Starbucks and Hello Kitty Come Together in Fun
Celebrating the iconic Hello Kitty’s 50th anniversary with an exclusive release of limited-edition merchandise and apple-based beverages, a whimsical world of friendship, joy and togetherness awaits fans of all ages.
Get ready to dive into a new delightful and whimsical Starbucks Experience! Starbucks and Sanrio are joining hands to celebrate the golden anniversary of the iconic and beloved character, Hello Kitty, unleashing a world of fun and delight across 13 markets in the Asia Pacific region.
Starting September 10, fans of all ages can cozy up with the inimitable character that has captured hearts and imaginations with an enduring message of joy, friendship and togetherness. From Hello Kitty-inspired apple delights to an adorable array of 7 drinkware items and 5 lifestyle accessories, the new Starbucks Experience is a cuteness overload that will usher in warmth and fuzziness.
“We are delighted to be part of Hello Kitty’s 50th anniversary, celebrating the enduring spirit of friendship and creating shared moments that turn into cherished memories,” said Samuel Fung, vice president, Product and Marketing, Starbucks Asia Pacific.“The Hello Kitty | Starbucks® collection perfectly embodies our shared values of fostering human connections and bringing people together. By evoking nostalgia with a touch of joy and playfulness, we hope the new Starbucks Experience will captivate Hello Kitty and Sanrio fans in the Asia Pacific region, enticing them to share these moments with the special people in their lives.”
Whimsical apple treats for the eyes and taste buds
For the first time ever, customers can indulge in two Hello Kitty-themed handcrafted beverages, promising to evoke nostalgia and stir up fond memories of her cozy world. The apple delights, topped with Hello Kitty’s signature bow for a playful touch, are sure to make hearts flutter and have phone cameras snapping away.
Inspired by the comforting flavors of her favorite food, Mama’s Apple Pie, the Apple Pie Cream Frappuccino® Blended Beverage is a velvety-smooth treat reminiscent of a warm kitchen wrapped up in the delicious aroma after baking. The chunky apple sauce base tastes like freshly baked apple pie and is layered with creamy milk and cream frappucino syrup. The delectable combination creates a rich and satisfying palate that elicits sweet memories of Hello Kitty’s warmth, friendship, and happiness.
The Red Apple Frozen Tea pays homage to Hello Kitty’s signature red bow with its vibrant coloring of a fresh, ripe apple. The icy sensation adds a playful twist on the beloved character’s typically warm and nostalgic world, while the sweet flavoring creates a sensorial journey like no other. The refreshing taste of Teavana® Zen Clouds Oolong Tea is a nod to Hello Kitty’s cheerful spirit with the perfect hint of sweetness, while the sweet apple sauce with chunky bits adds a fun texture to engage the senses and prompts memories of the first Autumn breeze.
Hello Kitty | Starbucks® collection: Together in fun forever
Avid fans of the wide-eyed sensation can look forward to a bevy of exclusive Hello Kitty | Starbucks®line-up of drinkware and lifestyle items that infuse playfulness into the everyday.
Featuring designs of the beloved character with her vibrant red bow, adorned in Starbucks classic green apron, and accompanied by her adorable teddy bear, Tiny Chum, the collection embodying the essence of friendship is awash in the harmonious red and green colors of Hello Kitty and Starbucks.
Customers can take their pick from seven different styles of ceramic mugs, water bottles and stainless-steel tumblers, sparking delight with every sip. The curated collection also includes an apron, a phone charm and a lanyard to add a touch of Hello Kitty charm to everyday essentials. For an extra dose of cuddly fun, fans can also bring home the loveable character in a plush toy donning a Starbucks green apron.
For the first time ever in the Asia Pacific, Starbucks is also releasing four blind box collectibles in Malaysia, Singapore and Taiwan to surprise customers. These blind boxes feature tiny cup clips of Hello Kitty and her favorite pal, Tiny Chum, adding a touch of delight and playfulness to every sip.
The new Hello Kitty | Starbucks® experience will launch on September 10 across 13 markets in the Asia Pacific region, including Australia, Brunei, Cambodia, India, Indonesia, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, and Vietnam, while supplies last.
