Starbucks Korea is brewing up excitement in 2025 with a magical collaboration featuring beloved Harry Potter-inspired products. In partnership with Warner Bros. Discovery Global Consumer Products, Starbucks Korea invites fans to indulge in an enchanting array of beverages, food, and merchandise, all under the slogan "NEW YEAR, MAGICAL WONDERS."

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Kicking off this year of surprises, Starbucks introduces the Hogwarts Golden Syrup Vanilla Latte, a delightful drink inspired by Harry Potter’s favorite dessert, the Treacle Tart. This sweet concoction blends rich vanilla and caramel flavors, offering customers&nbsp;one of four types of Hogwarts-inspired toppings.

Another highlight is the Slytherin Plum Green Tea, which playfully embodies the Slytherin house. As the tea bag steeped in vibrant yellow tea infuses, it creates a mesmerizing gradation, evoking the&nbsp;serpent emblem of Slytherin.

For those with a sweet tooth, Starbucks presents the Happee&nbsp;Birthdae&nbsp;Harry Cake. Reminiscent of the iconic cake Hagrid made for Harry's 11th birthday, this dessert features layers of rich pound cake filled with a delightful blend of strawberry jam and cream cheese.

Additionally, fans can savor the Platform 9¾&nbsp;Cake, a whimsical creation mixing&nbsp;strawberry yogurt cream, white yogurt cream, and strawberry jam&nbsp;between colorful cake layers. And don’t miss the Harry Potter Cookie Bar, which includes four delectable butter-flavored cookies, perfect for sharing (or not!).

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The collaboration also extends to a variety of merchandise that will delight&nbsp;fans. The Harry Potter Sion Mug (355ml) transforms into a house image when hot water is poured, while the Elma Tumbler series showcases the four Hogwarts houses: Gryffindor, Slytherin, Hufflepuff, and Ravenclaw. Fans can also take home a&nbsp;Bearista&nbsp;plush&nbsp;doll dressed in Slytherin attire and a wand-inspired muddler.

To celebrate this&nbsp;collaboration, Starbucks Korea is offering an exciting promotion from January 1 to January 7. Customers purchasing collaboration drinks and food will earn an additional two stars. Additionally, two types of reusable bags featuring the Platform 9¾&nbsp;and the Happee&nbsp;Birthdae&nbsp;Harry Cake motifs will be available for just 3,000 won with the purchase of collaboration items.

Cheers to a year filled with magical wonders!

A Magical 2025! Starbucks Korea launches Harry Potter-inspired products : Starbucks Stories Asia

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Starbucks Stories Asia

A Magical 2025! Starbucks Korea launches Harry Potter-inspired products

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Embrace the cozy spirit of the season with Starbucks new Winter beverages. Whether you’re enjoying the crisp winter air or warming up indoors, these festive beverages are the perfect way to welcome the winter chill in style and comfort.

NEW! Creamy Pure Matcha Latte

Savor the deep flavor of matcha with Starbucks® Creamy Pure Matcha Latte, elevating your daily ritual with a sumptuous twist. Grounded in rich, high-quality pure matcha, this elegant beverage is balanced with a crown of mascarpone cheese foam, sweet Vanilla Mascarpone sauce, and a dusting of aromatic Burnt Caramel powder to add a luxuriously creamy consistency and sophisticated layering of flavors. Available as a hot and iced handcrafted beverage.

NEW! Pink Guava Apple Komfrucha

Take a pause and refresh your day with the fruity splash of Starbucks® Pink Guava Apple KomFRUcha™ beverage. Based on fermented green tea Kombucha, this beverage blends Oolong tea and Pink Guava Apple Sauce, topped with a slice of dried apple for a sweet and slightly tart combination that excites tastebuds. Available as an iced handcrafted beverage.

Say hello again to the Starbucks® Vienna Creamy Latte, a delightful take on the Einspänner, crafted with a sumptuous Vienna cream foam. This silky smooth, caramelly, and delicious beverage combines our signature espresso, Vanilla Mascarpone cheese, and vanilla seeds. Topped with mocha sauce, Vienna Cream Foam, and Burnt Caramel powder, take a pause to savor this indulgent treat. Available as a hot, iced, and blended beverage.

Treat yourself to cozy cups of comfort with Starbucks new winter beverages : Starbucks Stories Asia

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Treat yourself to cozy cups of comfort with Starbucks new winter beverages

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Starbucks Singapore is once again teaming up with the beloved Miffy in a heartwarming collaboration just in time to bring festive cheer. The iconic white rabbit, Miffy, is back, bringing her lovable and dear friends Boris and Melanie along to spread joy with a charming collection of exclusive drinkware and lifestyle items, perfect for fans to add a dash of whimsy to their holiday celebrations.

Grab your favorite pick from an assortment of drinkware, featuring the Ceramic Mug, Water Bottle and Stainless-Steel Tumbler. These items will spark delight with every sip. The curated collection also includes lifestyle accessories such as the Puffer Sling Bag, Corduroy Pouch, Reusable Bag, and Cardholder Lanyard—each accented with Miffy and Boris’s signature charm.

Fans will also be delighted with adorable Plush Keychains featuring mini Miffy and Boris adorned in Starbucks classic green apron, perfect as an extra dose of Miffy magic to your keyrings and bags.

The limited-edition Starbucks® + Miffy™ Collection will hop into Starbucks Singapore stores on 3 December and 6 December, and will also be available on<a href="https://shop.starbucks.com.sg/"> Starbucks® Singapore Online Store</a> and on <a href="https://www.lazada.sg/shop/starbucks/?path=index.htm">LazMall</a>, <a href="https://shopee.sg/starbuckssg">ShopeeMall</a>, while stocks last.

Hop into the holidays with Starbucks Singapore and Miffy! : Starbucks Stories Asia

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Hop into the holidays with Starbucks Singapore and Miffy!

Starbucks Singapore is once again teaming up with the beloved Miffy in a heartwarming collaboration just in time to bring festive cheer.

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Starbucks fans and Ozians are in for a fantastical experience, as Starbucks partners with Universal Pictures to celebrate the cinematic debut of Wicked. Through this partnership, the film’s themes of connection, belonging and joy come to life through exclusive Starbucks beverages and merchandise. &nbsp; Starting November 20, Starbucks fans in select markets in Asia Pacific can experience the magic of the new beverages and merchandise inspired by Oz and its beloved characters and places, including the Emerald City. &nbsp; “As Wicked makes its long-awaited big-screen debut, we’re thrilled to be celebrating its enduring legacy of friendship and community, electrifying the senses in ways only Starbucks can,” said Samuel Fung, vice president, Product and Marketing, Starbucks Asia Pacific. “By joining forces with Universal Pictures, we invite customers and Ozians to a magical Third Place where they can connect over this pop culture moment while indulging in Oz-themed beverages and merchandise. Together we’re unlimited – in our potential to create unforgettable experiences that uplift the everyday.” &nbsp; Wicked, arriving in theaters from November 20 as we start the holiday season, is the untold story of the witches of Oz. The film centers on Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Glinda, a popular young woman, gilded by privilege, who has yet to discover her true heart. As they forge an unlikely friendship, their extraordinary adventures will see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West. Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked Part Two is scheduled to arrive in U.S. theaters on November 21, 2025.

Wickedly delicious drinks

Flying into Starbucks stores for a limited time are two new handcrafted beverages inspired by Oz’s iconic duo, Glinda and Elphaba. &nbsp; Featuring a Mango Dragonfruit Starbucks Refreshers® Beverage* with a swirl of creamy coconut milk and a sparkle of ruby-red cookie crumbs, every sip of Glinda's Pink Potion is set to transport fans straight into the land of Oz. &nbsp; In contrast, Elphaba's Cold Brew* is a thrillifying concoction of Starbucks Cold Brew – hand crafted in small batches daily from beans grown to steep long and cold for an ultra-smooth flavor – topped with frothy matcha foam and a refreshing peppermint kick, for pure sorcery in every sip. &nbsp; For Your Dearest &amp; Darlingest

Look to the Western Sky for a new wickedly giftable collection of drinkware, including an assortment of cold cups, tumblers, keychains, and more, glistening in vibrant shades of pink, green and gold. &nbsp; Step into the world of Oz with spellbinding prismatic cold cups, glittering tumblers, and glow-in-the-dark finds that sparkle with the magic of Glinda and Elphaba. From dazzling wand-topped straws to enchanting Grimmerie charms, each piece is designed to bring a touch of Oz’s iconic charm to uplift your everyday.

Fans can share the magic with Starbucks Cards and eGifts available in an array of Wicked-inspired designs. Available in select Starbucks stores is an Emerald City Card^ perfect for any Ozian. Gold-hued and held in a Grimmerie-inspired casing, this Starbucks Card also doubles as a keychain.

Customers from select markets, including Philippines, Singapore and Thailand, can also send a variety of Wicked-inspired Starbucks eGifts to their favorite Ozian via email or messaging platforms such as iMessage.&nbsp; Starbucks Wicked-inspired beverages and merchandise are available from November 20, for a limited time while supplies last, across these markets:

Beverages: Australia, Malaysia, Philippines, Singapore, and Vietnam Merchandise: Australia, India, Malaysia, Philippines, Singapore, Thailand, and Vietnam &nbsp; Eager Starbucks and Wicked fans can find more details of the new beverages, drinkware and Starbucks Card designs inspired by the Emerald City and its beloved characters in the Appendix below. And it’s sure to be ‘popular’!

It is Wicked good! Starbucks Defies Gravity with new beverages, merchandise &amp; more : Starbucks Stories Asia

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It is Wicked good! Starbucks Defies Gravity with new beverages, merchandise &amp; more

Starbucks fans and Ozians are in for a fantastical experience, as Starbucks partners with Universal Pictures to celebrate the cinematic debut of Wicked. Through this partnership, the film’s themes of connection, belonging and joy come to life through exclusive Starbucks beverages and merchandise.

https://stories.starbucks.com/asia/stories/2024/it-is-wicked-good-starbucks-defies-gravity-with-new-beverages-merchandise-more/

It is Wicked good! Starbucks Defies Gravity with new beverages, merchandise & more

Embrace the festive season with the all new Starbucks® Holiday beverages.

NEW! Salted Pretzel Cocoa Oatmilk Latte

Savor the essence of the holidays with the Starbucks® Salted Pretzel Cocoa Oatmilk Latte, where the festive cheer of salted pretzels meets the heartwarming comfort of cocoa and espresso. This beverage is a delightful concoction that captures the festive season with savory notes of salted pretzel harmoniously blended with signature Starbucks® espresso, the creamy texture of oatmilk, and a generous drizzle of rich mocha sauce. It’s topped with a dollop of whipped cream, and a sprinkle of crunchy pretzel and red cookie pieces, recreating the warmth and nostalgia of cherished festive moments. Available as a hot, iced, and blended handcrafted beverage.

NEW! Salted Pretzel Cocoa Oatmilk Frappuccino® Blended Beverage

Unwrap the joy of the holidays with every sip of the Starbucks® Salted Pretzel Cocoa Oatmilk Frappuccino® Blended Beverage, where salted pretzel dances with the warmth of cocoa in a delightful, icy concoction. Experience the comfort of the season with this holiday masterpiece featuring the savory sweetness of baked salted pretzel complementing the nutty aroma of oatmilk. Finished with a swirl of mocha sauce, whipped cream, and a festive mixture of pretzel and red cookie pieces, it’s a taste of holiday joy in every sip. Available as a blended handcrafted beverage.

The beloved Toffee Nut Crunch Latte is the perfect companion for a trip down memory lane this season. Rich, buttery Toffee Nut flavors are delicately paired with subtle hints of toasted nuts in our signature espresso for a heartwarming holiday drink, bringing memories of days spent with loved ones. Available as a hot, iced, and blended handcrafted beverage.

The Gingerbread Latte is back to beat the winter chill, bringing you the ultimate comfort. Hints of spicy gingerbread blended with our signature espresso roast make this the perfect treat to cozy up with friends and family. Available as a hot, iced, and blended handcrafted beverage.

Combining classic flavors of peppermint and mocha, this beverage is a festive favorite. Inspired by iconic seasonal delicacies, the luxurious Peppermint Mocha, topped with fluffy whipped cream and eye-catching red and white candy bits, signals the start of the holiday season. Available as a hot, iced, and blended handcrafted beverage.

Toffee Nut Crunch Cold Brew

Celebrate the holidays with the velvety-smooth Toffee Nut Crunch Cold Brew. The Toffee Nut Crunch Cold Brew is a luscious blend of our signature Cold Brew with buttery Toffee Nut and cane sugar flavors, topped with an airy blanket of Toffee Nut flavored foam and crunchy Toffee Nuts. Available as an iced handcrafted beverage.

Toffee Nut Crunch Nitro Cold Brew

Get ready for a season of joy and merriment with an invigorating cup of Toffee Nut Crunch Nitro Cold Brew in hand. Served ice-cold and straight from the tap with a rich infusion of vanilla and cane sugar syrup, topped by a thick layer of Toffee Nut-flavored cold foam and a sprinkle of Toffee Nut, this beverage is a pick-me-up that is sure to brighten up your holidays. Available as a cold handcrafted beverage.

Experience the warmth and joy of the holidays with Starbucks new seasonal beverages : Starbucks Stories Asia

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Experience the warmth and joy of the holidays with Starbucks new seasonal beverages

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Starbucks Korea is celebrating the 25th anniversary of its first store in Korea, the Edae branch, by unveiling a comprehensive renovation that emphasizes its unique history.

Starbucks Edae opened in July 1999 and has been a landmark of specialty coffee culture in Korea and a cornerstone for Starbucks' expansion in the country. The recent renovation aims to reinforce Starbucks Korea’s history while delivering a distinct customer experience.

As part of the refurbishment, Starbucks Edae offers a customized tumbler engraving service, allowing customers to personalize their tumblers with unique messages or nicknames—a first for Starbucks locations in Korea. The store also features an exclusive exhibition space showcasing unique merchandise, including Starbucks Edae-exclusive merchandise products and specially designed shopping bags featuring the colors of Starbucks and the pear blossom symbol of Ewha Womans University, located near the store.

Customers can choose from 14 specialized products, including exclusive mugs and tumblers, and enjoy items featuring the original 1999 logo or designs inspired by Korea and its cities.

To further evoke the nostalgic charm of its early days, the store features a handwritten menu board, a Black Eagle manual espresso machine for coffee, and partners writing order details directly on cups as was done in 1999.

In addition to a selection of 14 popular beverages, the store offers three new drinks unique to the Edae location: "Starbucks 1st Store Caffe Americano," "Starbucks 1st Store Caffe Latte," and "Starbucks 1st Store Cream Latte. " All are made using Starbucks Korea's specially developed "<a href="https://stories.starbucks.com/asia/stories/2021/exclusive-new-coffee-blend-celebrates-22-years-in-korea/">Byuldabang Blend</a>" coffee and served in exclusive mugs.

The food menu features four types of classic financiers (Butter, Lemon, Pistachio, and Raspberry) and four types of cakes (Chocolate Fresh Cream Cake, Basque Chocolate Cheesecake, Blueberry Marble Cheesecake, and Black Sesame Roll), available as a set or individually.

The store's third floor displays photographs documenting the store’s history alongside a modern reinterpretation of the Starbucks siren logo in an artwork symbolizing the first store.

To celebrate the reopening, Starbucks Korea offers a promotion from September 24th to October 31st: customers can enjoy a tall Caffe Americano at 3,000 KRW, the original price from 1999, exclusively at Starbucks Edae and only for orders placed directly with store partners. 

Starbucks Korea CEO Ryan Sohn stated, “The Edae store, Korea’s first Starbucks location, has grown alongside the local community over the past 25 years. We hope customers can experience the special value of this unique space and enjoy its exclusive offerings.”

Starbucks Korea reopens first store location highlighting its historical significance : Starbucks Stories Asia

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Starbucks Korea reopens first store location highlighting its historical significance

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Starbucks Thailand announced opening its third Community Store at The Kad Farang Village amidst the mountains of Mae Rim district, Chiang Mai province, supporting local coffee farmers and communities. The store's design is inspired by the local coffee growing traditions and cultural heritage of Northern Thailand farmers, who have long collaborated with Starbucks and played a crucial role in creating the Starbucks® Muan Jai™ Blend, a special coffee blend available exclusively in Thailand.

Since the launch of Starbucks® Muan Jai™ Blend coffee in 2003, and Thailand's first Community Store in Bangkok in 2013, Starbucks Thailand has contributed over 27 million baht (approximately $790,000 USD) to support coffee farming communities in Northern Thailand. These contributions enabled The Integrated Tribal Development Foundation (ITDF), a local nonprofit organization, to implement various social and environmental development projects in Northern Thailand, including the Mountain Waterworks Project and a health clinic in Bann Huay Som Poi, which serves coffee farmers in Bann Huay Som Poi and nine neighboring communities, benefiting over 1,600 people. Additionally, Starbucks has supported establishing schools in the Chiang Mai area, including Ban Mae Khee Muk Noi-Gong Gai Child Centre and Ban Song Tan School. Starbucks also offers the Livelihood Equipping, Training, and Nourishment Project, which has empowered over 900 hill tribe villagers by providing knowledge in various fields.

A Coffee Store Reflecting Local Identity

Starbucks at The Kad Farang, Mae Rim, is decorated with warm-toned wooden lattices, evoking a rustic charm that blends with the surrounding interior space. Earthy tones in the furniture reflect the community's deep connection to nature, while warm hues highlight their enduring bond with the heritage of coffee cultivation and the land.

To pay homage to the coffee farmer community, the store features custom artwork that incorporates handwoven textile panels created by local weavers and artisans. The panels celebrate the diverse hill tribe communities and traditional crafts, representing the vibrant farming communities of Northern Thailand.

Strengthening Thai Coffee Farmers and Communities Through Continued Support

For every Starbucks beverage purchased at this store, 10 baht will be donated to ITDF to improve the livelihoods of coffee farmers in Northern Thailand. Additionally, this branch offers an exclusive drink menu featuring the Muan Jai™ White Chocolate Affogato-Style Frappuccino® Blended Beverage. A special collection of merchandise is also available, including Benjarong mugs (traditional Thai five-colored porcelain), drinkware, keychains, bags, and coasters made with coffee grounds. Inspired by coffee plants and the Northern Thai coffee farming communities, the collection features vibrant designs.

Starbucks Thailand opens third Community Store : Starbucks Stories Asia

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Starbucks Thailand opens third Community Store

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Starbucks Korea announced the opening of its newest store, Jangchung Lounge R, on September 12, offering customers a distinctive Starbucks experience.

Starbucks Jangchung Lounge R is the first Reserve-only store in Seoul, marking the company’s 10th destination store to commemorate the 10th anniversary of Starbucks Reserve® coffee in Korea.

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Located in Jung-gu, Seoul, Starbucks Jangchung Lounge R spans three floors and has 180 seats and a terrace. The store design harmonizes the past and present. It is located in a house from the 1960s that has been reinterpreted with a stylish, nostalgic interior that reflects Starbucks signature elements in its beverages, decor, and artwork.

The store offers customers a unique experience as if they were in a time slip back to the 1960s and 1980s, with the original building structure preserved. To retain the house’s ambiance features, the doorbell, closets, and staircases have been left intact, providing various nostalgic details.

Upon entering, visitors are greeted by a mural in the garage, where an augmented reality (AR) display showcases the bean-to-cup journey from cultivation and harvesting to roasting, and finally being served as a cup of coffee.

The seven unique spaces on the first and second floors each have distinct themes. They include a lounge and music room designed to feel like separate, intimate rooms. The first floor is connected to an outdoor garden with 40 seats, green plants, and a fountain, creating a tranquil retreat in the city.

Additionally, the store features a 'Mixology Bar' seen in select Starbucks locations overseas, introduced in Korea for the first time offering a range of curated cocktail beverages.

Customers can experience a total of 11 cocktail beverages, including Espresso Martini, 'Latte Whisky Martini, Citrus Cold Brew Martini, and Bourbon Whiskey Cream Cold Brew, developed using Starbucks' signature coffee menu espresso, latte, and cold brew. For customers, who want to experience mixology drinks without alcohol, non-alcohol versions of ‘White Moscato Sangria’ and ‘Strawberry Lemon Vodka Blended’ are available.

In addition, 12 new menu items, including desserts, breads, sandwiches, and mixology-inspired food, will be introduced to complement the Starbucks Reserve® coffee and mixology drinks. Alongside these offerings, the launch will feature new mixology concept merchandise and a collaboration with premium barware brand Riedel, introducing two crystal glasses, among seven new products.

Moreover, the store will debut the new 'Espresso Flight,' a trio of beverages featuring Starbucks Reserve® espresso paired with chocolate powder, French vanilla cream, and Jeju Palsak sherbet, exclusive to Starbucks Reserve locations.

Starbucks Korea's 10th special store 'Jangchung Lounge R' opens : Starbucks Stories Asia

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Starbucks Korea&#8217;s 10th special store &#8216;Jangchung Lounge R&#8217; opens

Starbucks Korea announced the opening of its newest store, Jangchung Lounge R, on September 12, offering customers a distinctive Starbucks experience. Starbucks Jangchung Lounge R is the first Reserve-only store in Seoul, marking the company’s 10th destination store to commemorate the 10th anniversary of Starbucks Reserve® coffee in Korea. Located in Jung-gu, Seoul, Starbucks Jangchung […]

https://stories.starbucks.com/asia/stories/2024/starbucks-koreas-10th-destination-store-jangchung-lounge-r-opens/

Starbucks Korea’s 10th special store ‘Jangchung Lounge R’ opens

Celebrating the iconic Hello Kitty’s 50th anniversary with an exclusive release of limited-edition merchandise and apple-based beverages, a whimsical world of friendship, joy and togetherness awaits fans of all ages.

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Get ready to dive into a new delightful and whimsical Starbucks Experience! Starbucks and Sanrio are joining hands to celebrate the golden anniversary of the iconic and beloved character, Hello Kitty, unleashing a world of fun and delight across 13 markets in the Asia Pacific region. &nbsp;

Starting September 10, fans of all ages can cozy up with the inimitable character that has captured hearts and imaginations with an enduring message of joy, friendship and togetherness. From Hello Kitty-inspired apple delights to an adorable array of 7 drinkware items and 5 lifestyle accessories, the new Starbucks Experience is a cuteness overload that will usher in warmth and fuzziness.

“We are delighted to be part of Hello Kitty’s 50th anniversary, celebrating the enduring spirit of friendship and creating shared moments that turn into cherished memories,” said Samuel Fung, vice president, Product and Marketing, Starbucks Asia Pacific.“The Hello Kitty | Starbucks® collection perfectly embodies our shared values of fostering human connections and bringing people together. By evoking nostalgia with a touch of joy and playfulness, we hope the new Starbucks Experience&nbsp;will captivate Hello Kitty and Sanrio fans in the Asia Pacific region, enticing them to share these moments with the special people in their lives.”

Whimsical apple treats for the eyes and taste buds

For the first time ever, customers can indulge in two Hello Kitty-themed handcrafted beverages, promising to evoke nostalgia and stir up fond memories of her cozy world. The apple delights, topped with Hello Kitty’s signature bow for a playful touch, are sure to make hearts flutter and have phone cameras snapping away.

Inspired by the comforting flavors of her favorite food, Mama’s Apple Pie, the Apple Pie Cream Frappuccino® Blended Beverage is a velvety-smooth treat reminiscent of a warm kitchen wrapped up in the delicious aroma after baking. The chunky apple sauce base tastes like freshly baked apple pie and is layered with creamy milk and cream frappucino syrup. The delectable combination creates a rich and satisfying palate that elicits sweet memories of Hello Kitty’s warmth, friendship, and happiness.

The Red Apple Frozen Tea pays homage to Hello Kitty’s signature red bow with its vibrant coloring of a fresh, ripe apple. The icy sensation adds a playful twist on the beloved character’s typically warm and nostalgic world, while the sweet flavoring creates a sensorial journey like no other. The refreshing taste of Teavana® Zen Clouds Oolong Tea is a nod to Hello Kitty’s cheerful spirit with the perfect hint of sweetness, while the sweet apple sauce with chunky bits adds a fun texture to engage the senses and prompts memories of the first Autumn breeze.

Hello Kitty | Starbucks® collection: Together in fun forever &nbsp;

Avid fans of the wide-eyed sensation can look forward to a bevy of exclusive Hello Kitty | Starbucks®line-up of drinkware and lifestyle items that infuse playfulness into the everyday.

Featuring designs of the beloved character with her vibrant red bow, adorned in Starbucks classic green apron, and accompanied by her adorable teddy bear, Tiny Chum, the collection embodying the essence of friendship is awash in the harmonious red and green colors of Hello Kitty and Starbucks. 

Customers can take their pick from seven different styles of ceramic mugs, water bottles and stainless-steel tumblers, sparking delight with every sip. The curated collection also includes an apron, a phone charm and a lanyard to add a touch of Hello Kitty charm to everyday essentials. For an extra dose of cuddly fun, fans can also bring home the loveable character in a plush toy donning a Starbucks green apron.

For the first time ever in the Asia Pacific, Starbucks is also releasing four blind box collectibles in Malaysia, Singapore and Taiwan to surprise customers. These blind boxes feature tiny cup clips of Hello Kitty and her favorite pal, Tiny Chum, adding a touch of delight and playfulness to every sip.

The new Hello Kitty | Starbucks® experience will launch on September 10 across 13 markets in the Asia Pacific region, including Australia, Brunei, Cambodia, India, Indonesia, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, and Vietnam, while supplies last.

Starbucks and Hello Kitty Come Together in Fun : Starbucks Stories Asia

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Starbucks and Hello Kitty Come Together in Fun

Celebrating the iconic Hello Kitty’s 50th anniversary with an exclusive release of limited-edition merchandise and apple-based beverages, a whimsical world of friendship, joy and togetherness awaits fans of all ages.

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https://stories.starbucks.com/asia/stories/2024/starbucks-and-hello-kitty-come-together-in-fun/

Starbucks Korea has launched its innovative 'Gana Art Park' store, quickly becoming a central attraction in the northern Gyeonggi region. The store, a collaboration with Print Bakery, Korea’s largest art platform, combines the Starbucks Experience with unique artworks, creating a vibrant cultural experience.

As Starbucks Korea's ninth destination store, Gana Art Park offers customers a distinctive blend of art and coffee. On its opening day, the store attracted over 2,000 visitors, setting a new record for destination store attendance. The 187-seat venue was bustling with both locals and tourists, eager to explore the new art-integrated concept.

As an art collaboration specialized store, visitors showed great interest in the artworks, moving around the store to appreciate them, taking photos in the designated photo zones with family and friends.

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The store offers exclusive food and beverage items, including the 'Ganache House Cake' which sold out on opening day, and the special drink 'Strawberry Glazed Cream Frappuccino,' with its art-like colors, was the second most popular item following the Americano.

Starbucks Korea has been creating successful collaborations with Print Bakery artists since 2023. Earlier this year saw the release of the Dodo Edition MD by artist Kim Sun Woo, the NFT Eco Project by artist Dadaz, and the Cheongshin Edition MD by artist Cheongshin, incorporating art into their stores through various online and offline collaborations.

Gana Art Park also features a separate exhibition space for Print Bakery artists' works, and Starbucks Korea expects this store to become a launchpad for emerging artists, contributing to the active promotion of Korean artists.

Shin Yong Ah, Starbucks Korea’s Store Concept Planning Team Leader, said, "We hope Gana Art Park will become a landmark in the region, allowing more customers to enjoy Starbucks with integrated artworks," adding, "Starbucks will continue to introduce various unique stores, offering differentiated experiences exclusive to Starbucks."

Meanwhile, Starbucks operates a total of nine destination stores, including The Yangpyeong DT store, The Bukhan River R store, The Bukhansan store, The Yeosu Dolsan DT store, The Jeju Songdang Park R store, Edae R store, Daegu Jongro Gotaek store, the Kyungdong 1960 store, and the Gana Art Park Store.

Starbucks Korea's Gana Art Park art collaboration store opens : Starbucks Stories Asia

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Starbucks Korea&#8217;s Gana Art Park art collaboration store opens

Starbucks Korea has launched its innovative &#8216;Gana Art Park&#8217; store, quickly becoming a central attraction in the northern Gyeonggi region. The store, a collaboration with Print Bakery, Korea’s largest art platform, combines the Starbucks Experience with unique artworks, creating a vibrant cultural experience. As Starbucks Korea&#8217;s ninth destination store, Gana Art Park offers customers a […]

https://stories.starbucks.com/uploads/sites/29/2024/08/gana-photo-1-1024x683.jpg

https://stories.starbucks.com/asia/stories/2024/starbucks-koreas-gana-art-park-art-collaboration-store-opens/

Starbucks Korea’s Gana Art Park art collaboration store opens

Starbucks Coffee Japan, Ltd launched <a href="https://stories.starbucks.co.jp/ja/press/2024/pr2024-5218/">the Sunshine Pineapple Frappuccino® </a>at most Starbucks stores nationwide on Wednesday, August 7, 2024, leveraging the spontaneity and fun of the mid-summer season with flavours reminiscent of the beach.

Enjoy a Sunshine Pineapple Frappuccino® to experience the refreshing, fruity flavour of pineapple with a sea salt jelly base

For the first time since it launched and was well received in 2021, a Frappuccino® with pineapple flavour returns. The new Sunshine Pineapple Frappuccino® is a handcrafted beverage inspired by the blue sea, sandy beaches and white clouds. Featuring refreshing pineapple, a sea salt jelly base and a whipped cream top, the Sunshine Pineapple Frappuccino® is the perfect beverage to enjoy on a hot mid-summer day.

The sea salt jelly base has a jelly-like texture and slightly salty taste to highlight the fruity flavour of pineapple. Topped with cloud-like whipped cream, you can take your cup of summer to go!

◆ Product name and price (Prices shown are total prices including tax):

Sunshine Pineapple Frappuccino®&nbsp;Tall&nbsp;size only &lt;For take-out&gt; ¥678 &lt;For in-store use&gt; ¥690

◆Sales period: Wednesday, August 7, 2024 to Tuesday, September 3, 2024 (scheduled) *There may be temporary shortages or early end of sales.

◆Available at: Starbucks stores nationwide (excluding some stores)

Starbucks Japan's Sunshine Pineapple Frappuccino® is the perfect match for summer! : Starbucks Stories Asia

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Starbucks Japan&#8217;s Sunshine Pineapple Frappuccino® is the perfect match for summer!

Starbucks Coffee Japan, Ltd launched the Sunshine Pineapple Frappuccino® at most Starbucks stores nationwide on Wednesday, August 7, 2024, leveraging the spontaneity and fun of the mid-summer season with flavours reminiscent of the beach. Enjoy a Sunshine Pineapple Frappuccino® to experience the refreshing, fruity flavour of pineapple with a sea salt jelly base For the […]

https://stories.starbucks.com/asia/stories/2024/starbucks-japans-sunshine-pineapple-frappuccino-is-the-perfect-match-for-summer/

Starbucks Japan’s Sunshine Pineapple Frappuccino® is the perfect match for summer!

This summer, Starbucks invites everyone to express their unique style with an exclusive collection created in collaboration with international street and lifestyle brand New Era.

This summer, dare to be different as Starbucks teams up with international street and lifestyle brand New Era to launch a limited-edition Starbucks® x New Era collection. Celebrating individuality, style and coffee, this collaboration blends two cultures to bring out bold attitudes and unique stories, elevating the daily cup of coffee into a moment of fashionable self-expression.

Inspired by Starbucks and New Era’s shared values of individuality and authenticity, this designer collection is where sophistication meets spontaneity. Featuring sleek monogram designs, this vibrant lineup of Starbucks® drinkware and lifestyle merchandise items boldly elevates self-confidence, inviting customers to define a style that is unmistakably theirs.

“Our partnership with New Era is a testament of individuality and culture that our customers live every day,” said Samuel Fung, vice president, product and marketing, Starbucks Asia Pacific. “In line with Starbucks commitment to nurturing the limitless possibilities of human connection, we are excited to unveil a collection that not only resonates with the authenticity and vibrancy of our customers’ lives but also serves as a catalyst for connection and community. Each piece is crafted to celebrate the stories and experiences that define our unique style and personality. We invite all customers to join us in this celebration, elevating their daily ritual of coffee into moments of self-expression.”

Show your style with the Starbucks® x New Era collection Uniting New Era’s buzzing streetwear style with Starbucks mission to forge genuine human connections, the Starbucks® x New Era collection provides a platform for sharing, amplifying and celebrating each individual’s unique story.

Coffee and fashion lovers can deck out in the collections’ 8 drinkware items and 8 lifestyle accessories, such as New Era’s signature 59FIFTY, 9FORTY and BUCKET headwear, tote bags and crossbody bags while sipping their coffee in style. With its timeless and sleek design in neutral earth tones, khaki and black, this collection boosts self-confidence and infuses positivity, bringing fresh energy to streetwear lovers and creating moments of delight in their everyday lives.

Fans can look forward to this limited-edition collection from August 13 onwards. Items will be available at select Starbucks® stores across 12 markets in the Asia Pacific region including Australia, Brunei, India, Indonesia, Hong Kong, Korea, Laos, Malaysia, Philippines, Singapore, Taiwan, and Thailand, while supplies last.

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Celebrate Individuality, Style and Coffee with Starbucks® x New Era Collection : Starbucks Stories Asia

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Celebrate Individuality, Style and Coffee with Starbucks® x New Era Collection