Starbucks Korea Celebrates Play with Toy Story Collaboration
Rediscover the joy of imagination with a special collaboration inspired by Disney·Pixar’s Toy Story.
Starbucks Korea invites customers to rediscover the joy of imagination with a special collaboration inspired by Disney Pixar’s Toy Story, a story that celebrates friendship, loyalty, and the magic of growing up while staying young at heart.
Launched April 15, ahead of the much-anticipated release of Toy Story 5 in June, the collaboration with The Walt Disney Company Korea (Disney Korea) brings familiar characters into Starbucks Korea coffeehouses with a simple but powerful message: PLAY YOUR DAY. The result is a collection of beverages, food, and merchandise that turns everyday moments into playful memories.
Sips Inspired by Iconic Characters
At the heart of the collaboration is a lineup of beverages inspired by the spirit and personality of Toy Story’s beloved characters.
The Woody Cowboy Cookie Cold Brew features Starbucks smooth cold brew topped with choux foam, offering a sweet yet soft texture. Finished with a cowboy cookie–style topping rich in chocolate and nutty flavors, the beverage celebrates Woody, one of Toy Story’s most iconic figures.
The Jessie Strawberry Choux Frappuccino® blended beverage is a sweet-and-tangy strawberry blended beverage topped with choux foam. Bright in both color and flavor, the drink captures Jessie’s adventurous and energetic charm.
For those looking for something refreshing and energizing, the Buzz Kiwi Pop Energy Fizzio offers a sparkling experience with a zesty kiwi base and star-shaped mango toppings—a nod to Buzz Lightyear’s space ranger persona. With a crisp fizz and added taurine and vitamin C, it’s designed to give customers a boost as they tackle the day.
Playful Bites with Character
The fun continues beyond the cup. Starbucks Korea has transformed popular bakery items into character-inspired treats that are as delightful to look at as they are to eat.
The Buzz Cake, accented with icing and chocolate decorations, and the Slinky Sausage Bread, inspired by Slinky Dog’s coiled spring shaped body and made with rolled, chewy dough. The Forky Hazelnut Macaron and Alien Pistachio Macaron feature playful designs that channel each character’s quirky personality—perfect for sharing, gifting, or simply enjoying during a break.
Collectible Moments, Starbucks Style
The collaboration extends into a thoughtfully designed merchandise collection that brings Toy Story characters to life. Highlights include the Woody & Jessie Mug Set, finished with playful lids inspired by the characters’ signature cowboy hats, as well as four collectible Toy Story keychains that reimagine Starbucks® Bearista as Woody, Buzz, Alien, and Forky. Adding an element of surprise for fans, select tumblers and mugs feature a Toy Story sticker, making each piece feel even more special.
