Paying homage to Tainan, the beautiful artwork adds an extra touch of charm to the experience at the store.

In celebration of the 90 Dongqiao 8—Tainan store opening, Passion Fruit with Mango Jelly Cold Brew, a new beverage exclusive to the store was introduced. Featuring local Tainan mangoes, this unique non-alcoholic cocktail is crafted using tea and coffee, along with mangoes in a base of green tea and fruit juice, releasing a sweet aroma with both refreshing and rich fruit notes.&nbsp; Lastly, the cold brew and tangerine aftertaste make for an ideal finish, thick and rich, taking the palate on an adventure while immersing in the atmosphere of the 90 Dongqiao 8—Tainan store.

An exclusive “Starbucks Glittering Assorted Cookie Gift Box” was created especially for the 90 Dongqiao 8—Tainan store. It features a green gradient design and metal lines that accentuate the store’s distinctive architecture. 

The 90 Dongqiao 8—Tainan store also introduced exclusive merchandise. The design of 12-ounce mug depicts an elegant urban oasis, combining three-dimensional artistic lines of ocean waves with alluring natural colors. The mug is finished with a hand-painted gold handle in lake green with a hint of gold. The texture on the 24-ounce cold cup is paired with a three-dimensional green gradient design, creating a sophisticated style and intricate texture. With the design of its three-dimensional lines representing ocean waves, and its elegant grindstone pattern fusing artistic style with quiet texture, the 16-ounce tumbler sets the tone for creating a delightful coffee experience at Starbucks.

A new line of store-exclusive bags was also introduced. These bags feature canvas and mesh designs with a classic star print. The mesh tote bag has a green gradient print and is adorned with the Siren’s flowing hair design. 

New Starbucks store provides a charming oasis in Tainan : Starbucks Stories Asia

https://stories.starbucks.com/uploads/sites/29/2024/04/星巴克在地首間以星巴克女神外觀意象延伸打造的夢幻門市「星巴克康橋門市」，於4月20日盛大開幕，從建築外觀的女神海灣啟發，以優雅浪漫的星巴克女神迎接晨曦的意象，猶如綠洲海灣般的流動線條，由戶外延伸至室內，像是女神帶領大家進入一段星巴克的奇幻旅程。1-e1713935614350.jpg

New Starbucks store provides a charming oasis in Tainan

https://stories.starbucks.com/uploads/sites/29/2024/04/星巴克在地首間以星巴克女神外觀意象延伸打造的夢幻門市「星巴克康橋門市」，於4月20日盛大開幕，從建築外觀的女神海灣啟發，以優雅浪漫的星巴克女神迎接晨曦的意象，猶如綠洲海灣般的流動線條，由戶外延伸至室內，像是女神帶領大家進入一段星巴克的奇幻旅程。1-1024x742.jpg

https://stories.starbucks.com/asia/stories/2024/new-starbucks-store-provides-a-charming-oasis-in-tainan/

Get ready for summer fun with a bold and colorful merchandise lineup featuring Disney fan-favorites Mickey Mouse, Donald Duck and more

Get ready for some fun this summer with Mickey and Friends. Starbucks is teaming up with Disney once again for its latest Starbucks Experience, introducing a playful world of genuine friendships with a bold and vibrant lineup of drinkware and lifestyle accessories.

The limited-edition Starbucks collection is inspired by the enduring bonds of friendship shared by fan-favorite Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, and more. It features a cheerful range of merchandise adorned with colorful Disney characters and heartwarming messages, bringing the positive energy of Mickey and Friends closer to home for people of all ages in Asia Pacific.

Rooted in Starbucks values of nurturing human connections, the latest collection draws on Disney’s delightful stories of timeless friendships. Starting April 16 for a limited time, the lineup will be launched in 12 markets across the Asia Pacific region.

“Building on the success of our last collection, we’re thrilled to team up with Disney once again to bring fans a new Starbucks Experience this summer. Rooted in our values of inspiring joyful connections, the latest launch celebrates the magical friendship bonds that uplift the everyday,” said Samuel Fung, vice president, Product and Marketing, Starbucks Asia Pacific. “Just like the perfect blend of coffee and conversation, the new collection aims to bring joy and togetherness to every sip and spark more heartwarming moments with friends and families. We hope this meaningful Starbucks Experience will capture the hearts and minds of fans in the Asia Pacific region and encourage fans to celebrate their bonds with pals and loved ones.”

A colorful collection celebrating the playful world of friendships

Each item is a collectible in the merchandise collection. The collection features multi-colored hues of overlapping cut-outs to represent building up the layers of joy, paired with quotes that evoke feelings of togetherness.

Friends can now raise a toast over a cup of coffee to celebrate a lifetime of joy and friendship. Showcasing a bold and vibrant range of nine drinkware items, such as picnic coolers, stainless steel mugs and tumblers in a variety of bright colors, with every sip, a burst of joy awaits!

Besties and pals can create memories together with over eight lifestyle accessories to choose from, such as passport holders, bags and more, right in time for summer adventures.

Fans and customers can look forward to sharing a sip of joy with their family and friends from April 16 onwards. The new themed collection will be available across 12 markets, including Australia, Cambodia, Hong Kong, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Celebrate the warmth of friendships this summer with Starbucks vibrant merchandise collection inspired by Mickey and Friends : Starbucks Stories Asia

https://stories.starbucks.com/uploads/sites/29/2024/04/SBUX24_AP_DisneyPhase2_MainKV_1440-px-x-770-px.jpg

Celebrate the warmth of friendships this summer with Starbucks vibrant merchandise collection inspired by Mickey and Friends

Get ready for summer fun with a bold and colorful merchandise lineup featuring Disney fan-favorites Mickey Mouse, Donald Duck and more Get ready for some fun this summer with Mickey and Friends. Starbucks is teaming up with Disney once again for its latest Starbucks Experience, introducing a playful world of genuine friendships with a bold […]

https://stories.starbucks.com/asia/stories/2024/celebrate-the-warmth-of-friendships-this-summer-with-starbucks-vibrant-merchandise-collection-inspired-by-mickey-and-friends/

Customer Experience