Starbucks unveils Thailand’s newest Flagship Store and largest Greener Store at One Bangkok

Starbucks unveiled its largest Greener Store and fourth flagship location in Thailand at One Bangkok on Tuesday, October 29, marking a key step in its market expansion and sustainability efforts. Certified as a Greener Store, this location adheres to strict environmental standards in water conservation, energy efficiency, waste reduction, and responsible materials. With a goal of certifying 10,000 Greener Stores globally by 2025, the brand aims to achieve its goal of reducing carbon emissions, water usage, and landfill waste by 50% by 2030.

“We are thrilled to launch our largest Greener Store in Thailand, marking the 80th in the Asia Pacific region. Honouring the country’s rich coffee heritage while fulfilling our environmental promise to give more than we take from the planet, this milestone store is a testament to the strength of our partnership with Coffee Concepts Thailand and our shared journey toward a resource-positive future,” said Emmy Kan, president, Starbucks Asia Pacific. "At Starbucks, we take the lead from our partners who carry forward our promise to the planet every day, and we are proud of their passion for inspiring sustainable actions in every community we serve.”

Sustainable Growth and Enhanced Customer Experience

The new Starbucks Reserve™ at One Bangkok is designed to be the ultimate Third Place—a welcoming haven where people can gather, connect, and unwind while enjoying an immersive coffee experience. Set against the vibrant backdrop of Bangkok, the store marries elements of the Northern Thailand coffee growing region with bespoke design features that that honor the country’s rich heritage and highlight Starbucks strong connection to the local community, all while prioritizing environmental sustainability. As customers enter, they’ll be embraced by the familiar warmth of Starbucks and the essence of the vibrant hill tribe communities of Northern Thailand, creating a distinctive and inviting environment that encourages community and connection.

“This unique store exemplifies our unwavering commitment to the Thai market and our customers, highlighting our dedication to the environment, farmers, and the community,” said Nednapa Srisamai, Managing Director of Starbucks Thailand. “By blending our core values with local artistry, we’ve created more than just a coffee shop. This space is testament to our promise of serving exceptional coffee while making meaningful contributions to both the community and the environment. It’s where tradition meets innovation, and every cup tells a story of sustainability and our local culture.”

Starbucks Reserve™ One Bangkok: Embodying Our Promise to Give More Than We Take

Spanning over 860 square meters, Starbucks Reserve™ One Bangkok is Thailand’s largest Greener Store in the country. It integrates innovative sustainable design elements, including Thailand's first comprehensive waste recycling area, energy-efficient systems, and sustainable materials that align with the eco-friendly vision of the One Bangkok development.

"The Starbucks Reserve™ One Bangkok is a testament to our continuous dedication to environmental stewardship," said Juthatip Kengmana, Social Impact & Sustainability Manager at Starbucks Thailand. " The store features a Condiment Bar to encourage customers to rinse leftover drinks, wash their cups, and dispose of waste properly. Every aspect has been thoughtfully designed with sustainability in mind, reinforcing our dedication to eco-friendly practices. It will play a crucial role in advancing future environmental achievements across Thailand.”

Starbucks is on track to open 20 Greener Stores in Thailand by the end of 2024, further advancing its sustainability goals and expanding its green footprint. Recently, Starbucks introduced the sustainability campaign’ "LITTLE CHOICES. BIG CHANGES.," encouraging customers to embrace the ongoing practice of bringing their own cups by providing a continuous 10 baht discount at all stores across Thailand.

Store Design: A Canvas for Northern Thai Coffee Culture and Local Artistry

Starbucks Reserve™ One Bangkok is designed to embody the essence of coffee, community, and connection, providing a true Third Place experience. The two-story store design draws inspiration from the elevated landscapes of Northern Thailand where coffee is grown and its vibrant hill tribe communities. Central to the concept is the "Tree Top Canopy," symbolizing the natural environment where coffee is cultivated. The ground floor represents coffee trees and is dedicated to crafting and serving coffee with the upper level reflecting the canopy, providing customers with a serene seating area to connect and unwind. Together, these elements create a space that fosters meaningful interactions, weaving together the local community and the timeless Starbucks experience.

The store showcases artwork that celebrates Thai coffee culture, featuring installations by local artists.  Highlights include a striking ceiling textile installation by Ease Studio and a series of three captivating paintings in the community room by local artist Pavisa Meesrenon (PABAJA), that emphasizes the biodiversity of key coffee-growing regions.

“The design of Starbucks Reserve™ One Bangkok is deeply inspired by the rich coffee culture of Northern Thailand and the dynamic energy of this urban location,” said Thanasak Kulrattanarak, Store Development Director, Starbucks Thailand “We have created a space that reflects the beauty and traditions of our roots while serving as a welcoming haven in the heart of Bangkok. This store embodies our vision of connecting people through exceptional coffee and beautiful spaces, where every detail—from the layout to the artwork—tells a story of local culture and sustainability.”

The Starbucks Reserve™ One Bangkok store will also feature the OVISO™ espresso machine which has the body housed under the counter, allowing seamless interaction between customers and coffee masters during the brewing process. This design enhances the sensory experience, giving guests the opportunity to fully engage with the coffee-making journey, from selecting beans to witnessing their beverage being crafted.

As Starbucks continues to expand its presence in Thailand, the One Bangkok store serves as a testament to the company’s commitment to sustainable practices, community engagement, and delivering an unparalleled coffee experience for its customers.